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QUARTERLY
MAGAZINE
WEBSITE DISPLAY
VIDEO INTERVIEW THE WEEK THAT WAS
NEWSLETTER
PARTNER
CONTENT
SOLUS EDM
PODCAST
EVENTS
CUSTOM EVENTS
Resource for SMSF professionals
Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au Key data: Daily newsletter 12,000 subscribers e-magazine 12,800 subscribers Solus EDM 12,650 subscribers Videos/Podcast EDM 12,900 subscribers Partner content 13,300 subscribers
Accountant 69% Financial adviser 20% Profession Auditor 6% Tax agent 3% Technical expert 2% Accountant Auditor Financial adviser Tax agent Technical expert
selfmanagedsuper subscriber overview
Adviser investment of interest
Topic of interest
Absolute return Australian shares Cash and term deposits Collectibles Commercial property/non-residential Cryptocurrency Currency Direct domestic shares Direct property ETF Fixed income Infrastructure International shares Listed investment companies Managed funds Precious metal/gemstone Private debt Residential property 15% 67% 33% 1% 43% 22% 12% 34% 41% 41% 32% 22% 42% 32% 43% 3% 5% 42%
Administration Aged care Audit Compliance Documentation Estate planning Fund strategy Insurance Investments Legal LRBA Practice management Research Retirement Software Strategy Succession planning 53% 21% 43% 79% 41% 57% 12% 23% 52% 35% 47% 31% 23% 64% 31% 52% 52% 200+ 101 - 200 51 - 100 20 -50 less than 20 How many SMSFs does your company manage? 21% 10% 18% 17% 34% Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
Tailored for SMSF trustees
Since 2014, smstrusteenews has provided SMSF members with editorial content specifically for SMSF trustees.
Fortnightly electronic newsletter - Compliance news, investment updates and strategy considerations.
Exclusive features - Video content with influential industry leaders and access to hard-to-find news and developments.
Key data:
Fortnightly newsletter 7200 subscribers
Solus EDM 6600 subscribers
Video EDM 7600 subscribers Partner
7600 subscribers
Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
content
Fund bracket $1.6m - $3m 42% $300k - $500k 11% $1m - $1.6m 21% under $300k 6% $500k - $1m 16% Over $3m 4%
smstrusteenews subscriber overview
Absolute return Australian shares Cash and term deposits Collectibles Commercial property/non-residential Cryptocurrency Currency Direct domestic shares Direct property ETF Fixed income Infrastructure International shares Listed investment companies Managed funds Precious metal/gemstone Private debt Residential proprety 53% 23% 17% 56% 25% 47% 7% 11% 69% 27% 34% 50% 17% 41% 37% Administration Aged care Audit Compliance Documentation Estate planning Fund strategy Insurance Investments Legal Research Retirement Software Strategy Succession planning
Topic of interest Investment of interest What are your spending priorities? Essentials Health Investment Leisure Real estate Travel 21% 19% 17% 13% 3% 17% % % Non-advised Advised 26% 81% 47% 1.5% 22% 3.5% 5% 46% 15% 37% 33% 27% 46% 39% 40% 1% 3.5% 15% Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
Website display
ad options ad options
smsmagazine website smstrusteenews website Ad placement Digital advertising offers advertisers a unique chance to connect with a highly targeted audience. 3 PLACE YOUR ADS HERE 1 PLACE YOUR ADS HERE 5 PLACE YOUR ADS HERE 5 PLACE YOUR ADS HERE 5 PLACE YOUR ADS HERE 2 PLACE YOUR ADS HERE 2 PLACE YOUR ADS HERE Leaderboard Cost per month: $3750 - 100% SOV 1 Leaderboard Cost per month: $3150 - 100% SOV 1 MREC 2 (in article) Cost per month: $3250 - 100% SOV 3 MREC 2 (in article) Cost per month: $2950 - 100% SOV 3 4 MREC 3 (lower right column) Cost per month: $2850 - 100% SOV 4 MREC 3 (lower right column) Cost per month: $2250 - 100% SOV 5 Skins Cost per month: $8950 - 100% SOV 5 Skins Cost per month: $6750 - 100% SOV Explore this opportunity MREC 1 (upper right column) Cost per month: $3250 - 100% SOV 2 MREC 1 (upper right column) Cost per month: $2950 - 100% SOV 2 Website statistics Website statistics 667,000+ Yearly pageviews 172,600+ Yearly visitors 79,000+ Monthly pageviews 23,000+ Monthly visitors 56,000+ Yearly pageviews 25,700+ Yearly visitors 7240+ Monthly pageviews 3530+ Monthly visitors PLACE YOUR ADS HERE 1 PLACE YOUR ADS HERE Best value 12 months + commitment - 40% discount 6 months + commitment - 20% discount 3 months + commitment - 10% discount UP TO DISCOUNT 40% Ad placement All prices are in AUD and exclude GST Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
Newsletter ads
Reach a wider audience with the smsmagazine daily newsletter advertising strategy, featuring premium banner ad placements in 2 available positions. With smstrusteenews, connect directly with trustees through our fortnightly newsletter, offering premium banner ad placements in 3 positions.
