Opinion: Lance Hayward

opinion

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collaborate now damage limitation

Lance Hayward heads a consultancy of 17 inflight experts who have called on the industry to step up collaboration to shape the new normal, before it's too late…

The post pandemic impact of COVID-19 on aviation and its support industries is proving to be far more damaging than any major crises faced in the past, as the economic urgency to return to 'normal' is balanced against the risk of second waves.

Silo sabotage

Sadly a silo approach has been adopted by governments across the world who have issued guidelines based on their independent risk assessment and interpretation of the situation. Airline and airport translations of the health and safety guidelines issued by their respective safety executives has also been variable, The aviation with a wide range of industry as a whole PPE standards, aircraft seat configurations and processes being communicated. Our common purpose must be for the industry to recover in a safe and needs stringent, coordinated biosecurity measures and then to

Every point of contact sustainable manner as communicate throughout the supply soon as possible them effectively. chain is being The need for re-evaluated and re-engineered collaborative, proactive intervention and due to the new safety strong leadership is clear. If we allow guidelines and the anticipated this pandemic to run its course, and we significant volume continue to react in a piecemeal fashion to reduction in the its challenges, it will be many years before short to medium recovery is seen and the devastating list of term outlook. business casualties will continue to grow. Unfortunately, Our common purpose and immediate all this activity focus must be for the industry to recover in is adding to a safe and sustainable manner as soon as the confusion possible, and to establish just what the new of passengers rules of engagement will be when it does. who are already Those in my team are committed to faced with multiple supporting those shaping the new normal concerns to overcome and determined to do all we can to help get before feeling confident the industry we love back on its feet. to travel again. thehaywardpartnership.com •

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