ID Portfolio

PORTFOLIO & CV Ann Louise Bloch Nielsen Egilsgade 49, 4. th, 2300 København S annlouise@bloch-design.dk Telephone +45 60470832

CV Ann Louise Bloch Nielsen Egilsgade 49, 4. th, 2300 København S annlouise@bloch-design.dk Telephone +45 60470832 Born, 15-02-1988

Education: 2012-2017 KADK Industriel Designer 2012 Krabbesholm Højskole 2010-2011 Skolen for Kunst & Design 2008-2010 Graphic Designteknolog 2005-2007 Math Student v.

Hjørring Gymnasium

Work experience: 2014 - Internship at Attention 2013- Sales assistant at Bolia.com in Lyngby 2012- Graphic designer at Galleri Feldt 2011- Freelance graphic designer 2011-2012 Personal helper for a girl with muscular dystrophy 2009-2010 Dance instructor

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Language: Main language Danish.

I speak and wirte English at A level.

I understand some German.

Personal qualifications: Like to work hard to reach my goals Positive attitude I am not affaid to get my hands dirty Like to learn new skills Good eye for aesthetics

Computer skills: InDesign Photoshop Illustrator Inventor SolidWorks Rhino T-Splines Key-Shot

Drawing ablilities: Marker drawing 3D sketching Illustrations Aquarel

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PORTFOLIO

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Clean hands 6-15

Improving blood sugar measuring device 16-25

Expecting more of bike lights 26-35

Online brochure and icons 36-41

Illustrations and other projects 42-45

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Clean hands

Date:

January 2015

Place:

KADK Copenhagen

Purpose: Create a sink with focus on ”clean hands”.

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Existing solutions - what are the problems?

Even new toilets are not perfect In my research I visited many public toilets and they all seemed to have the same problems whether old or new.

The air dryers were dirty, there was soap under the dispensers, there was water on the floor and under the dryers.

Sinks at Islandsbrygges Culture House.

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Sinks at Copenhagen mall.

What do I want to improve?

Dirt in the bottom of the dryer During my visits of public toilets I almost always saw dirt in the bottom of the hand dryer.

Water under and around the dryer On the route from the sink to the dryer there was water on the floor.

Soap stains on flat surfaces

Do not touch

Automatic soap dispensers usualy give more soap than people like.

Therefore they move their hands and the rest of the soap ends up on the surface under the dispenser.

All the users I talked to did not like to touch items to activate functions of the sink or dryer.

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Creating the shape of a new sink

Inspiration for the shape I was inspired by water and the shapes it can take. After observing water I drew wavy shapes to get myslef started on the shape.

I wanted the shape to be light and energetic.

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From small models to 3D

1st model was a bit to sharp and deep.

2nd model ended up too rounded.

3rd and final model was a combination of shapes from 1st and 2nd models.

3rd model seen from diffrent angles.

The shape The bottom part works as the sink that collects the water and the top part as the faucet, soap dispenser and hand dryer.

The shape is light and dymanic which is important for a bigger sink.

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The functions Soap

Water

Air

Soap, water and air Icons will be projected from the top onto the bottom part.

The icons show the user where to activate the diffrent functions.

This way the user does not have to touch dirty surfaces.

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The wall Hidden technology

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To keep the design of the sink parts slim and simple I put all the technical components in the wall the sink is mounted on.

It is the same principle as a wall-mounted toilet, where the parts are hidden inside a wall.

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1:1 Scale model

420

310

340

149

1120 980

mm

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Problems solved

Dirt in the bottom of the dryer By drying ones hands over the same surface that gets rinsed with water when the next user washes their hands, dirt will be washed away.

Water under and around the dryer The user does not remove their hands from the sink until they are clean and dry - therefore no water is spilled.

Soap stains on flat surfaces Extra soap will be rinsed away by the water from the user washing their hands.

Do not touch All functions are activated by sensors so the user does not need to touch anything.

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Improving blood sugar measuring device

Date:

April 2014

Place:

KADK Copenhagen

Purpose: Create a medical device 16

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User study - What are the problems?

