Blu Homes - Partnering with Developers

Page 1

| Partnering with Developers Blu Makes it Easier for You to See Green Blu Homes’ technology, paired with design and construction expertise, allows you to quickly and efficiently develop your land, mitigate risk and maximize profit. Let us create a tailored program for your property— whether a few lots or hundreds of acres—using our beautiful, durable and eco-friendly homes. Blu Homes’ factory-controlled building process eliminates weather delays and reduces time spent on site. We build and finish your home on site at a fixed and transparent price. Blu partners with land developers, spec builders, resort developers and institutions. We manage the whole process from the original purchase order to the shipment, set and finish of each home. By working with Blu Homes, you can benefit from our nationally recognized brand and most importantly, increase your profit margin.

bluhomes.com/developers

|

Boston

|

San

Francisco

|

Ann

Arbor

|

866.887.7997


Blu’s Developer Clientele u

Single family infill builders doing spec projects who want a simpler process and proven market demand.

u

Community developers using a model home to presell their lots and capitalize on the strength of Blu’s brand and marketing organization.

u

Resort developers looking to sell or rent a beautiful green product that adds to their community vision and appeal.

u

Institutions looking for a product that serves their organizations with a quick build time, stylish product, and durability. They save on operating costs and show their commitment to sustainability.

No matter how you decide to work with Blu Homes you will benefit from incredible technology, popular product lines, customer-controlled 3D design tools and marketing and public relations resources.

Blu’s Developer Options Purchase a Model Home

Developer Marketing Package

Our recommended approach brings your development to

If this is not the right time for a model home you

life with a home that prospects can visit and exprience.

can still benefit from our expertise and design.

You benefit even more from the strength of Blu’s sales

For a modest investment, we offer design service

and marketing teams, which will drive interest from our

packages to help you meet the goals of your

database of over 30,000 prospects.

development.

Your model home purchase includes:

Our team can assist you with:

u

Site layout for the project.

u

Project renderings to promote your development.

u

Dedicated page on Blu Homes’ website.

u

Inclusion on the Developer main page of Blu Homes’ website—approximately 100,000 unique visitors per month.

u

Communication about your project(s) to our growing database of prospects.

u

Full support from the Blu Homes sales and operations team for the duration of your project.

u

Conceptual development planning to help you visualize how Blu benefits your project.

u

Conceptual plans to help investors reach a level of comfort with the Blu product offering as the right choice for your model.

u

Marketing packages for a particular lot or development of Blu Homes—ideal to pre-sell or market to investors.

u

Featuring your project on our website.


Blu Homes Blu | Sidebreeze™

Blu | Breezehouse

BEDROOMS: 3-4

BEDROOMS: 3-4

BATHS: 2.5-3

BATHS: 3

FOOTPRINT: 64’-10”x40’

FOOTPRINT: 56’ x 54’

CEILING HEIGHT: Up to 12’-10”

CEILING HEIGHT: Up to 14’

PRICE: $590,000+ $625,000+ in CA & Canada

PRICE: $540,000+ $585,000+ in CA & Canada

Blu | Glidehouse

Blu | Lofthouse

®

®

®

BEDROOMS: 2

BEDROOMS: 2-4

BATHS: 2

BATHS: 3

FOOTPRINT: 65’ x 36’

FOOTPRINT: 49’ x 20’-6”

CEILING HEIGHT: Up to 13’-9”

CEILING HEIGHT: Up to 17’-6”

PRICE: $395,000+ $445,000+ in CA & Canada

PRICE: $370,000+ $405,000+ in CA & Canada

Blu | Evolution™

Blu | Balance™

BEDROOMS: 3-4

BEDROOMS: 3

BATHS: 2

BATHS: 2

FOOTPRINT: 49’ x 20’-6”

FOOTPRINT: 61’ x 36’

CEILING HEIGHT: Up to 10’-9”

CEILING HEIGHT: Up to 16’

PRICE: $310,000+ $340,000+ in CA & Canada

PRICE: $335,000+ $365,000+ in CA & Canada

Blu | Element

Blu | Origin™

®

BEDROOMS: 1-3

BEDROOMS: Up to 2

BATHS: 1-1.5

BATHS: 1

FOOTPRINT: 37’ or 49’ x 20’-6”

FOOTPRINT: 25’, 37’ or 49’ x 18’-6”

CEILING HEIGHT: Up to 12’

CEILING HEIGHT: Up to 9’

PRICE: $170,000+ $185,000+ in CA & Canada

PRICE: $130,000+

Blu | Pod

Blu | Garage

BEDROOMS: 1-2

CARS: 2 cars + storage

BATHS: 1 MODELS: 17’, 25’ CEILING HEIGHT: PRICE: $110,000+ $120,000+ in CA & Canada

$145,000+ in CA & Canada

MODELS: L-Series | W-Series | Carport FOOTPRINT: 22’ x 26’ | 26’ x 22’ | 24’-6” x 24’ PRICE: $35,500+ $39,000+ in CA & Canada Prices in USD

Photo Credit: Mariko Reed. Home depicted above designed by Joseph & Catherine Remick. © 2012 Blu Homes, Inc. All Rights Reserved.


Benefits Energy Efficiency

When working with Blu, you benefit from our brand, product, technology and processes.

