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BLUEMUNGUS 2013/14 CREDENTIALS DOCUMENT WHAT WE ARE ALL ABOUT AND HOW WE DO IT

INTRODUCTION Bluemungus is a mobile apps company. We develop apps for a wide variety of clients, but always with the same intention - to develop apps that provide our clients with the results they want.

When we develop an app for our clients, whether it’s for smart phones or tablets, we can add a lot more to help make it successful skills like: • Apps design and development • User interface and graphic design • Web design and content development • Branding, illustration, photography, video and audio production • App and digital marketing • Analytics, dashboards and integration • Security, identity and authentication This document is an introduction to how we put these skills to use with our wide and varied client base.

For even more information please feel free to visit our website at www.bluemungus.com

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BLUEMUNGUS A CREATIVE AGENCY WITH A DIGITAL HEART

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WHY CHOOSE BLUEMUNGUS? Return on Capital Employed is a key measure of the success of any business. But traditionally marketing has always been difficult to measure and as everything has now changed what then for Retorn on Marketing Investment?

Bluemungus takes away the pain of marketing for CEOs and hard pressed Marketing Directors. Our primary goal is to help you realise real value from all aspects of your marketing, be that your website, social media, mobile apps or traditional media.

A key problem for many companies is understanding the impact of the marketing budget on the bottom line. We are experts in getting more from less. As more budget is moved from traditional media to online, the received wisdom is that it’s easier to measure. Our experience however is that digital has become a bamboozling, moveable feast which business people have trouble understanding and harnessing for the good of the business.

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We believe that you should have full disclosure and all the work that’s done in the name of the business is transparent and easy to understand so that you can make the right decision.

It’s all about growth after all and it’s also about return on investment.

OUR SERVICES

that’s in building a stunning website or creating a new app to capture customers.

The third element of what we do is in Digital Marketing. It’s no use having a great website that no one visits, or driving lots of visitors and not getting leads. Our digital marketing is all about growth and driving leads and sales.

Underpinning all our services are three key elements of what we do.

All three are vitally important and the strength of Bluemungus as a business partner is that we have depth in all three.

WHAT WE DO

The first is a creative streak that permeates the business – whether we’re working with you in design, mobile, apps or digital, we bring this increasingly rare discipline to bear.

In the following pages you can read about the creative solutions we’ve created for our clients and the results they were able to realise from their investment in Bluemungus.

The second is Technology. Our background is in mobile and web and this means that we can realise your vision technically, whether

Whatever the results our customers looked for our teams were able to bring our considerable skills to bear and always with an eye to growth and success.

On top of the three vital elements of our business: Creative, Technology and Digital, we have delivered many great solutions for our clients.

WHY WHY CHOOSE BLUEMUNGUS?

WHY CHOOSE BLUEMUNGUS? QUITE SIMPLY WE TAKE THE PAIN AWAY IN HELPING YOU GET RESULTS THROUGH OUR PROCESSES, SKILLS AND KNOWLEDGE

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HOW WE DO WHAT WE DO? WE USE OUR CREATIVITY, OUR EXPERTISE IN TECHNOLOGY AND OUR KNOWLEDGE OF THE DIGITAL SPACE

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WHY CHOOSE BLUEMUNGUS?

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SO WHAT IS IT THAT WE DO? OUR THREE KEY BUSINESS ELEMENTS GIVE US A WHOLE RANGE OF SERVICES THAT WE CAN DELIVER FOR OUR CLIENTS

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THE TEAM Our senior management team are also the owners of the business and have the skills necessary to help our customers drive revenues from their apps.

GRAHAM WALLACE CHIEF EXECUTIVE

Graham joined Bluemungus in 2013. He brings 30 plus years of experience running high technology businesses.

In previous years he worked with Price Waterhouse and Anderson Consulting before becoming the CFO of Spider Systems.

Following a series of entrepreneurial experiences and non-executive directorships, Graham is now at the helm of Bluemungus. He is a graduate of Glasgow University.

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BENNY PLACIDO

BUSINESS DEVELOPMENT DIRECTOR Benny is responsible for all aspects of business development from sales through to marketing. He brings over 35 years of experience in high technology to this role. An industry veteran, with up to the minute skills in digital inbound marketing, selling and customer management.

