4 minute read
Editors’ Picks
1Inspired by a flexible, cosmopolitan lifestyle, LogicData’s COSMO adjustable base line delivers superior design and convenience for today’s modern consumer. Across all of its models, the lineup offers a number of different customization options—both in the design and functionality. This level of flexibility helps retailers tailor their range of offerings to better meet the individual needs of their customers. The line’s flagship product is the full-featured COSMO Vienna, which includes a multi-setting massage function and the convenient wall-hugging “nightstand reach.”
2Nationwide Marketing Group has teamed up with Site on Time and Retailer Web Services to provide its members with free access to centerpoint—a tool that connects retailers’ point-of-sale data with their websites to give shoppers real-time insights into product inventory and pricing information. Integrating directly into retailers’ POS platforms, centerpoint helps retailers keep their websites relevant for today’s shoppers. It provides them with a variety of different website improvements, including: the option to show in-store product, floor models, ready-to-buy and in-stock; consistent pricing online and in-store; ability to offer BOPIS; and more.
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3Bedding Industries of America continues to position itself as a leader in sustainable mattress production. The company recently received Greenguard Gold certification for its Natural Dreams mattresses, the second of its lineups to receive such certification. Made with 100% natural latex, using a combination of Dunlop and Talalay latex, Natural Dreams has been tested and scientifically proven to have low chemical emissions—helping to reduce indoor air pollution and the risk of chemical exposure. Though its new partnership with Evertreen, BIA has also committed to planting a tree for every Natural Dreams mattress sold.
4NaturalFoam Pulse from Latexco US is a soft yet durable natural foam with a positive ecological footprint. Sustainably extracted from the Hevea Brasiliensis rubber tree, it is produced using the patented SonoCore process— which significantly reduces energy consumption versus conventional vulcanization processes. Designed to ensure maximum ventilation, this new foam innovation also helps maintain a healthier microclimate throughout the mattress products.
5Cloudtech is a new five-model mattress line created through the partnership between Diamond Mattress and Sit ’n Sleep. Designed by Diamond and unveiled at 37 retail stores in March, the collection quickly exceeded expectations and become an instant top seller in its first 90 days. Cloudtech provides a top-of-the-line sleep experience, with layers of cooling elements delivering optimal thermoregulation and minimizing the heat build-up that can cause tossing and turning. Available in three distinct feels, the Nimbus models include a tri-zoned Technogel cooling gel layer in between graphene memory foam. Technogel’s naturally high thermal conductivity disperses heat away from the body, while the unique grid design further promotes airflow and breathability for a cooler, deeper sleep.
6With its two new foundation models, Reverie is addressing many of the challenges associated with flat foundations—including sourcing inefficiencies, shipping issues and flimsy designs. The Reverie EZ Flex and Reverie EZ Fold foundation meet UPS and FedEx small package requirements, making them well suited for ecommerce or efficient in-home delivery. This also allows both designs to achieve a reduction of 50% in their transportation carbon footprint, when compared to traditional flat foundations. Additionally, these new bases are also highly durable, capable of bearing the same high weight loads that all Reverie adjustable foundations can sustain.
Publisher ..........................................Chris Schriever chris@sleepretailer.com
Managing Editor...............................Gretchen Kast gretchen@sleepretailer.com
Marketing Manager........................ Elaina Hundley elaina@sleepretailer.com
Design Firm ............................................Blue House bluehousedc.com
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 13,280 subscribers nationwide. © Copyright 2022. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House Sales Group, LLC, 1835 7th Street NW, #210, Washington, DC 20001. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at gretchen@sleepretailer.com.
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Sleep Retailer: ISSN 2163-7571