Zoe Savransky Management Plan

ZOE SAVRANSKY Actress | Model

Talent Management Plan

COMPILED BY: ISABELLA BROWN & CIARA HOLLOWAY REVISED BY: CIARA HOLLOWAY

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TABLE OF CONTENTS Executive Summary………………..……..Page Three Introduction……………………………………Page Four Management Statements ……….….….Page Five Artist Statements……………………..….…Page Six Film History Overview……………..……Page Seven Artist Bio…………………………..…………….Page Eight Key Players…………………………………….Page Nine Target Audience…………………………..…Page Ten Buying Clients………………………….…….Page Eleven Graphic and Branding..........................Page Twelve Training………………………………….………Page Thirteen Press Kit………………………………….………Page Fourteen Booking………………………………..…………Page Fifteen Representation Strategy..……………….Page Sixteen Website……………………..……………………Page Seventeen - Eighteen Video Reel……………….………………………Page Nineteen S.W.O.T Analyzes…………………………..Page Twenty Artist Goals…………….………..………….…..Page Twenty-one Management Goal…………………………..Page Twenty-two Financial………………………………………….Page Twenty-three Conclusion…………………………….….……..Page Twenty-four Appendix A: Business Card example..……..…….Page Twenty-five Appendix B: Photo shoot……………………..…..…….Page Twenty-six — Thirty Appendix C: Cover Letter/Resume……..…………Page Thirty-one — Thirty-two Appendix D: Zoe Business Card……..…..…………Page Thirty-Three Appendix E: Link to audition videos…..………….Page Thirty-Four Appendix F: Bibliography……..…..…………………..Page Thirty-Five

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Executive Summary Zoe Savransky is an actress from the film and live performing arts industry, who is now enrolled at Columbia College of Chicago. Zoe recently applied and was accepted into the BFA Acting program as a freshman at Columbia College Chicago. By combining her love for classic movies, and knowledge of film history, she creates her unique acting persona. Bringing joy to people whom watch her act in film work, and those who have the pleasure of speaking to her in person.

This plan is a summary of a semester’s worth full of research, and market strategies. C.I Untied Agency created this plan for the actress and model Zoe Savransky. A final project which included searching for auditions, create business cards, updating/cleaning Savransky’s resume, and creating her online profile . The goal of C.I United Agency is to create a platform for Zoe to benefit from and, continue to use the plan built for her own professional career in acting.

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Introduction C.I. United Agency originated from the Columbia College Chicago talent management class of 2016. The agency was founded by Ciara Holloway and Isabella Brown. Our agency seeks to manage film and live performance arts actors, dancers, and models. What makes C.I. United Agency unique is that we’re both very experienced in the fields we plan to manage, and as a result we can form close bonds with our clients giving them tips and pointers (based on experience) when they go out to auditions.

Zoe Savransky is the first client represented by C.I. United Agency. Zoe represents our core values and follows what we look for in a potential artist.

When Zoe was scouted she had no branding materials, which gave us access to fully develop her as a budding actress. Before signing with C.I United Agency Zoe performed in a couple of plays and two short films.

Both C.I. United Agency and Zoe Savransky hope to gain useful knowledge on the values and hard work that goes into becoming a successful manager and client.

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C.I. United Mission & Vision Statements Mission Statement To build a career for fresh actresses and actors by giving them relatable guidance and enough research to make them feel 100% confident and read for any industry opportunity presented to them.

Vision Statement We aim to expand and guide our talent using our past experiences, giving them each individual platforms to increase status.

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Zoe Savransky’s Mission & Vision Statement Mission Statement To work towards a Bachelor of Fine Arts in acting with an international study and use my training to successfully audition for industry related opportunities.

Vision Statement To become a regularly working actor receiving well respected roles in the film industry and become someone who inspires others to achieve their aspirations.

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Film History Overview Hollywood during the 1970’s was based on making high-action and youthoriented pictures, usually featuring new and dazzling special effects technology. Hollywood’s financial trouble was somewhat alleviated with the then-shocking success of movies like Jaws and Star Wars, which became the highest-grossing movies in film history (at that time).

By the end of the 1980’s, it was generally recognized that films of that time were intended for audiences who sought simple entertainment, as most pictures were unoriginal and formulaic.

