02/25/09
Mother’s Day & Late Spring
2010
DESIGN RESOURCE GUIDE SUPPLEMENT
DESIGN RESOURCE GUIDE SUPPLEMENT
Mother’s Day 2010
M o T H e R ’ s D AY 2 0 1 0 D e s i g n R e s o u R c e g u i D e s u P P L e M e n T
Look for MORE, MORE, MORE!
Profitability • Fulfillment Guidance • Codified Container Uses MORE Profitability – REVISED MOTHER’S DAY RECIPES
This Mother’s Day, we’ve taken aggressive steps to use your input and consumer feedback from the 2010 Valentine’s Day holiday into our 2010 Mother’s Day product collection. As a result, the 1-800-FLOWERS.COM arrangement recipes and suggested retail prices in this 2010 Mother’s Day Design Resource Guide Supplement REPLACE those original recipes printed in the 2010 Mother’s Day & Late Spring Design Resource Guide.
MORE Fulfillment Guidance - SUBSTITUTIONS
BloomNet Florists are required to fill 1-800-FLOWERS.COM orders as designed in the Design Resource guide and supplement. 1-800-FLOWERS.COM and BloomNet Professional Florists must work together to provide 100% satisfaction to meet the needs of today’s consumer. To help ensure consumer expectations are met, we’ve made 2 important improvements: 1. Less Recipe components: we’ve significantly reduced the number of Fresh Floral & Hard Good components required to fulfill 1-800-FLOWERS.COM arrangements. 2. Product specific substitution guidance: Substitutions should only be made when absolutely necessary and always to equal or greater value. To help ensure consumer expectations for overall floral design composition, perceived value and quality are consistently satisfied, we have provided Product-specific substitution guidelines in the Mother’s Day supplement recipes. However, please note that while 1-800-FLoWeRs.coM is responsible for creating floral designs and arrangement recipes that meet consumer demand, Bloomnet Florists are responsible for customer satisfaction in the fulfillment of 1-800-FLoWeRs.coM arrangements as set forth in the Design Resource guide & supplement.
MORE Codified Container Uses
To help support the sell thru of Codified Containers, this year’s Mother’s Day Codified Containers are used in multiple arrangements & price points and will be repurposed into our Everyday collections. To assist your staff’s production efforts, shops that are Codified for Mother’s Day Containers will receive an additional Workroom Poster to serve as a helpful visual tool in the fulfillment of the Multiple Arrangement Uses for the Mother’s Day Codified Containers.
MORE Marketing Promotions - Spot A Mom Contest
1-800-FLOWERS.COM National Advertising Campaigns are designed to generate more orders, drive in-store traffic & increase your retail sales! This holiday, BloomNet is providing you with a FREE Mother’s Day Marketing Kit – which includes high impact Retail Window Banners, Consumer Sweepstakes & Contest forms, and beautiful In-Store Posters! As the 2010 Mother’s Day peak selling period approaches, we will continue to provide you with updates on innovative 1-800-FLOWERS.COM campaigns, promotions and offers.
