Bloomin’ News | Fall 2020 | Volume 29 Number 3

FALL 2020

QUARTERLY PUBLICATION OF THE ORIGINAL LOS ANGELES FLOWER MARKET OF AMERICAN FLORISTS EXCHANGE, LTD.

BY DESIGN COZY HOME HOLIDAY DÉCOR POT-ET-FLEUR

REACHING 100 YEARS MAY JUST BE THE BEGINNING

ONE OF THE GREATEST DISPLAYS OF FLOWERS PAUSED FOR A YEAR

ONE OF THE

OF FLOWERS PAUSED FOR A YEAR

VOLUME 29 | NUMBER 3

AD

TABLE Contents of

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A Letter from the Editorial Staff

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COVER STORY One of the Greatest Displays of Flowers Paused for a Year

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BY DESIGN Cozy Home Holiday Décor Pot-et-Fleur

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Photo By: Kit Wertz

Happenings + Calendar

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This news magazine is published quarterly (January, April, July, October)

by The Los Angeles Flower Market of The American Florists’ Exchange, Ltd. Location 754 Wall Street, Los Angeles, CA 90014 PUBLISHER

The Original Los Angeles Flower Market of the American Florists’ Exchange

Special Holiday Hours, maps, tenants, seasonal flowers and more available at originallaflowermarket.com Market Information 213.622.1966

Market Manager/Mellano 213.622.0796 BOARD OF DIRECTORS

American Florists’ Exchange, Ltd. Los Angeles Flower Market Christine Duke

Lizbeth A. Ecke Jim Mellano Jon Prechtl

John Williams Paul Ecke III

EDITORIAL AND ADVERTISING Stephanie Barba | IMW Agency

3190 Airport Loop Dr., Bldg. K, Costa Mesa, CA 92626

714.557.7100 | stephanie@imwagency.com | imwagency.com Peggi Ridgway | Wordpix Editorial Solutions ART DIRECTION

Colin Grey Voigt | colingreyvoigt.com LAFD ASSOCIATION MEMBER BADGE PROGRAM Frank Reyes

We Have Buyers!

We’ve Sold More Flower Shops than Anyone!

766 Wall Street, Los Angeles, CA 90014

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DISCLAIMER

Neither the Bloomin’ News nor the Original Los Angeles Flower Market recommends or endorses any products or advertisements displayed in this publication but presents them as a service to our readers.

Sean Edelstein 949. 551.2060 Sean@BLBrokers.com Orange, Riverside, San Bernardino and Los Angeles Counties

Flower Shop Broker DRE#01926680

IBBA

INTERNATIONAL BUSINESS BROKERS ASSOCIATION, INC.

ADVERTISE IN BLOOMIN’ NEWS Contact our editor, Stephanie Barba, for advertising rates, dimensions, and details. Advertise in color. We’ll design your first ad for free!

INDEX TO ADVERTISERS BottomLine Brokers, Sean Edelstein......................................................Page 5 Floral Supply Syndicate.......................................................................... Page 7 IMW Agency .............................................................................................Page 22 Los Angeles Flower District....................................................................Page 15 Mayesh Wholesale Flowers.....................................................................Page 5 Mellano & Company................................................................................Page 4 Original Los Angeles Flower Market......................................................Page 7 Teleflora.....................................................................................................Page 2

Selling Flower Shops Since 1997

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Reaching 100 Years

MAY JUST BE THE BEGINNING

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As we come to the end of this unprecedented year, some will say we’re starting the Roaring ‘20s or did it start almost 100 years ago?

While times have changed since the days of Prohibition, many new ideas were introduced in 1920 which are still a part of our lives today.

Approximately 100 years ago, a cottonbuyer named Earle Dickson invented what’s now known as the Band-Aid adhesive bandage. Dickson wanted to create a bandage his wife could apply herself, so he layered two Band-Aid products — gauze and adhesive tape — to create the then-revolutionary bandage.

The radio station KDKA in Pittsburgh produced the world’s first commercial broadcast. Frank Conrad is known as the “father of radio broadcasting” for inventing

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the first station — which was located in his garage — to publicly broadcast.

The 19th amendment was ratified, granting women the right to vote and ending nearly 100 years of protesting for women’s suffrage. Despite the victory, many states passed laws that prohibited African American women from voting. It wasn’t until 1965 that President Lyndon B. Johnson passed the Voting Rights Act, which banned racial discrimination in voting practices.

It was in this era that several prominent Los Angeles growers got together.

