Chapter 1
Making Soup
Here’s something true in all places and times: the richer you are, and the more educated you are, the more stuff you will throw away. In the United States, wealthy people not only buy more stuff but they buy more recyclable stuff, like the recyclable cans, bottles, and boxes that contain the goods they covet. That’s why, if you take a drive through a highincome, highly educated neighborhood on recycling day, you’ll see green and blue bins overflowing with neatly sorted newspapers, iPad boxes, wine bottles, and Diet Coke cans. Meanwhile, take a drive through a poor neighborhood, and you’ll invariably see fewer bins, and fewer recyclables. The people in the wealthier neighborhoods who did that sorting, that harvesting, were good stewards of their trash. But they wouldn’t have had the chance to be good stewards if they weren’t also very good consumers of stuff ( just as poor people don’t harvest as much recycling in part because they don’t buy as much). There’s statistical support for the observation: between 1960 and 2010 (the most recent date for which the U.S. Environmental Protection Agency provides data) the volume of recyclables that Americans harvested from their homes and workplaces rose from 5.6 to 65 million tons. Yet during that same period the total volume of waste generated tripled, from 88.1 to 249.9 million tons. No doubt Americans were doing a better job of recycling their waste, but