2
02/25/09
Vendor Reference
1-800-Flowers® Springtime Wishes™ Product Code Price Start Date End Date Season Design Dimensions
Hard Goods Description
Unit Measure
BloomNet or 8”H x 4”D Clear Glass Rose Vase Local Wholesale –PC #29926 BloomNet 1-800-FLoWERS.CoM Butterfly Pick –PC #92249 Local Wholesale #9 Pink Double Faced Satin Ribbon
#90231 S/M (shown)/L $34.99, $42.99, $49.99 2/26/10 9/13/10 Mother’s Day/Summer All-Around Arrangement S: 16"H X 10"D M: 18”H X 11”D (shown) L: 19”H X 12”D
QTY
Each
1
Each Yard
1 1
Floral Description*
Unit Measure
S
M
L
Pale Pink Rose (50cm) Yellow Daisy Pink Carnation Kermit Lavender Monte Casino Salal
Stem Stem Stem Stem Stem Stem
0 3 3 2 3 2
2 3 4 3 3 2
4 4 4 4 3 3
*In order of importance
neW/coDiFieD neW PRoDucT PRoDucT
1-800-Flowers® Lavender Dreams™ Product Code Price Start Date End Date Season Design Dimensions
#90228 S/L(shown) $39.99, $49.99 2/26/10 9/13/10 Mother’s Day All-Around Arrangement S: 15”H X 10”D L: 16"H X 11"D (shown)
Vendor Reference
Hard Goods Description
Unit Measure
BloomNet or Local Wholesale
7”H Purple Passion Glass Vase –PC #92147
Each
QTY 1
Floral Description*
Unit Measure
S
L
Lavender Daisy Pale Pink Rose (40cm) Purple Stock Lavender Monte Casino Purple Alstromeria Salal
Stem Stem Stem Stem Stem Stem
3 2 2 2 3 2
3 4 3 3 4 2
*In order of importance
ReViseD PRoDucT
Vendor Reference
1-800-Flowers® Make Mom’s Day™ Bouquet™ Product Code Price Start Date End Date Season Design Dimensions
Unit suBsTiTuTion Measure S M L
Description
BloomNet or Local Wholesale BloomNet or Local Wholesale BloomNet
8”H x 4”D Clear Glass Rose Vase –PC #29926 8”H Clear Glass Gathering Vase –PC #29497 1-800-FLoWERS.CoM Butterfly Pick –PC #92249 Local Wholesale #9 Raspberry Double Faced Satin Ribbon
#90229 S/M (shown)L $39.99, $49.99, $59.99 2/26/10 9/13/10 Mother’s Day/Summer All-Around Arrangement S: 17”H X 11”D M: 18.5”H X 12”D (shown) L: 20”H X 13”D
Floral Description* Green Carnation Lavender Daisy Hot Pink Rose (50cm) Hot Pink Carnation Lavender Monte Casino Salal
neW PRoDucT
8” Clear Cylinder Vase (Local Wholesale) Each 8” Clear Cylinder Vase (Local Wholesale) Each
1 0 0 0 1 1
None
Each
1 1 1
#9 Pink Ribbon
Yard
1 1 1
suBsTiTuTion Green Mum Lavender Pom Long Stemmed Pink Rose None Purple Monte Casino Green or Variegated Pittosporum
Unit Measure S M L Stem Stem Stem Stem Stem
4 3 1 3 3
5 4 3 3 5
6 4 6 3 5
Stem
2 3
3
*In order of importance This product also sold as 1-800-FLo WERS® Make Their Day
3
DESIGN RESOURCE GUIDE SUPPLEMENT
Mother’s Day 2010
Vendor Reference
1-800-Flowers® Sentimental Surprise™ Product Code Price Start Date End Date Season Design Dimensions
BloomNet or Local Wholesale
#90225 S/M(shown)/L $39.99, $49.99, $59.99 2/26/10 op en Mother’s Day/Everyday All-Around Arrangement S: 14”H X 13”D M: 16"H X 14"D (shown) L: 18” X 15”D
BloomNet or Local Wholesale
Unit suBsTiTuTion Measure QTY
Description
8”H Pink Frosted Gathering 9” Tapered Pink Frosted Vase, Vase –PC#92167 Spring Garden Frosted Vase or 8” Pink Frosted Rose Vase (all Local Wholesale) Each 18”H Pewter Picture Any 2” x 2” Photo Frame Pick –PC# 29026 Frame Pick Each