Claus - Type 1 diabetic

I really like my device, there are no loose parts to keep track of. But there is nowhere to wipe excess blood from the finger after measuring.

- Claus The used test strips are in the way, there is nowhere to put them.

The Kleenex with the excess blood gets nasty to look at.

- Steffen Steffen - Type 1 diabetic There are many loose parts to keep track of. Especially the used test strips end up everywhere, which is not hygenic since there is dried blood on them.

-Malena

Malena - Type 1 diabetic

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3 main problems

1. Nowhere to put excess blood

2. Loose used test strips

3. Cannot see the screen when applying blood

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Where to place the functions?

Bottom of the device

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Side of the device

Top of the device

The concept

Closed / turned off

Opened / turned on 21

Final design

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How to use the device:

1. Nowhere to put

2. Loose used test

3. Screen not visible

excess blood

strips

when applying blood

1. Push the button to turn the device on.

2. Swipe to confim turning the device on.

3. Place the finger under the protrusion, where the needle will prick the finger.

4. Place a drop of blood on the measure area.

5. Wipe the excess blood off on the tissue that runs in a loop making sure a clean piece is ready for each test.

6. The tray will go back inside and the result will be displayed.

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Exploded view

BATTERIES 2 X AAA ON / OFF BUTTON

BOX WITH 50 TESTS AND CLEAN TISSUE FOR EXCESS BLOOD

LIGHT

WIPE-AREA NEEDLE EXIT POINT TEST-AREA TEST NEEDLES

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Measuring in the dark You are a diabetic 24/7 so it is important you can measure your blood sugar under all circumstances.

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Expecting more from bike lights

Date:

Febuary 2014

Place:

KADK Copenhagen

Purpose: Create accessories for the bike 26

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User study - What made you choose your bike lights?

1. Price Most bought their lights on sale in a supermarket in the price range between 50-200 kr

2. Maintenance None of the cyclists I talked to enjoyed maintaining their bike parts, therefore most picked lights with a minimum of maintenance, for instance battery change.

3. Lights fixed on the bike The cyclists I talked to saw the advantage of having the lights fixed on the bike. This way they do not get stolen and the cyclist does not forget to bring them.

4. Regulatory requirements All of the cyclists I talked to activly look for lights that meet the regulatory requirements.

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4 main demands:

1. Minimum maintenance

2. Price-friendly

3. Fixed to the bike

4. Meets the requirements

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Where to place the lights?

Best way to place the lights By placing the lights here the risk of the cyclist covering the lightarea is as small as possible.

The cyclist will have the best chances of beeing seen and of seeing obstacles on the road.

This area on the bike will most likely not be covered by items the cyclist has on the bike or on him/herself.

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The wheel is blocking the light and if the light is placed higher, it might conflict with items on the back of the bike.

Placing a light here might conflict with a basket on the bike.

Placing a light here might also conflict with a basket on the bike, and having the light so high could make it hard to see obstacles on the road.

This area on the bike will most likely not be covered by items the cyclist has on the bike or on him/herself.

The concept

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Finding the right size - front fork and seat stays 25.41

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25.41

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13.87

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Two fit all!

To find the right size for the profile, I looked at the size of the fork and seat stays tubes, top and bottom.

The width of the tube changes from the top to the bottom.

Therefore i decided to make the profile in a semi-fexible material. This should also ensure the product fits different types of bikes.

To make the best fit, I gave a small diffrence to the profile at the front and back. The seat stays are more rounded and smaller than the fork tubes, which are a bit bigger and oval.

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Model of the blikelights

How to mount:

1. Remove the film covering the adhesive layer.

2. Pull the sides out, and place the light over the tube.

3. Place a light on the two fork tubes, and the two seat stays.

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The final design

Functions There are two lights at the front and at the back - on either side of the wheels. This makes it possible to make one of the sides blink orange when turning.

The turning indicator works the same way as on a motorcycle, where the cyclist activates the blink light by pressing a button either on the right or left side of the handlebar.

The lights on same side will blink at the front and back.

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4 Main demands:

1. Minimum maintenance by having electro magnetism charge the batteries.

2. The lights are relativly pricefriendly because the body is an extruede pofile, where top, bottom and frontglass can click into.

