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Englander Helps Retailers Expand Commerce Capabilities With New Virtual Showroom Experience
By Chris Schriever
Englander has launched Virtual Showroom Experience, an immersive, 360-degree digital complement to the company’s Las Vegas showroom. This new platform gives retailers full access to Englander products and marketing assets.
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More than a digital environment, the new Virtual Showroom Experience goes beyond simply allowing retailers to navigate through the showroom. It serves as a first-person portal to learn more about all Englander collections, train sales staff, explore the brand’s robust suite of marketing assets and discover new ways to sell.
“From hybrid work to omni-channel shopping, people now live online and offline. That’s why Englander has launched what feels like a video game for mattress merchandising,” said Mark Kinsley, Englander president and CEO. “Beyond creating an immersive extension of Englander’s showroom, we want to inspire retailers to create their own engaging and memorable experiences that drive sales.”
Upon entering the virtual showroom, the visitor can choose to walk through and browse, similar to a real-world showroom, or navigate directly to specific products. Standing at the foot of each bed, the visitor can click to access branded product specifications, high-quality images and narrated videos. All assets are downloadable, shareable and ready-to-use by the retailer in their marketing.
Furthering its commitment to retail success, Englander will work with key retailers to create their own virtual showrooms that are fully equipped with ecommerce capabilities. Englander 3D models are available to select retailers who choose to develop the technology for their business.
In addition to demonstrating the powerful features of the Virtual Showroom Experience, Englander will also showcase its high-performing national mattress collections at the summer Las Vegas Market.
