T H E
C H R I S T M A S
G I F T
G U I D E
Fresh flowers and trees, through the letterbox
ÂŁ10off
your first order at
bloomandwild.com
J U S T
A
N O T E
T O
S A Y
It’s magic delivered through the leerbox Aron Gelbard, CEO & Co-Founder, Bloom & Wild
At Bloom & Wild, we take pride in delighting our friends and family all year, but especially so at Christmas. When I co-founded the company over five years ago, our mission was simple: to make sending and receiving flowers and gifts the joy that it should be. That’s why we invented letterbox flowers. Over the years we’ve posted not only beautiful bouquets, but also houseplants, bottles of wine and Christmas trees (complete with all the decorations) through millions of letterboxes.
With our award-winning app and website you can order in seconds, never worry about missed deliveries and keep the surprise, well, a surprise. Keep reading to discover our full Christmas Collection, from tiny letterbox trees (p22) to our luxurious new Nikki Tibbles Wild at Heart Collection (p26), generous flower subscriptions (p34), Liberty Collection (p9) and everything in between.
Aron 2
Why send letterbox flowers?
Goodbye missed deliveries
Hello creative gifts
7 days (or more) of beauty
Your gift will fit through the letterbox so it doesn’t matter if they’re out when the postie comes knocking.
Send everything from letterbox Christmas trees, plants and flowers to foodie hampers, wreaths and more.
The freshest flowers arrive in bud and bloom before your eyes. That’s why we send ours this way.
The UK’s most-loved online florist
4.82 average
bloomandwild.com | +44 20 3828 7033 |
19665 reviews on
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L E T T E R B O X
C O L L E C T I O N
‘Tis the season to delight Spread a little joy far and wide by surprising your favourite people this Christmas. Want to hide an advent surprise behind their door? Our letterbox trees (see p18), flowers and plants will do just the trick.
Last-order dates for Christmas For free next-day delivery order by: 19th December For last delivery before Christmas order by*: 21st December *Orders after the 19th will be sent by premium delivery (and will have a courier price surcharge) to ensure your gift is delivered on time.
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“ “
The prettiest flowers I ever did see.
bloomandwild.com | +44 20 3828 7033 |
Lanni
LET TE RB OX FLOWE RS
the Piper For the kind-hearted
£30
bloomandwild.com | +44 20 3828 7033 |
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LET TERBOX FLOWERS
the Aspen For the white-Christmas wisher
£30
Order by 10pm for free next-day delivery in most parts of the UK. 6
L E T T E R B O X
C O L L E C T I O N
LE T TE RB OX FLOWE RS
the Holly For the classic-Christmas lover
ÂŁ35
Did you know?
We also sell floristry scissors (p17), which make trimming
any stem easy. And they’re suitable for left and right handers. Bonus!
bloomandwild.com | +44 20 3828 7033 |
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L E T T E R B O X
C O L L E C T I O N
LE T TE RB OX FLOWE RS
the Erin For the winter-sun seeker
£23
LET TERBOX FLOWE RS
the Belle For the tradition breakers
£28
Did you know?
Our letterbox flowers use 80% less packaging than traditional
flower deliveries and our boxes are made from recycled (and recyclable) card. 8
See the full collection at bloomandwild.com/liberty
L ET TE RB OX FLOWE RS
the Elysian Day For the fashionistas
£36
bloomandwild.com | +44 20 3828 7033 |
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LET TERBOX FLOWERS
the Balmoral For the countryside explorer
£36
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Don’t forget your special discount code on the back cover.
