Next Property Group - The next way to market your property by BrandGrowth

T H E N E X T WAY TO MARKET YOUR PROPERTY

THERE IS NO BETTER WAY TO GET YOUR PROPERTY SOLD IN THE SHORTEST POSSIBLE TIME THAN A PROFESSIONALLY PREPARED MARKETING PLAN. Whether it is your home or your investment property, displaying such an important asset in the most professional light ensures you reach more of your target market effectively. “There is a buyer for every property - it’s just a matter of talking to them at the right time, in the right tone, in the right place”. Next Property Group through years of research and experience can provide key marketing solutions using the next generation of mediums which will give your sale the greatest advantage in the market.

IF YOU DON’T MARKET YOUR PROPERTY, HOW DO YOU KNOW THAT THE OFFER YOU HAVE IS THE BEST IN THE MARKET PLACE? Next Property Group professionals provide up to date marketing support and advice that includes both traditional and e-marketing solutions to achieve the best results. “Marketing is all about being strategic, not about spending the most amount of money.” This guide and your sales professional will assist you to promote your property to achieve the best result, quickly and cost effectively.

Loren Wimhurst

LOREN WIMHURST OWNER AND FOUNDER

NEXT PHOTOGRAPHY, COPY AND DVD Getting the next edge A picture truly does tell a 1000 words and when they are professionally produced, pictures can give your marketing a distinct advantage. Great images are an invaluable marketing tool, showcasing a propertyâ&#x20AC;&#x2122;s best features often not obvious from the street. Next Property Group highly recommend the use of varying formats of digital imagery, which can include blimp and aerial views.

The use of aerial and elevation photography to feature an expansive view, waterfront position or boundaries of an acreage property is a premium selling tool; it is also ideal for subdivisions showing large land masses in proportion to other features or landmarks. Moving footage can also be arranged to be uploaded to the internet, emailed or made into a personal DVD to be given to prospective buyers on request.

Copy Next Property Group can organise the services of a professional copy writer. Your property will have long and short versions of copy covering important information for brochures, sigange, advertising and editorial placement.

PRESENTATION

There is nothing like a birdâ&#x20AC;&#x2122;s eye view

Digital marketing is invaluable, inexpensive and efficient In a digital world often the internet is the first reference point for prospective purchasers looking for properties in your area. Next Property Group maintain a high profile on the web with a highly interactive website - nextpropertygroup.com.au. The website features all properties for sale with extensive information, photo galleries, google mapping and agent details. All current listings are also featured on market leading real estate sites - realestate. com.au, domain.com, REIQ.com.au and homesales.com.au meaning that your property is available for viewing around the country and the world. These popular sites boast millions of hits daily from local, national and international purchasers.

e-marketing & Databasing No property campaign can exclude an e-marketing program and Next Property Group boasts one of the Sunshine Coastâ&#x20AC;&#x2122;s most extensive and comprehensive databases. This is the foundation for e-marketing success providing up-to-date information regularly to qualified buyers via email, with alerts of all new listings, open for inspection times and auction updates and invitations.

E-MARKETING

NEXT INTERNET AND DATABASING

Brochures Colour brochures are designed to incorporate photographs plus key information regarding your property including block size, council rates, floor plans and other important features. Brochures are provided to all potential buyers through enquiries and open for inspections.

Your marketing material is individually designed to focus on your property’s key attributes. Direct Marketing As research shows that 65% of buyers live within a neighbouring suburb to your property for sale, Next Property Group highly recommend local area promotion via marketing cards or brochures in the immediate vicinity and surrounding suburbs.

FO R SA LE

FOR SAL E

FOR SALE

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SHOWCASE

NEXT BROCHURES AND DIRECT MARKETING

A sign is working for you 24 hours a day, 7 days a week. Next Property Group use signage to a premium, with sleek, well designed picture boards – promoting the features that may be less obvious from street level but will be integral to a sale. Clear directional signage is also important and is used for Open For Inspections and on site Auctions. Next Property Group also use traditional corflute For Sale signs when required.

YOUR

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AUCTION ON SITE 22ND MARCH 2017

SHOWCASE

NEXT SIGNBOARDS

Holding an ‘Open for Inspection’ is a convenient and ideal way to showcase your property in one session to prospective buyers.

Experience shows that 30 to 45 minutes is the ideal length of time to conduct an open house and provides support to your marketing campaign. On your ‘Open Day’ your property consultant will put our pointer signboards in high-traffic areas to guide buyers in the area to your property. A successful open home will also encourage competition between any potential buyers. Your open time will also be advertised online and in print media.

OPEN HOMES

NEXT OPEN FOR INSPECTIONS

At Next Property Group we know from experience that the highest price often comes from the market in the first 4 to 6 weeks. That’s why it’s so important to go to the market aggressively, with a combined print and online campaign. This is to ensure we create as much competition as possible.

