Celebrating excellence and innovation in the onboard hospitality industry
ENTRIES GUIDE 2025
Welcome to the Onboard Hospitality Awards 2025, one of the biggest and best in the history of these prestigious awards.
The standard of entries this year has been exceptionally high. With just shy of 200 products entered and five major airlines battling it out to be crowned Cabin Concept of the Year 2025, our judges have been handed a monumental task to select this year's winners.
Of course, helping them in their decision-making was our online readership vote, which plays a vital role in selecting which products make it through the first round to become finalists. This year we received nearly 2,000 votes – thank you to everyone who took the time to have their say.
On a personal level, I was thrilled this year to see growth in our two newest categories which focus on inclusive travel: Best for Accessibility Onboard, which we launched in 2024, and Best Onboard Special Meal or Product, a new category for 2025. This shows real commitment from the industry to enabling safer and more comfortable journeys for all. We love to see it!
I hope you will feel inspired reading through this year's entries. Best of luck to all those involved.
Entries are submitted by both suppliers and transport operators
Every entry is published on our website where they can be viewed for one year
Online voting by our industry readership of 25,000+
Finalists are announced as determined by online voting
Finalists are judged in person by our expert panel to determine the winners
All product and Cabin Concept winners are announced at WTCE in Hamburg on April 8 2025
JUDGEMENT DAY
Our commitment to honest and transparent judging…
Key to the enduring success of the Onboard Hospitality Awards is our unique judging process, of which we are extremely proud.
Peer
pressure
All entries are first voted for online by our international readership, allowing for informed peer-to-peer recognition.
Those eligible to vote are our readers, the buyers and suppliers of onboard hospitality who are best placed to recognise a good product or service, or a true innovation.
These are the people – you and your colleagues – who are the industry insiders with expertise in the field.
Melissa Adamski Travel Nutrition Expert, Nutted Out Nutrition
Gustaf Öholm Founder, Aviation Culinary & Guest Experience (ACG)
The online voting determines who makes it to the final round. These entries are then invited to provide product samples to be judged in person by our independent panel.
Expert
opinions
Our judges are experts with many years of onboard hospitality experience. They include buyers and decision-makers from airlines and rail companies, as well as chefs and caterers, industry consultants and professional travellers.
Kelly Stevenson Director, JetVine
Louise Leaupepe Inflight Experience, Riyadh Air
This year the panel has brought together experts from Canada, the US, the Middle East, Australia and Europe, offering a truly global perspective.
Simone Walli Culinary Art and F&B Onboard Concept Manager, Austrian Airlines
Bassem Riahi Director Onboard ExperienceAir Canada
Paul Mills Head of Inflight Services, Virgin Atlantic
Mike Crump Brand Experience Director, Acumen Design Associates
Markus Gilges Regional Product Specialist, Independent
Summer Staninski Market Research Analyst, Valour Consultancy
Happy Keerthi Chair of APOT & Consultant
Steve Walpole Professional Chef Consultant
JUDGING CRITERIA
FIRST IMPRESSIONS • INNOVATION • QUALITY • DURABILITY • LIFESPAN • WEIGHT • USEFULNESS • DESIGN • FUNCTIONALITY • TASTE • CONTENT • ADDING TO THE CUSTOMER EXPERIENCE
Simon Soni Onboard Experience Consultant
Lance Hayward Founder, The Hayward Partnership
Mel Berry Director Inflight Customer Experience, Vueling
Sandra PineauBoddison Partner, The Hayward Partnership
Jodi Spicer Managing Director, Premium Guest Services, American Airlines
Florent Laurandel Head of Ground and Onboard Services, Eurostar
Melanie Weibel Manager Inflight Services, SWISS International Air Lines
OUR PANEL OF JUDGES OFFERS A TRULY GLOBAL PERSPECTIVE
Caroline Thompson Independent Consultant, Brown Sugar Development
AWARD WINNING, CHEF LED FOOD SOLUTIONS SPECIALLY TAILORED TO THE NEEDS OF TRAVEL INDUSTRY. Do Right wi
COMFORT
AMENITIES TEXTILES WELLBEING
All Nippon Airways
Offered in two colours, with an ecoconscious ethos in mind, each luxury Ettinger bag is constructed from cotton canvas and recycled PU, with custom zip pulls. linstol.com
Lufthansa
A unisex multi-functional cable/ cosmetics case which prioritises usability and sustainability. Created in partnership with Porsche Design. skysupply.de
Saudia
A bespoke range of ultra-chic bags created by fashion designer Elie Saab to set a new benchmark in amenity kits, with inclusions chosen for their eco credentials. saudia.com
Lufthansa
Designed by deSter to create an iconic brand moment which reflects Lufthansa’s high-quality standards and offers luxurious inflight comforts. gategroup.com
Starlux
A partnership with Australian skincare brand Aesop to create an environmentally-friendly overnight bag that brings the ‘comfort of home’ onboard. starlux-airlines.com
Etihad
A limited edition Giorgio Armani/ Etihad branded folio bag gifted to mark Eid Al Etihad and the holidays, with design drawn from Bedouin weaving. buzzproducts.com
Qatar
A collaboration with Diptyque to create a keepsake gift pouch that will become a lasting memento of the journey and brings French style onboard. qatarairways.com
Aegean Airlines
A partnership with Athens-based skincare brand KORRES for an amenity kit that celebrates Greek heritage and wellness onboard. wessco.net
Air Astana
A curated selection of travel essentials for male passengers , including nourishing Templespa skincare products, a comb, pen and shoe sponge. airastana.com
Brussels Airways
Combining input from a handbag designer, an artist and a skincare specialist, this kit showcases the best of Belgium’s craftswomen in one product. cliponboard.com
Air Europa
A sleek, durable pouch, made from recycled materials, offered as a stylish and reusable keepsake in partnership with B Corp business, Comfort Zone. wessco.com
Air Astana
A female amenity kit combining Moschino design and Templespa skincare. Made from recycled materials to align with the airline’s ESG standards. airastana.com
DID YOU KNOW?
OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING
DID YOU KNOW?
OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING A GROWING NUMBER OF AIRLINES ARE NOW PRIORITISING ECO CREDENTIALS AND ESG STANDARDS IN THE CREATION OF THEIR ONBOARD AMENITY KITS
Cathay Pacific
A partnership with Bamford, known for its ethical and sustainable principles in sourcing and ingredients, for a kit of over-sized travel products. matrixbrands.com
China Airlines
A collaboration with Italian fashion house, Moschino, for a collection of pouches made from recycled faux leather, and featuring a detachable wrist strap. china-airlines.com
EVA Air
Two timeless amenity kit designs that include Giorgio Armani branded keepsakes, a Giorgio Armani eye mask, and luxury skincare products from Jurlique. buzzproducts.com
Saudia
An exclusive collaboration with world-renowned fashion designer, Elie Saab for bespoke kits developed with ‘conscious luxury’ at their core. saudia.com
INNOVATION IN THE MATERIALS USED FOR AMENITY KITS IS DRIVING A FOCUS ON RECYCLED AND SUSTAINABLE PRODUCTS
Iberia
Designed by the Spanish designer Teresa Helbig, who also designed the uniforms, the kits have a strong eco focus and use innovative materials and processes. kaelis.com
Etihad
A limited edition co-branded folio/ clutch bag created with Giorgio Armani, featuring a contemporary print inspired by the Abu Dhabi desert. buzzproducts.com
Jetblue
A Caraa branded foldable backpackstyle kit, intentionally designed for post-flight reuse as gym bag or day pack. Includes products from Dr. Dennis Gross.. buzzproducts.com
Starlux Airlines
Kits featuring the renowned Japanese cosmetics brand, THREE, known for its natural and holistic approach and high-quality ingredients. wessco.net
Turkish Airlines
A set of five travel bags designed as a celebration of heritage, modern luxury and refinement. Inspired by Lanvin Parfums’ iconic retail bags. buzzproducts.com
United Airlines
An amenity kit artwork collection introduced on U.S. to Hawaii routes, and designed to immerse travellers in the vibrant spirit of the islands. linstol.com
DID YOU KNOW?
AUSTRIAN AIRLINES HAS BECOME THE FIRST CARRIER TO FEATURE A GREETING IN BRAILLE EMBOSSSED ON THEIR KITS
United Airlines
A reusable kit, available in red, black or white, celebrating of the airline’s partnership with Wrexham AFC following the team’s rise to global fame. wessco.net
Austrian Airlines
Embodying the airline’s values of diversity, equality and hospitality, the kits feature the iconic ‘Servus’ greeting in Braille, embossed with raised tactile dots. planetalking.net
Turkish Airlines
Short-haul kits made with 80% recycled materials, such as rPET, PU and biodegradable cornstarch. Designed to reflect Turkish culture. bayart-innovations.com
United Airlines
A redesign of the Polaris amenity kit in partnership with Therabody, with an emphasis on innovation and wellness with functionality beyond the flight. wessco.net
DID YOU KNOW?
OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING AMENITY KIT CHOICES CAN HELP HIGHLIGHT AN AIRLINE’S CORPORATE PRIORITIES AND CORE BRAND VALUES
AMENITIES
AMENITIES
China Airlines
A partnership with premium outdoor lifestyle brand Roots, to introduce consciously designed pouches made from recycled faux leather. china-airlines.com
Lufthansa
Part of the airline’s new Lufthansa Allegris travel experience, combining quality and sustainability and using natural, biodegradable Kraft paper. skysupply.de
DID YOU KNOW? SPECIAL EDITION KITS NOW COMMEMORATE THE SEASONS, ART, CHARITIES, HOLIDAYS, SPECIAL EVENTS AND EVEN FOOTBALL CLUBS
DID YOU KNOW? OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING
ALLIANCES WITH LOCAL SPECIALISTS ALLOW THEM TO SHOWCASE THEIR NATIONAL CULTURE AND HERITAGE AND ADD TO THE AIRLINE’S BACKSTORY
Singapore Airlines
A partnership with sustainable lifestyle brand Out of the Woods known for its washable kraft paper bags – a sustainable leather alternative. wessco.net
Turkish Airlines
Available in eight colours, this reusable kit includes a Lacoste branded pouch with accessories made from recycled materials. bayart-innovations.com
Iberia
A collaboration which showcases business practices that combine circularity, environmental consciousness, sustainable sourcing and social responsibility. kaelis.com
Starlux Airlines
Practical inflight essentials delivered with a message of joy through a partnership with the iconic Smiley brand to spread the happiness and kindness vibe. wessco.net
United Airlines
Offered on long-haul flights, this limited-edition Wrexham AFC kit combines practicality, style and a connection to one of football’s most captivating stories. wessco.net
PREMIUM ECONOMY
PREMIUM ECONOMY
PREMIUM ECONOMY
PREMIUM ECONOMY
PREMIUM ECONOMY
PREMIUM ECONOMY
PREMIUM ECONOMY
United Airlines
Blending practicality, wellness and modern design, these pouches prioritise durability and style for a versatile keepsake featuring Therabody products. wessco.net
Air Astana
ECONOMY / LOW COST CARRIER
Colourful kits focused on innovation, design and sustainability through the use of eco-friendly, non-woven fabric and a zero waste approach to the inclusions. kaelis.com ECONOMY/LCC
ECONOMY/LCC
Etihad
A limited-edition tote bag collection drawing on Emirati culture and heritage to mark the UAE’s National Day, Eid Al Etihad and Christmas. kaelis.com
DID YOU KNOW? CHOICE OF MATERIALS HELPED TURKISH AIRLINES DIVERT APPROXIMATELY 190 TONS OF PLASTIC FROM LANDFILL IN A YEAR
Turkish Airlines
A new collection of amenity kits for long-haul flights featuring Ebru patterns, and drawing design inspiration from world heritage sites. turkishairlines.com ECONOMY/LCC
Turkish Airlines
Crafted from recycled materials, including PET bottles, these kits celebrate Turkish heritage while delivering functional value. procurall.com
This PU leather pouch in signature red contains useful comfort items including dental kit, eye mask and branded pen. Available to buy. virginaustralia.com Best for onboard AMENITIES
DID YOU KNOW?
OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING KIT DESIGNERS ARE DRAWING INSPIRATION FROM THE LANDSCAPES AND SKYLINES OF THE AIRLINE CLIENTS HOME BASE TO ADD A SENSE OF CONNECTION
ECONOMY/LCC
Virgin Australia
Air Astana
A seasonal collection of pillowcases and headrest covers inspired by Christmas and New Year. Created with a local designer to make the journey memorable. airastana.com
Air Astana
A seasonal spring design for products crafted from natural cotton and featuring an exclusive local tulip pattern to create a warm and festive atmosphere. airastana.com
TEXTILES
American Airlines
A bespoke woven fabrics range for Flagship First using Re-thread sustainable fabrics and presented in a recycled polyester bag to cut polybag use. johnhorsfall.com
Etihad Economy class fleece blanket made of recycled plastic bottles and rolled with a self-securing ribbon to cut SUPs. Combined with a large 35 x 45 cm pillow. safetexgroup.com
American Airlines
A collaboration with sleep experts Nest Bedding, known for their luxury mattresses, to create a mattress topper, sleeper suit and slippers set for Flagship First. buzzproducts.com
DID YOU KNOW? INCREASINGLY AIRLINES ARE USING TEXTILES ONBOARD TO CREATE A MOOD OR INSPIRE A MEMORABLE MOMENT
DID YOU KNOW? OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING
PREMIUM TEXTILES ONBOARD NEED TO COMBINE ENVIRONMENTAL CREDENTIALS WITH THAT ‘AT HOME’ LUXURY FEEL TO ENHANCE THE PASSENGER EXPERIENCE
TEXTILES
Icelandair
A new collection of blankets, pillows, headrests and duvets adorned with topographic illustrations of Iceland to connect passengers with their destination. wessco.net
TEXTILES
TEXTILES
TEXTILES
TEXTILES
Jetblue
An co-conscious buy-onboard amenities range including a recycled puffer-style duvet and neck support, created with sustainability in mind. procurall.com
SWISS
As part of the SWISS Senses cabin concept, the new textiles range includes Business duvet and pillow and Economy blankets in tones to complement the cabins. swiss.com
Neos
An exclusive Premium Class comfort kit designed to make passengers’ in-flight experience feel like home with sophisticated plush microfibre blanket and pillow. kaelis.com
Nimbus Pillow
A collaboration with Ostrichpillow, initially for American Airlines, this adaptable pillow allows passengers to control and customise their comfort during a flight. global-c.nl
WEARABLE TEXTILES
EVA Air
Created in partnership with Taiwan designer, Jason Wu, this Royal Laurel collection features a light gray base with contrasting accents of burgundy or turquoise. buzzproducts.com
Iberia
Qatar Airways
This new loungewear offering for Business passengers is inspired by modern retail trends and designed with comfort in mind using 100% recycled materials. linstol.com
Inspired by its exclusive partnership with Formula 1, Qatar has introduced a sleek, limited-edition loungewear capsule for Business and First. qatarairways.com WEARABLE
TEXTILES
TEXTILES
TEXTILES
TEXTILES
Virgin Atlantic
This innovative pocket-pack design brings Virgin’s trademark sense of novelty to loungewear, whilst offering a clever packaging solution and eco benefits. johnhorsfall.com
Qantas
An innovative online wellbeing platform integrated with a trending retail-inspired snacks served to uplift passengers on Qantas international flights. rifkinresearch.com
United Airlines
An amenities collaboration with Asutra, a women-owned brand dedicated to wellness products with the healing power of magnesium and other botanicals. procurall.com
Nimbus Pillow
A collaboration with Ostrichpillow, initially for American Airlines, this adaptable pillow allows passengers to control and customise their comfort during a flight. global-c.nl
Qatar
A special Hajj amenity kit for the Muslim Holy Season intended to enrich the spiritual and cultural experience of the airline’s Hajj passengers. kaelis.com
SWISS
An exclusive signature scent, ‘Alpine Valley’, crafted in partnership with Zurich-based natural brand Soeder* for refillable toiletries. A fresh, allnatural eco luxury. swiss.com
United Airlines
Developed with Therabody, these kits deliver a fully-holistic wellness experience featuring Therabody’s premium ‘Arrive Revived’ skincare collection. wessco.net
FOOD & BEVERAGE
SNACKS
CATERING INNOVATION
Aeromexico Mexican menus
Mexican cuisine, recognised by UNESCO as an ‘Intangible Cultural Heritage’, is put centre stage onboard through this specialist Mexican menu. aeromexico.com
Air France seasonal menus
A refined seasonal menu showcasing French haute cuisine in collaboration with Meilleur Ouvrier de France, Emmanuel Renaut, and pastry legend Claire Heitzler. airfrance.fr
China Airlines Michelin menu
A collaboration with Le Palais, Taiwan’s only three-star Michelin restaurant, to present the ‘Skyward Michelin 3 Stars Exclusive Cuisine’ series onboard. china-airlines.com
Alaska Airlines exclusive
A collaboration with Brandon Jew, of Michelin-starred Mister Jiu’s restaurant, for an exclusive menu for First passengers on San Francisco to NYC routes. alaskaair.com
COLLABORATIONS WITH MICHELIN STAR CHEFS HELP ELEVATE PERCEPTIONS OF INFLIGHT CATERING AND ELEVATE ONBOARD DINING
Air Canada hot breakfast
The famed hot breakfast omlette is now available 5-10.30am in Business on short haul routes between Canada and the USA in response to passenger demand. aircanada.com
Avianca chef collaboration
Crafted by chef Álvaro Clavijo of Bogotá and Spain, the gourmet menu showcases three curated options for Business, paired with premium beverages. avianca.com
Eurostar new collaboration
New menus created by two-Michelin starred chef, Jérémy Chan, pastry chef, Jessica Préalpato, and natural wine connoisseur, Honey Spence. eurostar.com
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
Iberia hot dog
The Gourmet Hot Dog represents a bold leap in buy-on-board service, to offer a fresh, premium product redefining expectations iberia.com
Traiteur de Paris cheesecake
This red berry cheesecake highlights a globally cherished flavour pairing: smooth creamy fresh cheese filling, balanced by the tangy red berry compote. traiteurdeparis.com
Traiteur de Paris gratin
A premium potato gratin designed to meet the exacting standards of inflight catering. Crafted with 58% French potatoes, Emmental cheese, cream and milk. traiteurdeparis.com
Air Canada snack collection
A refreshed snacks collection chosen to emphasise snack inclusivity and leaning into a wish to showcase the airline’s Canadian identity. aircanada.com
Iberia paella
This quintessential Spanish dish, offers a creamy saffron-infused rice with tender cuttlefish, succulent prawns and sweet piquillo peppers. iberia.com
Traiteur de Paris tortilla
This tortilla with comté is a fresh take on traditional dishes and aims to breath new life into classic side dishes with 14.3% comté PDO from France. traiteurdeparis.com
Cathay Pacific custard tart
A sweet, creamy custard nestled in a crumbly, buttery crust as is popular locally in Hong Kong. Served warm in bespoke packaging from Global-c. cathaypacific.com
MENU OR MEAL
MENU OR MEAL
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
Foodcase By Corsten range
A partnership with quality snack specialist, Mark Corsten, to offer the ‘By Corsten’ range of plant-based, high-end, protein snacks to airlines. foodcase-international.com
Virgin Atlantic signature snack
Created to celebrate Virgin’s 40th birthday these Virgin Bloody Mary crisps, from luxury partner, Savoursmiths, bring a unique new flavour onboard. virginatlantic.com
Cathay Pacific custard tart
A sweet, creamy custard nestled in a crumbly, buttery crust as is popular locally in Hong Kong. Served warm in bespoke packaging from Global-c. cathaypacific.com
Qatar beetroot crisps
Delicious and nutritious, these crisps provide a guilt-free alternative to traditional crisps. A vacuum-frying process preserves the natural nutrients and colour. qatar.com
Qatar 4700BC Protein Pops
Made from makhana fox nuts, an ancient Indian superfood revered for its nutritional richness, Protein Pops combine tradition with snacking innovation. qatar.com
Air Canada snack range
A range of Canadian favourites offered as complimentary snacks in Economy including Albertan TWIGZ, and Leclerc’s Célébration Cookies from Québec. aircanada.com
Deli Lites Christmas sandwich
Launched on Aer Lingus in Dec 2024 since when sales forecasts have grown to 2.5 times original projections, thanks to unexpectedly strong performance. delilites.com
Foodcase salads
A partnership with Delicias Mediterranean Salads to offer premium, ready-to-eat salads using packaging technology to keep them fresh. foodcase-international.com
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
FOOD & BEVERAGE
Hull Trains
A snack box range added as part of an expanded trolley service with tapas, ploughman’s, kids and plantbased options. All use FSC-certified cardboard. hulltrains.co.uk
Novel Foods Indulge snacks
Indulge Crunchy Corn Nibbles are allergen-free, vegan premium snacks that come in a range of flavours and are manufactured with sustainable practices a priority. novel-foods.net
Retail inMotion tortilla chips
Mi Adelita Tortilla Chips are part of the Swiss-Saveurs programme, locally made to combine Swiss craftsmanship with Mexican tradition. retailinmotion.com
DID YOU KNOW?
OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING
SNACKING BRANDS ARE MOVING WITH TRENDS TO MATCH THE CHANGING LIFESTYLE PRIORITIES OF PASSENGERS
Pip Organic Mango Pipsticks
These new Mango Pipsticks are made using only 100% organic, gently heated mangoes to create a fruit bar for a healthier, no nasties snack. piporganic.com
DID YOU KNOW?
RESEARCH SHOWS FOOD CHOICES CAN SIGNIFICANTLY IMPACT MOOD AND WELLBEING
Iberia signature cookie
Infused with the story of Madrid, these handmade cookies combine violet candy flavours with rich chocolate. Packaged with imagery that evokes the city. iberia.com
Rifin Research Zesty Mix
A nut mix on Qantas specifically designed as planet-friendly to improve passenger wellbeing and taste good. Backed by wider health messaging. rifkinresearch.com
SWISS chocolate tablet
A limited-edition dark chocolate recipe infused with a hint of orange and a delicate crunch, bringing a new level of holiday magic to the inflight experience. swiss.com
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SOURCING
Yummy Karma veggie bites
Mozzarella and cauliflower bites on Qantas domestic flights. Crispy on the outside, moist and cheesy inside, and receiving great customer feedback. yummykarma.com
Yummy Karma muffin
Pumpkin, spinach and feta egg muffins made using locally- sourced produce and served as hot handheld breakfast on Qantas domestic. yummykarma.com
Yummy Karma samosas
Cottage cheese and spinach samosas served as hand-held snacks on Qantas. Delivered in paperboard packaging with sustainability in mind. yummykarma.com
Air Canada pre-order service
Business and Premium Economy passengers can now choose their main course up to 10 days before departure and as close as 48 hours prior to their flight. aircanada.com
gategroup iryo menus
gategourmet developed a distinctive gastronomic identity for iryo, with culinary experiences that combine Spainish flavour and gastronomic innovation. gategroup.com
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
Qatar Airways caviar service
Added to create a moment of unparalleled refinement in Business, the UGA caviar is served alongside warm blinis and melba toast. qatarairways.com
Condor Airlines cocktail
A partnership with premium readymade cocktail brand, Le Cocktailfor, for a new signature cocktail, bottled in a striped tube to match Condor’s unique brand identity. condor.com
Air France beer selection
The beer offer – Heineken in all cabins – has been revamped to offer six beers in all cabins, including five craft beers selected by sommelier Xavier Thuizat. airfrance.com
SWISS pre-select meals
Business Europe passengers can choose from up to six cold dishes and seven hot meals, including the Taste of Switzerland offer, up to 24 hours before their flight. swiss.com
Bottogo Gold Cru
An extra brut sparkling wine from the Prosecco Premium Vintage Collectio carrying refined notes of apple, pear, wisteria and acacia. bottegaspa.com
Eurowings
A festive mulled wine concentrate infused with spices that can be served as piping hot ‘gluhwein’ onboard by just adding hot water. foodcase-international.com
CATERING INNOVATION
BEVERAGE
BEVERAGE ALCOHOLIC
BEVERAGE
BEVERAGE ALCOHOLIC
Qatar Airways
Stressing its dedication to excellence, Qatar has added the Gérard Bertrand Aigle Royal Limoux Chardonnay, renown for its biodynamic principles. qatar.com
Jukes 6 - sparkling red
An alcohol-free sparkling drink which builds on its blackberrry/ blackcurrant core for a deep, earthy, spicy taste and mellow, rich and full bodied finish. jukescordialities.com
AN AIRLINE’S BEVERAGE SELECTION CAN SUBTLY HELP UNDERLINE THE BRAND’S VALUES AND PRINCIPLES
Virgin Atlantic RedHead
China Airlines WooTEA
This WooTEA collaboration brings a passion fruit black tea sparkling drink onboard merging tropical flavours with the classic richness of black tea. china-airlines.com
Pip Organic Valencia OJ
These 200ml orange juice bottles suit morning refreshment or can be a mid-flight mixer. Each contains 2.5 organic Valencia oranges and nothing else. piporganic.com
DID YOU KNOW? OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING DID YOU KNOW? RESEARCH CONFIRMS STRONG GROWTH IN THE NO AND LOW-ALCOHOL MARKET WITH AT LEAST ONE THIRD OF ADULTS DRINKING THESE REGULARLY
The Redhead has been the airline’s signature lounge cocktail for nearly 20 years and is now available onboard as a ready-to-drink cocktail. virginatlantic.com
En route HPP fresh juices
A new range of cold-pressed juices currently on Emirates. The juices utilise high pressure processing (HPP) technology to deliver a fresh healthier option. en-route.com
BEVERAGE
BEVERAGE
Alaska Airlines Thai curry
A vegan/gluten-free Thai curry created with Cuisine Solutions. Offered with pre-reservation 20 hours prior to departure to minimise waste. alaskaair.com
Aer Lingus gluten free brownie
The Brodericks Gluten Free Chocolate Brownie uses Belgian chocolate, freshly-baked caramel, fluffy marshmallows and crisp, crunchy biscuits. retailinmotion.com
Iberia Magibles
In response to demand this star product was introduced for its exceptional flavour and also for its safety – as it is free from all 14 major allergens. iberia.com
China Airlines veggie meals
The ‘Pure Vegetarian’ meal series has been created with Michelin green star chef, Yang Ming Spring, exclusively and is designed for all classes. china-airlines.com
DID YOU KNOW? AIRLINES CAN CUT THEIR CARBON FOOTPRINT BY PRIORITISING PLANTBASED MEALS ON THEIR MENUS
FOOD & BEVERAGE
Air Europa quinoa bowl
This quinoa bowl is a ready-to-eat Agrucarpers salad from gateretail in an innovative tin that reduces the time needed for pasteurisation but maintains freshness. gategroup.com
DID YOU KNOW?
OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING
PUBLICITY AROUND ALLERGIES AND SEVERE REACTIONS INFLIGHT HAVE PUSHED THE SPECIAL MEAL AGENDA UP THE AIRLINE PRIORITY LIST
Iberia ambient special meal
Foodcase developed this ambient, shelf-stable meal box for Economy, free of the top 14 allergens, so a safe meal is always onboard. foodcase-international.com
SERVICE WARE
FOR PASSENGERS AND CREW
Air France tableware
The new Tables Arts by Jean-Marie Massaud has been recognised by l’Etoile du Design. Tablecloths, napkins, china and cutlery carry the AF seahorse. airfrance.fr
Starlux hollow handle cutlery
This hollow handle cutlery from Sola is not only appealing to the eye but cuts weight onboard significantly, without compromising the look and feel of the cutlery. sola-cutlery.com
Virgin Atlantic paper cutlery
These sustainable paper cutlery packs are made with nine layers of pressed paper to ensure strength. They are 100% biodegradable and compostable. linstol.com
Aerospace XT2.5+ trolley
Engineered for long-lasting durability using revolutionary UNI-STRUCTURE technology to up the strength and quality without adding weight. diethelmkelleraviation.com
Saudia Saudi coffee cup
This new coffee cup design brings the rich cultural heritage of the Kingdom onboard, showcasing typical finjans and drawing on the local landscapes. saudia.com
DID YOU KNOW?
OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING
ONBOARD EQUIPMENT HAS TO BE OPERATIONALLY PRACTICAL AS WELL AS CREATING A CANVAS ON WHICH TO APPLY THE CULINARY EXPERIENCE
Saudia crew uniforms
The new uniform range blends elegance, functionality and cultural heritage into a design that aims to be as iconic as it is practical. saudia.com
MULTIPLE TOUCHPOINTS
Air Canada bendable straws
Bendable bamboo straws offered as requested to help passengers ingest liquids and food if required for swallow, motor coordination or other issues. aircanada.com
BagID2
An electronic bag tag that provides a paperless alternative to traditional luggage tags. Passengers can track the position of their belongings via an app. retailinmotion.com ACCESSIBILITY
ACCESSIBILITY
Flightpath3D map
Newly updated to help passengers with visual impairments, motor, cognitive and auditory impairments to track their flight independently. flightpath3d.com
Air Astana baby kit
Kit including a cosy hooded blanket, designed to look like an cute horse, a soft comforter, a playful rattle and a pair of socks. Theme chosen to reflect Kazakh heritage. wessco.com
ACCESSIBILITY
Austrian Airlines amenity kit
A first of its kind, pouches display Austrian’s iconic Servus greeting in Braille. The embossed tactile dots provide a sensory welcome to those with impairments. planetalking.net
DID YOU KNOW? APPROXIMATELY ONE IN SIX PEOPLE ARE LIVING WITH A DISABILITY
Air France baby kit
Taking inspiration from the best products on the market, Air France developed this kit around a high-end velvet comforter made from recycled rPET. airfrance.fr
YOUNG TRAVELLERS
YOUNG TRAVELLERS
Air France olympics kit
A sports-themed kit featuring a games box built around the Paris Olympic and Paralympic Games, using wooden figurines to represent a range of sports. airfrance.com
Lufthansa kids kit
Includes essentials like socks, eye mask, toothbrush, lip balm, earplugs and snacks, plus toy, story game, logbook, and Lufthansa travel book. gategroup.com
Qatar Airways kids kit
The fifth iteration of the Oryx Club kit, this Marvellous Metaverse! kit takes kids into a digital-themed world of codes, AR, clues and puzzles. buzzproducts.com
Etihad Little VIPs pack
A partnership with award-winning theme park, Warner Bros. World Abu Dhabi, for two kits with a range of gifts designed for both inflight and post-flight use. ziborainbow.com
DID YOU KNOW?
AIRLINES CAN TRANSFORM HOW YOUNG PASSENGERS LEARN AND EXPLORE THE WORLD DURING FLIGHTS THROUGH THEIR IFE SYSTEMS
Turkish Airlines kids kit
A soft grey backpack filled with items designed to offer both comfort and entertainment to kids. Chosen with sustainability in mind. Includes slippers and eyemask. kaelis.com
Lot Airlines kids kits
Three specially-designed amenity kits for infants, young passengers and unaccompanied minors, developed around quality, comfort and convenience. kaelis.com
Neos kids kit
A dark blue backpack adorned with a playful superhero cat, combining fun and practicality through inclusions selected to encourage creativity and learning. kaelis.com
DID YOU KNOW? OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING
TAILORING PRODUCTS FOR YOUNG TRAVELLERS CAN ADD VALUE TO THE JOURNEY OR PROVIDE INCOME THROUGH BUY-ONBOARD SHOPS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
MULTIPLE TOUCHPOINTS
Turkish Airlines baby kit
A comfort kit given on long-haul flights, developed around a soft, cloud-themed kit. Includes a changing mat, baby wipes and bib. augusta.fr
Turkish Airlines
Two new age-appropriate kits made from eco-friendly and recycled materials, and featuring a variety of educational and engaging, creative items. turkishairlines.com
Uzbekistan Airways kids kit
Two imaginative kids kits designed to inspire creativity, entertain and immerse young passengers in the beauty of Uzbekistan’s landscapes. kaelis.com
DID YOU KNOW? OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING
AIRLINE KITS FOR BABIES ARE INCREASINGLY INSPIRED BY HIGH QUALITY RETAIL BABY PRODUCTS
Turkish Airlines kids kit
United Airlines kids kit
Kiit includes activity book, origami animal activities and fidget toy, plus an innovative sensory calming strip –a textured surface designed to ease anxiety. linstol.com
This kit combines comfort, fun and eco responsibility in one, and reflects the airline’s commitment to environmental sustainability and child-friendly design. haoliwen.co
DID YOU KNOW? THE WORLD HEALTH ORGANIZATION RECOMMENDS ZERO SCREEN TIME FOR KIDS UNDER 2 AND A MAXIMUM ONE HOUR A DAY FOR THOSE AGED 2 TO 4
FlightPath3D for kids
A new generation of inflight infotainment especailly for children with upgrades to gamify the Kids Map with digital quizzes, jigsaws and fun learning. flightPath3D.com
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
Icelandair meal box
This kit includes child-friendly food and engaging activities inspired by Iceland’s iconic landscape, animals and buildings for a fun, immersive experience. icelandair.com
Pip Organic fruit water
A kids drink made with only the juice of organic mangos, oranges and apples blended with spring water, with absolutely no added nasties. piporganic.com