C H O C O L A T E
C O L L E C T I O N
TH E PE RF ECT F I N I SH I N G TOUC H
Handmade Ocelot Chocolate Ma
Ish
This advent, make your gift even sweeter by adding a personalised bar of Ocelot Chocolate to your order for just £6 extra. Founded and run by husband-and-wife duo Matt and Ish, they design and handcraft every bar in their micro chocolate factory in Edinburgh. Their delicious, organic and fair-trade chocolate is wrapped in bespoke packaging that’s perfect for Christmas and any other occasion. It’s a thoughtful finishing touch.
for for
A smooth, creamy 50% milk chocolate with tasting notes of dark cherries and soft caramel. Handmade, designed and packaged in a micro chocolate factory in the old port of Leith, Edinburgh. Ingredients: cocoa beans*, raw cane sugar*, whole milk powder* (19%), cocoa butter*, sea salt. *ingredients from organic production. Allergy advice: for allergens see ingredients in bold. Produced in a factory that handles almonds, bee pollen and milk.
Store in a cool, dry place.
75g ℮ 2.6oz
75g ℮ 2.6oz
Made in the UK by Ocelot Chocolate Ltd. Edinburgh, EH6 5HG.
bloomandwild.com | +44 20 3828 7033 |
Allergy advice: for allergens see ingredients in bold.
Best Before / Batch
Store in a cool, dry place.
B R I T I S H
Ingredients: cocoa beans*, raw cane sugar*, whole milk powder* (19%), cocoa butter*, sea salt. *ingredients from organic production. Produced in a factory that handles almonds, bee pollen and milk.
Best Before / Batch
S U P P O R T I N G
A smooth, creamy 50% milk chocolate with tasting notes of dark cherries and soft caramel. Handmade, designed and packaged in a micro chocolate factory in the old port of Leith, Edinburgh.
Made in the UK by Ocelot Chocolate Ltd. Edinburgh, EH6 5HG.
B U S I N E S S
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L E T T E R B O X
C O L L E C T I O N
1 bouquet, 3 ways
LET TERBOX FLOWERS
the Crafty Christmas Arrives with how-to guide
£30 1. The centrepiece Festive hosts, rejoice. Here’s an impactful centrepiece you can recreate in minutes. Style these branches in one vase, or scatter down your table in posy jars, and you’ve got yourself a rustic woodland look. 12
Discover even more decorating tips at bloomandwild.com/crafty-christmas
2. The garland Make the season of fireside lounging feel even cosier with a mantlepiece decoration. Just adding winter foliage and glowing candles to yours will transform the mood of the whole room. It really is that simple.
3. The wreath This foliage is screaming to be turned into a wreath. Just add moss, floristry wire, a wreath ring (not included) and festive songs, then follow the how-to steps in your booklet. Top tip Add our floristry scissors to your order (for just ÂŁ8 extra) to complete your craft kit.
With The Crafty Christmas, any home will instantly look, feel and smell ready for Christmas. This assortment of scented winter foliage arrives with a guide that’ll teach you how to make the three displays. bloomandwild.com | +44 20 3828 7033 |
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H A N D - T I E D
C O L L E C T I O N
Win at Christmas gifting Is there anything better than that smug feeling of finding a special gift you know they’ll adore? This Christmas, really spoil your favourite people with our generous hand-tied bouquets, which get delivered to their door. Artfully arranged by our imaginative florists, they’re guaranteed to really wow.
Order flowers in seconds Order flowers in seconds with our award-winning app. Download today to receive delivery updates, special-occasion reminders and app-only offers.
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“
Your lovely flowers have delighted everyone I’ve sent them to and that makes me very happy!
bloomandwild.com | +44 20 3828 7033 |
“
Helen
HAN D-TIED FLOWE RS
the Robin For the festive hosts
Don’t forget your special discount codebloomandwild.com | +44 20 3828 7033 | on the back cover.
ÂŁ45 15
H A N D - T I E D
C O L L E C T I O N
HAND-TIE D FLOWERS
the Ember For someone special
£60
O U R
F L O R I S T ’ S
F A V O U R I T E
HAND-TIED FLOWERS
the Aurelia For the real flower fans
£50
“
This is my favourite bouquet. It features rare stems, like clematis (which add beautiful movement) and ranunculus (with marshmallowy petals) that every flower fan will adore.”
