opinion / 27
collaborate now
damage limitation Lance Hayward heads a consultancy of 17 inflight experts who have called on the industry to step up collaboration to shape the new normal, before it's too late…
The post pandemic impact of COVID-19 on aviation and its support industries is proving to be far more damaging than any major crises faced in the past, as the economic urgency to return to 'normal' is balanced against the risk of second waves.
Silo sabotage
Sadly a silo approach has been adopted by governments across the world who have issued guidelines based on their independent risk assessment and interpretation of the situation. Airline and airport translations of the health and safety guidelines issued by their respective safety executives has The aviation also been variable, industry as a whole with a wide range of needs stringent, PPE standards, aircraft Our common purpose coordinated bioseat configurations must be for the industry security measures and processes being to recover in a safe and and then to communicated. sustainable manner as communicate Every point of contact soon as possible them effectively. throughout the supply The need for chain is being collaborative, proactive intervention and re-evaluated and re-engineered strong leadership is clear. If we allow due to the new safety this pandemic to run its course, and we guidelines and the anticipated continue to react in a piecemeal fashion to significant volume its challenges, it will be many years before reduction in the recovery is seen and the devastating list of short to medium business casualties will continue to grow. term outlook. Our common purpose and immediate Unfortunately, focus must be for the industry to recover in all this activity a safe and sustainable manner as soon as is adding to possible, and to establish just what the new the confusion rules of engagement will be when it does. of passengers Those in my team are committed to who are already supporting those shaping the new normal faced with multiple and determined to do all we can to help get concerns to overcome the industry we love back on its feet. before feeling confident to travel again. thehaywardpartnership.com •
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