3. The lights are fixed to the bike.

On the inside there is an adhesive under a thin film that the user removes when mounting the light.

4. The lights are powefull enough to meet the requirements with their 6 LED bulbs per light.

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Online brochure and Icons

Date:

2013-2014

Place:

House of Finn Juhl & Galleri Feldt

Purpose: Create marketing material 36

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Online magazine - classic Danish design gallery

Give the reader the feel for the gallery The aim of the online magazine was to give the gallery’s foreign costumers the feel and vibe of the gallery in Copenhagen.

The gallery has many costumers in Asia and in the United States, this was used as an opportunity to show them what is new in the gallery and to tell them more about the classic Danish designers.

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News At Galleri Feldt do we continuously expand our selection of new manufactured design pieces that we believe can go hand in hand with our collection of first edition vintage furniture.

In the coming year will we also be introducing a number of new items and will moreover begin to present these at our website under a dedicated section for new manufactured furniture and lighting.

First and foremost have we made an agreement with the small and highly skilled Danish Manufacturer Brdr. Petersen Polstermobelfabrik who today among others is manufacturing the ‘Oda’ chair by Nanna Ditzel and the iconic ‘Radiohus’ sofa by Vilhelm Lauritzen.

SEASONAL CATALOG

The Oda chair was designed in 1956 and manufactured by Kold’s Savvaaerk in Denmark. The chair was originally called the nursing chair probably due to its ample space and that it provided comfortable support for a nursing mother with her child in her

DECEMBER 2012 COPENHAGEN

In 1936 was Vilhelm Lauritzen assigned to draw and decorate the Danish Radio House in Fredriksberg, Denmark. Brdr. Petersen now resumes one of the furniture from the project; the Radiohus sofa in the original two and three-seater version. The original sofa was manufactured by cabinetmaker Rud. Rasmussen in Copenhagen and is a rarely seen furniture, we are therefore excited over having the Radiohus sofa as part of our selection of new manufactured design furniture.

Moreover will we be presenting the entire lighting collection by Serge Mouille. This lamp designed in the 1952 has today an iconic status. Serge Mouille stopped his production of his light fixtures in 1961 but is today resumed by his family who continues to keep his works alive in France with the same tools Serge Mouille used and created.

HOUSE OF FINN JUHL

INTRODUCTION

On the following pages you can read more about the opening in May of our new Finn Juhl showroom together with One Collection.

In this seasonal catalogue we would like to present a few pieces from our current collection, and we want to give those of you who have not had the chance to visit us yet a glimpse of our harbourside rooms in Copenhagen.

We look forward to the coming year, a year that will bring exciting news, new products, new exhibitions.

May 2012 marked the official opening of House of Finn Juhl – Copenhagen.

Galleri Feldt has been official dealer of Finn Juhl

by One Collection since 2010 and it has been a pleasure to work with these products as well as their manufacturer.

The approach One Collection show in perfecting the manufacturing of Finn Juhl’s furniture appealed to us and even more importantly, to our customers at the gallery.

So when One Collection in the autumn of 2011 asked us whether we were interested in opening a new combined showroom and concept store together with them at our address at Nordre Toldbod in Copenhagen, we found this idea very interesting.

For us it was an opportunity to become a part of and influence the development of the Finn Juhl brand and offer our customers a full collection of some of the finest Danish Design furniture.

We would like to use this opportunity to thank all of you for the year of 2012 and wish you a happy new year 2013.

MARTIN ARNO MATHIESEN

Today at House of Finn Juhl dealers from around the world come to see the collection as well as the house function as a concept store for private customers, architects and companies.

At the showroom we strive to present the furniture in an inspiring and simple way, letting the furniture speak their own language. By doing so we seek to draw lines back to Finn Juhl’s own house at Kratvaenget.

At the beginning of 2013 we will complete a new website dedicated to the Finn Juhl Collection where it is our hope that we can present these fantastic design pieces to our online customers. We will be sending out a complete presentation of the website as soon as it is completed.

We wish to thank all of you who have been visiting us during our first seven moths and we look forward seeing you back in the coming year.