Inspired by the success of local JapaneseAmerican growers who had established the city’s first major flower market in 1912 (the Southern California Flower Market), the organization that would ultimately be known as The Original Los Angeles Flower Market was founded in 1919 as

the American Florists’ Exchange by a group of 30 enterprising European-American growers. It was in January, 1921 when they incorporated as the American Florists’ Exchange.

Seeking a more efficient way to sell and distribute their freshly grown,perishable flowers to local florists and nurseries, the fledgling market set up shop in a garage on Winston Street near Fifth.

Many legendary pioneers of the L.A. floriculture industry were among the group’s original founding members, which included: Ernst Amling, Walter Armacost and Fred Royston, J.C. Bodger, Paul Ecke Sr., H. N. Gage, W. “Pop” Godfrey and Donald Biggs, Albert Goldenson, C.J. Groen, Gebhard Prechtl, Herman Seidler, W.J. Jacobus, Vander Bruggen, C.P. Von Herzen and Roy Wilcox.

To commemorate the Original Los Angeles Flower Market’s 100th Anniversary, we are asking our readers to send in any old photographs they might have of the market. Please email them to Stephanine@imwagency.com along with any caption of information about people, vendors or flowers in the picture. Also, if you want to share a favorite comment about what the flower market means now to you, your family or business, please include that also. We look forward to hearing from you. Look for the Commemorative Bloomin’ News issue to come out in late January 2021.

– THE EDITORIAL TEAM

Original Los Angeles

FLOWER MARKET Where Good Ideas Are Always in Bloom

Original Los Angeles Flower Market 754 Wall Street Los Angeles, California LAFlowerDistrict.com www.OriginalLAFlowerMarket.com

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ONE OF THE

OF FLOWERS PAUSED FOR A YEAR WRITTEN BY: PETER BRETSCHGER

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In July 2020, the 132nd Tournament of Roses Parade, held every New Year’s Day in Pasadena, CA, was cancelled due to coronavirus concerns. And in doing so, it paused one of the greatest events and traditions in the history of The Original Los Angeles Flower Market.

“The health and well-being of our parade participants and guests, as well as that of our volunteer members, professional staff and partners, is our number one priority,” said Bob Miller, 2021 President of the Pasadena Tournament of Roses Association.

Enjoyed by millions around the world, the parade, which has been held since 1891, has been cancelled only three times before during WWII years of 1942, 1943, and 1945.

Southern California farmers have grown many of the flowers for the event along with Flower Market wholesalers who supply dozens of semi-truck loads of flowers, retail florists who assemble the floral arrangements for the floats, and hundreds of volunteers who help the event succeed.

Founded by members of the Valley Hunt Club who were former residents of the American East and Midwest, they wanted to showcase their new California home’s mild winter weather. At a club meeting, Professor Charles F. Holder announced, “In New York, people are buried in the snow. Here our flowers are blooming, and our oranges are about to bear. Let’s hold a festival to tell the world about our paradise.”

Fun Facts: The Tournament of Roses Parade was originally named The Battle of the Flowers. It changed early on when the founder of the event decided he liked the ring of “Tournament” more.

The Tournament of Roses has come a long way since its early days. The Rose

Parade’s elaborate floats now feature high-tech computerized animation and natural materials from around the world. Although a few floats are still built exclusively by volunteers from their sponsoring communities, most are built by professional float building companies and take nearly a year to construct. The yearlong effort pays off on New Year’s morning, when millions of viewers around the world enjoy the Rose Parade.

If you’ve ever wondered how many flowers it takes to decorate one float, the simple answer is: a lot. Exactly how many depends on the size of the float, but to give you an idea, it takes about 20 daisies, 30 roses or 36 marigolds to cover just one square foot. All of the floats together can take approximately 18 million flowers.

You can’t talk about the Rose Parade without talking about the Flower District’s role in making it happen.

The Rose Parade has been a staple of The Original Los Angeles Flower Market vendors, especially in the post war years. Float building companies placed their orders weeks in advance.

Some orders were placed directly with growers, but many of the more difficult flowers to source came through the market wholesalers. Deliveries to the construction sheds take place from the day after Christmas right until a few hours before the floats are moved into position on Colorado Blvd. Non floral blooms like leaves, seeds and barks used for texture and color may arrive weeks before decorating begins.

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Fun Fact

• The Tournament

of Roses Parade was originally named The Battle of the Flowers. It changed early on when the founder of the event decided he liked the ring of “Tournament” more.

