Communication Plan Considerations

Effective communication is targeted for each of the different audiences impacted by the change and focuses on what they care about and what they need to know. A structured communication plan presents the right messages at the right time, in the right format or via the right channel, and from the right sender.

● Identify 3-5 Program Goal(s), their Challenges and How can comms help?

● Who are the key audience(s)?

● What channels and mediums will we use?

● How frequently will we communicate?

● Sponsor messaging vs program messaging considerations? (Preferred Senders)

● What key dates / milestones must we consider? What other enterprise program comms / events might overlap / compete?

● Are there branding/marketing styles we need to incorporate? Could this program be branded internally?

● Who needs to approve and when?

● How will we measure success?