The Art of Visual Storytelling.
The Art of Visual Storytelling An overview of Bloesem’s magical 2014 journey. From blogs to shop, studio and workshops. We’d love for you to be part of the next chapter. All images copyright © bloesem No part of this publication may be reproduced or transmitted in any form without prior written permission of the copyright holders. Bloesem Singapore +65 83287807 bloesem@me.com www.bloesem.co Instagram: @bloesemblogs
BLOESEM My love for discovering new places, uncovering hidden gems and meeting inspiring creatives around the globe is what sparked the beginning of Bloesem blogs in 2006. Almost a decade later, Bloesem has evolved into full grown creative studio. With the opening of Bloesem’s f lagship store in Tiong Bahru, Singapore, 2014 has been another great year for us. I am Irene Hoofs and together with my team, Zara Salahuddin and Mei Kwee Chong, we are growing our international audience exponentially with Bloesem blogs, our new store, a studio and workshop space. We also regularly contribute to renowned international media. We are proud that since inception Bloesem has been consistently ranked among the best and most inf luential design blogs worldwide.
Based in Singapore we work with an international client base. We help our clients deliver their brand message through the Art of Visual Storytelling. We are committed to our clients’ success and care deeply about the relationships we foster with their businesses. Bloesem’s creative work is heavily inf luenced by both our Nordic roots and Asian presence, of fering clients a truly unique proposition. I am excited to present you the Bloesem highlights of 2014 in this portfolio. It showcases what we do best; indulge our audience with visually compelling stories. If you’re inspired, drop us an e-mail at bloesem@me.com. Let us help you share your brand’s story with an audience of curious adventurers and tastemakers around the world.
Lookbook Styling
Collaborate with Bloesem
Bloesem’s visual storytelling at its best. Allow Bloesem to create your brand’s lookbook, style and shoot a new campaign or help you with the visual presentation of your shop. Our lookbook styling includes a free sponsored post on Bloesem blogs as well as promotion on Bloesem’s social media channels. Sponsored Content Work with us to design a customized online campaign via Bloesem blogs and our social media channels to showcase your product to our audience of global influencers. Travel Reports Bloesem is renowned for breath taking visuals and travel editorials. Clients engage us for travel reports, city guides and hot spot visits. We have done numerous projects for international media, boutique hotels and resorts, some of which are showcased in this media kit. Facebook and Pinterest Campaign We like sharing pretty things with our design loving audience. Let us highlight your product on Facebook or feature your eye-pleasing visuals on Pinterest to reach 45,000+ global shoppers. Instagram Opportunity
BLOESEM blogs // Followers
Use our favorite social media tool to introduce your product, brand, event or idea to
500k PAGE VIEWS 84k UNIQUE VISITORS 38k PINTEREST 21k INSTAGRAM 14k FACEBOOK
over 16,000 engaged fans through a carefully styled Instagram series or takeover by Bloesem.
9k TWITTER 5k GAZETTE and counting 20% Americas, 31 % Asia / Australia , 49% Europe
In Store Promotion We adore well-designed products by providing them a stage in Bloesem’s flagship store in Singapore. Product launches are also celebrated via our quarterly newspaper, theBloesem With an
Gazette, which is available at many Singapore hot spots (circulation 5,000+). The online
international
Gazette is available for tastemakers worldwide.
readership of over 50k
Bloesem Class
influencers and
Workshops for the creative and entrepreneurial community. From screen printing to social
adventurers
media bootcamps to calligraphy, Bloesem Classes invite design and creative icons from all
around the world
over the world to teach one-off classes. Bloesem Classes are hosted at Bloesem’s studios in
daily, Bloesem is
Singapore and Amsterdam. Customised classes can be hosted at client’s offices upon request.
available for a variety of
Custom projects
opportunities.
Every brand is unique and we want to embrace that. Bloesem offers customisable solutions to suit your brand’s specific needs. Clients Sawasdee - Anthology Magazine - Not.a.sponge* - Elle Decoration - Montigo Resort - Nala Stationery - Elly - Condé Nast Traveler - Make History - Decor8 - Deckle&Hide - Eden&Zoë - Le Petit Society - Real Living Magazine - Hide&Chic - FARM - Shop Frank - GiantSuper - Bococo Telunas resort
BLOESEM BLOG Mul tiple award winning journal on design, (kids) lifestyle and travel
“… Must read and not to miss website.” #BeastBest Award by Newsweek
“ 10 design voices that matter... ” The SAY 100 - Tina Roth Eisenberg
Ranked top 5 Best Interior website The Independent UK
“ Bloesem is on our list of top voices ... ” Pilar Guzman
Ranked top 15 Best Interior website Times Magazine UK
Best of the Blogs - Editors’ Picks Martha Stewart Living
BLOESEM SHOP Bloesem’s f irst f lagship store in Singapore
“ Bloesem classes are the best! From the moment you walk in the door, Irene and her team of international teachers have captured that feeling of being who you want to be while taking a workshop. And the studio space itself is an oasis! � Sarah Moulton (student)
BLOESEM CLASS Exclusive creative workshops
“ I have learned so many useful tips and tricks throughout the class that I can now apply to my own blog. I can start creating my mood boards to get inspiration before starting any creative project. ” Kelly T. (student of Art of Visual Storytelling class) BLOESEM CLASS Exclusive creative workshops
“ It has helped me and my designs reach readers in Asia, as well as all over the world with the e-gazette. The Bloesem Gazette is filled with quality content and it was a privilege being featured in their latest edition � Jurianne Matter (Dutch designer)
BLOESEM GAZETTE Jaw-dropping printed newspaper (quarterly)
Bloesem is at the forefront of tasteful and discerning lifestyle and travel choices.
PORTFOLIO / CASES
Custom coverage : Montigo resort site visit in Indonesia for Conde Nast Traveler
Travel reports : Best spas in Amsterdam for Conde Nast Traveler
City Guide : Amsterdam hot spots in Bloesem Gazette
Styling & photography : Shop Frank
Styling & photography : Not.a.sponge*
Styling & photography : Make History - Growth Chart
Styling & photography : Le Petit Society
Content: Designer home visits for Bloesem Blog
Styling: Living by the Lake Brochure
We want to work with you to create more amazing content & help you spread your story ...
We are committed to working with clients that share our f inesse and drive to push the limits, forging ahead. We want to help you discover new ways to grab the attention of the billions of people that consume media on a daily basis. Set yoursel f apart from the crowd. Create content that will give you a distinct competitive advantage. We look forward to hearing from you, Irene Hoofs (Founder Bloesem) Zara Salahuddin (Style Editor) Mei Kwee Chong (Business Manager)
Creating quality content to connect brands with an international audience of loyal readers and potential customers.
Bloesem Singapore phone: +65 83287807 email: bloesem@me.com bloesem.co bloesem.blogs.com bkids.typepad.com instagram.com/bloesemblogs twitter.com/BloesemBlog facebook.com/bloesemblog pinterest.com/bloesemblogs
Here’s to new collaborations!