Timing and Savings

u

Blu Homes are approximately 40% more efficient than the average home.

u

Energy efficient homes have lower maintenance costs making them more attractive to a potential buyer.

u

A University of California study found that homes with green certification sold for 9% more than comparable homes and were on the market for a shorter period of time.

u

Blu’s factory-controlled production takes just 6-8 weeks; total project completion in just 5-9 months.

u

Predictable—thanks transparent costs.

u

Complete more projects per year with less strain on your time and budget.

u

Dramatically reduce carry costs due to our faster build process.

Marketing

u

Potential for cost savings for volume projects when 5-10 Blu units are ordered at one time.

Benefit from Blu’s strong, nationally recognized brand

to

faster

process

and

m ct pl or et y ei n Fi ni sh on Si te

g in

A database of 30,000 leads in our top markets.

u

Potential for cost savings for volume projects when phases of 5-10 Blu units are ordered at one time.

u

130,000 unique web visits per month.

u

PR and media coverage in major publications across the country.

u

8 home models to choose from with garages and accessory dwellings.

Fa

Co

itt rm Pe

u

Expensive, time-consuming design process

te ni

sh

on

Si

rm itt in ca g va Fo tio un n da tio n

Fi

Ex

Pe

D D esi ec gn isi on s

Traditional Stick-Built

C Ar ont ch ac ite t ct s

Ex

ca v Fo atio un n da tio n

D D esi ec gn isi on s

that includes:

Weather-dependent contsruction on site


Technology Resources Blu’s proprietary 3-D design technology allows customers to determine their floor plan, options and upgrades all while taking a 3-D walkthrough tour.

u

Customers can view real-time pricing for all of their selections.

u

Site design techniques allow customers to envision their home on their specific site using Google Earth.

Our homes command a premium because of their impeccable construction quality standards, high-end specifications, iconic modern design and their focus on healthy and environmentally-friendly features. Blu Homes are comparable to an architect-designed, custom home without the hassle and unpredictability.

Blu | Breezehouse

17' 12' SAMPLE BREEZEHOUSE FLOORPLAN

MASTER CLOSET 15’-9” x 5’-6”

MASTER BATH 14’-9” x 5’-0”

MECH 6’-8” x 3’-5”

BATH 2

18’-6”

u

Quality Homes

BEDROOM 2 11’-2”-11’-2”

MASTER BEDROOM 29’-2” x 11’-2”

SITTING/DRESSING AREA

ENTRY COURT

56’-7”

REAR COURT

19’-8”

BREEZESPACE 25’-0” x 20’-0”

17’-0”

DOWN OPTIONAL POD

18’-6”

KITCHEN 17’-5” x 16’-10”

BATH 7’-5” x 5’-0”

LNDRY 5’-4” x 5’-4”

MECH 4’-10” x 5’-4”

18’-6”

COATS

PANTRY

CLEANING

ENTRY

OFFICE 15’-7” x 11’-2”

BEDROOM 3 (GUEST/OFFICE) 10’-0” x 10’-5”

BATH 3 7’-9”” x 5’

MECH 49’-0” UPGRADE

53’-6”

NOT INCLUDED 0

2’

4’

8’

SCALE: 3/32” = 1’-0”

bluhomes.com/developers

|

Boston

|

San

Francisco

|

Ann

Arbor

|

866.887.7997


Developer Approaches from Coast to Coast Columbia County, New York

Sonoma County, California

Blu partnered with a developer committed to providing

A longtime builder and developer in Sonoma County

an escape from the rush of New York City in the form

recognized Blu’s in-demand products and built a

of eleven lots on 200 acres overlooking the Hudson

Glidehouse and a Breezehouse on neighboring lots in

River Valley. His intent was to develop the land in

Healdsburg, California. Their entire project turnaround

a responsible way and Blu Homes was the perfect

exceeded

solution to bring his vision to life.

received an offer at 33% over the total project costs

their

expectations.

The

Glidehouse

just two weeks after the set and before much of the Blu worked with the landowner to design a beautiful model

extensive decking and site work was completed.

Breezehouse, as well as devise plans for each of the other

The Breezehouse model was selected to be Sunset

lots to take full advantage of the land and views. Even

Magazine’s 2012 Idea House and Blu had over 9,000

before the model was built, New York City buyers were

in-person visits to the home in August and September

clamoring to see the homesites and find the perfect place

2012. The developer is expecting offers at over 28% of

to build their Blu Home. Potential customers as far away

total projects costs when the show period ends.

as Washington D.C. have traveled to watch the delivery of the model home.

“It was always my intent and my dream, really, to

“Developing is a risk. So, the quicker you can

develop the land and to do it in a really responsible

turn something around, the better you know the

way. I think Blu homes belong in this area. The more

market, the happier you’re going to be. With Blu,

I learned about Blu, the more I thought that they

your dollars are working for you the whole time.

were a fit. Their approach is my approach; their

And the price is right.”

sensibility is my sensibility.”

—Rosemary Wardell, builder and developer

—Neil Costa, Blu home buyer and land developer

bluhomes.com/developers

|

Boston

|

San

Francisco

|

Ann

Arbor

|

866.887.7997

© 2012 Blu Homes, Inc. All rights reserved.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.