Out of the Blu by Paveena Klaisuban

Out of the Blu

OUT OF THE BLU

PAVEENA [BLU] KLAISUBAN

Out of the Blu SELECTED WORK BY BLU 2017-2019

DEDICATION

For my mom, dad, sisters, and brother. Thank you for everything. For my auntie, I wouldnâ&#x20AC;&#x2122;t have had today without your support.

Contents

[CHAPTER 1] P. 6-21

It feels so real [CHAPTER 2] P. 22-33

The illusion of money [CHAPTER 3] P. 34-41

Unprovoked & unpredictable [CHAPTER 4] P. 42-57

After the collapse [CHAPTER 5] P. 58-77

The art of having less [CHAPTER 6] P. 78-87

Judge a book by its design [CHAPTER 7] P. 88-101

No serifs here [CHAPTER 8] P. 102-115

Let the beer speak

OUT OF THE BLU

It feels so real

PAVEENA [BLU] KLAISUBAN

[01]

[PROJECT] MIND STORY

OBJECTIVE

To mentally and physically record something in daily routines, then design a book around this experiment. This book is about dreams. Dreams are visible, hearable, and even touchable, but only when we are asleep. APPROACH

This was a seven-day dream observation. The four stories were t old in the form of writing, photography, and drawing. E xperimental type and layout convey the mystery between the abstraction and the realism of the dream. PROJECT DETAILS

[Project] Mind Story [Instructor] Stan Zienka [Course] Type Experiment [Category] Book Design/ Photography [Typefaces] Effra/ Bookmania

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[PROJECT] MIND STORY

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2.14

0.08

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0.19

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[PROJECT] MIND STORY

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[PROJECT] MIND STORY

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[PROJECT] MIND STORY

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[PROJECT] MIND STORY

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[PROJECT] MIND STORY

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The illusion of money

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[02]

[PROJECT] WALLY REDESIGN

OBJECTIVE

To redesign an existing application. Wally is a mobile app designed to take control of spending money. The original design lacked intuitiveness and was visually outdated. APPROACH

The major changes from the original app are information architecture and visual design which makes the new version more intuitive, usable, and modern. The new Wally is organized with a unique iconography and graphs that clarify the complexity of money. PROJECT DETAILS

[Project] Wally Redesign [Instructor] Ryan Medeiros [Course] The Principles of UX [Category] UX/UI Design [Typefaces] Europa

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[PROJECT] WALLY REDESIGN

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Wally

Identity Guidelines

Logo

Grid Structure

Typography

Color Palette

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Europa

#FF5C5C

#2BFFDE

#0B212F

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[PROJECT] WALLY REDESIGN

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[PROJECT] WALLY REDESIGN

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[PROJECT] WALLY REDESIGN

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[PROJECT] WALLY REDESIGN

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Unprovoked & unpredictable

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[03]

[PROJECT] PANIC ATTACK

OBJECTIVE

To interpret the idea of entropy through typography, then design a poster. Entropy means the disorder and deterioration of a system. In my interpretation, entropy is embodied as a panic attack where fear and anxiety occur unexpectedly. APPROACH

A set of typography which gives a sense of shaking and disorder created by the use of printing and photography techniques. The use of different materials such as glasses, plastic, and water helps to create the abstract shape of the type. The destroyed bold sans serif is intended to show repeated panic attacks, losing control, dizziness, and going crazy, yet it is still legible. PROJECT DETAILS

[Project] Panic Attack [Instructor] Stan Zienka [Course] Type Experiment [Category] Poster Design [Typefaces] Termina

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[PROJECT] PANIC ATTACK

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[PROJECT] PANIC ATTACK

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After the collapse

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[04]

[PROJECT] THE SEPTEMBER 11 PHOTO PROJECT

OBJECTIVE

To redesign an existing book by borrowing its content and photographs. The September 11 Photo Project was a not-for-profit, community-based project in response to the September 11 attacks and their aftermath. APPROACH

The narrow tall proportion of the book takes its shape from the two great buildings of the World Trade Center. The gloomy color spotted with orangey-red, the powerful structural layout, in contrast to the delicate typography reveal the grief of the event. PROJECT DETAILS

[Project] The September 11 Photo Project [Instructor] John Nettleton [Course] Type Composition [Category] Book Design [Typefaces] Soleil/ Adobe Garamond

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[PROJECT] THE SEPTEMBER 11 PHOTO PROJECT

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“I just photographed the depths of people I once knew.” “Are our cherished principles of democracy now in serious jeopardy?” “The myth of u.s. power and security has been shattered.” “Will the u.s. government finally begin to examine how its policies might affect the world population?”

