VISUAL MERCHANDISING GUIDE >> YEAR END 2012 www.blendcompany.com
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>> PRESS RELEASE Pg.3
TO BLEND IN, YOU MUST KNOW WHO YOU ARE The BLEND girl has a secret: To enjoy blending into the crowd, you must know exactly who you are – and show it in the way you dress. BLEND Year End 2012 pays tribute to the 90’s grunge scene combining a rebellious and edgy look, with a feminine attitude. The rebellious yet elusive girlish appearance of the model and musician Francis Bean Cobain sums up this year’s soft grunge look. The printed t-shirts are inspired by street art and heavily washed. Checked flannel shirts for day wear are essential. Visible golden zippers, metallic coating, sequin details and shimmering print add the glamorous touch. Colours are dark green, aubergine, grey and black with splashes of bright pink and yellow. The worn look of the
fabrics works well with the chunky knits and soft cardigans with edgy leather details or star print. This collection will take you through any occasion. Wear coated jeans and a casual tee in melange fabric for an edgy look by day. Add an elegant sequin jacket by night for the season’s parties. Mix it your way. Know who you are, and you are ready to blend in. Main trends in the Main Autumn 2012 collection - Mix of glamorous party and rebellious grunge - Cool t-shirts with hand written statements - Sequins, metallic coating, glitter print and everything that spark- les, for a nigth out with Blend
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REASONS TO BUY - A unique mix of styles: glamorous party and rebellious grunge - Cool T-shirts with hand written statements - Sequins, metallic coating, glitter print - sparkling for a night out - Colours true to season - Only time to buy for November delivery
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>> THE FOUR CRUCIAL FUNDAMENTALS
BLEND BRAND VALUES - FEMININE SIMPLICITY - COMMERCIAL CONSISTENCY - COLOURFUL CHECKED UNIVERSE - DENIM HERITAGE
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>> BRAND ID
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KNOW WHO YOU ARE She looks good and she knows. Her style is unmistakable; tough but feminine. Her friends know her to be a loyal and talkative friend but she is also independent, goes her own ways and takes her decisions by herself. She is in tune with fashion, but
she knows how to bend it her way. Combining her old, worn jeans with an elegant sequin jacket, her friends will wonder how she can look so rough and so feminine at the same time. She’s a party girl, and an affectionate music fan. She loves blending into huge crowds at noisy con-
certs. But she may also spend hours of her days walking alone in the rain, thinking about the meaning of it all. Here’s her secret: To enjoy blending in, you must know exactly who you are, believe in yourself. And she does.
>> A LIMITED SELECTION WITHIN BLEND
EVENING STAR Evening Star introduces a more dressed and feminine selection in the Blend collection. She likes to dress up for the moment and she enjoys a little rock-star glamour. She loves to sparkle in the new Evening Star selection by Blend. This limited selection of the Blend collection is named Evening Star and it is dedicated to the Blend girl who wants to shine a little brighter and indulge herself with something extra glamorous. Evening Star emphasizes the feminine elements with stylish details and urban elegance - classy and dazzling - always true to the Blend spirit and fashion but with a more dressed look and added value.
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>> CORE STYLES
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COMMERCIAL AND CONSISTENT BLEND is commercial. Blend brings a well branded, easily recognizable universe into your shop. Our collections, delivery structure and colour schemes are all developed with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.
BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round. The rich BLEND collections have a perfect mix of basic, core and profile styles. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.
>> OCTOBER/NOVEMBER
KEY COLOURS & LOOKS We have highlighted these core styles for you to use when dressing your mannequins.
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>> OCTOBER/NOVEMBER
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Shirt 2800 Denim 6905-881
T-shirt 4819 Denim chino 6853-883
Knit 3804 Denim shorts 6852-875
Basic tank 4900 Knit 3801
T-shirt 4809 Denim 6531-250
Shirt 2801 Top 4801 Leggings 9800
>> OCTOBER/NOVEMBER
KEY COLOURS & LOOKS We have highlighted these core styles for you to use when dressing your mannequins.