Recent research by RP Data and Core Logic confirms again and again that properties marketed in print and online achieve a sale price of 5 -10% higher in less than half the time, than those advertised solely on the internet. In a ‘digital world’ we still recommend traditional publications/magazines, where the ‘emotional buyer’ will find their property and immediately fall in love. ‘Emotional buyers’ are more likely to pay what they feel a property is worth to them. As compared to the pragmatic ‘research buyer’ who has combed the internet, compared prices and is not as emotionally attached to a property and therefore offers a much lower price.

MARKETING

PRINT MARKETING

FOR SALE PRESTIGIOUS UNRIVALLED RIVERFRONT LIVING - MOOLOOLABA 41 Carwoola Crescent, Mooloolaba Sophisticated, stylish and well appointed – offering expansive North East panoramic water views and a perfectly positioned riverfront location. Sail the Pacific Ocean with direct deepwater access from your private pontoon. This magnificent architecturally designed home of meticulous design is as spectacular as it is luxurious. Upon entering you will be captivated by the expansive water vista showcased by high ceilings and floor to ceiling glass. Secure yourself one of the largest blocks and frontages in the Mooloolaba deepwater precinct. A must to inspect, call Karen today.

5 Bed | 4 Bath | 7 Car • Expansive river frontage • Private 21m pontoon • 2 + separate living zones • Secure carparking for 7 • Sparkling inground pool • Private boat ramp • Workshop and storage • Walk to restaurants, shops and beaches

Price: Expressions of Interest Closing July 6th at 5pm Inspect: Saturday 11.45am-12.30pm Karen Jones 0405 122 526

PRESTIGIOUS PRESTIGIOUS UNRIVALLED UNRIVALLED RIVERFRONT RIVERFRONT LIVING LIVING -- MOOLOOLABA MOOLOOLABA

PRESTIGIOUS UNRIVALLED RIVERFRONT LIVING - MOOLOOLABA HEADING 1300 400 777 41 Carwoola Crescent, Mooloolaba

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41 Carwoola Crescent, Mooloolaba nextpropertygroup.com.au

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Price: Details Price: Expressions of Interest Closing July 6th at 5pm Price:Expressions Expressionsof ofInterest Interest ClosingJuly July6th 6that at5pm 5pm Price: Closing Inspect: Details Inspect: Saturday 11.45am-12.30pm Inspect:Saturday Saturday11.45am-12.30pm 11.45am-12.30pm Inspect: Karen Jones 0405 122 526 KarenJones Jones0405 0405122 122NEXT 526AGENT 1300 400 777 Karen 526

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PRESTIGIOUS UNRIVALLED RIVERFRONT LIVING - MOOLOOLABA

41nextpropertygroup.com.au Carwoola Crescent, Mooloolaba nextpropertygroup.com.au nextpropertygroup.com.au Sophisticated, stylish and well appointed – offering expansive North East GN EE R N A T RI OEN A I LN RREEEA S LT EA STT A EATTEE T H E NNNEEE XXX TTT GGEE N T HTEH E N E X T water G E N ENREviews ARTAI TO INOand I NI N RaEperfectly A LA LE SETSATTpositioned E panoramic riverfront location. Sail the Pacific Ocean with direct deepwater access from your private pontoon. This magnificent architecturally designed home of meticulous design is as spectacular Next NextProperty PropertyGroup_DPS_0906_41 Group_DPS_0906_41Carwoola CarwoolaCrescent.indd Crescent.indd 11 Next Property Group_DPS_0906_41 Carwoola Crescent.indd 1 as it is luxurious. Upon entering you will be captivated by the expansive water vista showcased by high ceilings and floor to ceiling glass. Secure yourself one of the largest blocks and frontages in the Mooloolaba deepwater precinct. A must to inspect, call Karen today.

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Double Page Spread Price: Expressions of Interest Closing July 6th at 5pm Inspect: Saturday 11.45am-12.30pm Karen Jones 0405 122 526

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THE NEXT GENERATION IN REAL ESTATE

Next Property Group_DPS_0906_41 Carwoola Crescent.indd 1

FOR SALE

nextpropertygroup.com.au

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WORLD CLASS OPULENT PENTHOUSE - MOTIVATED VENDORS

4 Bed | 5+ Bath | 4 Car 1001/8 Duporth Avenue, Maroochydore HEADING WORLD WORLDCLASS CLASSOPULENT OPULENT OPULENTPENTHOUSE PENTHOUSE PENTHOUSE--MOTIVATED -MOTIVATED MOTIVATED VENDORS VENDORS WORLD CLASS VENDORS

The Aurora Penthouse - boasting spectacular panoramic 360° river, ocean and hinterland views. This is your 1001/8 1001/8 Duporth Duporth Avenue, Avenue, Maroochydore Maroochydore 1001/8 Duporth Avenue, Maroochydore opportunity to buy well below replacement cost. Finished to world class standards and occupying the top two

