301 Magazone

A Complimentary Publication Featuring Middle and West Tennessee’s Best

Issue 1/2011

LIVE WORK PLAY

miles and miles of wiring,

fiber, conduit, poles, tanks and piping make up the network that connects us to the future, today.

From electric, gas, propane, water and wastewater to telephone, Internet and cable television, Jackson Energy Authority has the services in place to meet the needs of this community. As your customer-owned utility, we combine utilities and broadband services with a hometown feel to provide unmatched service our community can count on now and in the future.

731.422.7500 | www.jaxenergy.com

electr ic | gas | water | wastewater | broadband

Issue 1/2011

IN THIS ISSUE page 6

The 301 is proud to present our inaugural issue to the community of Jackson. It is our goal and our desire to reach our community and the people who travel through our community, sharing with them what Jackson and West Tennessee is all about. From fashion to folklore and from nightlife to new life, the 301 hopes to continue to enlighten, educate and socialize throughout our community.

From our home headquarters in the 38301 zip code we plan on seeing this magazine continue to serve the freshest topics and the most up-to-date trends.

If you keep reading, we will keep writing. Thank you so much for your support Jackson.

page 8

page 12

page 16

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- The 301 Staff page 26

The 301 is a quarterly publication, published and edited by Blue August, a marketing and public relations firm. The 301 is dedicated to bringing awareness to the downtown Jackson area, West and Middle Tennessee.

For Advertising Information Call: 731-512-0080

page 30

Copy Editor: Monica Arnold

Art Direction/ Graphic Design: Chris Harless

Additional Graphic design: David Armstrong

Special Contributors: Sam Turner, JEA and Katie Pace, Jackson Downtown Development Corp.

The 301 116 East Lafayette St. Jackson, TN 38301 www.301mag.com

Photography: Joshua Sykes

Account Executive: Lindsay Mehr

No part of this publication may be reproduced in any form without the specific written permission of The 301. All advertising and editorial content are accepted and published on the representation that advertiser is properly authorized to publish the entire contents and subject matter thereof.

FROM THE MAYOR We offer you a big dose of Southern hospitality and a warm welcome to Jackson, Tennessee, and we thank you for spending time in our city. You will find fabulous shopping opportunities, professional baseball, a symphony orchestra, theater guild, and a state-ofMayor Jerry Gist the-art seventeen field baseball/softball complex, and, of course, many great restaurants. One of the things of which we are very proud is our downtown, the heart of our city. Taking a stroll downtown gives one the feeling of stepping back in time because of the turn-of-the-century architecture.

Visitors, as well as our local residents, are attracted to downtown to visit one of three museums, browse at a locally owned bookstore or antique shop, and enjoy a locally owned restaurant or lounge. Most importantly, you will find our community welcoming and friendly. We are enthusiastic about our downtown, and when you visit it, you’ll see why.

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Many people get to experience the true beauty of downtown buildings, downtown gathers and the excellent nightlife, but seldom do we stop and ask ourselves, who makes all this happen.

Jackson Downtown Development Corporation is a non-profit organization founded in 1992 to help revitalize downtown Jackson.

“Our mission is to increase property values, recruit quality business and upscale residential, create new investment and promote the arts and cultural enrichment in downtown Jackson,” says Katie Pace, JDDC Director. “Incentive programs such as the rent assistance program, marketing assistance program, low interest loan and tax abatement programs are offered by JDDC.” “In a nutshell, we work to make downtown Jackson the one place where everyone can be a part of the community,” adds Pace. “We help create the environment for others to come build, sell, open a business, fundraise, gather, hold events, shop or just hang out. If someone is looking for something to do or to hold an event or party, downtown Jackson will be the first place to enter their mind.”

Here are the nuts and bolts of JDDC. Jackson Downtown Development Corporation is a 501c(3) and has a variety of funding sources to aid in the overall success of downtown. The City of Jackson, Madison County, and the Jackson

Area Chamber of Commerce are investors in the organization. Together with investors, we are able to aid in the economic development of the city of Jackson and Madison County. We have 67 members, some are downtown businesses, but many are just from the Jackson-Madison County area that support and believe in our mission.

We are also a certified Main Street program.