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“The health and well-being of our parade participants and guests, as well as that of our volunteer members, professional staff and partners, is our number one priority”

- Bob Miller

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The more delicate flowers like roses and orchids are the last flowers to be shipped and integrated into the float designs. This delicate sense of timing begins months before the parade when growers are contracted to supply specific color and sizes of petals.

Just before the flowers are delivered, it looks like a field of flowers in the storage coolers of the large wholesalers. One year, Mellano & Co.’s 3,500 sq. ft. X 25 ft. tall cooler was stacked two levels high with flowers that wouldn’t be touched until they were delivered to the float companies. According to one source, the average Tournament of Roses float uses more flowers than a florist sells in five years.

For many years, The Original Los Angeles Flower Market wholesalers also acted as consultants. They gave designers new ideas about colors, texture and feasibility of use.

A primary responsibility was calculating the numbers of flowers to buy to achieve the best effect and coverage. Now the sophisticated float builders have their own people who work in conjunction with The Original Los Angeles Flower Market’s large wholesalers and specialty suppliers.

The Rose Parade floats as described by TV commentators on January 1st also became a showcase for many different types of flowers and colors. “Flower farmers from all over the West Coast as well as

South America and Europe harvested and shipped unique flowers. The freshest roses, chrysanthemums, gladiolas, tulips, strawflowers, orchids, irises and carnations,” according to Peggi Ridgeway and Jan Work’s wonderful book “Sending Flowers to America”.

“It was a show of flowers that for decades represented the flower growers of California.” It was also big business for area florists and event planners who created dazzling, unique displays for television sets, hospitality centers, and key events leading up to the parade. There are also very unique designs for decorating the famous equestrian saddles and carriages that carried the Grand Marshals and the Queen and her court.

Although the Pasadena Tournament of Roses Association will not be holding the parade, they will be celebrating on January 1, 2021. In conjunction with their broadcast partners and sponsors, they are developing a new one-of-a-kind celebration which will look back at the incredible history of float designs and the famous marching bands and equestrian teams that will once again line Colorado Blvd for years to come.

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cozy home holiday

Décor Pot-et-Fleur WRITTEN AND PHOTOGRAPHED BY KIT WERTZ

As 2020 comes to a close, consumers are looking for ways to celebrate the holidays at home with less fanfare and more comfort. Flower customers are looking for new options for home décor and gifting. “Expected holiday spending is higher than the five-year average for gifts and décor,” said the National Retail Federation on CNBC.com despite a drop in overall spending for the holidays.

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Pot Needs to be big enough to hold two plants and a floral design. Ideas include a trough planter, large bowl, wooden rectangular cubes or basket that they bring back to the store each month for a new look (with discount incentives for reusing the container).

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“As an old tradition of garden clubs worldwide, pot-et-fleur usually combines two or more potted plants growing in soil with cut flowers in the same container.”

Holiday décor trends will be shaped by the pandemic according to SourcingJournal. com, a leading B2B trade journal. “Just as the home goods sector saw an uptick at the start of the pandemic, experts anticipate sales for holiday décor and florals to hold strong,” the website reported in August this year.

Offer clients a few different ways to decorate with fresh flowers using festive “Pot-et-Fleur” (translated from French to literally mean ‘pot and flower’) combinations. Start with Thanksgiving and then continue with new options throughout the December holidays and follow up with fresh ideas for January of 2021.

According to Gardens Illustrated, the Victorian art of pot-etfleur is enjoying a revival. As an old tradition of garden clubs worldwide, pot-et-fleur usually combines two or more potted plants growing in soil with cut flowers in the same container.

Modern Pot-Et-Fleur Menus Create a pot-et-fleur mix and match bar or menu where customers can choose a pot, plants, flowers and filler.

You can call it something else besides its traditional name. How about “Plant & Bloom Boxes” or “Bedecked Blossoms Boxes?”

Also, set up a few pre-made designs with special color themes, floral items and catchy names. “Let it Snow” could include flocked branches, white flowers and frosted pinecones as filler in an elegant white metal container.

“Nature’s Friend” would be a theme of pinecones, earth-toned ornaments branches and soft peach colored flowers and creamy white poinsettias in a wooden box. “Blue Christmas” could be inspired by Pantone’s color of the year with Classic Blue ornaments and silvery pine trees, white roses and a navy-blue ceramic container.