The September 11 Photo Project

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[PROJECT] THE SEPTEMBER 11 PHOTO PROJECT

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[PROJECT] THE SEPTEMBER 11 PHOTO PROJECT

“The photo of the firefighter with the flag on his helmet still moves me close to tears every time I look at it.” 56

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by Thomas Breuer

△△

I worked on the 59th floor of World Trade Center One at Sidley Austin Brown & Wood, llp. All but one of the 6oo people we had working in the building got out alive. I didn’t know that as I stood in horror on my way to work on 9/11 watching as the second plane crashed into tower two. It took less than 30 seconds for it to sink in that this was no accident and that something horrible was happening on the Island of Manhattan that day. I wanted no part of it, so I went right home to be with my wife and two children. I was one of the lucky ones in many ways. Thoughts of others weighed heavily upon my heart. For that day and the next I felt helpless. My backyard was so quiet and peaceful. I just wanted to do something to help, anything. I was lucky to have a friend in the nyc Fire Department, who helped get me into Ground Zero to work on the bucket brigade. On September 13th and 15th I dug through rubble where the former wtc One building stood; for all I knew one or more of my coworkers was trapped in an air pocket below. Unfortunately, no more survivors were found after the 12th.

I worked the main pit, amongst the real heroes, the firefighters and police who were working themselves till exhaustion looking for survivors and their fallen comrades. They would rest for short intervals only to be drawn back to the pit after thinking about the grieving family members who were counting on them. Everyone had a tremendous respect for the ironworkers without whom progress of any sort would not have been possible. These guys were the Clint Eastwoods of our generation, some real tough men. It felt like war and smelled like death down there. I took a photo from inside the World Financial Center looking out the window at the rubble heap. The photo of the firefighter with the flag on his helmet still moves me close to tears every time I look at it.

Time: 10:25 a.m.

Time: 10:29 a.m.

This is a view of the mouth of Broadway from Battery Park. Approximately twenty minutes after the first tower fell, debris is still shooting through the

The march north up the fdr was the only apparent safe way out. As I started up the fdr, there ea another rumbling and someone started shouting, â&#x20AC;&#x153;Black cloud, black cloud.â&#x20AC;? That was the debris cloud from the second tower falling. The wind was blowing east, so the debris cloud quickly cover everything.

Time: 10:37 a.m.

Time: 10:49 a.m.

I finally escaped the debris cloud after I passed the Brooklyn Bridge. All of lower Manhattan was enveloped in smoke.

Canyon of Heroes. Visibility was poor; Battery Park to my felt appeared to be safe and clear of the black cloud.

This is a view of the South Street Seaport through the debris cloud from the fdr.

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[PROJECT] THE SEPTEMBER 11 PHOTO PROJECT

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The art of having less

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[05]

[PROJECT] BLUSPACE

OBJECTIVE

To develop a new brand that solves an existing problem. Bluspace is an ideological brand selling an idea of minimalism; a way of eschewing the non-essential stuff in order to focus on what is truly important. APPROACH

The brand name was inspired by the name “Blu” and the word “space,” conveying the brand soul which is “giving more room for your freedom.” The choice of sans serif typeface pairing, the clean layout, and the geometric graphic elements shows the negative space and the simplicity of life which is what the brand is trying to communicate. PROJECT DETAILS

[Project] Bluspace [Instructor] Sandra Isla [Course] Visual Thinking [Category] App Design/ Event Design/ Editorial Design/ Branding [Typefaces] Pangram Sans/ Gotham

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[PROJECT] BLUSPACE

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[PROJECT] BLUSPACE

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[PROJECT] BLUSPACE

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[PROJECT] BLUSPACE

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[PROJECT] BLUSPACE

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[PROJECT] BLUSPACE

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Judge a book by its design

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[06]

[PROJECT] SELF-HELP BOOK COVER SERIES

OBJECTIVE

To design a book cover series. The design of self-help books is sometimes dull. This is a great opportunity to bring the good inside the book out. APPROACH

The color and type are used as graphic elements to c reate contrast. The big bold type of the book name intends to grab the audienceâ&#x20AC;&#x2122;s attention, while the smaller parts of the questionnaire gives a hint of what is inside the book. PROJECT DETAILS

[Project] Self-help Book Cover Series [Instructor] John Nettleton [Course] Type Composition [Category] Book Cover Design [Typefaces] Gotham

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13 things mentally

people don’t do

Amy Morin

[06]

chotherapist and the author of 13 Things Mentally Strong People Don't Do , an international bestselling book that is being translated into more than 25 languages. She's also a lectu rer at Northeastern University. Her articles attr act over 2 million readers every month. Her TEDx talk, The Secret of Becoming Mentally St rong, quickly became one of the top 50 talks of all time with over 4 million vie ws. Her next book, 13 T hings Mentally Strong Parents Don't Do, goes on sale in September of 201 7.

