Brandbook Joblogic by Bert

BRANDBOOK

H E R I TAG E / E S TA B L I S H M E N T CUSTOMER FOCUS L I K E A B L E / P E O P L E CO M PA N Y I N N OVAT I V E / U S A B I L I T Y S O F T WA R E / L OYA LT Y

B R A N D S T O RY Joblogic are Innovative. Joblogic is Loyal. Joblogic are Ambitious. Joblogic are established and recognised as a key player in service management software, a people company constantly striving to serve their loyal custom base. Joblogic are transparent in putting their customers first, not only with their product but in their way of working. They put focus on the high technical quality of their system, and are continuously looking to advance the User Experience.

CO M M U N I C AT I O N

A new house-style is not just about pictures and colours. It is also about how you communicate with people. In a house-style, the core values of a company must be clearly highlighted. Furthermore, it is of utmost importance that the core values are communicated in a concise and consistent manner.

IT MAKES MY JOB A LOT EASIER

At the heart of Joblogic you will find the people in the field, installing and servicing. You will find the administrative staff in the back office, ensuring that everyÂone has the tools they need to get the job done. These people are the central focus of Joblogicâ&#x20AC;&#x2122;s communications.

LOGO

The logo has a subtle reference to the industrial roots of Birmingham. These industrial roots are, in turn, the basis of Joblogicâ&#x20AC;&#x2122;s core business in service management software.

I CO N

The icon is only used when the logo cannot be used due to size restrictions. For example: App icon.

ELECTRIC

CO L O U R S

HEATING

WATER

WEB

R G B

255 222 0

#ffdd00

C M Y K

WEB

0 0 100 0

PMS U Yellow PMS C Yellow

R G B

0 153 166

#0099a5

C M Y K

WEB

80 0 30 0

PMS U 3115 PMS C 3115

R G B

8 46 61

#072d3d

C M Y K

100 80 30 40

PMS U 2965 PMS C 7463

R G B

WEB

240 64 61

C M Y K

#ef3f3d

0 90 80 0

PMS U Warm Red PMS C Warm Red

METAL

The colour palette has references to market related elements, with a modernized and unique approach to a multi-colour implementation.

PHOTOGRAPHY H E R I TAG E / E S TA B L I S H M E N T CUSTOMER FOCUS L I K E A B L E / P E O P L E CO M PA N Y I N N OVAT I V E / U SA B I L I T Y S O F T WA R E / LOYA LT Y

The photography is inspired by the core values of Joblogic. “Customers” and “People Company” are always “in focus”.

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T Y P E FAC E S NEXA HEAVY / TITLE

AB01

ADELLE / QUOTES

NEXA / HEADING

PROXIMA NOVA / BODY TEXT

ABab01

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Pellentesque habitant Proin fringilla accumsan elit, quis semper sectetur eget. Pellentesque habitant morb senectus et netus et malesuada fames ac tas.

The typography is clear and readable, with focus on 3 applications. With each application, one font family is used. For body texts “proxima nova” is used. For headers and titles, “Nexa” is used. For quotes and accented texts, “Adelle” is used. All three fonts are suitable for both print and web.

“Vestibulum augue elit, viverra vel porta tate sit amet libero.”

SEAMLESS PAT T E R N S To create a distinction from the competition, graphical patterns have been integrated. These patterns are also a reference to industrial elements such as water, wind and heat. These patterns are always at a 45 degree angle to add an extra dynamic.

I CO N S & I L L U S T R AT I O N S Icons are extremely useful for easy a quick communications while reducing text. In addition, icons and web go hand in hand with screen space becoming an increasing battle. To ensure recognition, we have selected an icon set that is not only visually appealing, but also very clear.

THE BRAND IN AC T I O N

JAME S W H ATMOR E Managing Director +31 6 434 02 035 j.whatmore@joblogic.com Tracer Management Systems Limited (Trading as JobLogic) 117 - 119 Zellig The Custard Factory Gibb Street, Birmingham B9 4AA

Naam bedrijf T.A.V. XXXXXX Adres Postcode Plaats

t. 053 43 10 705 info@blinkinteractive.nl www.blinkinteractive.nl Rabobank 1662.59.454 KvK 54.30.87.20 BTW NL8512.52.394.B01

Enschede

JAME S W H ATMOR E

Referentie: Clientnummer:

Voorbereid door:

Betreft:

Managing Director +31 6 434 02 035 j.whatmore@joblogic.com

Geachte heer......

JAME S W H ATMOR E

Praesent vitae diam porta, placerat sapien non, varius ex. Donec sit amet nisi id justo semper congue. Integer egestas mi ultrices, egestas diam nec, commodo leo. Donec libero ex, placerat sit amet tempor vitae, sodales a nisi. Nulla at tellus sollicitudin, finibus justo sed, dictum justo. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nullam a lacinia sem, non scelerisque nisi.

Managing Director +31 6 434 02 035 j.whatmore@joblogic.com

WITH CO M P L I M E N T S ,

The Custard Factory Gibb Street, Birmingham B9 4AA 0800 326 5561 joblogic.com info@joblogic.com

op uw verzoek

ter behandeling

conform afspraak

ter ondertekening

ter kennisgeving

met dank retour

anders namelijk:

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque aliquam faucibus orci vel cursus. Cras id tellus mauris. Nam nisi urna, auctor ac auctor quis, rhoncus et sem. Phasellus imperdiet, metus in ultrices fringilla, elit justo pellentesque metus, vitae tristique dui nisl et augue. Curabitur id erat sagittis, porttitor leo id, interdum neque. Phasellus dictum tempor sodales. Aliquam nec massa non sem ullamcorper feugiat eu eget neque. Duis in risus eget est feugiat tincidunt at id mi. Fusce blandit fermentum mattis. Pellentesque nec urna et nisl molestie sagittis a sed lacus. Quisque quis porta nunc. Pellentesque luctus tellus eu arcu elementum, non vehicula nisi vulputate. In rhoncus, nibh sed feugiat mollis, lectus lectus laoreet diam, sit amet fermentum nisi nulla sed mauris. Integer non auctor massa, eget convallis odio. Vivamus consectetur a elit sed lacinia. Fusce egestas massa eu dictum aliquam. Praesent vitae diam porta, placerat sapien non, varius ex. Donec sit amet nisi id justo semper congue. Integer egestas mi ultrices, egestas diam nec, commodo leo. Donec libero ex, placerat sit amet tempor vitae, sodales a nisi. Nulla at tellus sollicitudin, finibus justo sed, dictum justo. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nullam a lacinia sem, non scelerisque nisi. Maecenas in rutrum tellus. Phasellus at purus ac quam fringilla sagittis et quis urna. Quisque ex leo, semper vel consectetur eget, posuere suscipit massa. Curabitur ac est nunc. Nam eu aliquam magna. Aliquam erat volutpat. Sed bibendum urna tellus. Integer quam lacus, rhoncus vitae tempus et, aliquam eget arcu. Ut tincidunt diam ac vehicula porttitor. Nulla tincidunt metus eu augue vulputate, in aliquet diam sagittis. Cras sed arcu massa. lectus laoreet diam, sit amet fermentum nisi nulla sed mauris. Integer non auctor massa, eget convallis odio. Vivamus consectetur a elit sed lacinia. Fusce egestas massa eu dictum aliquam.

justo semper congue. Integer egestas mi ultrices, egestas diam nec, commodo leo. Donec libero ex, placerat sit amet tempor vitae, sodales a nisi. Nulla at tellus sollicitudin, finibus justo sed, dictum justo. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nullam a lacinia sem, non scelerisque nisi. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nullam a lacinia sem, non scelerisque nisi.

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