The economic decline of the early 1990’s caused a major decrease in box office revenue. Overall theater attendance was up due to new multiscreen Cineplex complexes throughout the United States. Use of special effects for violent scenes such as car chases and gunfights in high-budget films was a primary appeal for many moviegoers.

The 2000’s have been an era of immense change in the movie and technology industries, and more change is sure to come quickly.

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Artist Bio Zoe Savransky has acted in many theater productions, and is an actor known for the films "No Escape" (2016) and "Entropy" (2015). Her recent theater works includes the upcoming show entitled “The Rill� where Savransky ambitiously performs as both Piggy and the Mother. Ohio native Zoe has aspired to become an actress ever since she was young . She is now enrolled as a student in the selective Bachelor of Fine arts Acting program at Columbia College Chicago, with an international study. Her IMDB profile can be found here: http://www.imdb.com/name/nm7901122/bio .

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Manager Bio’s (Key players) Ciara Holloway studies Cinema Arts and Science and Business & Entrepreneurship at Columbia College Chicago. Ciara grew up in the west suburbs of Chicago, and discovered her interest photography and filmmaking, so she wanted to take it to the career level. She’s has always been a person who enjoys organization, and controlling chaos. Though when she entered College after being apart of some school group counsels, and after organizing casting for plays/personal projects, she realized that it would be ideal to be in management field also. Finding the potential in young artists, who’s talents need to be promoted. She’s mainly in search for R&B or Indie Musicians, Models, and Actors to start managing. Contacted Ciara by phone at (630)512-7958, or by email at (c.hollo@aol.com).

At the age of ten Isabella Brown saw her first ballet, “The Nutcracker,” and from then on out, she officially knew she wanted to be a dancer. She has also performed in shows such as, “The Wiz,” “Godspell,” “Hairspray,” and other dance performances, and began choreographing signature pieces her junior year of high school. In 2012 she choreographed a piece about schizophrenia which received a standing ovation. The following year she applied as an undergraduate at Columbia College Chicago for a dance major. As a second semester freshman Isabella realized she wanted to work on the business side of dance because of her love for helping other people achieve success. Now a junior, she hopes to be the one of the few who can manage both actors and dancers in the Chicago area.

Contact: isabella.brown@loop.colum.edu

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Target Audience Zoe’s target audience includes teens/young adults interested in films/shows with genre’s such as: drama, mystery, and dark comedy (like American Horror Story and Pretty Little Liars). Zoe’s current image is a bit dark and “hipster.” She attracts/will attract people who are less conservative but more expressive in the arts. She will also connect to audience members who are knowledgeable in vintage films and the history of how film came to be.

Audience range: 16-25 women.

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Buying Clients This section represents potential buying clients for Zoe Savransky. The following list includes theaters and film companies that could be interested in what Zoe has to offer, and companies that Zoe has strong ambition to work for, which will help her build a successful career in the industry.

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Simon Casting

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Fox

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NBC Universal

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The Goodman Theater

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Gray Talent Group

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Lily’s Talent agency

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Paskal Rudnike Casting (high-school musical)

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Stewart Talent agency

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Big Mouth talent

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The I.O theater (Training)

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Second City (Training)

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Graphic and Branding We chose the graphic below as our logo to represent elegance, professionalism, and our favorite color is purple. At C.I United Agency, we are all about hard work and professionalism and we want to do whatever it takes to put our clients to the top. We wanted to pick a logo that matched and showed our expectations for this agency.

C.I. UNITED AGENCY *See Appendix A for logo example on business card example*

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TRAINING This is a list of training Zoe has received so far in the acting and dancing industry.

Dance: Tap, Jazz, Ballroom (2013-2016) Theatre Foundation I: Julianne Graham (2011-2012) Introduction to Audition: Wendy Weber Certificate, Academy for the Performing Arts (2012- 2013) Arts Voice & Speech: Bernadette Clemens (2012-2013) Clown: Bernadette Clemens (2013) Improvisation: Mitchell Fields (2013) Acting (Film, 20th Century Masters) (British & American) (Stanislavsky): Tom Fulton, Mitchell Fields, Bernadette Clemens (2014-2015) Stage Combat (Rapier Sword, Broad Sword, Hand to hand): Dusten Welch (2014) Shakespeare: Mitchell Fields, Bernadette Clemens, Tom Fulton (2014-2016) Audition: Bernadette Clemens (2015) Commedia Dell’arte: Wendy Kriss (2015-2016) Columbia College Chicago Acting Program (2015-16)