Benny is a graduate of Edinburgh University Business School and has worked with Digital Equipment Corporation, Helwett Packard and 3Com, as well as internet start-ups and small businesses.

WILLIAM STARK CREATIVE DIRECTOR

KEITH PATON

CHIEF TECHNICAL OFFICER Keith is one of the most experienced and knowledgeable technical architects around. He has a wide experience of many different technologies from Microsoft to Apple and Android, as well as being expert in the use of Content Management Systems.

Keith was instrumental in the company developing the skills to build apps, long before they were on most people’s radar. It has blossomed into our key area of expertise and Keith and his team now develop apps across all platforms.

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Will, along with Keith was one of the founders of Bluemungus. Will brings a vast wealth of design skills in both print and web. One of the reasons clients use Bluemungus is becasue of our design skills - they recognise, as we do, that design is vital if apps and websites are to achieve their purpose.

Will is responsible for all aspects of design and his team work closely with the development groups to ensure that the user experience is the best it can be. Will is a graduate of Design at Napier University

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THINGS WE’VE DONE IN THE LAST COUPLE OF YEARS

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SCHUH

IPHONE APP DESIGN Schuh have been on the UK high street since 1981 and online at schuh.co.uk since 1998. But with the advent of mobile and apps they wanted to be in their clients pockets as well. Schuh approached Bluemungus with a view to designing an app that their customers could use to choose their next pair of shoes.

Bluemungus built the interface and graphic design for the app from conception right through to the handing over of the assets to the Schuh developers. Not only does it look great but it is extremely easy to use and choosing your new shoes has never been easier while on the go.

SERVICES

UI Design UX Design Graphic Design Apps Web

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SECRETS OF THE LANDSCAPE REVEALED WITH THE HELP OF AN IPHONE APP A UNIQUE HERITAGE TRAIL THROUGH THE STRATH OF KILDONAN

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TIMESPAN MUSEUM & ARTS CENTRE MUSEUM WITHOUT WALLS IPHONE APP

An award-winning museum and public contemporary art gallery in the remote far north of Scotland Timespan wanted a special way to commemorate the 200th anniversary in 2013 of the Highland clearances and to tell the tale around Helmsdale and the Strath in a new and creative way using digital technology.

Not only did we design and build the app but we supplied the original photography and illustrations to back up the wealth of archival information that Timespan had collected over the years. This app will also help open that period of history to the user, whether in place or in the comfort of their own home. The Museum Without Walls project is not just an app. There is also a physical trail up the Strath of Kildonan with marker posts situated at the various points of interest highlighted in the app. Included on the posts are QR codes linking to the app so visitors can take part in an interactive treasure hunt game. Not only fun but educational too.

SERVICES

UI Design Graphic Design Apps Web Illustration Photography 15

MULLER WISEMAN THE ONE

Robert Wiseman pioneered “The One” brand of 1% Fat milk in a low interest/commodity market. The challenge was how to drive growth and margin in these difficult circumstances.

We created a campaign that was designed to disrupt the habit of ‘Green Top’ semi-skimmed milk as a passe slimmers’ milk. At the heart of the campaign was a re-branding and re-packaging of the product in disruptive purple livery. The TV and Point of sale material reinforced the “One” brand as a natural, healthy milk for all the family.

The increased exposure resulted in an overall increase in sales and margin of between 40 and 80% across all regions. The Co-operative also saw a 30% sales uplift.

SERVICES

Creative Thinking Strategy Art Direction Branding Design Packaging

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BRIDOR BOOK DESIGN

Having established a partnership with renowned chef and restaurateur Albert Roux, Bridor de France approached us to help them introduce their new range of breads. The requirement was to design and produce a high impact recipe book that showcased the quality and versatility of the bread and the recipes created by Chef Roux.

Already world famous for their breads and pastries, Bridor de France, part of Le Duff Group, had created a stunning new collection of breads - Arc-en-Ciel. This new range was specifically developed for the high end restaurant market for which they required a suitably prestigious book and trade press campaign to showcase the products.

The Monkey Agency, now part of The Bluemungus Group, were tasked and briefed to work alongside Bridor’s own photographer to produce both the book and press campaign and progress these through to creative concepts and layout design to artwork and final print production.