1 1
Floral Description*
suBsTiTuTion
Unit Measure S M L
Long-Stemmed Pink Rose Pink L.A. Hybrid Lily Pink Carnation Lavender Daisy Pom White Daisy Pom Waxflower Variegated Pittosporum
Peach Rose Pink Lily None Lavender Pom White Pom None Green Pittosporum or Salal
Stem Stem Stem Stem Stem Stem Stem
0 0 3 2 2 1 2
2 1 3 3 2 1 2
3 2 3 4 3 2 2
*In order of importance
ReViseD PRoDucT
1-800-Flowers® Fields of Europe™ for Spring Product Code #90040 S/M(shown)/L Price $39.99*, $49.99, $59.99 Start Date Live End Date 5/31/10 Season Spring Design All-Around Arrangement Dimensions S: 18"H X 14"D M: 19”H X 15”D (shown) L: 20”H X 16”D
*4/26 to 5/9 the smallest size will be paid out at $42.99
Vendor Reference
Description
Unit suBsTiTuTion Measure QTY
BloomNet or Local Wholesale Local Wholesale Local Wholesale
8”H Clear Glass Gathering Vase –PC# 29497 River Rock Natural Raffia
8” Clear Cylinder Vase, (Local Wholesale) Each Small Natural Stones Bag None Yard
Floral Description*
suBsTiTuTion
Yellow Asiatic Lily Pale Pink Rose (50cm) Pink Snapdragon Pale Pink Carnation White Daisy Yellow Button Pom Lavender Monte Casino Salal
Yellow LA Lily None Pink Stock None None Yellow Daisy Pom Purple Monte Casino Green or Variegated Pittosporum
Stem Stem Stem Stem Stem Stem Stem
1 0 2 3 3 2 3
2 2 3 2 3 2 3
3 3 4 2 4 3 4
Stem
3 3
3
ReViseD PRoDucT
Vendor Reference BloomNet
Product Code #90210 S/M(shown)/L Price $49.99, $59.99, $69.99 Start Date 2/26/10 Earliest Ship Date 3/26/10 End Date 9/13/10 Season Mother’s Day Design All-Around Arrangement Dimensions S: 18"H X 10"D M: 19”H X 11”D (shown) L: 20” H X 12”D
Description
Unit Measure
Mother’s Embrace™ Kit – PC# 92216 (Kit contains 9.25”H Lavender Ceramic Vase w/Beaded Hanger)
Each
Floral Description* White Hybrid Lily Pale Pink Rose (50cm) Green Carnation Lavender Daisy Mum Lavender Stock Lavender Monte Casino Salal
suBsTiTuTion None None Kermit Mum Lavender Pom Purple Stock Purple Monte Casino Green or Variegated Pittosporum
*In order of importance This product also sold as 1-800-Flowers® Floral Embrace
neW/coDiFieD PRoDucT ReViseD/coDiFieD PRoDucT
4
Unit Measure S M L
*In order of importance
1-800-Flowers® Mother’s Embrace™
Mothers Day Products core Products
1 20% 1
QTY 1
Unit Measure S M L Stem Stem Stem Stem Stem Stem
2 0 3 2 1 2
2 2 3 3 2 3
2 4 4 3 3 3
Stem
2 2
2
02/25/09
Vendor Reference
1-800-Flowers® The Berry Best™ for Mom
BloomNet
4”H Berry Bowl with Saucer –PC #92219 Floral Foam –PC #25091 Plastic Liner
BloomNet or Local Wholesale Local Wholesale
Product Code #90221 S/M (shown)/L Price $49.99, $59.99, $69.99 Start Date 2/26/10 Earliest Ship Date 3/26/10 End Date 9/13/10 Season Mother’s Day Design All-Around Arrangement Dimensions S: 10.5”H X 10”D M: 11.5”H X 11”D (shown) L: 12.5”H X 12”D
Unit Measure
Description
QTY
Each
1
Brick Each
33% 1
Floral Description*
suBsTiTuTion
Unit Measure S M L
Hot Pink Rose (40cm) Purple Stock Hot Pink Carnation Lavender Daisy Pom Waxflower Variegated Pittosporum