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>> OCTOBER/NOVEMBER
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Dress 8815
T-shirt 4821 Jacket 1801 Denim 6850-882
T-shirt 4807 Skirt 8814
Shirt 2804 Dress 8824
Dress 8810
T-shirt 4818 Jacket 1802 Skirt 8819
Dress 8801
Knit 3810 Skirt 8816
>> OCTOBER/NOVEMBER
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SOFT SHOP SUGGESTION 1
A perfect merchandising setup of your soft shop increases sales. Here are a few rules to follow: 1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.
2:
Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.
- Table: t-shirts, knitwear, sweat- shirts, denim, dresses. - Floor rack: coats, jackets, sweatshirts, denim.
The Blend soft shop product mix: - 2 coats/jackets - 2-4 knitwear - 2-4 dresses - 2-4 skirts/shorts - 3 denim/bottom - 3 t-shirts/long and short sleeve - 3 sweatshirts Accessories are included to complete the ensemble.
>> OCTOBER/NOVEMBER
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CORE STYLES
2800
2801
2807
3801
3801
3802
3802
3805
3806
4805
4819
4821
4914
4915
6531-147
6531-250
6852-875
6853-883
6950-874
9804-147
9808
>> OCTOBER/NOVEMBER
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SOFT SHOP SUGGESTION 2
A perfect merchandising setup of your soft shop increases sales. Here are a few rules to follow: 1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.
2:
Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.
- Table: t-shirts, knitwear, sweat- shirts, denim, dresses. - Floor rack: coats, jackets, sweatshirts, denim.
The Blend soft shop product mix: - 2 coats/jackets - 2-4 knitwear - 2-4 dresses - 2-4 skirts/shorts - 3 denim/bottom - 3 t-shirts/long and short sleeve - 3 sweatshirts Accessories are included to complete the ensemble.
>> OCTOBER/NOVEMBER
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CORE STYLES
1802
2805
3800
3800
3810
3811
3812
4807
4809
4816
4818
4926
5800
6850-882
7801
7801
7804
8815
8816
8819
8823
9802
9803
9807
>> BAGS, MANNEQUIN & HANGERS
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MERCHANDISING MATERIAL LARGE BAG 59,5 × 50 cm Style no. 9951-11 0802 Price per box (250 pcs.)
TEE HANGER Style no. 0115-11 8815
DKK 420,00 EUR 57,00 SEK 560,00 GB 50,00 NOK 467,00 IT 57,00
DKK 9,00 SEK 12,00 NOK 10,00
MEDIUM BAG 50 × 40 cm Style no. 9951-11 0801 Price per box (500 pcs.)
JACKET HANGER Style no. 0116-11 8813
DKK 541,00 EUR 73,00 SEK 722,00 GB 65,00 NOK 602,00 IT 73,00
DKK 12,50 SEK 15,50 NOK 14,50
SMALL BAG 36 × 30 cm Style no. 9951-11 0800 Price per box (500 pcs.)
PANTS HANGER 36 cm Style no. 0117-11 8817
DKK 265,00 EUR 36,00 SEK 354,00 GB 32,00 NOK 295,00 IT 36,00
DKK 8,00 SEK 10,00 NOK 9,00
MANNEQUIN EUR 150
EUR 1,18 GB 1,00 IT 1,18
EUR 1,69 GB 1,59 IT 1,69
EUR 1,05 GB 0,95 IT 1,05
JEANS HANGER 28 cm Style no. 0117-11 8825 DKK 10,00 SEK 13,00 NOK 11,00
EUR 1,35 GB 1,20 IT 1,35
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>> YEAR END 2012 www.blendcompany.com
BLEND A/S Edisonvej 4 DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3001 www.blendcompany.com www.webshop.btx.dk