Sonnenalp Real Estate Marketing Plan
Sonnenalp Hotel and Sonnenalp Real Estate A Legacy of Excellence and Distinction At the Sonnenalp Hotel, warmth, personal service, integrity and a passion for excellence is a family legacy that has helped earn them a designation as one of the Leading Small Hotels of the World.
Continuing the Legacy Charmed by Vail’s superlative natural beauty and wealth of outstanding amenities, guests at the Sonnenalp Hotel over the years frequently expressed a desire to investigate the possibility of owning a home here in the Vail Valley. Sonnenalp Real Estate was created to assist them in their search while providing a seamless transition from resort to real estate in terms of superior quality and service, imbued with a boutique atmosphere and attitude.
Brokers of a Higher Caliber The Brokers of Sonnenalp Real Estate are known and admired for their high professional standards and the highly customized level of service they provide to their clients. A Sonnenalp Real Estate Broker works with only the finest, most gifted professionals to photograph the listed properties. They coordinate every showing and homes are staged with lights on, curtains drawn, music playing, collateral materials displayed.
Marketing Strategies
Advertising Sonnenalp Luxury Real Estate Marketing Approach
Our customers benefit from marketing efforts that reach qualified buyers in a multi-tiered approach, delivering our message to the Vail Valley, our feeder markets and abroad.
Penetrating the Vail Valley Market The Vail Daily Vail Valley HOME TV8 Vail Beaver Creek Magazine KZYR Radio Bravo! Music Festival Program Sonnenalp Hotel in-room TV Vail Valley Foundation
Sonnenalp Real Estate places a premium on maintaining a leadership position in our marketplace with a strong, elegant presence in local and regional publications, on the web, on radio and on television.
At Your Fingertips Marketing through today’s mobile devices
Every Vail Valley property in the palm of your hand! Just bookmark SREvail.com on your mobile device for ONE-click access to:
Search the entire Vail Valley MLS View property details, photos and video tours Get in contact with one of our experienced professional Brokers
At Your Fingertips Marketing on the World Wide Web
SonnenalpRealEstate.com
VailDaily.com Yahoo Real Estate SkiHomesVail.com Google.com RealEstate.com Realtor.com VailBeaverCreekMag.com
Directhomes.com Homefnder.com Trulia.com Zillow.com And, every real estate company and individual broker website in the area.
Research shows that 95% of Homebuyers use the web to search for properties. In addition to featuring your listings on our own websites and the local multiple listing service, we have partnered with a group of the largest and most powerful real estate search engines to deliver over 57 million internet users. We can make your home the star of its own show by creating website links that features a slide show of multiple, professionally taken photos as well as Features� pages and Broker contact information. We drive traffic to these links by referring to them in our print ads and articles, in our prospect mailings, in our television appearances, and by incorporating them into our email signatures.
Getting Noticed Prime Location.
In all of our advertising, we look to establish a prominent position by means of the following: placement within a publication, the vehicles we choose or the way in which we use them.
Custom Publications E-Newsletter Monthly we produce an informative newsletter that is emailed to our high-end Client base of over 10,000 names, which is comprised of the Client lists of our team of Brokers, the gilt-edged guest list of the Sonnenalp Hotel, and our luxury property rental Clientele database. We write the articles ourselves and fill them with specific, real-estate related news bulletins and analyses of local market conditions.
Property Brochures Your home will be featured in its own elegantly designed, multi-paged brochure filled with large, fourcolor photographs (both interior and exterior) and readable text highlighting the property’s best features. This handsome bound piece of collateral is given to prospective Buyers at showings, distributed to Brokers at Open Houses, and mailed by our Sonnenalp Real Estate Brokers to their selected qualified Buyer prospects.
Flyers Sonnenalp Real Estate was the first real estate firm in the Vail Valley to produce and distribute flyers in color, a sign of our commitment to innovation. We distribute these one-page summaries, which display both photographs and features, on-site at our listings, in regular broadcast emails to the Valley's 650+ Brokers and via email or first class mail to Clients and prospects based on their preference.
Broker Email We regularly contact the valley’s 650+ brokers and affiliates about your property through a variety of email communications that keep your property front and center in their minds.
Sales Process
Valuation A key element in the successful sale of a luxury property is pricing that is appropriate for the market and its current conditions. Comparative market analyses prepared by Sonnenalp Real Estate utilize both recent sales and currently active competitive listings data. Our Brokers are able to provide pricing input based on quantifiable research and their own years of luxury real estate sales experience.
Staging Presenting
your property in the best light optimizes its
chances of getting the best price. Sonnenalp Real Estate stages its homes for showing. We turn on the lights, draw the drapes and blinds, turn on the fireplace and music where appropriate. In addition, we have relationships with interior designers and furniture stores that enable us to fill empty rooms with furnishings and accessories on a Temporary basis and at very reasonable prices.
Open Houses Open Houses are an effective way to introduce your property to the Public and Brokers alike.
Public Open Houses. Public Open Houses encourage people who may not have a real estate Broker to see your property. Sometimes people prefer to look without the pressure of an agent. Our Public Open Houses give them a chance to see your home in a more relaxed manner. Broker Open Houses. Our Broker Open Houses include a catered lunch or other forms of refreshment and provide an opportunity for members of The Vail Board of Realtors to familiarize themselves with your home. It’s also an opportunity for us to obtain feedback from other professionals about your property’s position in the market.
Creative Social and Cultural Events Although
we appreciate the value of tried and true sales techniques, we also understand the need to differentiate ourselves from the 650+ other Brokers in the Vail Valley. In order to do justice to the exceptional properties we bring to the market, we undertake unique and attention-getting sales events at our listings. On behalf of our Sellers, we have held art shows and fashion shows in some of our elegant listings and, at the other end of the spectrum, we have hosted a hoedown at one of our historic ranch listings. Activities such as these engage prospective Buyers and enable them to interact with the home or ranch in a more specific and personal way.
Other Services We Offer
Property Management and Home Care
Sanctuary Property Management, our partner, manages luxury homes, condominiums, and town homes, throughout the Vail Valley with attention to detail that is second to none.
Property management services include:
House cleaning by a consistent team Window washing Trash removal Carpet and furniture cleaning Hot tub and swimming pool maintenance Landscaping maintenance Alarm inspection First call on residential alarms HVAC maintenance Snow removal: roof and property Snow melt system inspection, boiler and hot water storage tanks Fireplace inspection Airport pick up and drop offs Full concierge services
Property And Vacation Rental
Owner property rental services: If you are interested in offering your home as a rental, let us help you determine preferred dates and rates. We feature a very competitive commission structure combined with our ability to reach an international market we can optimize your rental income. Rental services include: Comprehensive marketing to local, national and international clientele Professional photography Property showings Secure renters and negotiate agreements Collect security deposits, travel cancellation insurance and all rental income Escrow all monies Disperse funds to you (the owner), tax authorities and co-op broker commissions Document all income and expenses Concierge services for rental guests