Red Rose (50cm) Lavender Stock Pink Aster Lavender Pom None Green Pittosporum
Stem Stem Stem Stem Stem Stem
0 2 4 2 1 2
4 3 3 2 1 2
6 5 3 2 1 2
*In order of importance
neW/coDiFieD PRoDucT
Vendor Reference
1-800-Flowers® Handbag of Blooms™ for Mom
BloomNet
Product Code #90222 S/M (shown)/L Price $34.99, $44.99, $54.99 Start Date 2/26/10 Earliest Ship Date 3/26/10 End Date 9/13/10 Season Mother’s Day Design All-Around Arrangement Dimensions S: 10”H X 6”W X 10”L M: 11"H X 6"W X 11”L (shown) L: 12”H X 6”W X 12”L
BloomNet or Local Wholesale
Description
Unit Measure
6”L Handbag of Blooms™ Tote –PC #92220 Floral Foam –PC #25091
Each
1
Brick
50%
Floral Description*
suBsTiTuTion
Long-Stemmed Pink Rose (40cm) Lime Green Carnation Pink Miniature Carnation Lavender Daisy Pom Lavender Stock Salal
Peach Rose (50cm) Green Mum Pink Carnation Lavender Pom Purple or Mauve Stock Green or Variegated Pittosporum
QTY
Unit Measure S M L Stem Stem Stem Stem Stem
0 2 2 2 0
2 3 2 2 2
5 3 2 2 3
Stem
3 3
3
*In order of importance
neW/coDiFieD PRoDucT
Vendor Reference
1-800-Flowers® Mom’s Pearls of Wisdom™
BloomNet
Product Code #90220 S/M (shown)/L Price $42.99, $49.99, $59.99 Start Date 2/26/10 Earliest Ship Date 3/26/10 End Date 9/13/10 Season Mother’s Day Design All-Around Arrangement Dimensions S: 17”H X 8”D M: 18”H X 9”D (shown) L: 19”H X 10”D
Description
Unit Measure QTY
Mom’s Pearls of Wisdom™ Kit –PC #92142 (Kit Contains: 8”H Pink Shimmer Vase w/Faux Pearl Beaded Bracelet)
Each
Floral Description* Peach Rose (40cm) Pink Carnation Pale Pink Alstomeria Purple Waxflower Salal (3 laterals per stem)
suBsTiTuTion None None Purple Alstromeria None Green or Variegated Pittosporum
1
Unit Measure S M L Stem Stem Stem Stem
2 3 4 1
3 3 5 1
5 4 6 2
Stem
2 2
2
*In order of importance This product also sold as 1-800-FLo WERS® Pearls of Wisdom™
neW/coDiFieD PRoDucT
5
DESIGN RESOURCE GUIDE SUPPLEMENT
Mother’s Day 2010
1-800-Flowers® Mother’s Devotion™ in Pink Shimmer Vase Product Code #90219 S/L (shown) Price $44.99, $54.99 Start Date 2/26/10 Earliest Ship Date 3/26/10 End Date 9/13/10 Season Mother’s Day Design All-Around Arrangement Dimensions S: 16.5”H X 9”D L: 17.5"H X 10"D (shown)
Vendor Reference
Hard Goods Description
Unit Measure
BloomNet
Mom’s Pearls of Wisdom™ Kit –PC #92142 (Kit Contains: 8”H Pink Shimmer Vase w/Faux Pearl Beaded Bracelet)
Each
QTY 1
Floral Description*
Unit Measure
S
L
Lavender Daisy Pale Pink Rose (40 cm) Purple Stock Lavender Monte Casino Purple Alstroemeria Salal
Stem Stem Stem Stem Stem Stem
3 2 2 2 3 2
3 4 3 3 4 2
QTY
*In order of importance
ReViseD/coDiFieD PRoDucT
1-800-Flowers® Mom’s Favorite Roses in Lavender Ceramic Vase Product Code #90217 Price $69.99 Start Date 2/26/10 Earliest Ship Date 3/26/10 End Date 5/31/10 Season Mother’s Day Design All-Around Arrangement Dimensions 20"H X 10.5"D
Vendor Reference
Hard Goods Description
Unit Measure
BloomNet
Mother’s Embrace™ Kit –PC #92216 (Kit Contains: 9.25”H Lavender Ceramic Vase w/Beaded Hanger)
