Lookbook ICONA Spring 2015

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SPRING COLLECTION 2015



SPRING COLLECTION 2015 The brand name ICONA is launched for blingo in SPRING 2015. The brand is sold with the concept, ‘LUXURY FOR LESS - High end look without a high end price’. The name ICONA describes and gives the brand its identity and character, which is inspired by strong female characters as our icons. The wearer is a woman in everyday life who needs an effortless and chic wardrobe during any circumstance - at home with the kids, working, going out or simply relaxing! All the clothes in ICONA’s collections are designed and produced with thought and a structural idea. We build a collection that will create an entire wardrobe and make it easier to pick out combinations for the user. We do not only sell a garment, we sell an entire look for you to be inspired from. ICONA wear strives to keep good quality in production and in chosen materials. We also pick organic certified cotton or other environment friendly qualities where there is a possibility for it, for example on our basics, the clothes that you wear in your everyday life and keep closest to your skin. When creating collections we follow stylish trends and colors that rule the international fashion market, so the style will be recognizable for all customers. There is a look and combination of garments for all types, characters and body shapes. The inspiration behind ICONA Spring/Summer 2015 collection is a stylish and elegant lady; Florence Welsh who is the singer in Florence + The machine. She is an independent wearer and gives her personal touch to everything she wears. We love her rock romantic glamour way, and find many pictures and ways of wearing the rock/romantic style that ICONA reflects.

The jewellery is from BOHEMIACOLLECTION and is sold in our webshop. (Bracelets are private)


MICHELLE Blouse / CROCKETS Slimfit Jeans




ELECTRA Viscose Dress


TORI Jersey Top / GABRIELLA Trouser




GEMMA Knitted top / TORI Jersey top / GABRIELLA Trouser


CLAIRE Top / ZOE Zipper Pant


AUDREY Blazer / ZOE Zipper Pant




ELECTRA Viscose Dress / RICO Bracelet


TAYLOR Jacket / BEA Baggy Pant



MADAME Knitted Top / REGINA Top / BEA Baggy Pant


RACHEL Viscose Blouse / NINA Jeans


RACHEL Viscose Blouse


The Rock Romantic look is an eclectic blend between the cool

and sensual to a rock symfony ringing in your ears...

Looks and combos are thought to inspire your own personal style and give a welcome spring kick to your wardrobe. The soft knitted MADAME sweater will warm in the spring and give you comfort during chilly summer barbeque evenings. The lovely viscose dress ELECTRA will be cool and effortless and give you a daily outfit as well as an evening dress for long and wonderful evening dinners.

The jewellery is from BOHEMIACOLLECTION and is sold in our webshop. (Bracelets are private)



REGINA Top / BEA Baggy Jeans


ROSE Jersey Dress / LENA Leggings




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