VISUAL MERCHANDISING SELLING OUT — MARCH DELIVERY
DEAR STORE MANAGER
The following material / tool has been made for the sole purpose of assisting you in creating a merchandising setup that will benefit your sales turnover in your store. The articles with the highest sale turnover has been used on all key areas, ie. face outs / tables and T-racks. There is also used less styles in the walls in order to ensure a look that is “CLEAN� and easy for the customer to understand.
Please ensure you build the walls before you place any kind of articles on it. You can use the build setup I have used here or see your BLEND guidelines for inspiration. If you have any questions what so ever please do not hesitate to contact me. Tine Lauridsen Mail: til@blend.dk Mobile: +45 3062 2518
WALL NO. 01
When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.
04
T–RACK NO. 01
Use 2 articles per T- rack. Add accessories for max sales opportunities
05
T–RACK NO. 02
Use 2 articles per T- rack. Add accessories for max sales opportunities
06
TABLE NO. 01
When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.When merchandising a wall please pay more attention to style and colour and less attention to the MINDSETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.
07
TABLE NO. 02
When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.When merchandising a wall please pay more attention to style and colour and less attention to the MINDSETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.
08
COLOUR CHARTS
FREE & EASY
005
018
032
042
100
258
304
345
513
560
018
039
050
100
154
221
245
239
282
580
247
CLASSIC COOL
002
09
WALL NO. 01
When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.
10
T–RACK NO. 01
Use 2 articles per T- rack. Add accessories for max sales opportunities
11
T–RACK NO. 02
Use 2 articles per T- rack. Add accessories for max sales opportunities
12
TABLE NO. 01
When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.When merchandising a wall please pay more attention to style and colour and less attention to the MINDSETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.
13
TABLE NO. 02
When merchandising a wall please pay more attention to style and colour and less attention to the MIND-SETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.When merchandising a wall please pay more attention to style and colour and less attention to the MINDSETS! The whole purpose of this is to ensure you end up with a wall that is in balance and easy for customers to respond to. Make sure you take the time to style it properly.
14
COLOUR CHARTS
FREE & EASY
005
016
017
031
493
575
503
501
168
328
335
240
245
162
244
332
813
100
231
233
259
135
332
100
016
031
020
017
034
332
279
100
CLASSIC COOL
234
DARING SPIRIT
005
15