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Paramount Sleep Unveils Updated HD Super Duty Collection
By Gretchen Kast
Paramount Sleep Company has redesigned its best-selling HD Super Duty collection, offering more streamlined offerings with new comfort materials and fresh styling. The upgraded mattress lines will be on display at the fall High Point Market.
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The HD Super Duty collection is comprised of two lines: the Signature and the Classic. Mattresses in both lineups will now feature copper and graphite HD memory foam, which is made with thousands of comfort gel beads infused with graphite and copper. Additionally, the two lines will both sport new heavyweight, cooling knit panels and extra-reinforced, vertical leatherette handles.
The Signature collection was condensed from five beds to its three best-sellers, each with a distinct feel. The beds’ previous 1,950 pencil coil system has been replaced with 1,215 steel-encased 13.75-guage pocket springs—the firmest wire available in a pocketed coil. Mattresses in the Signature collection will also feature a classic houndstooth check border with leatherette handles and tape edge.
The Classic collection was condensed from five beds to four and now features a 12.75-gauge, foam-encased heavy-duty spring unit. Beds in the Classic collection are bordered with a traditional plaid fabric and enhanced with leatherette handles.
Ranging in price from $1,399 to $2,999 in queen, the two redesigned collections are available now. Paramount will discontinue the HD Super Duty mattresses from the previous collections in October.
In addition to the updated HD line, Paramount is also launching a new marketing portal for its retailers. While high-resolution photos and logos for each of its bedding lines have been available in the Press section of the company’s website, the retailer-exclusive portal will offer access to more robust marketing assets.
“We want to help ease the burden that marketing efforts can often cause for some of our smaller retailers,” said Steve Maddox, director of sales. “Instead of them reaching out to us on a case-by-case basis, now they will have 24/7 access to everything they need. And if they don’t find what they’re looking for, help is just a click away!”
Marketing assets found in the retailer portal will include print pieces such as brochures, end-of-bed signage and selling flyers, along with digital assets such as social media copy, images and videos.