Lufthansa snack box
Snack box with Hohes C mild orange juice, LEIBNIZ Fruits banana spelt biscuits and 5th Season freeze-dried strawberries plus fun sticker book. retailinmotion.com
Singapore Airlines headsets
These exclusively-tailored headsets feature SIA’s iconic teddy and airplane motifs, incorporate gradient armband hues and cloud designs to upgrade kids’ listening. linstol.com
Eurostar eco-catering
A new sustainability commitment across catering supports environmentally-friendly sourcing, waste reduction, recycling and less use of SUPs. eurostar.com
LUXAIR cuddly toy
Two styles of toy are available: a soft comforter for babies and the LUXAIR mascot: the Birdie comforter, from the artist SUMO who is decorating fleet. bayart-innovations.com
Turkish Airlines plush toys
The My Travel Buddy plush toys series includes a range of five ecofriendly plush toys made using recycled materials alongside their story. bayart-innovation.com
DID YOU KNOW? UNUSED BREAD CAN BE USED TO MAKE BEER. EUROSTAR HAS WORKS WITH A BREWERY TO DO THIS AND THEN SERVES THE BEER ONBOARD
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
Skypro Reuse & Repair Service
An innovative programme which repairs, sanitises and reuses crew uniforms to reduce waste, lower costs and embrace circular economy principles. wearskypro.com
Skypro upcycling/circularity
Redefining sustainability in the uniform industry by transforming end-of-life garments into premium, high-quality products through advanced recycling. wearskypro.com SUSTAINABILITY
Air Europa amenity kit
The new Business amenity kit features B-Corp Comfort Zone toiletries, with every element from toothbrush to eyemask chosen for sustainable credentials. wessco.net
Eurostar table linen
MY DRAP, Railrest and Momentum Services worked together for this sustainable table linen made from 100% recycled and compostable materials. mydrap-professional.com
LATAM sustainable lounges
Redesigning the passenger experience with a strategy to eliminate SUPs, add recycle/reuse options and make lounges more sustainable. latamairlines.com SUSTAINABILITY
Caribbean Airlines
The SuperCup from Linstol is made from certified sustainable paper and coated with EarthCoating which is fully recyclable in standard paper recycling streams. linstol.com SUSTAINABILITY
DID YOU KNOW? OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING AIRLINES ARE NOW CONSIDERING THE ECO IMPACT OF PRODUCTS RIGHT ACROSS THE PASSENGER JOURNEY
Eurostar organic smoothie
The SAFt Kraftschluck organic smoothie uses local German fruits with short delivery routes to support eco-friendly practices and cut emissions. retailinmotion.com
Icelandair kids meal box
Crafted from eco-friendly, recyclable materials, this kids meal box reduces onboard waste and supports a greener future in line with the airline’s strategy. icelandair.com
Reedbutt Skytidy Lite
An updated airline waste compactor box made from corrugated materials for a lighter, more cost-effective solution to onboard rubbish collection. reedbut.com
SUSTAINABILITY
Singapore Airlines amenity kit
A partnership with eco-conscious brand, Out of the Woods, to create a sustainable kit for Premium Economy using washable kraft paper and rPET materials. wessco.net
SUSTAINABILITY
Virgin Atlantic paper cutlery
These sustainable paper cutlery packs are made with nine layers of pressed paper to ensure strength. They are 100% biodegradable and compostable. linstol.com
SUSTAINABILITY
Sem Plastik eco equipment
The SEM-BIOSIS range offers reusable food service equipment made from bioplastic granules derived from olive seeds, which are biodegradable. semplastik.com.tr
Virgin Atlantic headsets MNH and Linstol collaborated with Plastic Bank to use collected and recycled plastic waste in the production of new headsets for Virgin Atlantic. mnhscs.com SUSTAINABILITY
TECHNOLOGY
Best for onboard
ENTERTAINMENT
ABOVE and Thales Fastpath
A system that streamlines the supply chain ensuring seamless, near-realtime content delivery to aircraft by leveraging wireless technologies. above.aero
Air Astana IFE
A library of over 200 movies, 100 TV shows and 400 music albums, much of which is updated monthly. Includes local and international content. airastana.com
ENTERTAINMENT
Air India Vista IFE
IFE with a content library, curated by Stellar Entertainment and Skyscreen, to offer over 1,600 hours of entertainment, plus some dual screen options. airindia.com
DID YOU KNOW?
DURING ITS DEBUT WITH LUFTHANSA GROUP FOR EURO 24, THE LIVE SPORTS TICKER RECORDED 45,000+ UNIQUE USERS IN TWO WEEKS.
ENTERTAINMENT
Austrian Airlines safety video
A 3D-animated video that weaves critical safety information into a charming narrative by spotlighting a miniature Austrian world hidden within the cabin. spafax.com
ENTERTAINMENT
LATAM Play
Extended in 2024 to double the content library and bring Disney, Paramount and Max+ onboard. Plus an upgrade to the headphones and interactivity. latamairlines.com
DID YOU KNOW?
OUR FINALISTS ARE CHOSEN BY BUYERS AND SUPPLIERS OF ONBOARD HOSPITALITY THROUGH ONLINE VOTING
PASSENGERS ARE LOOKING FOR INTUITIVE INFLIGHT ENTERTAINMENT SYSTEMS OFFERING CHOICE AND FLEXIBILITY
ENTERTAINMENT
Saudia BEYOND IFE
Blending entertainment, convenience, inclusivity and innovation, designed as a new benchmark for IFE with a vast library and innovative features. saudia.com
Spafax Life Sports Ticker
A low-bandwidth, real-time system delivering inflight sports updates without heavy data usage. Integrating with wifi portals. spafax.com
for onboard
Qatar Airways Starlink
Claiming a world first with a Starlinkequipped 777. Customers can now stay connected on select flights, leveraging cutting-edge SPACEX technology. qatarairways.com
AirFi LEO connectivity
The world’s first light-weight, lowcost inflight connectivity solution that can be delivered without major aircraft modification. Can be installed overnight. airfi.aero
Saudia BEYOND Connected
Offering complimentary internet access to all passengers using cutting-edge technology, for the fastest and most reliable ‘home like’ high-speed internet. saudia.com
SPORT 24 onboard channel
Broadcasting 24/7 to deliver over 5,800 hours of live sports a year from 40+ sports federations. Brings the stadiums to the sky and sea. sport24live.com
LATAM Play
Putting connectivity at the core of the passenger experience for comms, empowerment, productivity and entertainment, with all services in one place. latamairlines.com
YOU KNOW?
