Brand Guidelines JANUARY 2021
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Mr. SAS Brand Guidelines
Table of Contents.
Table of Contents.
1
The Logo.
2
Logo Master
2
Design Elements
3
Minimum Sizing
4
Alternate Versions
4
Incorect Use
5
Typography. 6 Color Palettes.
7
Primary Colours
7
Secondary Colours
8
File Names.
Visual Identity Table of Contents
9
1
Mr. SAS Brand Guidelines
The Logo.
Logo Master The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.
The Mr. SAS logo brand guideline is crucial to increasing brand awareness and perception. The logo may not be altered in any way other than specified in this style guide. The consistent use of the logo will develop strong brand recognition and public awareness.
Full Color Logo with Gradient Signature “A” Accent
Solid 1-Color Logo in Black Visual Identity The Logo
Full Color Logo with Solid Red Signature “A” Accent
Solid 1-Color Logo in Red 2
Mr. SAS Brand Guidelines
Red Tag Line Signature RedColor Tag Line Block Color - with Block solidwith solid Black shadow Black shadow
Gradient Signature “A” Accent
Black Tag Line Color Block - with solid Red shadow
Design Elements The logo is compiled of the following elements that can be used seperate from the imprint, when approved to help echo the style of the brand.
Black Tag Line Color Block - with solid Black shadow
Solid Red Signature “A” Accent
Black Tag Line Color Block - with solid Black shadow
Solid Black Signature “A” Accent Visual Identity The Logo
3
Mr. SAS Brand Guidelines
Minimum Width
Alternate Versions
The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes.
The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.
40 mm / 120px
White Globe logo on black
Master logo with light gray shadow on grey background
Watermark Options - 35% Opacity of any solid color black or white logo
Master logo with light gray shadow
When to use Alternate Versions Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications. If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied. Alternate versions must be approved by the owner before final use.
Visual Identity The Logo
4
Mr. SAS Brand Guidelines
Incorrect Use Do not rotate the logo.
Here are some examples on how not to use our master logo.
Do not scretch the logo.
Do not scrunch the logo.
Visual Identity The Logo
5
Caswell Mr. SAS Brand Brand Guidelines Guidelines
Typography.
Big Ten Block Sample Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.:!?&
To ensure the integrity of the Mr. SAS brand consistent typography is to be used throughout all communications as specified below.
Walkway Expand Black
Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*
Visual Identity Typography
6
Mr. SAS Brand Guidelines
Color Palettes.
Primary Colors
The Mr. SAS color palette consists of Primary and a Secondary color palettes.
Visual Identity Color Palettes
PANTONE
PANTONE
7427 C
Black 6 C
RGB: 142 6 6 CMYK: 27 100 100 30 HEX #: 8e0606
RGB: # 0 0 0 CMYK: 100 100 100 100 HEX #: 000000
7
Mr. SAS Brand Guidelines
BLACK TO RED SIGNATURE GRADIENT
BLACK SHADOW GRADIENT
PATTERN
PATTERN
LIGHT GREY
WHITE
#BDBEBF
#FFFFFF
Secondary Colors + Patterns Secondary colors are shades of the primary colors and that are approved to be associated with the original imprint.
Visual Identity Color Palettes
C M Y K
26 20 20 0
R G B
189 190 191
C M Y K
0 0 0 0
R G B
255 255 255
8
Mr. SAS Brand Guidelines
File Types
File Names.
The 2021 Mr. SAS Logo Suite consists of 3 file formats: - JPEG - Best used on items with white backgrounds - PNG - Transparent background - EPS - Scalable vector files
Print-Ready Files Print- Ready files are Hi-Res files that have been optimized for the best print quality. - These files will have “_Print” as part of the file name
Logo files, graphics, and image assets are strategically labled for its intended use according to the following:
- These files are saved in CMYK Mode - These files are Hi-Res and are saved at 300dpi or greater
Web Formatted Files Web Formatted files are lo-Res files that have been optimized to be viewed on all digital devices and screens. - These files will have “_Web” as part of the file name - These files are saved in RGB Mode - These files are Lo-Res and are saved at 72dpi
Logo Variation Name The 2021 Mr. SAS Logo Suite consists of 4 color variations. The following file names will help distinguish each type: - Color Variations (Blk - Black Visual Identity File Names
Wht-White
Logo2- Alt.Master FC-Full Color) 9
Chief Design Consultant: Brandyce Romer 404.828.0674 info@blrprodesign.com www.blrprodesign.com