“
Caroline 16
A thoughtful gift Turn your hand-tied bouquet into an extra-thoughtful gift with a beautiful vase, which you can add at checkout. Not sure which to choose? Just follow our Lead Florist Caroline’s steer. Caroline, Lead Florist
the Pickle Jar
“
This vase is the perfect shape for any bouquet. They’ll use it all the time. The narrow neck will prop stems up, so the flowers can be fanned out to give an illusion of fullness.
“
£8 the Statement Vase
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The easiest way to elevate any bouquet is to style it in a beautiful vase. I love this gold-trimmed one because it adds a hint of glamour without detracting from the bouquet’s natural beauty.
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£15 the Floristry Scissors
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A good pair of floristry scissors is a real must-have. I use this pair to trim my stems before putting them in water and to re-trim them every 3 days to keep my bouquet fresh for as long as possible.
“ bloomandwild.com | +44 20 3828 7033 |
£8 17
P L A N T
C O L L E C T I O N
Plant some magic Spread a little Christmas cheer with a gift they’re not expecting. Our letterbox trees and plants are sure to surprise, delight and spark that festive feeling. Don’t forget... Order by 19th December for last free delivery before Christmas or order by 21st December for last premium delivery in time for Christmas.
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“
I was very pleased with my tiny Christmas tree; the parcel was lovely and the tree inside was just the cutest!
bloomandwild.com | +44 20 3828 7033 |
“
Angela
L ET TE RB OX P L AN TS
the Twinkle Tree For the glitter addicts
ÂŁ32
Our letterbox trees are approximately 40-50cm tall and arrive with unique baubles, a pop-up pot and fairy lights (including battery).
Did you know?
We also offer a corporate-gifting service.
Find out more at bloomandwild.com/business bloomandwild.com | +44 20 3828 7033 |
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P L A N T
C O L L E C T I O N
LET TE RB OX P L AN TS
the Poinsettia For the tradition keepers
£28
LET TERBOX PL AN TS
the Celeste For the Scandi-style lovers
£28
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LET TERBOX PL AN TS
the Gabrielle For the budding gardeners
ÂŁ28
Don’t forget your special discount code on the back cover. bloomandwild.com | +44 20 3828 7033 |
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LE T TE RB OX P L AN TS
the Treasure Tree For the vintage lovers
£35
L E T TE RBOX PL A N TS
the Twinkle Tree For the glitter addicts
£32
Sparkly garland Hand-painted baubles
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L E T TE RBOX PL A N TS
the Christmas Treats Tree For the big kids
ÂŁ40
Christmas-tree collection
Christmas puds, mince pies and more
bloomandwild.com | +44 20 3828 7033 |
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P L A N T
C O L L E C T I O N
The journey of our Christmas trees Once upon a time (back in 2015), our Co-Founder Aron had the idea of inventing letterbox Christmas trees. Everyone said it was impossible; but that didn’t stop him. In fact, these adorable little trees are now one of our most delightful and popular products to date.
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bloomandwild.com | +44 20 3828 7033 |
P L A N T
C O L L E C T I O N
Grown with care Your tiny tree was born in 2015 when we planted a cutting from an older tree into the soil. For three years, 40 farmers tended to its every need to help its roots grow strong.
Peter A sustainable Christmas Nestled in the Dutch countryside, you’ll find our tiny tree nursery. For almost half a century this family-sized farm has carefully nurtured sustainable conifers to help us enjoy a greener Christmas.
Sent to last We send our trees with their roots intact so you can replant yours in January. Watching it grow rather than sending it to the landfill is just so rewarding. Discover more of the story at bloomandwild.com/tree-farm
bloomandwild.com | +44 20 3828 7033 |
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N I K K I
T I B B L E S
W I L D
A T
H E A R T
All they want for Christmas Nikki Tibbles Wild at Heart is one of the world’s most famous floral designers. Based in London, her designs have graced some of the most luxurious venues, including Kensington Palace and The V&A. Our partnership delivers Nikki’s extraordinary style and festive sentiment straight through their door with decadent stems and generous designs.