Each
1
Floral Description*
Unit Measure
Multicolored Roses (50cm) Gypsophilium Bear Grass Salal (3 laterals per stem)
Stem Stem Stem Stem
QTY 12 2 25 3
*In order of importance
neW/coDiFieD PRoDucT
1-800-Flowers®Mother’s Love™ Bouquet Product Code #90218 S/L(shown) Price $89.99, $114.99 Start Date 2/26/10 Earliest Delivery Date 3/26/10 End Date 9/13/10 Season Mother’s Day Design All-Around Arrangement Dimensions S: 26"H X 11"D L: 28” H X 13”D (shown)
Vendor Reference
Hard Goods Description
Unit Measure
BloomNet
Mother’s EmbraceTM Kit–PC # 92216 (Kit contains: 9.25"H Lavender Ceramic Vase w/Beaded Hanger)
Each
6
Mothers Day Products core Products
1
Floral Description*
Unit Measure
S
L
Pale Pink Rose (50cm) Stargazer Lily Purple Larkspur Pink Peony Lavender Stock Purple Waxflower Bear Grass Salal (3 laterals per stem)
Stem Stem Stem Stem Stem Stem Stem Stem
6 3 5 0 3 2 25 3
8 4 5 1 3 2 25 3
*In order of importance
neW/coDiFieD PRoDucT ReViseD/coDiFieD PRoDucT
QTY
02/25/09
1-800-Flowers® From the Heart Product Code Price Start Date End Date Season Design Dimensions
#17995 S/M (shown)/L $39.99, $49.99, $59.99 Live op en Everyday All-Around Arrangement S: 17”H X 14”D M: 18.5”H X 15”D (shown) L: 20”H X 16”D
Vendor Reference
Description
BloomNet or Local Wholesale Local Wholesale
8”H Clear Glass Gathering 8”H Clear Cylinder Vase Vase –PC#29497 (Local Wholesale) Each #9 Sheer Hot Pink Ribbon Yard
Floral Description*
Unit suBsTiTuTion Measure QTY
Unit Measure S M L
suBsTiTuTion
Red Rose (40cm) Hot Pink Carnation Hot Pink Matsumoto Aster Lavender Daisy Pom Waxflower Salal
1 1
Hot Pink Rose Pink Carnation Pink Aster Lavender Pom None Green or Variegated Pittosporum
Stem Stem Stem Stem Stem
3 3 2 2 1
5 4 3 2 1
7 6 3 2 1
Stem
3 3
3
*In order of importance
neW/coDiFieD PRoDucT ReViseD PRoDucT
Vendor Reference
1-800-Flowers® Springtime Cheer™ Product Code Price Start Date End Date Season Design Dimensions
Hard Goods Description
Unit Measure
BloomNet or 8”H x 4”D Clear Glass Rose Vase Local Wholesale –PC # 29926 BloomNet 1-800-FLoWERS.CoM Butterfly Pick –PC # 92249 Local Wholesale #9 Pink Double Faced Satin Ribbon
#90227 S/M/L (shown) $34.99, $42.99, $49.99 2/26/10 9/13/10 Mother’s Day/Summer All-Around Arrangement S: 16”H X 10.5”D M: 18"H X 11.5"D L: 19”H X 12.5”D (shown)
QTY
Each
1
Each Yard
1 1
Floral Description*
Unit Measure
S
M
L
Pale Pink Rose (50cm) Pale Pink Carnation White Daisy Green Button Pom Lavender Monte Casino Salal (3 laterals per stem)
Stem Stem Stem Stem Stem Stem
0 3 3 2 3 2
2 4 3 3 3 2
3 3 4 3 3 3
*In order of importance
neW PRoDucT
1-800-Flowers® Basket of Spring™ Product Code #17351 S/M(shown)/L Price $39.99, $49.99, $59.99 Start Date Live End Date op en Season Spring/Everyday Design All-Around Arrangement Dimensions S: 10”H X 10”W X13”D M: 11”H X 10”W X 14”D (shown) L: 12”H X 10”W X 15”D
Vendor Reference
Hard Goods Description
BloomNet or Local Wholesale Local Wholesale