We are part of the Tennessee State Main Street program and the National program. The Main Street program requires we follow the four-point system of downtown revitalization. The four points are Organization, Economic Restructuring, Design, and Promotion. JDDC has five committees; each one representing one of the four points, the fifth committee is The Shannon Street Blues & Heritage Festival committee.

By focusing on the four points, we are able to focus on the various needs of the community and building a successful downtown. This is the organization committees’ job to make sure we are following requirements and being good stewards of our investor and membership dollars.

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Katie Pace and Caroline Wells with Jackson Downtown Development

Here are just a few of the things that have happened in downtown Jackson in 2010 and demonstrating our four-point approach.

Promotions: There were seven JDDC events, the 19th Annual Shannon St Blues and Heritage Festival, Christmas and Mardi Gras Parades, First Friday Forum, Relay Rockin’ New Year’s Eve Celebration, Halloween Extravaganza and the Annual Downtown Block Party. There are over 400 other events, fundraisers, educational seminars, conferences, and entertainment at the various venues throughout the downtown district.

We also introduced our new logo and brand for downtown Jackson.

Economic Development is at the core of our foundation at JDDC. We believe in helping to create the environment for long-term success of our current businesses and those looking to locate in downtown Jackson. JDDC has introduced two new incentive programs to assist in rent and marketing expenses for any new business locating in the Central Business District.

Healthy Community, LLC announced a new

VISIT www.downtownjackson.com Sign up for the newsletter and be sure to check our calendar of events.

If you still have questions about JDDC, call,

731-427-7573 or email

jddc@cityofjackson.net We look forward to talking to you!

In a nutshell, we work to make downtown Jackson the one place where everyone can be a part of the community.

development coming to the downtown district that will include 140 apartments, 40 single family homes, commercial space and anchored by a 60,000 square foot wellness center by West Tennessee Healthcare.

Everyone wants to see a beautiful downtown and that is what we have here in Jackson.

We have the historic court square along with a contemporary city hall across the street.

Downtown offers wide sidewalks, shade trees, crosswalks and friendly folks that live, work and play in downtown. The Design committee is always looking for ways to improve the aesthetics of our downtown. Currently they are working on an alley project. The alley project offers a safer path for pedestrians, helps preserve our old historic buildings and offers an outdoor location for events. They are also starting a vacant lot improvement project. This vacant lot is across the street from the Madison County Courthouse and City Hall. This property will become a community gathering spot for outdoor concerts, movies and lunch on the square.

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Beauty Society offers ladies more than just the option of looking their best...

But also the opportunity to change their lives.

by: Lindsay Mehr 8

It was just one of those days that Tuesday morning; hair wouldn’t curl, an 1800s corset wouldn’t even fit me into my favorite pair of Diesel jeans and to my dismay, as I looked in the mirror to feel sorry for myself, there it was between my nose and cheek- my first wrinkle. I ran to the bathroom, got out my 9x-magnifying mirror and just stared at it. I knew this day would come, but at the age of 26? As fast as I wanted to call my mother and scream for help, my

pride wouldn’t allow it. She had warned me Four days away and I was deep in concealer every day of high school to stay out of the waiting for my miracle drug. I showed up at tanning beds, put more sunscreen on by the Coyote Blues, where the event was being held, pool and, most importantly, and immediately noticed do the anti-wrinkle all the women attending.

As we went through regimens every night before There were young girls to the facial process you older women waiting to bed she had taught me.

Between homework, 4 what all the hoop-la could see each face see hour AOL Instant Message was all about. The CEO, sessions and wondering light up. I couldn’t stop Jeannie Lorin, walked in the if there would be a field room and I knew I was at feeling of my face. party that weekend, there the right place. She was a was not time for antiwrinkle-free, 40 year old, wrinkle regimens. Instead of calling my California native that made me look tired and mother, I put on the largest pair of Jackie-O weathered. She began to tell us her trials and sunglasses I could find and headed for work. errors with every skin care line on the market and how she once had wrinkles. Of course I

The day progressed and I had forgotten about my wrinkle. I went to the Baker’s Rack to meet a friend for lunch and that’s when I remembered it all. As I walked through the door, I felt everyone was looking at the landmark on my face. I sat down and explained to my friend what a crappy morning I had and what my mirror had informed me of.

As soon as I was about to finish making lunch all about me, she told me about this new skin and makeup line called Beauty Society.