Clients would choose from one or even two of each of the following choices from a holiday menu: Pot, Plants, Flowers, Filler (see insets for examples)

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Plants Traditional potet-fleur call for scented herbs, but modern themes could include the dozen NASA clean-air plants, succulents, mini pine trees or orchids. Consider keeping plants inside their own pots for ease of transition and care.

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Filler Mini Pumpkins for Thanksgiving, glittery ornaments, nutcrackers, and woodsy farmhouse décor fillers, pebbles, stones, tumbled glass, colored wire can fill in any gaps between flowers and plants in the pots.

Flowers Options can be fresh flowers that follow the 2020 color themes, traditional holiday colors and dried florals.

Keep Clients Coming Back in December and January Offer a way for your clients to start with a Thanksgiving theme “box design” featuring air-cleaning houseplants like pothos or ferns, pretty fall flowers and mini pumpkins for filler. Then, entice the customers back into your shop in December for a holiday theme change.

For December’s holidays, include options for mini pine trees,

poinsettias, and festive flowers and pretty ornament fillers. After the New Year, customers can bring their pot back again for new plants like a orchids, new flowers and neutral fillers.

1. Pictured is a Thanksgiving pot-et-fleur design with two pothos plants flanking a floral design and filled in with mini pumpkins nestled in Spanish moss.

2. Pantone’s Classic Blue ornaments pair well with a blue pine, dusty parvifolia and white roses in this potet-fleur design.

3. Farmhouse neutral goes well together with a creamy bromeliad, mini palm tree, dried floral bouquet and natural spheres made from sola wood.

4. Four parts of a Thanksgiving theme include a wood container, mini white pumpkin filler, pothos plants and peachy florals.

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3.

4.

Gain new clients and fans with a subscription-option instead of only a one-time purchase. Take advice from John Warrillow, author of The Automatic Customer and offer 3-month, 6-month and 12-month subscriptions for new designs, new plants and discounts on new containers.

2020 Design Trends for the Holidays INTEGRATE THESE TRENDS INTO YOUR HOLIDAY OFFERINGS

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Farmhouse Neutrals • Simple wood

ornaments keep things relaxed.

Offer rustic wood containers for the pot-et-fleurs and unfinished wood pieces for filler.

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Metal

• Unfinished tin

Classic Blue

ornaments and pots will also be popular along with the farmhouse neutrals. Offer galvanized pots, metal trough planters and ornaments.

• Pantone’s color of the year for 2020 is permeating holiday decorations. Classic Blue pairs well with gold, silver and platinum. Offer it in ribbons, ornaments and containers.

Buffalo Plaid in Red or White

• Simple checkered plaid fabric and ribbon in red with black and white with black adorn everything this year from blankets to pillows to ornaments and wreaths.

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1. Buffalo plaid + Flocked Branches + Metal Ornaments: This wreath combines three of the trends for 2020.

2. Wood ornaments fall into the farmhouse neutrals theme for 2020.

3. Distressed metal ornaments like this star or overlarge jingle bells make great filler options for pot-et-fleurs.

4. A real nutcracker figurine included with a classic potted pine tree is an added value gift idea.

5. Popular looks for 2020 garlands include wood pieces, felted balls and sparkly fringe.

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Nutcrackers

• Tchaikovsky’s ballet The

Nutcracker is an annual holiday favorite and these colorful playful figurines are staging their own comeback in this year’s decoration trends. Add them as fillers to your pot-et-fleur designs or as ornaments to mini trees.

Garlands

• Garlands are separate

from a pot-et-fleur design but will be popular this year in the form of cut evergreens for front doors as well as more permanent designs for inside walls.

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Flocking

• Let it snow! Last year’s reinvigorated fad of flocked trees and branches continues to dominate.

DIY

• Let customers design their own pot-

et-fleur with controlled menu options for each season.

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HAPPENINGS Every Saturday The Wall Farmers Market on San Pedro Street between Seventh and Eighth streets, just outside the Original Los Angeles Flower Market, 9 am to 2 pm.

VIRTUAL TRANSITIONS LIFT FLORAL DESIGNERS ABOVE PANDEMIC • Joyce Mason-Monheim AIFD CFD AAF

PFCI AzMF took floral designers on an inspirational journey in August with merchandising tips and tricks and visually impactful floral displays. The event, sponsored by Teleflora, was virtual, one of several virtual activities generated by florists and designers affected by the rules for safety during the Covid-19 pandemic.

AFE HOLDS VIRTUAL MASK-ERADE EVENT • The American Floral Endowment held a

virtual “2020 Giving to Grow Virtual Maskerade Fundraising Dinner” throughout August. Participants enjoyed dinner in their favorite restaurant or at home and decorated masks as entries in the contest.