Nikki
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LET TERBOX FLOWERS
the Winter Rose For the red-rose admirers
£42
bloomandwild.com | +44 20 3828 7033 |
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N I K K I
T I B B L E S
W I L D
A T
H E A R T
LE T TE RB OX FLOWERS
the Christmas Sparkle For the frosty walk enthusiasts
£42
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HAND-TIED FLOWERS
the Festive Joy For the people you really want to spoil
£55
Don’t forget your special discount code on the back cover. bloomandwild.com | +44 20 3828 7033 |
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N I K K I
T I B B L E S
W I L D
A T
H E A R T
Behind the design: Humble traditions As one of the world’s most famous floral designers, Nikki sure knows how to create imaginative displays. Just like us, she loves Christmas and all the precious moments that make it. Here, she talks more about the inspiration behind her special collection.
“
I’m delighted to be working with Bloom & Wild once again. Inspired by Christmas at home, each design in my collection represents something precious: quality time with loved ones, frosty walks in the country and entertaining.
“
Nikki 30
Even the country’s most in-demand florist finds time to start the season in the most thoughtful ways.
Hanging the wreath As the first decoration that goes up in Nikki’s home, she loves how The Scented Garden wreath sparks excitement for the season ahead, from the first snow to a mug of mulled wine.
Scenting the season Nikki loves filling her home with festive scents. That’s why this generous wreath brims with fresh pine, zesty lime, calming lavender and aromatic eucalyptus. It’s so captivating.
Winter walks Nikki loves escaping the hustle and bustle leading up to Christmas Day with frosty morning walks in the country with her partner and five rescue dogs. HAND-TIED WRE ATH
the Scented Garden For the fragrance fan
£60
bloomandwild.com | +44 20 3828 7033 |
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G I F T
H A M P E R
C O L L E C T I O N
A feast to behold What to get the person who has everything? A foodie hamper full of treats they haven’t tried. We searched high-and-low to collect the most delicious treats from up-and-coming brands so you don’t have to. And they fit through the letterbox.
Don’t forget... Your special discount code on the back cover.
“
It was simple to order, delivery was quick and my mum was delighted.
“
Jo
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LE T TE RB OX GIFTS
the Winter Warmer Hamper For the mulled wine lovers
£33
Both magically fit through the letterbox
LET TERBOX GIFTS
the Cosy Nights Hamper For the festive-film watchers
£25
bloomandwild.com | +44 20 3828 7033 |
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G I F T - S U B S C R I P T I O N
S E R V I C E
Christmas gifts that keep giving Give the gift of blooms again and again with our gift-subscription service. Once a week, fortnight or month (for three, six or twelve months), we’ll deliver a different bouquet straight through their letterbox. It’s sure to get you extra brownie points on Christmas Day. Treat them to flowers from... 3 months from £60 6 months from £110 12 months from £216
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LET TERBOX FLOWERS
Gift Subscriptions For the home birds
from £60
Perfect gift
Arrange their first delivery in time for Christmas or pop a card under the tree and pick a start date when back they’re from holiday bloomandwild.com | +44 20 3828 7033 |
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G I F T - C A R D
C O L L E C T I O N
From London, with love We’ve worked with London-based designer, Peggy & Kate, to create a collection of hand-illustrated cards, sure to put a smile on their face. With every order, you’ll get one for free. Simply choose the card you love the most and fill with your season’s greetings.
C E L E B R A T E
M E R R Y
T H A N K
Y O U
C H R I S T M A S
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H A P P Y
W I T H
B I R T H D A Y
S Y M P A T H Y
B L A N K
C H O C O L A T E
C O L L E C T I O N
TH E PE RF ECT F I N I SH I N G TOUC H
Artisan Prestat Chocolate Want to make your gift extra-special to unwrap? Add chocolate that’s good enough for British royalty and nobility to your order (for just £9 extra). Prestat is one of London’s oldest and most-loved chocolatiers; it’s been handcrafting melt-in-themouth chocolate truffles since 1902. With its rich and colourful history (and even more brightly coloured packaging), these little luxuries will surprise and delight. S U P P O R T I N G
B R I T I S H
bloomandwild.com | +44 20 3828 7033 |
B U S I N E S S
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F L O R I S T
Ask
T I P S
Caroline
With over 10 years’ experience under her belt, our Lead Florist Caroline is a dab hand at arranging beautiful bouquets. She’s here to help answer your questions, to make styling your flowers easy.