As luck would have it, the CEO was actually coming to Jackson that week to launch the line in Tennessee and I was invited to the event.

didn’t believe her, but I was going to give the free facial a whirl. She gave us all matching headbands to pull our hair back, and each young girl and woman looked around with the same thoughts. “My husband rarely sees me without makeup and you meet me one day and ask me to remove my makeup?” “If you tell anyone my eyelashes are blonde you’re dead.” “This is a one time deal.”

As we went through the facial process you could see each face light up. I couldn’t stop feeling of my face. I didn’t know whether it was Poker Face, Set Me Free, Baby Calm Down or the other ten products I had put

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Immortal Eyes

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Jeannie Lorin President, Beauty Society

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on my face but my skin felt like pure silk and, I kid you not, the wrinkle between my nose and cheek was incognito.

By the time the facial was coming to a close, I realized Beauty Society was not just about improving your skin, but also about improving your quality of life. Jeannie said, “If you look good, you feel good.”

Not only could you use the products, but you could also sell the products and increase your income on the side. It was a win-win situation. Beauty Society products are proven to be the last skincare line you will ever need, while offering a dream opportunity to build your own fortune by joining the fastest growing, highly sought after, celebrity obsessed beauty company in the USA! Be your own boss in a fun, exciting and lucrative career!

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It’s amazing the things we take for granted. A world without electric, gas, water, wastewater, propane, cable, Internet and telephone service is practically unthinkable.

And finding one company offering all those services is nearly unheard of! Yet, as I write this article, I find myself understanding just how important a utility company can be. Just knowing that we have a community-owned utility company brings to even greater light how linked together we all are by this deeply-rooted, hometown company.

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Just a few days previous, I set out to write about Jackson Energy Authority (JEA). I needed to learn all that I could about this behind-the-scenes company that not only powers Jackson and offers us fresh drinking water, but also provides cable, telephone and Internet to our homes and businesses. Most people think of the utility company as a big band of electric poles strung together along our streets doing their community good by providing electricity to everyone in their coverage area. But as I learned, Jackson Energy Authority is much more than an electric company.

Opening Up to a New World When I first sat down with Jim Ferrell, newly appointed President and CEO of JEA, I was all ears. I was soaking up knowledge like a schoolboy. First and foremost, having a background in marketing, I was astonished to learn the importance of the position the utility company plays in the economic development of our city. JEA plays a vital role in practically every facet of economic development within the city, county and in some instances our region. JEA is actively involved with Team Madison County in the recruitment of new industry; making sure our city has the infrastructure and the knowhow to provide adequate utility and

telecommunications options needed for new industry. If you are following me closely, all of these things point to three huge benefits for our city: jobs, growth and expansion. In other words, this provides more opportunities for you and better living for our community.

Truly Listening and Truly Caring After my meeting with Jim, I was taken for a tour of “the bunker.” Wow, was I impressed! The bunker is a building totally encapsulated in concrete with an underground system control area. The bunker, which it is called, is the control center for daily operations, outages or other disasters. From here, JEA employees work 24/7 to monitor all systems operations. Constant monitoring allows them to quickly identify and respond to problems as they arise, enabling us to return to the comforts of life as quickly and efficiently as possible.

On the tour, I got to spend a lot of time really getting to know Jim Ferrell. At any other location, Jim would seem like a normal, everyday guy. But in the bunker, Jim was right at home. Having worked in this area for several years, Jim

It’s about listening to our customers, understanding what’s going on in our community and finding ways to create value for our customers by delivering high quality services.

Jim Ferrell

Jackson Energy Authority President and CEO

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developed a Fiber-to-the-Home (FTTH) infrastructure that ensures a competitive advantage for our community. This also enabled JEA to offer even more service for residential and business use, moving beyond electric, gas, water, wastewater and propane into cable, telephone and Internet service. So now you can get all these services from one company. It’s a win-win because you get the convenience of one bill and the savings of bundled service.

Where Does it All Go From Here?

“JEA’s bunker facility is the control center for monitoring all system operations and telecommunications headend.”

knows firsthand what truly makes JEA a community service company.