8”H White Handled Basket –PC #29508 #9 Lavender Sheer Ribbon-3 bows with 2 tails and 2 loops, 1/2 yd each #9 Pink Sheer Ribbon-3 bows with 2 tails and 2 loops, 1/2 yd each
Local Wholesale BloomNet or Local Wholesale
ReViseD PRoDucT
Floral Foam –PC #25091
Unit Measure
S
Each
1
Yard
1.5
1.5 1.5
Yard
1.5
1.5 1.5
Brick
50% 50% 50%
M L 1
1
Floral Description*
Unit Measure
S
M L
Yellow Rose (40cm) Pink Miniature Carnation Hot Pink Matsumoto Aster Lavender Daisy Pom Yellow Button Pom Salal
Stem Stem Stem Stem Stem Stem
3 3 3 3 2 3
5 4 4 3 2 3
6 5 5 3 2 3
*In order of importance **This product will also be sold under the name 1-800-FLoWERS® Bountiful Basket™
7
02/25/09 DESIGN RESOURCE GUIDE SUPPLEMENT
Mother’s Day 2010
Vendor Reference
1-800-Flowers® It’s All ABout You™ Product Code Price Start Date End Date Season Design Dimensions
Unit suBsTiTuTion Measure QTY
Description
BloomNet or 9”H Red Ruby Gathering Local Wholesale Cube Vase –PC #29738
#17561 $49.99 Live op en Everyday All-Around Arrangement 18”H X 15”D
Floral Description*
8”H or 9”H Red Vase Each
Unit Measure
suBsTiTuTion Hot Pink Rose (50cm) Hot Pink Matsumoto /Alstromeria Lavender Stock Pink Aster Lavender Pom Green Pom Blue/Purple Statice None Green or Variegated Pittosporum
Red Rose (40cm) Hot Pink Miniature Carnation Purple Stock Red Miniature Carnation Lavender Daisy Pom Green Button Pom Seafoam Statice Bupleurum Salal
1
QTY
Stem
5
Stem Stem Stem Stem Stem Stem Stem
4 3 2 2 2 2 2
Stem
3
*In order of importance
ReViseD PRoDucT
Vendor Reference
1-800-Flowers® Elegant Wishes™ Product Code Price Start Date End Date Season Design Dimensions
BloomNet or Local Wholesale
#17560 S/M (shown)L $49.99, $59.99, $69.99 Live op en Everyday All-Around Arrangement S: 18"H X 14"D M: 20”H X 16”D (shown) L: 22”H X 18”D
Description
Unit suBsTiTuTion Measure QTY
8”H Green Basil Glass Gathering Vase –PC#29731
8”H Clear Cylinder Vase (Local Wholesale) with Ti Leaf Wrapped insideEach
Floral Description*
Unit Measure S M L
suBsTiTuTion
Red Rose (40cm) White Gerbera Daisy Pink o riental Lily Pink Lisianthus Lavender Daisy Pom Waxflower Salal
1
Any Red Rose None Pink Lily Pale Pink Matsumoto or Pink Mini Carnation Lavender Pom None Green or Variegated Pittosporum
Stem Stem Stem
3 4 3 4 2 3
5 5 4
Stem Stem Stem
2 3 2 2 1 1
4 2 1
Stem
3 3
3
*In order of importance
neW/coDiFieD PRoDucT ReViseD PRoDucT
1-800-Flowers® Plum Crazy™ Product Code Price Start Date End Date Season Design Dimensions
#90008 S/M (shown)L $34.99, $39.99, $49.99 Live op en Everyday All-Around Arrangement S: 13”H X 9”D M: 14"H X 10"D (shown) L: 15”H X 11”D
Vendor Reference
Description
Unit suBsTiTuTion Measure QTY
BloomNet or Local Wholesale
7”H Purple Passion Glass Vase –PC#92147
7” Purple Vase (Local Wholesale)
Floral Description* Purple Carnation Purple Stock Lavender Daisy Pom Purple Statice Salal
*In order of importance
ReViseD PRoDucT
8
Mothers Day Products core Products
suBsTiTuTion Purple Rose (50cm) Burgandy or Lavender Stock Lavender Pom None Green or Variegated Pittosporum
Each
1
Unit Measure S M L Stem Stem Stem Stem
3 2 0 1
3 3 2 1
4 5 2 1
Stem
2 2
2