The result is a clean, modern and complimentary design style which was launched at The Restaurant Show, Earls Court, London in October 2013 with a personal appearance

by Chef Roux along with Bruno Valette, Chef Consultant at Chez Roux with a demonstration of some of their Arc-en-Ciel recipes.

SERVICES

Graphic Design Art Direction Photography Direction Print

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CLIQUE MAGAZINE

IOS / ANDROID APP & WEB EXPERIENCE Clique is the world’s first shoppable fashion magazine. Clique approached Bluemungus with a brief to develop an app that would work with their magazine. This app to work with some new technology and had to be available on every platform - smartphone and tablet, iOS and Android.

Not only was the brief extensive there was only 6 weeks available to get it live!

We were able to build the specification and wireframes by working closely with the client team using flexible and rapid development techniques.

The reuslt was an app that works across all the platforms and delivers a delightful user experience, as well as a powerful back end web-site powered by Wordpress.

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UI Design UX Design Graphic Design Apps Web 20

THE WORLD’S FIRST TOTALLY CLICKABLE WATCHABLE SHOPPABLE FASHION & BEAUTY

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GTC SCOTLAND

THE PROFESSIONAL STANDARDS VIDEO & ANIMATION The General Teaching Council for Scotland (GTC Scotland) approached Bluemungus with the idea to create four animations to help relaunch and illustrate the new Professional Standards for teachers.

They wanted to make these animations available on the internet and be usable on large screens for presentations We created four animations highlighting the three Professional Standards for teachers around the theme of growth. This theme helped to communicate, in a simplified manner, the core values of the Professional Standards from its roots to its loftier aspirations. As well as designing, illustrating and producing the animations, Bluemungus also supplied the music and recorded the voice-over in-house.

The animations are now viewable on-line to help student teachers and qualified teachers reach the standards that are required of them. The animations have also been used in presentations in schools and colleges throughout Scotland.

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Graphic Design 3D Animation Illustration Web 23

THE NATIONAL LIBRARY OF SCOTLAND GREAT ESCAPES : MORAY IPHONE APP

The National Library of Scotland were looking for an app that combined The National Library’s extensive collection of material about the Moray/Lossiemouth area, local libraries and museums as well additional content from local schools.

Working closely with the team at the National Library we looked at old maps and guidebooks to establish the look and feel we wanted. With this as a visual guide we visited the schools in Elgin and Lossiemouth to help point the kids in the right direction with the content creation.

The app features 20 geo-located locations within the area and the user also has options to download extra old maps. This, combined with the information about the locations, gives the user an insight on how the area has changed or in some cases remained the same, through the last one and a half centuries.

SERVICES

UI Design UX Design Branding Graphic Design Apps

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YOU’RE TEAM WILL BE STRONGER WITH BLUEMUNGUS ON YOUR SIDE 26

RBS 6 NATIONS 2013 CAMPAIGN

For a seventh year, RBS approached The Monkey Agency, now part of The Bluemungus Group, to develop their RugbyForce campaign for the RBS 6 Nations 2013 Championship. Directed primarily at affiliated rugby clubs UK wide to engage fans’ support and raise awareness of the funding, advice and incentives available to all community clubs through the RugbyForce programme. We were tasked with producing a DM pack of various items ranging from fixture cards and posters to bunting and national flags for each of the 6 competing nations, beer mats and 6 Nations related give-aways.

Distribution of the packs to 3,000 rugby clubs, 100 RBS branches and 70 RBS office hubs ensured the rugby fraternity had a match day experience in a box!

The sponsorship and hospitality campaign required the branding of each of the 6 stadia hospitality suites, internal and external stadium branding including pitchside animated LEDs which ran throughout all matches for NatWest, RBS and Ulster Bank where appropriate.

The Championship and campaign was another resounding success and the RBS tagline, ‘We’re stronger as a team’ was warmly received from Dublin to Rome, Edinburgh to Cardiff and London to Paris.

SERVICES

Graphic Design Art Direction Copy Writing Photography Retouching Print, Production & Distribution Digital Animation

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ADVENTUREM-APPS TREK THE WORLD APPS & EBOOKS

AdventureM-Apps approached Bluemungus for help to develop an e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there.

Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design as-well as the build of the e-book and App. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp is really like.

The app incorporates custom, never seen before mapping and allows the user to record their altitude, distance and location while on the trek. This backed up with extraordinary photographs and text from on the ground experience by the AdventureM-apps team creates the most up-to-date and immersive guide to EBC.

SERVICES

UI Design UX Design Branding Graphic Design Print Apps EBooks

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SECC

B2B MARKETING CAMPAIGN Having commissioned a single ‘skyline’ illustration, SECC approached The Monkey Agency, now part of Bluemungus, to create an integrated B2B marketing campaign to suit media from trade magazine ads, online digital banners and MPU’s through to outdoor executions and printed literature. The campaign is based solely on the iconic nature of the Glasgow skyline featuring the SECC campus and the new ‘jewel in the crown’ the SSE Hydro.

Having established the B2B campaign look, Bluemungus were also tasked with creating printed literature, new Campus maps and concourse directional signage in a colour palette and style complimentary to the main line 31

campaign. This signage and printed literature also proves key to the continued success of SECC as the UK’s premier conference and event facility with clear and concise facts and figures for dimensions and capacities of all halls and suites across the Campus.

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Graphic Design Art Direction Marketing Print

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INFINITE SCOTLAND WEBSITE, APP & MARKETING MATERIAL

Infinite Scotland is an exploration of a country’s DNA – one strand is its biodiversity, the living and inert elements it is made of: rocks, insects, animals, plants, soil and fish – the other strand is the culture of the human beings that live in it.

Bluemungus were approached by Creative Services Scotland who were commissioned

by Creative Scotland & Scottish Natural Heritage to produce an App, website, branding and print collateral for the project which would also feature a documentary style theatre show. The project was part of The Year of Natural Scotland.

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Bluemungus created the app to display the Infinite Scotland content in a unique and immersive manner.

From the core concepts of Infinite Scotland Bluemungus created full project branding and all print collateral including CD’s, Posters, Theatre programme and flyers.

All this content was put together to help reinforce the theatre show which toured Scottish venues in early 2013.

SERVICES

Web App Branding Art Direction Graphic Design Illustration Print

HIDDEN HISTORIES

EDINBURGH’S ROYAL MILE APP & EBOOK Bluemungus together with Writer and Historian Dr Kenny Taylor (BBC, Historic Scotland & National Geographic) decided to produce a series of Apps and E-books focusing on lesser known historical stories in and around the worlds cities. The first in the series focuses on Edinburgh’s famous Royal Mile.

The App, for both iOS and Android features 27 geo-located stories along the length of the Royal Mile. Both the App and the E-book is full of original photographs, taken by Bluemungus’ Creative Director William Stark to enhance the colourful writing of Dr Kenny Taylor whether the user is in or out of location.

Users in location are also treated to extra “hidden” content which is triggered by their location.

The team are looking to produce Hidden Histories for Glasgow, London, Edinburgh’s New Town, Amsterdam and Paris.

SERVICES

UI Design UX Design Branding Graphic Design Photography Apps EBooks Video

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THE CO-OPERATIVE CHRISTMAS CRACKER APP

Bluemungus worked with Marketing Agency Rapp to create a Christmas App on both iOS and Android as part of the Co-operative’s Christmas campaign.

The idea was based around friends pulling a virtual cracker with the possibilty of winning concert tickets, Co-Operative vouches and more. If the user didn’t win big then we made sure they always got a joke and a recipe, just like a real cracker.

The Apps also featured a bunch of popular Christmas themed games including Charades, Embargo and quizes for the whole family.

SERVICES

UI Design UX Design Graphic Design Apps Web

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FOR FURTHER INFORMATION PLEASE CONTACT BLUEMUNGUS EDINBURGH

BLUEMUNGUS GLASGOW

BLUEMUNGUS LONDON

23/3 Mitchell Street Leith, Edinburgh EH6 7BD Tel: +44 (0)131 555 4505

20-23 Woodside Place Glasgow G3 7QF Tel : 0131 555 4505

Block B, Southgate Office Village 284A Chase Road Southgate, London N14 6HF Tel: +44 (0)20 3021 1830

or visit our website : www.bluemungus.com, or email us at : info@bluemungus.com

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