“Its about listening to our customers, understanding what’s going on in our owntown Jacksoncommunity and finding ways to create 17 East Lafayettevalue St. for our customers by delivering high ours: 5-12 Tues.-Thurs, Fri & Sat. says Jim. “We are always quality5-1services,” trying to find ways to not only meet customer demand, but service customer’s needs. Even the needs they may not even know exist.”

In talking with Jim, I learned that customer feedback is the driving force behind JEA and the adaptations they make throughout the years to better serve our community. Through listening to customers and industries, it became apparent to JEA that the Jackson-Madison County community needed access to advanced telecommunications services in order to compete in the global economy.

JEA was willing to make that investment to secure our future where existing telecommunications providers were not. With hard work and a vision, JEA

As I see it, the future only begins with JEA. Their vision goes beyond installation and maintenance of poles, wires and pipes. It extends far into the future to provide our community with an economic advantage and a quality of life we can enjoy. On the telecommunications forefront, smart meters will provide us with real-time usage to enable us to Piano Bar monitor and make changes our usage Gathering to Place habits to maintain lower utility bills. www.missollies.com Customized communications through email alerts or text messages will soon be “The most ellegant place unwind, the most available.

Withtothese future capabilities, impressive place to wind up.”

301 Magazine the possibilities are endless.

Chesley Dennison

Jackson Energy Authority Commercial Telecom Sales

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I was totally amazed at how little I actually knew about the progressiveness and the responsibility of a company like JEA to the community that we live in.

These technological options open up a wide range of future possibilities that not only save customers money, but also help prevent disaster.

The bottom line is that JEA is not just a service provider. They are an integral part of what makes this city and our community so great. They are a dooropener for economic development and a gateway of technological growth and achievements. So, the next time you go pay that electric bill, or the next time you are looking for a service provider for cable, telephone and internet, why not support a company who supports you?

Not only did I learn new things, I was also enlightened as to how JEA helps make our community like no other.

JUNE 3rd and 4th DOWNTOWN JACKSON

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Fashion, one must buy.

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907D Vann Dr. (next to Starbucks) Jackson 731.668.2420 Mon-Sat 10 a.m.-6 p.m.

by: Josh Sykes

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I’ve always been amazed with the study of history.

My brother is a huge civil war buff. He can tell you anything and everything about every battle, every skirmish, and every general that ever picked up a musket. If it has anything at all to do with the South, he can name it, quote it and tell you a brief history over a cup of Joe.

day I set out on my journey to Bemis to try and discover what and who this place is all about. Not finding my answers at the museum--just because I was there during closing time-- I ventured over to the gin itself. After snapping a few photos, I was asked to leave the property. Apparently, there had been a lot of vandalism, and it was becoming a very serious issue. I tried My brother is a law man by trade, explaining that I was not going so when he came to visit, I knew to climb the tower, or spray it would mean a lot to him for me to give him a full and detailed There is so much paint something, but it didn’t get me very far. I understood discovery tour of the great town I history and so my aggressors point, and now call home. Passing through South Jackson, he was intrigued by many interesting graciously moved to the public area to take my photo... 6 feet the little community of Bemis. Who wouldn’t be? With its strange row things about Bemis back from where I was standing.

Wow, I was getting nowhere. houses, squared off communities Then it dawned on me. Almost and one centralized, seemingly like a bail of cotton fell out of vacant, large brick building with an the sky and hit me on the head. old water tower standing tall as if it I ventured over to the small were looking out for any incoming threats…

As my brother asked me questions about this little country store that is still in business and just sat spot off the highway, I was embarrassed to say I and listened. After only a few minutes, it became knew absolutely nothing about this seemingly apparent to me that I had finally found my source rich-in-history society. I made him a promise that of information. Nothing like elderly people to tell I would not only figure it out, but I would give you their story, and boy are they good stories. After him a full report as to who, what, when, where about an hour of listening and talking, I was directed and why this little town came to be. It’s a good to several places to find out good information. thing we started a magazine; it kind of gave me the I have to say, the people of Bemis have some motivation to finally make good on my promise. great pride. They love their community and their neighbors. Whatever developed this sense of As I put on my thinking cap and set out to write pride in these people has been passed down from this article, my eight-year-old daughter caught generation to generation. In a world where you hear my eye. She had been watching one of the most nothing but complaining about the “workplace” popular kid shows on TV these days called, “The and lawsuits and so forth, these people praised The Backyardigans.” She was a detective, looking Gin. I wish we could find a company that embarked for clues to her big case. This encouraged me to that kind of pride in its workers and staff today. become somewhat of a detective myself. The next It made me think what this country could be.