[PROJECT] SELF-HELP BOOK COVER SERIES The ultimate guide to mastering your mental strength, with revolutionary new strategies that work for everyone from housewives to teachers to CEOs —Amy Morin

13 things mentally strong people

Amy Morin is a psy-

$13.99

or simply Rajneesh, w as an Indian Godmanis During his life and continuing to this day Osho and his work have been constantly under attack by society in gener al, by people with persona agendas also b y his former fellow travelers. Any official presentation in papers and the media is most of ten distorted and usually attacks Osho personally rather than sharing his vision which is beyond reproach.

The fear of death is fear of time. And the fear of time is, deeply down, fear of unlived moments, of an unlived life. So what to do? Live more, and live more intensely. Live dangerously. It is your life. Don’t sacrifice it for anybody. Live it!

Amy Morin

Cover design by: Paveena Klaisuba n

Osho

Cover design by: Paveena Klaisuba n

Thich Nhat Hanh

Cover design by: Paveena Klaisuban

The art of living and

Osho, Acharya Rajneesh,

—Osho

$13.99

—Zen Master— is a global spiritual leader, poet and peace activist, revered throughout the w orld for his powerful teachings and bestselling writings on mindfulness and peac e. His key teaching is that , through mindfulness, we can learn to live happily in the present moment—the onl y way to truly develop peace, both in one’s self and in the world.

We must lead all beings to the shore of awakening, but, after these beings have become liberated, we do not, in truth, think that a single being has been liberated. —Thich Nhat Hanh

Osho

The diamond that

Thich Nhat Hanh

through illusion

$13.99

Thich Nhat Hanh

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[PROJECT] SELF-HELP BOOK COVER SERIES

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[PROJECT] SELF-HELP BOOK COVER SERIES

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No serifs here

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[07]

[PROJECT] SOLEIL TYPE SPECIMEN

OBJECTIVE

To design a promotional brochure for the typeface Soleil. Soleil is a geometric sans serif font designed by Wolfgang Homola and published through TypeTogether in 2011. APPROACH

Soleilâ&#x20AC;&#x2122;s special characteristic is asymmetrical counters w hich immediately sets it apart from other geometric sans serif typefaces, giving it a more fluid and contemporary feel. The design uses a complex structural format and bright colors intended to show the fun aspect of the typeface. Displaying the type in different sizes and scales can help the viewer see its uses and its unique personalities. PROJECT DETAILS

[Project] Soleil Type Specimen [Instructor] John Nettleton [Course] Type Composition [Category] Brochure Design [Typefaces] Soleil

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[PROJECT] SOLEIL TYPE SPECIMEN

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[PROJECT] SOLEIL TYPE SPECIMEN

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[PROJECT] SOLEIL TYPE SPECIMEN

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[PROJECT] SOLEIL TYPE SPECIMEN

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Let the beer speak

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[08]

[PROJECT] OUT OF THE BOX HOMEBREW

OBJECTIVE

To design a conceptual cookbook and a website for its publisher. Out of the Box Homebrew provides special recipes for brewing beer at home. APPROACH

The layout was developed using lines and bars to create a structural visual system, which also serves as a sense of the science of the brewing process. The use of colors is related to the beer itself and the brewing ingredients. PROJECT DETAILS

[Project] Out of the box Homebrew [Instructor] Ariel Grey [Course] Type System [Category] Book Design [Typefaces] Calluna/ Montserrat

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[PROJECT] OUT OF THE BOX HOMEBREW

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FAMILY

Thank you for always being supportive. I miss you, Dad. I wish you were here with me today. But I know you are always there, somewhere, watching me grow. I will see you in dreams, where I can see your smile, hear your voice, and touch your hands again. INSTRUCTORS

Carolina De Bartolo, John Nettleton, Sandra Isla, Thomas McNulty, Ryan Medeiros, Hunter Wimmer, Ariel Grey, Bob Slote, Stan Zienka, and Mary Scott, thank you for everything I have learned. FRIENDS

Without you guys, I wouldnâ&#x20AC;&#x2122;t be as happy as I am. I am very grateful to know you all.

STUDENT

Paveena [Blu] Klaisuban CONTACT

[Website] www.bluklaisuban.com [Email] paveena.klaisuban@gmail.com [Cell] 415.818.4545 [Linkedin] blu-klaisuban [Facebook] Blu Klaisuban [Instagram] blu.graphicdesign SCHOOL

Academy of Art University School of Graphic Design/ Master of Arts INSTRUCTOR

Mary Scott BOOK BINDING

Blurb TYPEFACES

Inconsolata/ Neue Haas Grotesk

CONTACT

[Website] www.bluklaisuban.com [Email] paveena.klaisuban@gmail.com [Cell] 415.818.4545 [Linkedin] blu-klaisuban [Facebook] Blu Klaisuban [Instagram] blu.graphicdesign