1
1 Explore this opportunity PLACE YOUR ADS HERE PLACE YOUR ADS HERE PLACE YOUR ADS HERE PLACE YOUR ADS HERE PLACE YOUR ADS HERE Premium positions Premium positions PLACE YOUR ADS HERE PLACE YOUR ADS HERE PLACE YOUR ADS HERE Premium position smsmagazine: $5500 smstrusteenews: $3500 Standard position: smsmagazine: $5000 smstrusteenews: $2500 Best value 12 months + commitment - 40% discount 6 months + commitment - 20% discount 3 months + commitment - 10% discount Open rate 30% smsmagazine statistics smstrusteenews statistics Open rate 40% Standard position UP TO DISCOUNT 40% All prices are in AUD and exclude GST Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
PREMIUM INSIDE COVER (DPS) PLACE YOUR ADS HERE PLACE YOUR ADS HERE A4 size print A4 size print A4 size print FULL PAGE PLACE YOUR ADS HERE A4 size print Our quarterly e-magazine Magazine publishing dates 2024 Issue number Booking due Material due Week commencing Quarter III, 2024, Issue 47 6 September 2024 13 September 2024 23 September 2024 Quarter IV, 2024, Issue 48 22 November 2024 29 November 2024 16 December 2024 Magazine advertising rates Positions Cost Double page spread (DPS) $11,500 Full page $5750 2025 Issue number Booking due Material due Quarter I, 2025, Issue 49 8 March 2025 15 March 2025 25 March 2025 Week commencing Quarter III, 2025, Issue 51 8 September 2025 15 September 2025 25 September 2025 Quarter II, 2025, Issue 50 9 June 2025 16 June 2025 23 June 2025 Quarter IV, 2025, Issue 52 24 November 2025 1 December 2025 15 December 2025 Reads 3500+ Impressions/edition All prices are in AUD and exclude GST 10,000+ Average read time 7 mins BONUS emag email banner with DPS PLACE YOUR ADS HERE Best value 12 months + commitment - 50% discount 6 months + commitment - 30% discount Explore this opportunity
Solus EDM
Statistics Solus email subscribers 6561 Open rate Open rate 32% 39% Explore this opportunity Solus email subscribers 12,654 Stand out in your customers’ inboxes with a Solus EDM that grabs attention and drives action. Solus EDM cost: smsmagazine: $5600 smstrusteenews: $4500 EDM package: MREC 3 + standard newsletter banner smsmagazine: $7800 smstrusteenews: $6900 New features: AI assist with personalised send time, subject line suggestions and A/B testing All prices are in AUD and exclude GST Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
In the spotlight
Our exclusive video interviews capture the essence of your brand, delivering engaging content that resonates with your audience.
2 1
Newsletter latest video featured. Platform statistics Video email subscriber Monthly website pageviews 79,000 12,927 Open rate 28% Video email subscriber Monthly website pageviews 7240 Open rate 37% Ad type Sponsored video interview includes 1 month newsletter ad, social media, embed link and EDM Cost per video $12,500 Cost per video $9700 Explore this opportunity Distributed in all social media platforms with call-to-action link All prices are in AUD and exclude GST 7600 Website latest video featured
The Week That Was
Our social media spotlight allows you to do just that by sponsoring our The Week That Was weekly highlights.
Pre-roll example:
The host will read out a simple, short sentence such as:
“This week’s highlights are brought to you by smstrusteenews, Get the latest updates and expert insights tailored for SMSF trustees.”
Be in the spotlight by featuring your ads in the background. Weekly performance Engagement
Pre-roll with logo, social media message and weblink
6
3
2 1
15%
value
rate
Post impressions 1000+ Ad type Best
discount
month+ commitment - 30%
20% discount
month+ commitment -
Cost per episode* Logo placement Available in different social media platforms Explore this opportunity $250 *minimum
UP TO DISCOUNT 30% All prices are in AUD and exclude GST Social media message and link Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
4 episodes
Cross Country Super Podcast
Get more brand awareness with our monthly podcast. Our podcast sponsorship allows you to do just that by sponsoring our monthly podcast.
Pre-roll example:
The host will read out a simple, short sentence such as: “This week’s highlights are brought to you by smstrusteenews, Get the latest updates and expert insights tailored for SMSF trustees.”
Inclusions:
Podcast is released via social media and email, featured on the latest video section of the newsletter and
Explore this opportunity
Email subscribers
Website monthly pageviews 79,000+ Average plays per episode across all platforms 500+ Cross platform followers across all platforms 4360+
Statistics
12,826+
Ad costing Best value
month + commitment - 20% discount $1000 per episode minimum 3 episodes Place your logo here Latest episode featured in our daily newsletter UP TO DISCOUNT 20% All prices are in AUD and exclude GST Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
website.
