Galileo 2012Â
Facebook Easter action Transavia.com Report transavia.com
Galileo 2012
TRANSAVIA.COM Galileo © b+ comunicação :: Sept’ 12
Galileo 2012
STARTING POINT Staring september 2012 travel agencies working with Sistema Galieo will be able to profit from all bookings assured with transavia.com HV. This new approach to the portuguese market will hopefully raise Bcket sales a number of travels visiBng holland via transavia.com AIMS Inform about business condiBons; Create brand awareness; Communicate HV routes: desBnaBons, condiBons and fares. Targets Travel agencies (using Galileo)
Galileo 2012
HOW TO REACH THEM? CommunicaBon campaign to announce this novelty. Direct markeBng acBons; Give aways;
Galileo 2012
MEDIA: AdverBsing in the specialized magazines, oriented to turism professionals; Direct markeBng acBon for database; Displays for point of sales/travel agencies counters;
Galileo 2012
CREATIVE PROPOSAL
Galileo 2012
Digital SAVE THE DATE‐ for parBes in Faro an Lisbon
Galileo 2012
Ads – Publituris, Ambitur, Turisver,
Galileo 2012
Hard Copy InvitaBon for parBes. Travel agents can sratch the plain and try to win Bckets to Amsterdam,
Galileo 2012
Envelope DistribuBon via DM to Travel Port data base
Galileo 2012
Brochure – With InsBtucional presentaBon+ informaBon about transavia.com HV. DistribuBon via DM to Travel Port data base
Galileo 2012
Give‐away for top 50 agencies Box with 2 mugs each.
Galileo 2012
Mouse pad – for distribuBon in goody bags at parBes.