Caroline, Lead Florist
Q:
My kitchen scissors struggle to cut through winter foliage. What can I use instead? A: “Our floristry scissors are an essential of mine. Their strong blade is designed to effortlessly cut through even the toughest winter foliage (like eucalyptus, pine and hypericum berries) without compressing the stem. They’re also suitable for left and right hand users.”
Q:
I want my Christmas centrepiece to wow. Any tips? A: “The secret is to create interesting levels by cutting some stems shorter than others. When arranging your bouquet, create real fullness by adding your shorter stems to the front. If it’s going against a wall (rather than the middle of your table) style it from one side only for extra impact.”
Share the floral fun
We always love seeing snaps of your beautifully styled bouquets. Follow us and share a picture of yours with the hashtag #letterboxflowers
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W O R K S H O P S
Workshop with us Know someone that’s a budding florist? Or loves experience gifts? Give them tickets to our flower-arranging workshops across the UK. With our expert florists, beautiful flowers and a glass of prosecco at their fingertips, they’ll have a fab time. For added fun, go together.
Discover our line-up of events at bloomandwild.com/workshops
bloomandwild.com | +44 20 3828 7033 |
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C O M P E T I T I O N
Win a year of flowers
Because you’re treating everyone else this month, we want to treat you. Enter our competition for the chance to win a letterbox bouquet straight through your door once a month for a year. To enter simply visit bloomandwild.com/win
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T&Cs: Entrants must have a UK postal address and be 18+. No cash alternatives available. One entry per household. Competition closes on 31/12/18.
T H E
F R E S H E S T
W A Y
T O
S E N D
F L O W E R S
From bud to bloom We choose to send our flowers directly to you in bud. Why? Because the freshest flowers arrive in bud, meaning they’ll bloom before your eyes and truly last as long as they should.
Today
Beautiful when they arrive in bud
In 24-48 hours
Even more beautiful in bloom
bloomandwild.com | +44 20 3828 7033 |
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F A Q S
Isobel
Ask Customer Delight Lead
Our Customer Delight Lead is here to answer all of your questions to make sure that sending and receiving your flowers is easy and joyful.
“
Do your flowers & trees really fit through the letterbox? Our clever letterbox range does, yes. Not all letterboxes are created equal, but they’ll be posted everywhere they can, and for any letterbox-less houses you can tell the postie where to leave them. We also offer hand-tied bouquets, which our expert florists arrange for you. These don’t fit through the letterbox but will be delivered straight to your front door.
Have I left it too late to order for Christmas? We know how busy Christmas is. That’s why you can order up to 10pm with free next-day delivery in most parts of the UK until 19th December. Orders from 20th December will be sent by premium delivery (and will have a courier price surcharge) to ensure your gift is delivered on time. Our last-order date for premium delivery is 21st December.
“
From picking to receiving, we want to make sending flowers and gifts easy and joyful. Something not 100% right? Our friendly Customer Delight team are always just an email or phone call away and love to go the extra mile to make it right. 42
H O W
T O
O R D E R
Want to order some blooms? With free next-day delivery across the UK and new delivery options to Ireland, France and Germany, you can make someone’s day more special in three simple steps:
1 Visit bloomandwild.com, or get our free app using your phone’s QR-code reader
2 Enter the code PINECONE4 for £10 off your first order
3 Surprise someone with fresh flowers through their letterbox Our Customer Delight team is always here for you. Speak to someone Monday-Friday from 9am-10pm and Saturday and Sunday from 9am-6pm. Get in touch via: bloomandwild.com/contact-us UK: +44 (0) 20 3828 7033 Ireland: +353 (0) 76 888 7312
bloomandwild.com | +44 20 3828 7033 |
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