Post-event a photo collage of attendee and sponsor photos was assembled and shared virtually, recognizing the photo contest winner, Cactus Flower Florists in Scottsdale, Arizona.

wedding designs with Ian Prosser AIFD; “Spooktacular Halloween Sales” show by Joyce Mason-Monheim, AIFD; “Open for the Holidays” with Julie Poeitier; “Creative Sales Tips for the Holidays” with Vonda LaFever; a Design Contest; and a “Tropical Nouveau” hands-on class instructed by Hitomi Gilliam, AIFD. For more details about CSFA, see Calstatefloral.com.

AIFD ANNOUNCES 2021 SYMPOSIUM LOCATION • Chicago will welcome attendees to

the 2021 AIFD Symposium, featuring the “Vision” of “DNA”. The organization emphasizes that Covid-19 safety requirements will be honored and that they will extend an affordable package to livestream portions of the programming.

AFE BROADCASTS AN UNCONVENTIONAL BOARD MEETING • The American Floral Endowment

held its annual August Board Meeting in a fully virtual environment. It was unconventional and so was the passing of the gavel. Outgoing chairman Jim Daly of Floralife/Smithers-Oasis, passed the gavel to incoming chairwoman Laura Shinall of Syndicate Sales, Inc. in a creative and socially distanced manner in a park, using a remote-controlled little car. The scene was recorded for video playing.

FTD FEATURES ONLINE WORKSHOPS • “Gathered: Rustic, Autumn-Inspired NEW ORIGINAL LOS ANGELES FLOWER MARKET VENDOR HIGHLIGHT • Join The Original Los Angeles Flower Market in welcoming one of their newest vendors, Sunrise Wholesale Flowers Inc., a small floral business owned and operated

by David Ramirez and family. With 10 plus years of industry experience under his belt, David and his team provide exceptional service to all their customers.

Not only do they pride themselves in providing the best cut florals but they bring expertise and knowledge to the table. Stop by stalls 22 & 24 to see for yourself!

David and his team provide exceptional service to all their customers. Not only do they pride themselves in providing the best cut florals but they bring expertise and knowledge to the table 18

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Designs by Jacob” was one of the workshops recently offered online by FTD. The workshop was presented by FTD education consultant Jacob McCall, AIFD, while “Home for the Holidays with Ann” was presented by Ann Jordan AIFD.

MORE VIRTUAL EXCITEMENT • Floral Artists of the Bay Area celebrated some spooky and inspiring Halloween designs as amateur and professional designers entered FAB’s “Boo-tiful & Beyond Design Competition.

SLOW FLOWERS 2020 SUMMIT CELEBRATED ONLINE • Debra Prinzing’s Slow Flowers annual

Summit always occurs during American Flowers Week, and the 2020 Summit did just that, online. The virtual summit featured a tour of Filoli Historic House and Garden in Woodside, California, specifically the Sunken Garden, led

by Filoli Director of Horticulture Jim Salyards. The 2021 Slow Flowers Summit is slated to take place at Filoli.

CSFA HOLDS VIRTUAL EVENTS • In September and October, the California State Floral Association offered several free virtual design shows for florists and designers: “Small Changes, Big Impact” with David Powers AIFD; Trending

PETAL IT FORWARD LIFTS US UP • Thousands of floral industry members

in all 50 states organized their teams on October 21 to participate in the Society of American Florists’ annual Petal It Forward.

This good will initiative features participants handing two bouquets to an unsuspecting stranger, urging them to keep one and share the other. SAF says this is a powerful way to illustrate the positive health benefits of giving and receiving flowers.

ORIGINAL LOS ANGELES FLOWER MARKET AWARDS SCHOLARSHIP • The $2,400 scholarship funded by the

Market’s American Florists Exchange was awarded to Jordyn Silva, who also received a $500 award from the James Bridenbaugh Memorial Scholarship. Silva is a freshman at Modesto Junior College and majoring in agriculture business with a minor in environmental horticulture.

Her goal is to own “a floral business and have a farm.” The scholarship was offered through the American Floral Endowment, which in 2020 awarded fifteen students a total of $38,500 to help with their education. Other Californians include Helene Dondera, who is pursuing a

Master’s degree in agricultural education at California Polytechnic State University, was awarded the $1,200 Jacob and Rita Van Namen Marketing Scholarship; and Nichole Davidson, City College of San Francisco, who was awarded a $500 CalFlowers scholarship.