CONNECTIVITY
CONNECTIVITY
CONNECTIVITY
HARDWARE
Aeromexico Business headset
The NCM-275 noise-cancelling headsets for Business blend cuttingedge audio technology with a contemporary design for a rotable, transformative upgrade. linstol.com
HARDWARE
Flydubai modular headset
A new modular four-piece headset in Business: headband with ear cups, electronic modules, cables and earpads, designed for easy repair and sustainability. cliponboard.com
Panasonic Avionics Astrova
Sleek 4K OLED monitors that deliver an immersive, cinematic experience with programmable LED accent lighting to enhance passenger comfort. panasonic.aero HARDWARE
Air Astana Economy menus
A new electronic menu service for Economy passengers which they can review on their individual screens. Simple, convenient and sustainable. airastana.com
HARDWARE
Air India all classes headsets
An upgrade of headsets in all classes with a focus on rotable, noise cancelling features, sustainability credentials and user comfort/ functionality. linstol.com
HARDWARE
LATAM Business headset
A new signature headset selected as a standout innovation in passenger comfort and audio technology. The NCM 240 is meticulously crafted to elevate listening. linstol.com
Air Astana migration cards
Allows passengers to complete their migration cards onboard the aircraft to reduce stress, save time and give support to the migration process before landing. airastana.com
APPS
ONES TO WATCH
Air Calin amenity kit
A new Premium Economy kit created with the focus on thoughtful design, premium inclusions, and a steadfast commitment to sustainability. linstol.com
Air India Vista IFE
Not just an entertainment system but rather a fully-integrated digital hub reimagining inflight entertainment and creating a seamless journey. airindia.com
Air Canada chef alliance
A new parternship with Chef Masaki Hashimoto who join’s the airline’s culinary panel in a move to upgrade its Japanese onboard dining experiences. aircanada.com
INNOVATIONS THAT TAP INTO THE WELLNESS MARKET ARE INCREASINGLY POPULAR WITH PASSENGERS
ONES TO WATCH
Barista Cup
A specially-designed espresso cup for fresh brewing onboard – no complex machinery is required, simply add hot water and fresh espresso grounds. baristacup.shop
Clickeat bamboo cutlery
Made from certified homecompostable bamboo fibre, the Deluxelite 4 in 1 set combines traditional style and eco credentials. weclickeat.com
ONES TO WATCH
Air Caraibes amenity kit
With the vision of ‘more effect, less waste’, Bayart Innovations, focused on combining creativity with sustainability for this new Economy kit. bayart-innovations.com
IN AN ERA OF INCLUSIVITY, THE DEVELOPMENT OF PRODUCTS TO SUPPORT TRAVEL FOR THOSE WITH DIVERSE SPECIAL NEEDS IS ESSENTIAL
Deli Lites sourdough muffin
Truffle oil-infused mushrooms in creamy mascarpone cheese with grilled onion, parmesan and cheddar in a soft sourdough muffin, topped with cheese. delilites.com
ONES TO WATCH
Deli Lites toffee apple burrito
Stewed bramley apples with a hint of cinnamon, rich vanilla custard and creamy toffee pieces in a soft tortilla wrap. Serve warm as a hand-held dessert. delilites.com
Letronics Wiselift
Thjs transfer lift is an innovation which aims to enhance accessibility for passengers with reduced mobility in the aviation industry. letronics.com
Procurall and Biocrystal
A partnership to leverage the power of Biocrystal technology – said to reduce stress and promote relaxation – for suits, eyemasks and blankets. procurall.com
En Route bao buns
Ideal for routes in and out of Asia, En Route’s new baked bao buns combine authentic flavours with the convenience of a portable snack. en-route.com
Nomad ramen popcorn
Created by combining a love of travel and food with snacking trends. A bold and adventurous flavour, reinventing the classic popcorn favourite. eatnomadsnacks.com
Procurall and Eastman
A partnership to bring compostable Aventa cutlery to airline dining, merging uncompromising performance with environmental responsibility. procurall.com
Foodcase Boba On Board
A bubble tea option for airlines in collaboration with JWAY, the global market leader in instant boba tea. A global beverage trend for onboard service. foodcase-international.com
TO WATCH
Pip Organics Apple Fizz
A fizzy drink made from whole fruit and without sugar and nasties, aimed specifically at pre-teens peer pressured to drink sugary drinks. piporganic.com ONES
Procurall,
Eastman & USEO
This USEO-designed cup, made from food-grade recycled materials, balances durability, performance, and aesthetics for hot, cold and alcoholic beverages. procurall.com
Qatar Airways Qsuite
The next-gen Qsuite includes fully-customisable Quad Suites, Companion Suites, 4K OLED manoeuvrable IFE screens and increased privacy. qatarairways.com ONES
Sprower for Travel
A kit of three exclusive, innovative food-supplements that support specific passenger needs. A different pill is taken pre-departure, mid-flight and upon arrival. sprower.it
Simply Doughnuts ring bakes
Individually-packaged, cake-based doughnuts with long shelf lives. Light, sweet and fresh-tasting, they are a convenient on-the-go treat. simplydoughnuts.co.uk
Singolo Wines
Pre-filled 187ml ready-to-drink single-serve red, white and rosé wines. The product comes in a 100% PET recyclable plastic with foil resealable seal. singolowines.com
ONES TO WATCH
Swypes wipes
Bigger, thicker wipes that are 100% biodegradable for use anytime, anywhere. A dual-sided, eco-friendly hygiene upgraded wipe option. swypes.co.uk
Traiteur de Paris potato waffle
Light and crispy on the outside, hiding a creamy mashed potato centre to strike a balance between indulgence and simplicity. traiteurdeparis.com
he A321XLR marks a transformative step for Iberia, enabling efficient transoceanic flights with a narrowbody, single-aisle aircraft for the first time, while maintaining the comfort of its long-haul fleet.
Iberia’s cabin concept for the A321XLR integrates sustainability, comfort, technology and exceptional service.
Comfort
The A321XLR brings the same high standards of comfort found on Iberia’s wide-body aircraft, such as the A330 and A350, to its narrow-body fleet. With 182 seats distributed across Business and Economy cabins, the aircraft ensures an elevated travel experience for every passenger.
The Business cabin features 14 Thompson Solo seats, each positioned by a window with direct aisle access. These seats can be converted into fully flat beds and are designed with wide leather headrests and generous storage compartments.
To enhance the sleeping experience, Iberia also provides a mattress to each Business class passenger for extra comfort during rest time.
In the Economy cabin, the 168 RECARO R3 seats offer up to four inches of recline, six-way adjustable headrests and two storage pockets.
Interior Design
In the Business cabin, wood finishes and unique textiles combine with foamed inner seat shells and leather accents to deliver a luxurious yet cosy experience. The Business class seats also feature integrated mood light details that enhance the environment and add a premium touch.
Both Business and Economy class seats have been thoughtfully engineered with lightweight materials, comfort and streamlined design in mind. Unnecessary components were eliminated, with this weight reduction focused on fuel efficiency.
Technology
Developed in collaboration with Panasonic, the next-generation IFE Next system combines advanced technology with an intuitive, user-friendly interface. The IFE Next system boasts vivid 4K resolution screens that also reduce eye strain.
In Economy, an innovative secondary screen below the main display ensures crew messages can be delivered without interrupting the content being viewed. The IFE system supports Bluetooth connectivity, enabling customers to pair their personal headphones effortlessly. While each seat has USB-A and USB-C ports, as well as universal power outlets to allow device charging.
Catering
Iberia has completely overhauled its inflight dining experience, offering a more personalised service
Each amenity kit includes vegan cosmetic products crafted in Spain from surplus grapes used in the wines selected by Araex’s Wine Club
supported by process digitalisation and a strong emphasis on sustainability. Dishes are crafted with high-quality, seasonal local ingredients that celebrate the richness of Spanish gastronomy.
A new “digital concierge” service, accessed via its website, provides passengers with detailed information about the menus available on their flights. For short- and medium-haul flights, Iberia has revamped its Gastrobar service, featuring a refreshed menu and new products. The “Gastrobar A Tu Asiento” feature allows passengers to order directly from their mobile devices.
Pre-order options have also been expanded; Google Pay and Apple Pay are among the smooth and secure payment options.
Sustainability
In 2024, Iberia launched new Business class amenity kits designed by Teresa Helbig. Each includes vegan cosmetic products crafted in Spain from surplus grapes used in the wines selected by Araex’s Wine Club. Packaging is made from sugar cane and certified by I’m Green.
