Visual Merhandising Year End 2012 Blend she

VISUAL MERCHANDISING GUIDE >> YEAR END 2012 www.blendcompany.com

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TO BLEND IN, YOU MUST KNOW WHO YOU ARE The BLEND girl has a secret: To enjoy blending into the crowd, you must know exactly who you are – and show it in the way you dress.

BLEND Year End 2012 pays tribute to the 90’s grunge scene combining a rebellious and edgy look, with a feminine attitude. The rebellious yet elusive girlish appearance of the model and musician Francis Bean Cobain sums up this year’s soft grunge look.

The printed t-shirts are inspired by street art and heavily washed.

Checked flannel shirts for day wear are essential. Visible golden zippers, metallic coating, sequin details and shimmering print add the glamorous touch. Colours are dark green, aubergine, grey and black with splashes of bright pink and yellow. The worn look of the

fabrics works well with the chunky knits and soft cardigans with edgy leather details or star print.

This collection will take you through any occasion. Wear coated jeans and a casual tee in melange fabric for an edgy look by day. Add an elegant sequin jacket by night for the season’s parties.

Mix it your way. Know who you are, and you are ready to blend in.

Main trends in the Main Autumn 2012 collection - Mix of glamorous party and rebellious grunge - Cool t-shirts with hand written statements - Sequins, metallic coating, glitter print and everything that spark- les, for a nigth out with Blend

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REASONS TO BUY - A unique mix of styles: glamorous party and rebellious grunge - Cool T-shirts with hand written statements - Sequins, metallic coating, glitter print - sparkling for a night out - Colours true to season - Only time to buy for November delivery

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>> THE FOUR CRUCIAL FUNDAMENTALS

BLEND BRAND VALUES - FEMININE SIMPLICITY - COMMERCIAL CONSISTENCY - COLOURFUL CHECKED UNIVERSE - DENIM HERITAGE

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>> BRAND ID

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KNOW WHO YOU ARE She looks good and she knows.

Her style is unmistakable; tough but feminine.

Her friends know her to be a loyal and talkative friend but she is also independent, goes her own ways and takes her decisions by herself.

She is in tune with fashion, but

she knows how to bend it her way.

Combining her old, worn jeans with an elegant sequin jacket, her friends will wonder how she can look so rough and so feminine at the same time.

She’s a party girl, and an affectionate music fan. She loves blending into huge crowds at noisy con-

certs. But she may also spend hours of her days walking alone in the rain, thinking about the meaning of it all.

Here’s her secret: To enjoy blending in, you must know exactly who you are, believe in yourself. And she does.

>> A LIMITED SELECTION WITHIN BLEND

EVENING STAR Evening Star introduces a more dressed and feminine selection in the Blend collection.

She likes to dress up for the moment and she enjoys a little rock-star glamour. She loves to sparkle in the new Evening Star selection by Blend.

This limited selection of the Blend collection is named Evening Star and it is dedicated to the Blend girl who wants to shine a little brighter and indulge herself with something extra glamorous.

Evening Star emphasizes the feminine elements with stylish details and urban elegance - classy and dazzling - always true to the Blend spirit and fashion but with a more dressed look and added value.

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>> CORE STYLES

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COMMERCIAL AND CONSISTENT BLEND is commercial. Blend brings a well branded, easily recognizable universe into your shop.

Our collections, delivery structure and colour schemes are all developed with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.

BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round.

The rich BLEND collections have a perfect mix of basic, core and profile styles. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.

>> OCTOBER/NOVEMBER

KEY COLOURS & LOOKS We have highlighted these core styles for you to use when dressing your mannequins.

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>> OCTOBER/NOVEMBER

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Shirt 2800 Denim 6905-881

T-shirt 4819 Denim chino 6853-883

Knit 3804 Denim shorts 6852-875

Basic tank 4900 Knit 3801

T-shirt 4809 Denim 6531-250

Shirt 2801 Top 4801 Leggings 9800

>> OCTOBER/NOVEMBER

KEY COLOURS & LOOKS We have highlighted these core styles for you to use when dressing your mannequins.

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>> OCTOBER/NOVEMBER

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Dress 8815

T-shirt 4821 Jacket 1801 Denim 6850-882

T-shirt 4807 Skirt 8814

Shirt 2804 Dress 8824

Dress 8810

T-shirt 4818 Jacket 1802 Skirt 8819

Dress 8801

Knit 3810 Skirt 8816

>> OCTOBER/NOVEMBER

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SOFT SHOP SUGGESTION 1

A perfect merchandising setup of your soft shop increases sales.

Here are a few rules to follow: 1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

2:

Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

- Table: t-shirts, knitwear, sweat- shirts, denim, dresses.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix: - 2 coats/jackets - 2-4 knitwear - 2-4 dresses - 2-4 skirts/shorts - 3 denim/bottom - 3 t-shirts/long and short sleeve - 3 sweatshirts Accessories are included to complete the ensemble.

>> OCTOBER/NOVEMBER

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CORE STYLES

2800

2801

2807

3801

3801

3802

3802

3805

3806

4805

4819

4821

4914

4915

6531-147

6531-250

6852-875

6853-883

6950-874

9804-147

9808

>> OCTOBER/NOVEMBER

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SOFT SHOP SUGGESTION 2

A perfect merchandising setup of your soft shop increases sales.

Here are a few rules to follow: 1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

2:

Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

- Table: t-shirts, knitwear, sweat- shirts, denim, dresses.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix: - 2 coats/jackets - 2-4 knitwear - 2-4 dresses - 2-4 skirts/shorts - 3 denim/bottom - 3 t-shirts/long and short sleeve - 3 sweatshirts Accessories are included to complete the ensemble.

>> OCTOBER/NOVEMBER

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CORE STYLES

1802

2805

3800

3800

3810

3811

3812

4807

4809

4816

4818

4926

5800

6850-882

7801

7801

7804

8815

8816

8819

8823

9802

9803

9807

>> BAGS, MANNEQUIN & HANGERS

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MERCHANDISING MATERIAL LARGE BAG 59,5 × 50 cm Style no. 9951-11 0802 Price per box (250 pcs.)

TEE HANGER Style no. 0115-11 8815

DKK 420,00 EUR 57,00 SEK 560,00 GB 50,00 NOK 467,00 IT 57,00

DKK 9,00 SEK 12,00 NOK 10,00

MEDIUM BAG 50 × 40 cm Style no. 9951-11 0801 Price per box (500 pcs.)

JACKET HANGER Style no. 0116-11 8813

DKK 541,00 EUR 73,00 SEK 722,00 GB 65,00 NOK 602,00 IT 73,00

DKK 12,50 SEK 15,50 NOK 14,50

SMALL BAG 36 × 30 cm Style no. 9951-11 0800 Price per box (500 pcs.)

PANTS HANGER 36 cm Style no. 0117-11 8817

DKK 265,00 EUR 36,00 SEK 354,00 GB 32,00 NOK 295,00 IT 36,00

DKK 8,00 SEK 10,00 NOK 9,00

MANNEQUIN EUR 150

EUR 1,18 GB 1,00 IT 1,18

EUR 1,69 GB 1,59 IT 1,69

EUR 1,05 GB 0,95 IT 1,05

JEANS HANGER 28 cm Style no. 0117-11 8825 DKK 10,00 SEK 13,00 NOK 11,00

EUR 1,35 GB 1,20 IT 1,35

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>> YEAR END 2012 www.blendcompany.com

BLEND A/S Edisonvej 4 DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3001 www.blendcompany.com www.webshop.btx.dk