FIELD TO VASE DINNER TOUR BREAKS UNTIL 2021 • Due to pandemic safety

needs, the popular American Grown Field to Vase Dinner Tour cancelled its 2020 event but hopes to resume the tour in 2021. Sponsors for the cancelled event repurposed their funds to support Certified American Grown effort. They are Ball Horticulture Co., B-Fresh Floral, Dramm & Echter Farms and Continental Floral Greens. For details about the next event, see Americangrownflowers.org.

AIFD INTRODUCES AIFD FOUNDATION AMBASSADORS • The AIFD Foundation

Board of Trustees has worked diligently to provide grants and scholarships for AIFD Symposium Premium registrations to all and not only first time attendees; and offer a mentoring process. A new AIFD Foundation Catastrophic Fund has been established and providing for “A Lifetime of Learning” has sparked possibilities at state and regional levels. Foundation Ambassadors include: Brenda Blackburn AIFD, Tom Bowling AIFD, Frank Feysa AIFD, Marisa Guerrero AIFD, Jackie Lacey AIFD, Joyce Mason-Monheim AIFD, Jacob McCall AIFD, Sharon McGukin AIFD, Kim Oldis AIFD, Beth O’Reilly AIFD, Ken Senter AIFD and Jenny Thomasson AIFD.

TORRANCE FLORAL DESIGNERS SWITCH TO VIRTUAL WORKSHOPS • The Flower Duet team

of Casey Schwartz and Kit Wertz have transitioned a busy schedule of floral design classes from their Torrance design studio to an online platform. After successful Living Art Camp events, they now offer weekly floral design virtual classes. Saturday classes come with a walking tour of the Los Angeles Flower District. See our calendar for more or visit Flowerduet.com.

Call 310 739-7644.

CALENDAR 20-21 Every SaturdayThe Wall Farmers Market on San Pedro Street between Seventh and Eighth streets, just outside the Original Los Angeles Flower Market, 9 am to 2 pm.

NOVEMBER

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NATIONAL MONTH FOR Adoption Awareness, Diabetes Awareness, Epilepsy, Native American Indian, Caregivers, Veteran and Military Families

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Daylight Saving Time ends World Vegan Day

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Dios Los Muertos

3

General Election Day

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World Freedom Day

National Poinsettia Day

Winter Solstice

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Christmas Day

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Kwanzaa

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New Year’s Eve

JANUARY 1

New Year’s Day Rose Parade cancelled due to pandemic restrictions

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Thanksgiving Day

FEBRUARY

27

2

Veterans Day

Martin Luther King Jr. Day 2021

Black Friday, shopping day

Groundhog Day

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DECEMBER

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1

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Small Business Saturday

Get in the holiday spirit at the Original Los Angeles Flower Market!

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Cyber Monday

Super Bowl LV 2021, Tampa Bay, Florida

Valentine’s Day

Presidents’ Day

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WF&FSA 2021 Floral Distribution Conference, The Doral, Miami, Florida

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Ash Wednesday

SAVE THE DATES APRIL 25, 21

Academy Awards, Dolby Theatre, Los Angeles

JUNE 28-30, 21

Slow Flowers Summit in San Francisco featuring Jennifer Jewell, Pilar Zuniga, Molly Culver, Susan Mcleary (keynote), Kellee Matsushita-Tseng, Molly Culver, Emily Saeger and Lorene Edwards Forkner giving focused presentations. More info at Slowflowerssummit.com.

JULY 1-6, 21

AIFD Symposium “DNA”, Hilton, Chicago, Illinois CalFlowers Convention

AUGUST 25-28, 21

Celebrating the 80th anniversary of CalFlowers with flower farm tours, golfing and information sessions, at the newly renovated historic Hotel Del Coronado.

Check for updates about pandemic restrictions. See CAFGS.ORG. CaliFlora, the annual convention of California State Floral Association normally held in late Autumn, has been cancelled due to Covid-19 virus restrictions.

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Mardi Gras, unless pandemic restrictions cancel The Bloomin’ News

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GROWING BUSINESS FOR THOSE WHO VALUE GROWTH

The IMW Agency would like to thank all of its clients for their openness to change and creativity in seizing opportunities during this year. Working together we have pivoted to generate campaigns that have built brand and demand.

Time To Grow Your Business?

Give us a call. We can make a real difference in this time of change.

Branding | Advertising | Public Relations | Media Buying | Web Services imwagency.com | 714.557.7100 ext 2370 22

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