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All one has to do these days is log on to the World Wide Web to find and locate a plethora of information. Believe me, I am so thankful we have this option in today’s times. Being a Jacksonian twelve years now, I’ve heard stories from several people about Bemis. Some people have told me first-hand about their parents working at the Gin and how fond and real their memories are of school and playing with friends in the small community. To my own surprise, I even had some old family members that lived in the community and worked in the famous Gin themselves.

son, Albert Farewell Bemis, made sure the citizens and the workers in the community were not only happy, but had several extras in their community like baseball fields, community parks, school houses, and even a YMCA. Through all this growth, it became apparent that Bemis Gin needed a second shift, so in 1920 they began the second phase of growth that really pushed the little community to become what we can see relics of today. In 1920, fifty-four family units were built in East Bemis, and in 1926, more homes were built in West Bemis or as the natives liked to call it... New Town.

There is so much history and so many interesting Judson Moss Bemis, and the company he founded things about the little town of Bemis, there is no in 1858, now known as the Bemis Bag Company possible way I could cover everything in this article. decided to build a cotton gin next to his business However, what this has done for me is encourage to offer him a steady supply of cotton for his me to explore more. Explore the world we live bags. Built on a 300-acre site donated by Jackson in. We pass by so many things in life--even our Madison County, the first mill was erected in 1900. own hometowns can hold treasures to discover.

Through Mr. Bemis’ strong leadership direction, the I think instead of having my brother back for a little community of Bemis grew into a flourishing town of row homes and a community prospering with growth. Mr. Bemis and his successor and

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grand tour, I will send him a copy of this magazine article. I know him very well, and I know he will have several more questions for me concerning Bemis. I think next time he comes into town I’m going to offer to take him to the museum for a first-hand tour of the past. To him, finding out how many people from the community fought in what war will be high on his priority list. Heck, we might even head over to the park and take my eight-year-old daughter.

There is nothing like a safe, to give you that good old

“50 Years in the Life of a Community” Original Print, 1950. The Bemis Company Reprint 1999, The Bemis Historical Society

sound community feeling of home.

A FEW GOOD READS OF INTEREST http://www.bemishistory.org

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Downtown Jackson

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by Monica C. Arnold

Downtown Jackson is a unique area of the city that has deep historic roots as well as modern allure. Downtowners, or people who live and work downtown, already know and appreciate the charm this area has to offer. Over the next few years, however, an innovative development project will attract a whole new crowd of consumers and professionals to be a part of downtown and see the strengths at the heart of the Jackson community.

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How it Came About

The project originally stemmed from bringing a Community Redevelopment Agency (CRA) to Jackson, TN. The CRA was formed after a chain of events that began with former mayor Charles Farmer and the devastation of the 2003 tornado and continued with later improvement efforts of our current Mayor Jerry Gist. These events, in turn, led to years of research and in-depth studies of crime and safety in Jackson neighborhoods and evolved into a project aimed at improving property and neighborhood conditions for Jackson.

“During the neighborhood studies, areas of the city were divided into districts,” says Dr. Vicki Lake, Chair of the Community Redevelopment Agency, and Director of Market Research and Community Development for West Tennessee Healthcare.

“To kindle an action plan for Jackson, the CRA chose District 1, which is bound by North Parkway to the north, Hollywood Drive on the west, the Fairgrounds on the south, and North Royal Street on the east.”

A plan was developed and approved that included residential developments, commercial, retail, and public realm features with greenways and trails. Healthy Community, LLC was selected as Master Developer for this District 1 plan.

Healthy Community, LLC is “dedicated to communities made healthy through well-planned, thoughtful development where people live, work and play.” Hal Crocker, of HCB Development in Jackson, and Henry Turley, of Henry Turley Company in

Memphis, partnered to create Healthy Community, LLC. Turley and Crocker, both longtime enthusiasts for downtown revitalization, utilize their collective expertise to form the partnership as an initiative for Jackson’s downtown revitalization. Crocker’s experience includes such projects as rebuilding and refurbishing sections of downtown and East Jackson after the devastating tornado in 2003, as well as the post-2008 tornado

Central Creek will increase advantages to current downtowners and attract a new and diverse audience. restoration of The New Southern Hotel on East Baltimore Street. Turley gained experience by developing Harbor Town on Mud Island in downtown Memphis and Uptown, near St. Jude Children’s Research Hospital.

