Bluff City Bark Media Kit

memphis, tennessee’s community pet magazine

2014 Media Kit Bluff City Bark is very happy to be Memphis, TN’s first pet magazine. We want to educate, celebrate, and support our pet community, shelters and rescues. BCB is a 30-45 page color digital magazine that delivers information to readers about responsible pet ownership, pet health, along with information about what is happening in our Bluff City regarding our shelters, rescues and more.

BluffCityBark.com

901-647-6033

Memphis, TN

O

ur social platform is geared towards smart and engaging Memphians that want to get connected with their pet community, events, pet education and lifestyle in our beloved city of Memphis. We have designed every article and advertisement to be smart phone, desktop, and tablet friendly, while still keeping the look and feel of a traditional print publication.

Reaching our readers anytime, anyway

40%

9%

51%

Desktop

Tablet

Mobile

3,400 + Dedicated Readers 2,500 + Social Media Followers Readership data collected from Google Analytics, Readership surveys, Facebook Insights, and Issuu data

W

e are a local team of creative pet lovers and owners that love to create visually engaging content that our readers look forward to the next issue.

Our readers view our content multiple times. Many will come back to finish reading an article, but will always finish magazine from front to back.

With our interactive platform, our readers can go directly from reading to clicking on your ad, directing them straight to your website or facebook.

The use of smart devices and interactive media is growing, why not grow with us and reach more of our pet community with your product or service.

Interactive ad designs gives you direct customers with: • Embedded video • Touch to call, email, or follow • Interactive and downloadable coupons • Web and e-mail sign-up forms • Link to your social media and website

2014/2015 Article Calendar

New Issues are published the first of every other month April/ May

October/November

Special Features

• Kitten Season Is Here!

• First Aid American Red Cross’s National Pet

First Aid Awareness Month • Bluff City Dog Parks • Local Pet Products • Toxic Plants • April 6-13 Volunteer Week

Treat or Treating Is Your Dog Obese?

Senior Pet Care Pet Insurances Pro/Con Best Pet Food Choices National Walk Your Dog Week October1-7 National Senior Pet Month

Special Features • Tree Safety and Your Pets • Perfect Pet Gifts • Why a Pet is Not a Gift • What to Do if you Find a Pet • Pet Safety Xmas • Pet Arthritis • Holiday Leftovers • Visit the Zoo Day Dec 27th

Special Features

• Heat Stroke Signs • Cool Treats • Reasons to Adopt • Feline Urinary Obstructions • Pet Sitters • Fleas!

• June 1-7 National Zoo and Aquarium Month • National Mutt Day July 31

January/ February Special Features

August/September • Your Pet and Kids in School • Your Meds and Pets Unsafe • Pet Emergency What to Do • Hiking at Shelby Farms • Building a Pet Bond • National Take Your Cat to the Vet Day August 22 • World Rabies Day

September 28

BluffCityBark.com

• • • • • •

•

December

June/ July

Special Features

Special Features

• • • • • •

901-647-6033

Lost Pet Tips Saying Good Bye to a Beloved Pet Pet DNA Testing Pet Allergies Is Your Yard Dog Proof?

Walk Your Pet Month

Memphis, TN

memphis, tennessee’s community pet magazine

Digital Magazine Ad Introductory Rates for 2014

Size

6x*

3x*

1x*

Full page 1/2 page 1/3 page 1/4 page 1/6 page Marketplace Ad

600 300 150 175 100 45

700 375 225 225 110 65

800 450 275 250 120 85

*Rates are listed as total cost; ex: 6x= $100 per issue. Rates are subject to change without notice.