CONTACT Contact Nordre Toldbod 23-25 1259 – Copenhagen K Denmark Mail: info@gallerifeldt.dk Phone: +45 3391 1100 OPENING AND OFFICE HOURS Tuesday to Friday from 11.00 to 18.00 Saturday from 11.00 to 15.00.

Visits can also be arranged by appointment.

CONTACT PERSONS DIRECTOR MARTIN ARNO MATHIESEN +45 33 91 1100 info@gallerifeldt.dk

GALLERY ASSISTENT

mai Littl e Mer

DIRECTOR OF OPERATIONS

The manufacturer E. Kold Christensen had a deep understanding of Kjaerholm’s intentions and the pair enjoyed an extraordinary close collaboration.

E. Kold Christensen produced most of Kjaerholm’s designs up until Kjærholm’s death in 1980. A wide selection has been part of the Fritz Hansen production since and in 2003 did the son of Poul Kjaerholm Thomas Kjaerholm carry on the production of a number of tables and the PK 11 chair.

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Although he always considered functionality an absolut requirement this was always done with unwillingness to compromise as an artist. He was a true master of making a lengthy and difficult production process appear effortless in the finished piece of furniture.

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Galleri Feldt

LOUISE GJELSTRUP FELDT +45 33 91 1100 louise@gallerifeldt.dk

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ANN LOUISE BLOCH NIELSEN +45 33 91 1100 info@gallerifeldt.dk

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Most contemporary Danish cabinetmakers executed their furniture in wood while Poul Kjaerholm preferred steel and is with his minimalistic design a distinguished Danish representative of international modernism.

Kjaerholm always combined steel with other materials like wood, leather, cane or marble. Of his favorite material he said: “Steel’s constructive potential is not the only thing that interests me; the refraction of light on its surface is an important part of my artistic work. I consider steel a material with the same artistic merit as wood and leather”.

The design of Poul Kjaerholm is characterized by its understated elegance, clean lines and remarkable attention to detail — modest in means, but rich in expression.

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Poul Kjærholm

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2012 has been an exciting year for Galleri Feldt.

We have been involved in many interesting projects with private and business customers and we have shipped beautiful furniture to all corners of the globe, from New York to Sidney and Hong Kong. It has been fulfilling and fantastic for us, to meet so many dedicated and creative people both in the gallery in Copenhagen, on our travels, on the phone and via e-mail and social media. A big tanks to all of you.

2012 gave focus to one of the best Danish furniture architects as Finn Juhl who would have been celebrating his 100 birthday this year.

He was celebrated around the world with exhibitions and events and Copenhagen was no exception.

At Galleri Feldt we have been showcasing some of Finn Juhl’s finest works and in August and September we dedicated the gallery exhibition to his works.

We were proud and honored to have Professor Mr. Oda Noritsugu as our guest at the gallery. An expert in Finn Juhl, and one of the most influential ambassadors of Danish design and the author of several books on the subject.

arms. We are looking forward to present this very comfortable and interesting chair to our customers.

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Icons for House of Finn Juhl

Sale of exhibition models This add was published in Danish newspapers before the big sale at House of Finn Juhl.

The aim was to make icons that would deliver the message of the sale while keeping up the appearance of the exclusivity Finn Juhl stands for.

It was important to create simple icons that would be able to catch the attention of the reader on a busy newspaper front page.

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45 Chair

Pelican Chair

Cheiftains Chair

The Poet Sofa

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Illustrations and other projects

Date:

2011-2013

Place:

Skolen for Kunst og Design & Krabbesholm

Purpose: Drawing, model building and furniture 42

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Illustrations and other projects

Croquis and illustrations The croquis drawings were made in up to 5 minutes, mostly with a soft pencil.

The lamp is made of (one time use) sponges. They are sewn together so the light reveals a soft pattern.

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Simple furniture

Storage for firewood The foldable storage furniture locks to a stand when the sticks are put through the holes on each side. When the sticks are removed it can be folded together to carry it.

No Glue / No skrews chair This chair is held together all on its own. By making slots the 4 parts can slide together and the chair is strong enogh to carry a grown man.

I enjoy the beauty of the simple apparent construction.

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