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PRESS KIT For the press kit, we have photo shoots that arranged for Zoe, along with the photos to get an idea of the young image that our client currently representing. Also included in the kit is an updated cover letter and resume personally customized for Zoe to use when having auditions and finding jobs. For our implementation, we researched possible talent agencies that would be able to help Zoe’s career in the future which can be found in the representation strategy section of this management plan. We’ve also created professional business cards for Zoe to circulate to different actors, directors, photographers, and casting directors.

See both *Appendix B: Photo-shoot *Appendix C: Cover Letter/Resume *Appendix D: Zoe’s business card

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BOOKING Through-out this course of the semester, C.I United Agency has sent Zoe out on about 5 auditions. She got booked for a short Columbia College film called “The Rill.� When the semester began, she already worked in a couple th of Columbia College films and The Rill, will be her 4 film associated with Columbia College. We hope to continue working with her and find many other roles outside of the school she can audition for.

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Representation Strategy Here is a list of agencies that were found with the intention of finding Zoe a potential agent for the future. We also the submission required and what implementation we did for each agency.

Simon Casting

www.simoncasting.com 2558 W 16th St Chicago, IL 60608 Submission: Mailed a resume and headshot to agency.

Gray Talent Group

www.graytalentgroup.com 222 South Morgan, suite 3B Chicago, IL 60607 312-666-5404/ 312-666-5408 Submission: Mailed a headshot and resume to agency.

Big Mouth Talent

www.bigmouthtalent.com 900 N. Franklin Street, #709 Chicago, IL 60610 312-421-4400 On Camera: Kelly McLaughlin Kids: Amie Richardson Submission: Headshot and resume and cover letter.

Lilly’s Talent Agency

www.lilystalent.com 1017 W. Washington Blvd, #4F Chicago, IL 60607 312-601-2345 Submission: Headshot and resume.

Stewart Talent Agency

www.stewarttalent.com 58 W. Huron St. Chicago, IL 60654 312-943-3131 Submission: Headshot, resume and cover letter.

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ARTIST WEBSITE C.I United Agency has created a website for Zoe Savransky so that she can continue to use it through out her career. Her home page shoes her recent roles and upcoming shows that will always be updated. She has a link that goes to a about me section so people can get to know more about the actress. She also has another link that goes to gallery that shows pictures of recent plays she’s performed in and modeling shoots. Potential talent representatives are able to go to this website and look at all the skills Zoe obtains and all the work she’s been in. Lastly there is contact information from Zoe and C.I United Agency.

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ACTING REEL Zoe Savransky currently does not have a acting-reel but does have a couple of audition videos under her belt. After researching, we recognized how important it is for a new actress to have an acting reel. It helps promote the artist and show o their skill. Once Zoe gets new head-shots and begins to act in more film, there will be steps taken to produce her reel. Once the video is produced it will be added to her website for future audition purposes. *See Appendix E for link to audition videos.

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Artist Goals 3Months: -Get resume, headshot, and acting reels polished. These will be helpful to show to potential employers.

-A website should also be completed, along with business cards 6 Months: -Attend acting/improv classes at IO Chicago to get more professional skill, and critiques from within the acting world.

1 Year: -Be involved in advanced student projects, and be booked for acting jobs consistently to build notoriety.

3 Years: -Complete BFA in Acting at Columbia College of Chicago -Continuing to get more Television and Theater work in Chicago.

5 Years: -Would like to be moved to Los Angeles pursuing a serious career in Film and Television.

-Getting her brand seen in big name productions. -Become a professional actress.

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S.W.O.T Analyses Here is a table of the S.W.O.T Analysis that C.I United Agency has created for Zoe during the time she has been with the agency.

STRENGTHS

WEAKNESS

• Dialects: Indian, Boston, Brooklyn, • No head-shots cockney, southern.

• Unorganized resume • Tumbling • No website • No business cards • Training in Dance • Vocalist • Not enough acting videos • Directed • Stage Combat • Models OPPROTUNITIES

THREATS

• Ability to work in different plays in • Competition with every other actor a performance school • May not have the right dialect • Has directing knowledge • No one can find her (through • Can act different characters due internet) to dialect training • Sloppy resume may be turn off • Age • Lack of headshot • Arts College • Age • Not much film work in Chicago

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Management Goals 3 months -Research potential agencies for client.

