BRAND GUIDELINES SEPTEMBER 2021
The Mission for DBR is to plant positive seeds. And promote positive. It all start from the seeds and the roots.
Deep Black Roots Brand Guidelines
TABLE OF CONTENTS.
Table of Contents.
1
The Logo.
2
Logo Master
2
Minimum Sizing
3
Alternate Versions
3
Incorect Use
4
Typography. 5 Color Palettes.
6
Primary Colours
6
File Names.
7
Apparel. 8 Hoodies 10 Shorts 12 Track Pants
13
T-Shirts 14 Tag Types
16
Typography 18 Color Palettes
Visual Identity Table of Contents
19
1
Deep Black Roots Brand Guidelines
THE LOGO.
Logo Master The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.
The DBR Clothing logo brand guideline is crucial to increasing brand awareness and perception. The logo may not be altered in any way other than specified in this style guide. The consistent use of the logo will develop strong brand recognition and public awareness.
Solid 1-Color Logo in Black Color Block
Solid 1-Color Logo in Black Color Block (Reduced)
Visual Identity The Logo
Solid 1-Color Logo in Black
Solid 1-Color Logo in Black (Reduced)
2
Deep Black Roots Brand Guidelines
Minimum Width
Alternate Versions
The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes.
The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.
Extended Color Block logo in Black
Extended logo in Black 40 mm / 120px
When to use Alternate Versions Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications.
Solid-1 Color Color Block logo in white
Solid-1 Color logo in white
If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied. Alternate versions must be approved by the owner before final use. Watermark Options - 35% Opacity of any solid color black or white logo
Visual Identity Minimum Sizing
3
Deep Black Roots Brand Guidelines
Incorrect Use Do not rotate the logo.
Here are some examples on how not to use our master logo.
Do not scretch the logo.
Do not scrunch the logo.
Visual Identity Incorrect Use
4
Brand Guidelines Deep Black Caswell Roots Brand
TYPOGRAPHY. To ensure the integrity of the DBR Clothing brand consistent typography is to be used throughout all communications as specified below.
Avenir Black Sample Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.:!?&
Avenir Book
Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*
Visual Identity Typography
5
Deep Black Roots Brand Guidelines
COLOR PALETTES.
Primary Colors
The DBR Clothing color palette consists of a Primary color palette.
Visual Identity Color Palettes
PANTONE
PANTONE
White
Black 6 C
RGB: 255 255 255 CMYK: 0 0 0 0 HEX #: ffffff
RGB: # 0 0 0 CMYK: 100 100 100 100 HEX #: 000000
6
Deep Black Roots Brand Guidelines
FILE NAMES
File Types The 2021 DBR Clothing Logo Suite consists of 2 file formats: - PNG - Transparent background - EPS - Scalable vector files
Print-Ready Files Print- Ready files are Hi-Res files that have been optimized for the best print quality. - These files are saved in CMYK Mode
Logo files, graphics, and image assets are strategically labled for its intended use according to the following:
- These files are Hi-Res and are saved at 300dpi or greater
Logo Variation Name The 2021 DBR Clothing Logo Suite consists of 4 color variations. The following file names will help distinguish each type: - Color Variations (Blk - Black
Visual Identity File Names
Wht-White
Watermark)
7
APPAREL GUIDELINES SEPTEMBER 2021
At DBR, we believe that everyone has the opportunity to make a statement. Our apparel pieces offer quality, style, and meaningful purpose that channel positivity both inside and out!
Deep Black Roots Apparel Guidelines
HOODIES Hoodies will consist of the DBR logo with and without the Color Block.
Hoodies
10
Deep Black Roots Apparel Guidelines
Hoodies
11
Deep Black Roots Apparel Guidelines
SHORTS Shorts will consist of the DBR logo with and without the Color Block.
Shorts
12
Deep Black Roots Apparel Guidelines
TRACK PANTS Track Pants will consist the phrase “Deep Black Roots” with and without the color block.
Track Pants
13
Deep Black Roots Apparel Guidelines
T-SHIRTS Shorts will consist of the DBR logo with and without the Color Block as well as the phrase “Deep Black Roots”.
T-Shirts
14
Deep Black Roots Apparel Guidelines
T-Shirts
15
Deep Black Roots Apparel Guidelines
TAG TYPES
Printed Tag
Tag Types
Hang Tag
16
Deep Black Roots Apparel Guidelines
Fabric Tag
Tag Types
17
Caswell Brand Guidelines Deep Black Roots Apparel
TYPOGRAPHY. To ensure the integrity of the DBR Clothing brand consistent typography is to be used throughout all communications as specified below.
Apparel Typography
Avenir Book
Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*
18
Deep Black Roots Apparel Guidelines
COLOR PALETTES. The DBR Clothing color palette consists of Primary and Secondary colors from the brand color palette.
PANTONE Black 6 C RGB: # 0 0 0 CMYK: 100 100 100 100 HEX #: 000000
Apparel Color Palettes
PANTONE White RGB: 255 255 255 CMYK: 0 0 0 0 HEX #: ffffff
19
Deep Black Roots Apparel Guidelines
BLUSH
HEATHER GRAY
#DCA99F
#9AA297
C M Y K
12 36 31 0
R G B
221 170 160
C M Y K
5 0 7 36
R G B
154 162 151
R G B
239 51 64
Secondary Colors Secondary colors are approved to be associated with the garment colors.
ROYAL BLUE
RED
#DDA89F
#EF3340
C M Y K
Apparel Color Palettes
56 53 0 46
R G B
61 66 139
C M Y K
0 90 76 0
20
Deep Black Roots Brand Guidelines
ORANGE
YELLOW
Incorrect Color Use Here are some examples of colors not to use.
PURPLE
Apparel Incorrect Color Use
21
Chief Design Consultant: Brandyce Romer 404.828.0674 info@blrprodesign.com www.blrproductions.com