The Vision

In District 1, “Central Creek- A Healthy Community” was selected as the gateway project, along with the Lambuth Area Neighborhood Stabilization Program, to spur ongoing revitalization and economic development downtown. The Central Creek area lies along North Highland Ave., West Orleans, Wells, and Farrar streets.

Central Creek will increase advantages to current downtowners and attract a new and diverse audience of residents and consumers to the downtown area,” states Hal Crocker, Partner.

“This is an opportunity to realize a vision for preserving and revitalizing the oldest, most tolerant and accepting part of our City.”

Central Creek will be a downtown village that highlights existing amenities while integrating new development, including residential, commercial, retail shops and restaurants, wellness services, and public realm improvements featuring outdoor recreation.

These coming attractions will complement the many thriving daily living destinations that already exist downtown and will unite residents, visitors, shop owners and health and fitness enthusiasts, all in one place .

The Central Creek community will promote healthy living as a strategy and will be

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structured around a state of the art wellness center designed by West Tennessee Healthcare. The wellness center will feature a first-class fitness club and classes, physical therapy and aqua therapy, a primary care clinic, occupational medicine, disease management and healthy living education. With the philosophy “exercise is medicine,” the wellness center will serve as a healthy social and community destination.

West Tennessee Healthcare, one of the largest public, not-for-profit healthcare systems in the southeast, strives to stimulate wellness as a component of everyday life. “A healthy population is a foundation for a successful community,” says Bobby Arnold, President and CEO of West Tennessee Healthcare. “It contributes to a more economically sustainable healthcare system and to the success of our overall economy.”

West Tennessee Healthcare chose to use the opportunity at Central Creek to introduce a progressive preventative healthcare model in a central location to where over 8,000 people work.

The residential developments at Central Creek will offer smart and stylish living options through new homes and apartments.

The Charleston and bungalow style homes at Central Creek will include approximately 3040 new traditional-style singlefamily homes. They will be 2 and

They will also include porches and balconies to encourage a sense of neighborliness.

3 bedroom, 1, 1 1/2, and 2-story homes ranging from 1,300 to 1,800 square feet. The homes will be built along Union Ave, W. Orleans and Wells streets.

rendering architectural designs.

The multi-family apartments at Central Creek will be privately owned by Healthy Community, LLC. Current plans are to build 3-story townhouse-style buildings offering 140 new, market-rate apartments.

With brick and siding exteriors, these structures will be compatible with neighborhood architecture.

Ground-breaking for this phase is planned for late summer or early fall 2011. Downtown’s TLM Associates, Inc. were chosen as the project engineers, and Looney Ricks Kiss are

“Community revitalization initiatives unite citizens, civic organizations, businesses, and government resulting in a collective positive impact,” states Tammy Buchanan, Healthy Community, LLC Business and Residential Development.

“Each individual neighbor shares in the obligation to improve the quality of life and sustain the enthusiasm to multiply ongoing improvements.”

In late August 2010, transformation began on the first rehabilitated house at 708 Lambuth Blvd. and new construction next door, at 706 Lambuth Blvd., with Cecil Riggsbee Construction Company. The homes will reflect the architectural style already present in the area and compatible with the new homes at Central Creek. New and rehabilitated homes are on the market for purchase.

Healthy Community hopes that the new developments attract people of all ages who may work within the vicinity, as well as downsizers and retirees. Like those already living in the area, the new people who will call the Central Creek and Lambuth Area ‘home’, value healthful living in

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a traditional urban neighborhood.

Five-year goals for the neighborhood improvement are to continue revitalization, moving north and east from Central Creek; seek grant funding for neighborhood infrastructure improvements; work with code enforcement and neighborhood organizations to further community ownership and responsibility while creating attractive places to live; and stimulate additional, ongoing private development.

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Learn more about this project and its progress on the Healthy Community, LLC Facebook page at www.facebook.com/pages/HealthyCommunity-LLC/153119001400077, or contact Healthy Community, LLC at (731) 554-2079.