-Stronger agent/client relationship -Send out client to auditions that will lead to booking -Website/headshot/build resume 6 months -Booking performances consistently -Send client out to audition for modeling agencies -hope to see fan base grow on website 1 year -Continue to find more clients -Build database with useful contacts -Work for theater/casting company 3 years -Stay in the Chicago area -Find more potential clients -Continue research for theater companies -higher profile for clients 5 years -Work as a talent agent or manager in Chicago or New York

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Financials

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CONCLUSION Zoe Savrasnsky is passionate, multi-talented, determined, ambitious, and a pleasure to work with. C.I United Agency wants to make sure that they create the best opportunities for their artists. Through-out this course, C.I United Agency and Zoe Savransky successfully implemented many things to improve Zoe’s career and opportunities such as: creating a new website, cover letter, cleaning resume, business cards and modeling shoots. Zoe is a young, fresh face in the industry and has a lot of time to create a trademark for herself with the help of C.I United Agency. Zoe plans to continue to reaching her goals with the material that we’ve provided her and smoothly integrate herself into the professional acting/film industry.

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Appendix A Company Business card

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Appendix B Photo shoots and plays

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Appendix C Cover Letter, Headshot, & Resume Zoe Savransky is a Theater (Musical/Stage) & on-screen live performer ,who has recently been accepted into Columbia College of Chicago’s BFA Acting Program. She works mainly with non-union theater companies, and films productions. She joined Columbia College for her first year in 2015, after receiving training at the Chagrin Falls Performing Arts Academy in Ohio.

Her a strong passion for acting shines through all her performances, making her shows memorable for all.

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Zoe Savransky http://chollo.wix.com/zoesavransky • (216).906.1977 •

zoe.savransky@loop.colum.edu

TRAINING COLUMBIA COLLEGE CHICAGO | BFA Acting Program (2015 - present) Theatre Foundation I: Julianne Graham Introduction to Audition: Wendy Weber ACADEMY FOR THE PREFORMING ARTS | Certificate (2011 - 2015) Voice & Speech: Bernadette Clemens Clown: Bernadette Clemens Improvisation: Mitchell Fields Acting (Film, 20

th

Century Masters (British & American) Stanislavski): Tom Fulton, Mitchell Fields,

Bernadette Clemens Stage Combat (Rapier Sword, Broad Sword, Hand to hand): Dusten Welch Audition: Bernadette Clemens Commedia Dell’arte: Wendy Kriss Shakespeare: Mitchell Fields, Bernadette Clemens, Tom Fulton Dance: Tap, Jazz, Ballroom

THEATER Columbia College Chicago Ensemble

Doctor Faustus

Mother & Peggy

The Rill

Cecilia Adams

Academy for the Performing Arts Luisa Ensemble

The Fantasticks Senior Improv Show

Tom Fulton Mitchell Fields

Martha Brewster U/S

Arsenic and Old Lace

Mitchell Fields

Rosalia

West Side Story

Tom Fulton

Edna Summey

Dark of the Moon

Tom Fulton

Elaine Circe

The Miss Firecracker contest The Odyssey

Dusten Welch Colleen Williams

Kit Kat Girl

Cabaret

Tom Fulton

SKILLS • TUMBLING • DIALECTS (INDIAN, BROOKLYN, SOUTHERN, COCKNEY) • DANCE - TAP, JAZZ, & BALLROOM

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Appendix D Zoe’s business card

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Appendix E Link to Zoe’s audition’s https://drive.google.com/a/loop.colum.edu/file/d/0B2ljg6LnalVsRjlYL WFsVlRTa2s/view https://drive.google.com/a/loop.colum.edu/file/d/0B2ljg6LnalVsT1gxYn pBbm8xRFk/view

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Appendix F Bibliography "The History of the Hollywood Movie Industry | History
 Cooperative." History Cooperative Atom. N.p., n.d. Web. 10 May 2016.

"The 1800's." History of Movie Making. N.p., n.d. Web. 10 May 2016. "Film History." Film History. N.p., n.d. Web. 10 May 2016.

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