EDWARD by bluedward

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TORAJA | HIDDEN WONDERS Final Project for Creative Advertising Programme CAMP AI GN

PRO JE C T

Tana Toraja is blessed with a huge potential as one of the tourism destination in Indonesia. Breathtaking nature, exotic yet captivating culture, nice & comfort-

P R OBL E M

Lack of knowledge of what Toraja has to offer, unplanned

able cold weather gives Toraja huge possibilities as a

communication strategy, and lack of tourism campaign to

tourism destination.

support their effort to become a tourism destination.

But even though Toraja have these huge potentials,

I N S I G HT

sadly the government and their tourism board still not ready to maintain and to tap up the huge potentials that Toraja have. The lack of tourism campaign strategy &

Toraja is a hidden wonder, where most people still havenâ&#x20AC;&#x2122;t figured it out how amazing it is.

plans is one of the key problem that Toraja need to solve if they do want to step up the game. In reality, Toraja appears rather dim compared to other tourism

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places like Bali or Jogja. Based on that problems, a

Develop a masterplan for their campaign strategy, from the

visual communication design plan will be needed to

very first touchpoints to the last one. The final goal is to enrich

rearrange the tourism campaign strategy & plans in

the experience of Torajan tourism.

communicating Tana Toraja as one of the tourism destination in Indonesia. This tourism campaign will act as a communicator to show the wonders that Toraja has yet to offer.

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MILOVANÉ Project for Kindergarten in Zlin, Czech Republic B RAND I NG

PRO JE C T

Milované is one of the best kindergaten school for childrens in Zlin, Czech Republic. One of their goals are to embrace friendship relations between older and

P R OBL E M

Milovane doesn’t have a visual guideline for the school and

younger childrens, build tolerance between each

their current visual approach are rather too cold for children,

others, and to create a warm, family-like, holistic

the lack of colours may discourage childrens.

education system. Developing a holistic education for kindergaten is not an easy task because kindergarten is one of the earliest stages for children to grow and learn. Milované uses traditional preschool educational approaches based on playing, singing, practical

I N S I G HT

Colours, animals & basic shapes are one of the first things that children learn in kindergarten

activities such as drawing, and social interaction as part of the transition from home to school. Creating a sense of second home for the children is one of the main goal of this school.

S OL U TI ON

Develop characters suitable (and of course child-approved) to become the image for the kindergaten. These characters will become not just part of the identity but also will help children learn in a new fun way.

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PASAR JAYA Project for Traditional Market in Jakarta, Indonesia CAM P AI GN

PRO JE C T

Pasar Jaya is a Traditional Market Organizations that develop and maintain traditional markets around Jakarta. It has been a common knowledge for us in

P R OBL E M

People have lost interest in going to traditional markets in

Jakarta that we; especially the young ones, never liked

Jakarta. They picture traditional markets as outdated, especially

and never have any intention to visit any of this

the younger generations where they prefer minimarkets instead.

traditional markets. Jakarta is widely known with it's huge number of malls and department stores, that offers cleaner and more enjoyable experience while shopping. That's why people nowadays start to leave traditional market and prefer supermarkets or

I N S I G HT

Traditional markets offers organic fresh goods straight from the farmers with a more reasonable price.

minimarkets instead. S OL U TI ON

This is an assignment is from our class to create a print-ad campaign, that can speak to the youth with

Create a new visual language for traditional markets, to grab

new voices, that can "atleast" grab their attentions, so

younger generations attention so they will reconsider to visit

they will reconsider to visit traditional markets. The

traditional market instead of minimarkets.

chalenge here is to create a new visual language for the Pasar Jaya brand.

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LEMONGRASS COMPANY Project for Traditional Indonesian Meal Pack BR AND I NG

P RO JE C T

Lemongrass Company is a new concept of healthy meal delivery system where they combine the authentic flavours from Indonesia, with various spices from

P R OBL E M

Lemongrass Companyneed to have a proper branding to

all over the region, to create a healthy yet delicious

represent authenticity of their flavours from all over Indonesia

Indonesian cuisines. The company itself are branched

regions.

into two division, “Lemongrass and The Other Spices” handle meal delivery while “Lemongrass and The Other Herbs” handle cold-press juices & nutmilks delivery.

I N S I G HT

Indonesian fabric culture are blessed with wide range of diversity with deep philosophy behind every patterns.

The proposed design are based on traditional Batik cloth texture from all over the region, creating a really authentic Indonesian vibe however the textures are

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combined with bright colours to reveal a more modern

Transform Indonesian traditional cloth patterns into modern

feel for the Batik textures.

graphics for the brand visual assets, creating an authentic Indonesian vibe.

B A T I K

Implies wisdom. Symbolizing the everlasting teachings and guidance from parents to their children.

Sido Wirasat

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S U M AT AT E R A MANDDHELING

B E L AWA N O L D J AVA

S U L AW E S I K A LO S I

F LO R E S ANDOSOLS

PA P U A N CALLIANDRA

R E G I O N : S U M AT E R A

R E G I O N : J AVA

R E G I O N : S U L AW E S I

R E G I O N : F LO R E S

R E G I O N : PA P U A