Visual Merchandising March Delivery 2011

Page 1

VISUAL MERCHANDISING SELLING OUT — MARCH DELIVERY



DEAR STORE MANAGER

The following material / tool has been made for the sole purpose of assisting you in creating a merchandising setup that will benefit your sales turnover in your store. The articles with the highest sale turnover has been used on all key areas, ie. face outs / tables and T-racks. There is also used less styles in the walls in order to ensure a look that is “CLEAN� and easy for the customer to understand.

Please ensure you build the walls before you place any kind of articles on it. You can use the build setup I have used here or see your BLEND guidelines for inspiration. If you have any questions what so ever please do not hesitate to contact me. Tine Lauridsen Mail: til@blend.dk Mobile: +45 3062 2518


WALL NO. 01

When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.

04


T–RACK NO. 01

Use 2 articles per T- rack. Add accessories for max sales opportunities

05


T–RACK NO. 02

Use 2 articles per T- rack. Add accessories for max sales opportunities

06


TABLE NO. 01

When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.When merchandising a wall please pay more attention to style and colour and less attention to the MINDSETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.

07


TABLE NO. 02

When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.When merchandising a wall please pay more attention to style and colour and less attention to the MINDSETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.

08


COLOUR CHARTS

FREE & EASY

005

018

032

042

100

258

304

345

513

560

018

039

050

100

154

221

245

239

282

580

247

CLASSIC COOL

002

09


WALL NO. 01

When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.

10


T–RACK NO. 01

Use 2 articles per T- rack. Add accessories for max sales opportunities

11


T–RACK NO. 02

Use 2 articles per T- rack. Add accessories for max sales opportunities

12


TABLE NO. 01

When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.When merchandising a wall please pay more attention to style and colour and less attention to the MINDSETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.

13


TABLE NO. 02

When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.When merchandising a wall please pay more attention to style and colour and less attention to the MINDSETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.

14


COLOUR CHARTS

FREE & EASY

005

016

017

031

493

575

503

501

168

328

335

240

245

162

244

332

813

100

231

233

259

135

332

100

016

031

020

017

034

332

279

100

CLASSIC COOL

234

DARING SPIRIT

005

15



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