Property Address

• River, ocean, hinterland • 360° awe inspiring views

The The The Aurora Aurora Penthouse Penthouse - boasting boasting spectacular spectacular panoramic 360° 360° river, river,ocean ocean and andhinterland hinterland hinterland views. views. This This your your • Commanding •River, River, ocean, ocean, hinterland hinterland floors ofPenthouse the coveted building, this ispanoramic apanoramic unique linear penthouse of undeniable refinement. Offering thehinterland top two floors Aurora --Aurora boasting spectacular 360° river, ocean and views. This isisis your ••River, ocean, 2buy opportunity opportunity buy to buy well well below below replacement replacement cost. Finished Finished to world worldclass class standards standards andout. occupying occupying the the top top two two• World •360° 360° awe awe inspiring inspiring views views overto 700m class finishes of pure luxury living with ancost. endless choice of entertaining zones inside and and Including media opportunity to well below replacement cost. Finished toto world class standards occupying the top two ••360° awe inspiring views floors floors of the of the coveted the coveted Aurora Aurora building, building, this this isisis aestem. unique aunique unique linear penthouse ofofundeniable undeniable undeniable refinement. refinement. Offering Offering• Cone •Commanding •Commanding Commanding thethe toptop twotwo floors floors • Beautiful entertaining balconies room, games room, alfresco dining/lounging andCone 6linear person jacuzzi amongst the clouds. This remarkable lit quiat es expero Alitatus assitIcabo. Namet occab illis lit penthouse quiat essetexpero debitas volorum floors of coveted Aurora building, this a linear penthouse of refinement. Offering • the top two floors 2 2 overover over 700m 700m •World World class class finishes finishes of 2pure of pure pure luxury luxury living living with with anan an endless endless choice choice of entertaining zones zones inside inside and out. out. Including Including media media • Secure 4 car garaging with storage penthouse presents a once-in-a-lifetime opportunity to secure yourself a fugias trophy sky home of extraordinary 700m ••World class finishes of luxury living with endless choice ofofentertaining entertaining zones inside and Including media • Alitatus assitIcabo fugiti sit re omnieni menimi, sitatiundi idelis aut ma quae cor sam rest, teout. • Private sauna entertaining room space, prestige and luxury. The owners have provided strict instructions - SELL IT NOW! • • Beautiful Beautiful entertaining balconies balconies room, room, games games room, room, alfresco alfresco dining/lounging dining/lounging and and 6 person 6 person jacuzzi jacuzzi set set amongst amongst the the clouds. This This remarkable remarkable • Beautiful entertaining balconies room, games room,ea alfresco and 6 magnatia person jacuzzi set amongst the clouds. remarkable• Ollabor rovitiandion con veliqua ecturios sus etdining/lounging aliquatum quisquo qui tenese quis apis adhome eosThis • • Secure Secure 4 car 4 car garaging garaging with with storage storage penthouse penthouse presents presents a once-in-a-lifetime a once-in-a-lifetime opportunity opportunity to to secure secure yourself yourself a a trophy trophy sky sky of of extraordinary extraordinary • Secure 4 car garaging with storage penthouse presents a once-in-a-lifetime opportunity to secure yourself a trophy sky home of extraordinary • Fugiti sitPrivate re omnieni menimi aliam fuga. Ollabor rovitiandion con cusda que natemque conse ea que •Private sauna sauna room room space, space, prestige prestige and and luxury. luxury. The The owners owners have have provided provided strict strictinstructions instructions SELL SELLet IT ITandis NOW!cus ••Private sauna room space, prestige and luxury. The owners have provided strict instructions ---SELL IT NOW! • Aqui tenese quis apis ad eos aliam fuga. Ollabor rovitiandion con cusda que natemque conse ea que et andis cus nextpropertygroup.com.au • Cone lit quiat es expero remporias quamend animusam eost, se re volore elibus moluptatquas doluptur.

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Inspect: By Prior Registration Only Price: Price: Contact Contact Agent Agent Saturday 4-4.45pm, Wednesday 5-5.45pm Price: Contact Agent Karen Jones 0405 526 Inspect: Inspect: By122 Prior By Prior Registration Registration Only Only

Inspect: By Prior Registration Only Saturday Saturday 4-4.45pm, 4-4.45pm, Wednesday Wednesday 5-5.45pm 5-5.45pm Auction: Details Saturday 4-4.45pm, Wednesday 5-5.45pm Karen Karen Jones Jones 0405122 0405 122526 526 122 526 Karen Jones 0405 Inspect: Details

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ESTATE

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E S T A T E

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MARKETING

PAGE SIZE OPTIONS Just as it is important to select the correct media for your property, the size of your ad also can have a huge impact. Size will give a buyer a good indication of the price range you are in. In our experience a premium property should have a premium size ad to attract a premium buyer. For a mid range priced property we suggest a mid range size ad, and so a smaller less expensive property should have a more cost efficient ad. Just as it would not be recommended to advertise an entry level property in a full page ad, the same metrix apply to an exclusive high value property in a small ad. Your NEXT Property Group agent will advise what is right for you and your budget.

