PORTFOLIO
CONTENTS ANNUAL REPORT 5 MAGAZINE LAYOUT 10 BUS WRAP 16 T-SHIRT DESIGN 20 PHOTOSHOP MANIPULATION 24 MAGAZINE COVER 26 REPEAT PATTERN 28 I MAKE IT BRANDING 33 RETRO RIDES BRANDING 37
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“There isn’t a day that goes by when the Institute doesn’t get a call or an email from a member of the public asking ‘how do I find an architect?’” Dominique Kelaher, Finance and Administration Officer at the NSW Chapter.
ANNUAL REPORT The Annual report was designed as a clean document that is easy to read. Use of colour to engage readers with a combination of imagery and infographics to break up the heavy text document. The Australian Institute of Architects is a national body consisting of almost 10,000 members across Australia and overseas. By promoting better, responsible and environmental design, the Institute actively lobbies to maintain and improve the quality of our built environment. A design for the 2014/2015 annual report was to be developed. The design was to encompass the company’s values and environmental strategies.
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MAGAZINE LAYOUT The layout reflected the life of journal articles, little alleyways, side streets and pockets of imagery that you would expect in street art. The grid format provides a cluster of imagery that plays with the viewers eye to lead them through the page from image to image. Whether you’re suffering from a case of designer’s block or simply want to keep up to date with the latest trends and happenings in creative culture, No Cure provides a prescription-only dose of inspiration with each issue. The client No Cure is an Australian indie art and culture magazine published four times a year focusing on street art, design, music and pop culture; a cutting-edge look-book of inspiration joining the dots between editorial and powerful imagery. They are looking for a new two double page spread layout style for No Cure Magazine. Using the article on Laneways Life: Exploring Melbourne’s Street Art Scene.
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BUS WRAP Leaving your mark in history was the concept for this bus wrap. Utilizing the famous sole print of the Volley shoe as the main focus. Dunlop Volley wish to re-launch their range of footwear by creating an advertising campaign to feature on the bus network. They are looking at an illustrative based design that features their original footwear. Dunlop Volleys are looking for a design based on the Propaganda Style and the artwork can be inspired from any of the time periods prior to the 1970s.
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T-SHIRT DESIGN ‘make your connection’ was created with making connections in everyday life, be it networking, or having a breakthrough on a project that you have been working on for a long time, when you make your connection everything just works, a light bulb moment. The clients belief was to create high quality, hand illustrated typography T-shirt design that was technically proficient, innovative and culturally relevant products in order to clearly connect with their target market.
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PHOTOSHOP MANIPULATION The focus of this ad on the Frisbee, showing strength and durability, strong enough to handle anything. The image creates movement of the Frisbee in this still shot. Create high-end artwork for the SBE Frisbee company to use with future advertising. The client wants the design to be modern and dynamic. The image should also give the product a sense of movement. “We want to create a single stunning image that defies the use of common space and physics as we know it.�
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MAGAZINE COVER William Morris was nortorious for handmade work. What would William Morris think of handmade today with the combination of social media to promote your work. Inspired by his tressle artwork, a modified tressle including todays social media icons replacing Morris’s real wildlife. Design an illustrative cover for an imaginary issue of DG magazine with the theme: ‘Images of the Decade’ influenced by William Morris.
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REPEAT PATTERN Drawing from current BOgear bags and mixing with adventure inspired flat icons create this dense repeat pattern. The diverse range of icons, leaves you hungry to get Dirtified...Now! BOgear bags are taken on all your adventures. BOgear required a repeat pattern that they could use for the lining of their bags. A focus on adventure that reflects the BOgear, to get Dirtified.
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I MAKE IT BRANDING I make it logo was designed in reflection of the high quality handmade timber and leather products. Inspired by Scandinavian design, this logo reflects the simplicity of the products that are handcrafted. The client handcrafts all of their products, as the logo name reflects. They make products that help organize your life.
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RETRO RIDES BRANDING The Retro Rides logo was created to reflect the old school craftsmanship of cafe style motorbike restoration. Sign writing influenced this brand to come to life. Retro Rides specialize in reinventing vintage motorcycles. We take a client’s existing bike or source a particular make and model the client is after and turn it in to a bespoke work of art. Quality and craftsmanship are our main focus.
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Contact: Sarah Nicholas Email: hello@blockcreative.com.au
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