campanha transavia galileo

Galileo 2012Â

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Galileo 2012

TRANSAVIA.COM Galileo © b+ comunicação :: Sept’ 12

Galileo 2012

STARTING POINT Staring september 2012 travel agencies working with Sistema Galieo will be able to profit from all bookings assured with transavia.com HV. This new approach to the portuguese market will hopefully raise Bcket sales a number of travels visiBng holland via transavia.com

AIMS

Inform about business condiBons; Create brand awareness; Communicate HV routes: desBnaBons, condiBons and fares.

Targets Travel agencies (using Galileo)

Galileo 2012

HOW TO REACH THEM? CommunicaBon campaign to announce this novelty.

Direct markeBng acBons;

Give aways;

Galileo 2012

MEDIA: AdverBsing in the specialized magazines, oriented to turism professionals;

Direct markeBng acBon for database;

Displays for point of sales/travel agencies counters;

Galileo 2012

CREATIVE PROPOSAL

Galileo 2012

Digital SAVE THE DATE‐ for parBes in Faro an Lisbon

Galileo 2012

Ads – Publituris, Ambitur, Turisver,

Galileo 2012

Hard Copy InvitaBon for parBes. Travel agents can sratch the plain and try to win Bckets to Amsterdam,

Galileo 2012

Envelope DistribuBon via DM to Travel Port data base

Galileo 2012

Brochure – With InsBtucional presentaBon+ informaBon about transavia.com HV. DistribuBon via DM to Travel Port data base

Galileo 2012

Give‐away for top 50 agencies Box with 2 mugs each.

Galileo 2012

Mouse pad – for distribuBon in goody bags at parBes.