MUST BE SOLD – STUNNING HOME 10 MINUTES TO MAROOCHYDORE CBD 18 Clearview Place, Rosemount

HEADING

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• Vaulted ceilings • Recycled composite decking • 6 star+ energy rating, ergonomic vege garden • Automated irrigation Price • Natural swimming pool • 7,382m2 of land Insp • 10 minutes to CBD Craig

When a highly successful architect builds their own dream home, you can be certain it will be outstanding! A modern blend of eco-style living with a practical architectural design. Situated in the picturesque suburb of Rosemount, just a short 10 minute drive to Maroochydore CBD, on a 7,382m2 block. Featuring a versatile floor plan totalling 452m2 with either 5 or 6 bedrooms or option of dual living. The vaulted ceilings and wide recycled decking add to the obvious and clever design allowing natural light to be maximized throughout. The all natural swimming pool is a special feature on its own. The architect owner has reluctantly put their dream up for immediate sale as a10 transfer overseas beckons. You really do need to inspectCBD to fully appreciate. –home STUNNING HOME MINUTES TO MAROOCHYDORE

18 Clearview Place, Rosemount

6 Bed | 4 Bath | 2 Car

Property When a highlyAddress successful architect builds their own dream home,1300 you can be400 certain it777 will be outstanding!

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nextpropertygroup.com.au THE NEXT GENERATION IN REAL ESTATE

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MUST BE SOLD – STUNNING HOME 10 MINUTES TO MAROOCHYDORE CBD 18 Clearview Place, Rosemount

6 Bed | 4 Bath | 2 Car

When a highly architect builds their own dream home, you1can be certain it will be outstanding! Nextsuccessful Property Group_0906_18 Clearview Place.indd A modern blend of eco-style living with a practical architectural design. Situated in the picturesque suburb of Rosemount, just a short 10 minute drive to Maroochydore CBD, on a 7,382m2 block. Featuring a versatile 2 floor plan totalling 452m with either 5 or 6 bedrooms or option of dual living. The vaulted ceilings and wide recycled decking add to the obvious and clever design allowing natural light to be maximized throughout. The all natural swimming pool is a special feature on its own. The architect owner has reluctantly put their dream home up for immediate sale as a transfer overseas beckons. You really do need to inspect to fully appreciate.

• Vaulted ceilings • Recycled composite decking • 6 star+ energy rating, ergonomic vege garden • Automated irrigation Price: Buyer’s in the $900,000’s • Natural swimming pool • 7,382m2 of land Inspect: Saturday 11-11.45am • 10 minutes to CBD Craig Porter 0411 554 880

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STRATEGY

NEXT METHOD OF SALE It is important to discuss all the different types of selling modes that are available to you with your Next Property Group specialist before you enter into an agreement. This is a decision which can vary according to your property type, market indicators and personal preferences.

Selling by Private Treaty When you set the price at which your house will be sold to the public, you are selling by private treaty. The process of a sale by private treaty is often less dramatic than an auction. Private treaty offers the following benefits: • Time to consider offers by potential purchasers • The ability to extend the time for which your home is for sale • Buyers often appreciate a price on a property

Selling at Auction Auction can promote potential buyers to bid against each other, leading to a faster and sometimes more successful sale price. The seller of the property sets the reserve value, the minimum sum they are willing to accept. Auctioning offers the following benefits: • • • • • •

Competitive bidding, which means there is no price barrier. This makes an auction especially good for unusual or desirable properties which are difficult to put a price on. A definite sale made under the hammer, assuming the reserve price is reached Maximum exposure for maximum market impact Protection for trustees, executors and mortgagees A set date of sale encourages potential buyers to act quickly Identifies most likely buyer to negotiate with, if not sold on fall of the hammer

Selling at Tender/Expressions of Interest The sale of a property by tender involves inviting the public through a formal advertising program, to make offers to purchase a property. Tendering offers the following benefits: • • • •

Confidentiality: Sellers and buyers can be discrete as the public are not involved in the process – unlike an auction Flexibility: Sellers can place their terms and conditions on the tender documents. Buyers often have opportunities to be flexible i.e. exchange of properties, due diligence, vendor finance Set time period with a date, this can create urgency from the buyers as they have to act within a certain time frame No price marketing can create fantastic results for sellers as buyers have ‘one shot’ at buying the property without any influence from other buyers or the sellers expectations.

SOLD NEXT PLEASE