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Focus on: Foodcase

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Butlers for service

Foodcase has developed a way to ease back-catering with ambient options designed for minimal touchpoints and maximum consumer confidence, reports Julie Baxter

Specialist in ambient food solutions, Foodcase (like most inflight caterers) saw a 95% drop in its business at the start of the pandemic and adapted fast to offer post-COVID solutions.

Wilbert de Louw, chief executive officer, says: “We were determined to face the challenges of the pandemic in a positive way and worked on new ideas to ensure we would come out of this crisis stronger than ever.”

The company’s ambient specialism was helpful. He explains: “Ambient food products have been very useful for restarting inflight service and we are handling a lot of requests for ambient meals and return catering boxed save costs. Thankfully we have heavily solutions, as well as for our new hygiene invested in these concepts over the last kits. We also developed a pre-packed three years.” and sealed full service breakfast solution Key to new developments from for hotels and a No Foodcase is the Butler Touch Door Opener Box concept which to help with touchless provides smart predelivery.” We believe we have packed and sealed

He believes the created the perfect solutions in a practical, airline industry has already dramatically changed, with the post-pandemic solution minimal-touch way. It was developed to meet the need focus very much on for secured return food safety. He says: “There are a lot of catering, allowing airlines to serve food myths circulating around food safety without being dependent on caterers but consumer perception counts for or suppliers outside their main hubs. a lot and we believe airlines will react “We had already recognised a to this by offering sealed food for a need for smarter and easy-to-handle considerable period. Boxed solutions solutions even before COVID-19. We will become even more important in knew sustainability and waste reduction the long term as consumers prioritise were a high priority for airlines so we food safety. They are seen as very safe, worked to jump into this gap, offering a and also minimise waste streams and full ambient tray set-up. Learning from

the past and adapting to what is truly needed we believe we have created the perfect post-pandemic solution.

“Our No Touch Door Key is a good example too of an innovation which would have never been thought of if there was not a pandemic. Now we are working on another solution which will have huge impact on the perception of safety onboard - it is in the development stage, watch this space!” •

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