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by: Lindsay Mehr 26

Last year we all saw the skinny white jean trend. Get ready for the colored skinny jean trend. From all shades of blues to neutrals, its all about being colorful in your skinny jeans.

Palazzo pants are in once again. They make a big style statement while also being completely comfortable. A perfect starter outfit for the beach/lake or looking fashionable with friends while having afternoon mojitos.

Buy at: ASOS www.asos.com

Buy at: Mam’Selle 907D Vann Drive 731.668.2420

Neutrals are chic and elegant and can help accentuate your body’s best features.

Wear a neutral dress with simple flats or dress it up with exotic heels to make a bold statement with little effort.

A linen scarf is a great way for a man to break up the basic monochromatic pallet for spring. It’s a simple accessory that makes a classy statement.

Buy at: Mam’Selle 907D Vann Drive 731.668.2420

Buy at: Leto & Ariadne www.letoariadne.com

Here in the South loafers are a staple piece in most men’s wardrobes. They are comfortable, classy and look good with most pants.

This spring mix it up with a pair of colored suede loafers and give your feet some flare. Tod’s has the biggest selection of colored drivers for men.

Buy at: Saks Fifth Avenue www.saksfifthavenue.com

The Sheer Maxi skirts are sexy and flattering by leaving the eyes to wonder. This season the sheerness takes the maxi to a whole new persona. It still gives the appearance of covering the body but teasing the eye with a little skin.

Buy at: Nasty Gal www.nastygal.com

Shoes are the best accessories to change the look of any outfit. Get flirty this spring with fringe. Grab some cigarette pants, a white tank, your fringe heels and go dancing with the girls.

Buy at: Macy’s 45 Old Hickory Boulevard

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ck in to are ba ou s belts a gives y v n lt e a C mple b om the si is h T . stay style fr of free They are a kind utside. p a o e th to k e a d si in bre u way to a good irt or trouser. sh muted rs Clothie Westwin se Drive u Buy at: o rriage H 169 Ca 686 .8 4 6 .6 731

While living in Italy, I noticed many Italian men wearing colored pants. From light yellow to green to salmon colors these trousers show a man is not afraid to don his inner style.

Instead of wearing the same generic colors of khaki, black or brown mix your style up with some bright colors with this ancient preppy tradition.

Buy at: Westwin Clothiers 169 Carriage House Drive 731.668.8686

It gets breezy in the south during spring. A staple piece to own is a short parka. It will keep you warm and looking like you have an easy, cool style.

Buy at: Zara www.zara.com Want to show some leg without showing too much? The perfect trend for this season is the tail hem. A look that is sure to turn some heads, it takes your wardrobe to a whole new dimension.

Buy at: The Boutique 310 Carriage House Drive 731.664.1842

There are only so many options for men’s accessories. How about making your sock an accessory.

Forget the typical navy blue, black or tan sock and give your style a subtle change.

Buy at: Stanley Lewis www.stanleygentlemen.com

Suspenders are no longer just for detectives. Once a de rigueur in men’s European fashion, the suspender can now be dressed up or down.

Wear it casually with jeans or melt every woman’s heart by wearing them with a suit.

Buy at: Rugby by Ralph Lauren www.rugby.com

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[

NightLife

]

Where to go when the sun goes down!

According to our first-hand experiences, here are some after-hour spots to tickle your thirst fancy. :) Ok, we’ve all had those nights where we just had an itch to do something...well, fun. No matter if you are a local, or a guest just passing through, here is a list of the “places to be” when it comes to nightlife in Jackson, TN.

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DOWNTOWN MIDTOWN NORTHSIDE JUST DANCING

Good Ol’ Downtown

When you want to party in the city square, Jackson offers a few unique spots in our increasingly popular downtown area. Take a look at these two spots. We promise, you won’t be disappointed.

Miss Ollie’s

Do you like dueling pianos? How about a fancy martini and an ambiance that could flow right out of the big screen? Miss Ollie’s could be the place for you. With its super chic décor and baby grand piano, there is no doubt this revitalized location is quickly becoming the social place for not only after work unwinds but late night gatherings as well. Be sure to ask the bartender who Miss Ollie was...interesting story...we promise.