Website Rates

Banner Ad on bluffcitybark.com

1 Mo: $100 / 2 Mo: $175 / 6 Mo: $435 / 12 Mo: $ 950 Clickable banner ad under “ IN THIS ISSUE” section on index

Online Package 6 Mo: $ 600 / 1 Year: $ 1,200 Clickable logo in all email blasts 1 Sponsored content article on bluffcitybark.com 1 Instagram post, 3 Facebook post and 3 twitter posts Clickable banner on bluffcitybark.com BluffCityBark.com

901-647-6033

Memphis, TN

Marketplace ads (1/9 Verical) 2.25 x 2.75”

Third (Vertical) 2.375 X 9.75”

memphis, tennessee’s community pet magazine third (Square) 4.75 x 4.75”

Graphic Design Services

Bluff City Bark wants every business to be able to advertise with us. We will work with your business to create and design an ad if needed.

Full Page with Bleed 8.5 x 11” to be trimmed to 8.25x 10.75” (live area is 1/2” on all sides inside the trim size)

$50-Ad design

Special:

Receive a 10% discount off the 6x rate when you pay in full for 6 ads!

Specs for Sending Ads Electronically Bluff City Bark is digitally published. Ads must be a digital file on flash drive, CD, or email to bluffcitybark@gmail.com in one these formats; png, ai, indd, psd, GIF, pdf or jpeg. Resolution should be at least 300 ppi; no less than ppi 72 and CMYK. Please convert all type to outlines. If there are issues with the file, we will contact you for further steps. All ads should link to a URL provided by client.

Contact:

Design specs: Advertising: BluffCityBark.com

Sixth Page 2.375 x5”

Fourth Page 3.627x 4.877”

Half Page 7.25 x 5”

katey@bluffcitybark.com tiffany@bluffcitybark.com 901-647-6033

Memphis, TN

Subscriptions Bluff City Bark is a bimonthly published digital magazine. Each issue is available for free in digital format from our website, www. bluffcitybark.com.

Space Deadline & Cancellations Bluff City Bark is published bimonthly (6 times a year). 2014 being our first year, we will have only 5 issues published with December 2014 having one big issue.

Each issue will be published and out to the public the 1st of every other month.

Reservations and artwork must be received no later than the due date below by 1pm.

Reservation Deadlines

April/May June/July Aug/Sept Oct/Nov Dec Jan/Feb 2015

ASAP April 25th, 2014 July 1th, 2014 August 15th, 2014 October 1th, 2014 Nov 7th, 2014

Material & Artwork Deadlines

April/May June/July Aug/Sept Oct/Nov Dec Jan/Feb 2015

ASAP May 2nd, 2014 July 11th, 2014 Sept 5th, 2014 October 24th, 2014 Nov 21th, 2014

Policies & Billing

•Advertising rates are subject to change. BCB will notify all advertisers 30 days prior to rate change, at which time you may either accept new rate and continue advertising with BCB or cancel your agreement with us.

•BCB is not liable for any errors in ad after proof if approved and sent to us.

•All invoices are due 30 days from date of invoice. •Accounts not paid within 30 days are subject to a late payment finance charge computed at 1.5% per month (18% apr). Payment in advance may be requested for any new account.

BluffCityBark.com

901-647-6033

Memphis, TN

Your marketing at its best. Gain new clients with ad space in Memphis’s first pet magazine. Your interactive advertisement will part of a browsing experience that showcases Memphis area rescues, shelters, articles of Memphians and their pets, along with engaging information on pet health and lifestyle.

AUDIENCE Passionate and Dedicated

BluffCityBark.com

901-647-6033

Memphis, TN

Advertising Contract

memphis, tennessee’s community pet magazine

info: Date:

Sales Executive:

Business Name: Address:

City, State, Zip:

Phone:

Fax:

Email: Authorized Contact:

insertion order: Frequency 1x Size of Ad:

3x

Full Page

Total Cost of Ad:

6x 1/2

1/3

1/4

1/9 (Marketplace)

$

Production: Check one O $ 75

1/6

Ad production needed; artwork provided

O Artwork Ready

Special Artwork Instructions:

I do hereby certify that I am authorized and acting agent of the firm above and that I am authorized to make and execute a contract for advertising on its behalf. The advertiser and its agency hereby acknowledges that all of the terms and conditions of this contract, including those located on the rate card were read prior to the execution of this contract.

Date:

Contact Info:

Katey McCabe katey@bluffcitybark.com

Signature: