PORTO - A TRADE MARK DESTINY
The city was once the world, nowadays the world is a city. Lewis Mumford 02
From city marketing to city-brand Every city has personality capable of creating differentiation. The promotion programs to which they are submitted can be used to detect certain characteristics that, when are properly communicated, will contribute to attract tourism, investment and notoriety. This positioning – city marketing – is crucial when considering the visibility and international affirmation of the cities. A strategic investment thought to give good results not only from a perspective “out there” as the feeling of pride and belonging “over here”. To think of Porto as a destiny brand is a challenge designed, structured and carried out by b+ and, that, we invite you to know.
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PORTO - A TRADE MARK DESTINY “PORTO� is the starting point. Mandatory and inspiring. A word that does not require translation. Porto, assuming its origin with authenticity. Porto is associated with urban living, including heritage but also contemporary, diversity and diversity of those who are the city.
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Thus is born the concept founder of the new brand: the mutating character and chameleon with which Porto surprises, with an expression capable of anchoring all the external signs of personality. The city expresses, finally, a diversified offer. In other words, it offers multiple opportunities.
Oportonity City brand was created to provide the city with a sign inspiring and attractive enough, to invite people to discover that destiny for the first time or to re-discover it, with a new glance. It is a logo to make the city more competitive within the tourist market, at an international level. It has, therefore, an intention openly facing out, defying visitors and tourists from every latitude to think “Porto� as an opportunity to discover a unique destiny.
In resume Oportonity City was thought to position the city at the map of urban destinies, unfolding in a variety of offerings – as many as are being drawn to surprise.
Key words: life experiences, experiences, hospitality, discover, versatility, positive spirit, vitality.
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OPORTONITY CITY
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It is unquestionable the importance that cities take on the functioning of economies and on people lives: we live on them and it's on them that we look for the answers for our needs and desires. In City Marketing
A mutant brand
Targeting demand
Live
Visit
Business
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Professional implementation of the territorial brand is an effective tool of local development, that promotes exportation, it brings tourists, and results in a competent workforce and attracts investments... increases selfesteem of residents, mobilizes civic pride, turns people aware and proud of the conquers of their land. Seppo Rainisto
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A BRAND WITH VITALITY
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A BRAND WITH VITALITY
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FOLLOWS AND ASSOCIATES THE VITAL ENERGY OF THE CITY
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A BRAND WITH VITALITY
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OPORTONITY CITY. PORTO OF THE THOUSAND AND ONE OPPORTUNITIES. Amsterdam, Rotterdam, Manchester, London, New York, Madrid, Barcelona, Copenhagen are examples of cities which have taken advantage of city marketing to self promote, to differentiate and therefore been able to capitalize more investment, more notoriety, more tourism. Porto is now finally equipped with a new tool of change, to assume an image that will put the city in the position it aspires, as the city of the thousand and one opportunities, along with the European Counterparts.
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