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The Downtown Tavern

If you like the old school feel and outdoor patio music look no further than The Tavern! Offering various entertainment throughout the week, the “Tavern” (as the locals like to call it) is sure to appeal to just about any type of crowd. The Tavern even offers a nice selection of cigars if you are looking for your stogie of choice. Just remember as long as you pay your tab they’ll call you a cab!

Mid-Town Fun

Ok, so maybe you are not a downtown kind of person. That’s okay, we’ve visited a few spots in Jackson’s mid-town area that are sure to get you feeling really good and loving life

The Furtle Turtle

That’s right, that is not a typo. A funny name with a great young atmosphere.

That’s what I’m talking about! Any place that you can join the “Club” and have your own private mug that hangs on the wall that you can drink out of every time you come inside is just freaking cool. With scheduled live music, and a large younger crowd, the Turtle is quickly becoming a usual stop spot for thirsty socialites. Oh yeah, did we mention how fun the name is to say?

Red Bones

Get along little doggie! Actually dogs have nothing to do with Red Bones. It just sounded nice. From Bike Nite to live music, Red Bones is the most fun you can have in a renovated Applebees building. It’s

definitely a fine upgrade as far as we are concerned. With some awesome happy hour specials and the best darn fried bologna sandwich you will ever put in your mouth, Red Bones has something for every age group from lunch to dinner and even on into the late night!

Northern Exposure

Ok all you 38305ers, we even have a few cool north side spots for you folks north of I-40. Put on your fancy pants and your Leprechaun hat, we are headed to a place that will wine and dine you and another that will get your Irish blood flowing.

mix of country, hip-hop and rock & roll, Desperado’s offers something for everybody. Young and old alike will get their dance on right up into the wee hours of the morning. The best part about this place is you can get a drink at bar number one when you get off the dance floor, and get another drink at bar number two as you exit the john. I guess you can say they’ve got it coming and going. Pool tables line the back wall for those of you who like to get your game on. And don’t even worry about safety because the bouncers make the Titans front line look like a pee-wee league.

Cody’s

Headquartered in “party alley,” this country and western themed dance spot quickly became one of our favorites. We don’t know if it was the gracious smile from the bouncer taking our five-dollar cover, or the DJ that loved to hear himself talk, especially through the good songs.

Nonetheless, Cody’s offers a “good ol’ boy” feel you just don’t get anywhere else in town. We sure wish they still had the outdoor mechanical bull, but hey, they do offer some of the best beats in town.

Now that’s a dance hall! If you like line dancing and two-stepping mixed in with an occasional R&B beat, Cody’s could be the place for you.

Flat Iron Grill

Not typically known as an after-hours gathering spot, but more of a fine dining establishment, we were impressed to find one of the coolest modern bar areas in the city. Complete with a dimly lit contemporary breezeway lounge that separates the two dining experiences (American Cuisine and Italian). We were surprised to not find a restroom attendant waiting with towels and cologne; however, we were impressed with the fancy copper bowl sinks. Top your socialite experience with an appetizer that is sure to please. Brush up on your after dinner drinks, impress your friends with your vast knowledge of liquors, and you’re sure to feel like a modern day superstar as you glide your way through the night. :)

T.J. Mulligans

We are still not 100% sure who this T.J fella is, but we are sure impressed with the vast drink selection. Known for its Irish look and feel, Mulligans offers a little bit of everything. From live music from local talent to the best southern cooking lunches in town. There’s nothing quite like propping yourself up at one of the high-top bar seats and enjoying a round of lemon drops while trying to spot a leprechaun. Let us bear witness; Mulligans’ fried pickles will make you want to slap your momma. So, if the beer belly is not a concern of yours, try topping it with a little fried leprechaun...we mean pickles.

So You Can’t Sit Still?

Well, we couldn’t leave out some of the dancing nightspots in town. No matter if your doing the cha cha or the robot, Jackson offers a wide variety of dance clubs where you can feel right at home.

We know there will always be a large number of fellas lining the outer limits of the dance floor hoping a hot chick will randomly bump into them and drag them onto the floor. Saying that, we’re not promising you a love connection, but we can guarantee a fun time.

Desperado’s

There’s enough room in this place to host a Wild West homecoming. Don’t let the name fool you. With a good

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