6
Trusty Trustee Podcast
Get more brand awareness with our fortnightly podcast. Our podcast sponsorship allows you to do just that by sponsoring our fortnightly podcast.
Pre-roll example:
The host will read out a simple, short sentence such as: “This week’s highlights are brought to you by smstrusteenews, Get the latest updates and expert insights tailored for SMSF trustees.”
Inclusions:
Podcast is released via social media and email, featured on the latest video section of the newsletter and website.
Explore this opportunity
Email subscribers 7600+ Statistics Place your logo here Latest episode featured in our fortnightly newsletter UP TO DISCOUNT 30% All prices are in AUD and exclude GST Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
Events sponsorship Browse more event sponsor information at smsmagazine.com.au/sponsor Browse more event sponsor information at smstrusteenews.com.au/sponsor Explore opportunity SMSF Trustee Empowerment Day Explore opportunity SMSF Professionals Day
Custom events sponsorship
Maximise your exposure and engage with your audience!
Package includes:
Hosted webinar: You provide the content and we do the work behind the scenes. Recorded event is released via social media and email, featured on the latest video section of the newsletter and website.
Social media promotion: Boost event registrations with posts across our social media channels.
Highlights video:
A dedicated section on our webpage showcasing the event highlights. Easily embed the highlights video on your own site. Newsletter
banner post event: Feature your video in our newsletter reaching a wide audience.
Explore this opportunity
All prices are in AUD and exclude GST Latest episode featured in our daily newsletter and website Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
Custom event costing $12,800
Partnership content
Our content marketing package helps clients become thought leaders by partnering with Benchmark Media to create bespoke newsletters. These newsletters build trust, brand reputation and increase awareness of client activities, services and products. We write articles in collaboration with clients to evoke an emotional response and encourage discussion.
Package inclusions
*assuming enewsletters to all three titles. ^tailored for each of Benchmark’s audiences. selfmanagedsuper, smstrusteenews and financialobserver. ~ for use post-campaign.
2 1 Total investment for package $20,000*
Custom enewsletters^ Banner ads Video interview Website hosting & advertising Social media amplification Raw text of articles~
Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au
Digital advertising rates
Quarterly
Type Rates Full page $5750 Double page $11,500 Explore this Explore this The Week That Was 1 month $1000 Explore this 2 months $2400 Explore this 3 months $4200 Explore this Ad position Ad position Rates Rates Leaderboard $3750 Explore this MREC 1 or MREC 2 $3250 Explore this Website display Newsletter Type Type Rates Rates Premium Premium $5500 $3500 Explore this Explore this Standard Standard $5000 $2500 Explore this Explore this Super Country Podcast Sponsorship Rates 3 months $3000 6 months $4800 Explore this Explore this Trusty Trustee Podcast Sponsorship Rates 4 episodes $2000 6 episodes 12 episodes $2400 $4200 Explore this Explore this Explore this Solus EDM Type Type Rates Rates Solus EDM Solus EDM $5600 $4500 Explore this Explore this EDM package EDM package $7800 $6550 Explore this Explore this In the spotlight Video interview Rates $12,500 Explore this $9700 Explore this Get in touch with us Skins $8950 Explore this Leaderboard $3150 Explore this MREC 1 or MREC 2 $2950 Explore this Skins $6750 Explore this 12 months + commitment - 40% discount 6 months + commitment - 20% discount 3 months + commitment - 10% discount 12 months + commitment - 50% discount 6 months + commitment - 30% discount All prices are in AUD and exclude GST smsmagazine smstrusteenews Best value with discounted price
magazine
HISTORY & FOCUS
Benchmark Media, established in 2013, is a publishing house focused on two areas of Australia’s dynamic financial services industry: the self-managed superannuation fund sector and the broader retail market, including financial advice, funds management, risk insurance and retirement savings.
Its coverage of these fields is achieved via three targeted mastheads: selfmanagedsuper, smstrusteenews and financialobserver.
It is led by Darin Tyson-Chan, who has extensive experience covering all facets of the industry and was the first journalist in Australia dedicated to the self-managed superannuation fund sector. He remains the only recipient of the SMSF Association Trade Journalist of the Year Award.
FOR SMSF TRUSTEES THE PREMIER SELF-MANAGED SUPER MAGAZINE Partial commutations no TODAY’S NEWS Wed, 25 Oct 2023 Wed, 25 Oct 2023 ASFA critica of missing $3m tax details The move to compulsory TBAR lodgement will make managing pension payments in more challenging. Read more ASFA has called the proposed super earnings tax an unorthodox way to address high balances noting it is h assess without its operational regulations. Betashares launches ETF in solution THE PREMIER SELF-MANAGED SUPER MA 16:30 Darin Tyson-Chan Founder & publisher darin.tyson-chan@bmarkmedia.com.au + 61 (0) 2 8973 3318 | +61 (0) 417 357 951
Contact us: +61 (0) 2 8973 3316 or email sales@bmarkmedia.com.au