By recycling 7.5 million 550ml plastic bottles, the initiative saved 1.2 million litres of water and reduced energy emissions by 70%. Packaging production is managed by Envera, an organisation employing over 400 individuals with disabilities.
To minimise waste, kits are provided upon request, allowing customers to select the full set or individual items.
Service/Crew
Iberia's “Todo Empieza Conmigo” (It All Starts With Me) training integrates updates to services while fostering a customer-focused culture. iberia.com •
SEE WONDERS
For a personal tour of new innovations in sustainable products, headsets, amenities, textiles and brand partnerships.
Ethiopian Airlines has recently taken delivery of a new A350-1000 aircraft, marking a significant milestone in the airline’s fleet modernisation efforts.
The investment is designed to improve the overall passenger experience through innovative cabin design, commitment to sustainability, cultural representation, passengercentric innovations and exceptional service. By being one of the first African airlines to operate the A350-1000, Ethiopian Airlines is setting a benchmark for the continent’s aviation sector.
Interior Design
Key features of the A350-1000 include a spacious cabin accommodating up to 395 passengers across Business and Economy classes. All benefit from a quieter cabin, larger windows, wider seats and more legroom. Passengers in Business class can enjoy direct aisle access, privacy rooms and electrical dimmable windows.
Onboard enhancements also include better cabin air quality and unique lighting scenes that create a soothing and immersive atmosphere.
Technology
In March 2024, Ethiopian Airlines redefined luxury air travel by offering complimentary onboard Wi-Fi to its Business class passengers.
Powered by cutting-edge satellite technology powered by Viasat and Inmarsat, the service delivers reliable and high-speed internet access across the airline’s network. Passengers can simply connect their devices to the airline’s Wi-Fi portal using a personalised code provided upon boarding. Pushing the boundaries further, the launch of
the airline's AVANT Up IFE system offers a more personalised and engaging inflight experience through high-definition content, interactive features and seamless connectivity, allowing passengers to access a variety of media, including movies, TV shows, music, and games. This state-of-the-art technology features Samsung QLED screens, ranging from 11.6″ to 17.3″ inches, that deliver 4K visuals for a a truly immersive cinematic experience. Additionally, the dual-device connectivity feature allows passengers to connect two devices simultaneously.
Each seat is equipped with fast-charging ports capable of charging devices up to 70 watts, and Bluetooth connectivity for headphones.
Passengers can also enjoy real-time views outside through embedded landscape cameras.
Service/Crew
Ethiopian Airlines recently implemented comprehensive wine training programmes for its cabin crew. By equipping cabin crew with in-depth knowledge of wine regions, grape varieties and food pairings, Ethiopian Airlines ensures
Traditional Ethiopian dishes have been introduced to provide passengers with an authentic taste of the country and its diverse culture
passengers enjoy a memorable culinary journey. This strategic move has enhanced the customer experience, differentiated the brand and promoted sustainability and quality.
Comfort
To align with its commitment to environmental responsibility and passenger wellbeing, Ethiopian Airlines has incorporated sustainable features into its onboard amenity kits. Kits feature comfort items like chemical-free bamboo brush combs and toothbrushes, and nourishing lip balm. The packaging is made with responsible forestry.
Catering
Special menus have been curated to celebrate cultural and festive occasions. Traditional Ethiopian dishes have been introduced to provide passengers with an authentic taste of the country and its diverse culture.
The menu has been enriched with a wider variety of desserts, starters and fresh fruits. Enhanced beverages have also been introduced, such as new mocktails, cocktails, iced teas and coffees.
Even on shorter domestic flights, passengers now enjoy a high-quality dining experience.
Understanding the varied preferences of its international travellers, Ethiopian Airlines expanded its menu to include a wider range of meal options, including vegetarian, vegan and gluten-free choices. The integration of cultural heritage with diverse offerings creates a unique identity for the airline, while local sourcing and sustainability practices underscore a commitment to responsibility.
ethiopianairlines.com •
CABIN CONCEPT / 53
Designing + Supplying Passenger Comfort
For 45+ years, our team of experts has specialized in creating customized amenity kits, bedding, and other onboard projects that elevate the passenger experience.
Visit us at WTCE in Hamburg at stand 1C10 Hall A, April 8-10 2025
www.wessco.net
info@wessco.net
UNITED AIRLINES
United Airlines promises the ‘Best Sleep in the Sky’
Concept launched: August 2023
Elements: Comfort / Technology
United Airlines' comprehensive overhaul, launched in 2023, continues to shape a travel experience that aligns with the evolving priorities of modern travellers – particularly the growing demand for enhanced wellness and sleep.
Insights from industry leaders such as Hilton reveal a significant shift toward personal wellness, highlighting an increasing desire for deeper rest and relaxation while travelling. This trend is set to intensify as we move into 2025, with travellers seeking products and brands that support a health-focused lifestyle.
By prioritising comfort and rejuvenation, United ensures travellers arrive at their destinations refreshed and aligned with today’s emphasis on wellbeing.
The United Airlines Polaris Business class “Best Sleep in the Sky” Wellness Experience elevates travel with comfort-focused amenity kits, Theramind Wellness IFE content, and a comprehensive wellbeing programme.
Wellbeing in focus
This programme aimed to seamlessly weave wellbeing into every aspect of the journey. The focus on sleep and self-care creates a holistic experience that touches nearly all the senses.
The Theragun Mini-shaped amenity kit is thoughtfully designed to reflect Therabody’s wellness ethos, featuring premium skincare products, including a unique eye roller that passengers are loving.
Paired with meditative TheraMind content and ultra-comfortable bedding, the Polaris
cabin transforms travel into a rejuvenating and pleasurable experience. The concept was designed with passengers in mind, creating a travel experience that focuses on their wellbeing and makes rest and relaxation a top priority.
Therabody amenities
United Airlines continues its groundbreaking wellness partnership with Therabody in Polaris Business class, introducing new amenity kits that take wellness to the next level.
Designed to hold the Theragun Mini, these kits
Each piece of content is crafted to assist passengers in achieving a state of relaxation and promoting better sleep
build on the success of the “Best Sleep in the Sky” programme, reinforcing United’s commitment to enhancing passenger wellbeing in the air and beyond. This evolution transforms the travel experience, encouraging passengers to bring the Theragun Mini – a powerful tool for relieving muscle tension and promoting relaxation –wherever their journey takes them.
The thoughtfully updated kits go beyond basic amenities. Inside the Theragun Mini-shaped case, passengers will find skincare essentials to combat dryness, an eye mask for restful sleep, socks,
earplugs, and other comfort items. A romance card invites passengers to explore Therabody’s wider wellness ecosystem through a co-branded landing page, where they can discover additional products and even earn MileagePlus miles on purchases.
By continuing its collaboration with Therabody, United Airlines redefines what it means to travel well, blending innovation, luxury and wellness into a seamless experience. These amenity kits highlight United’s dedication to making each flight a journey of restoration and self-care.
Theramind IFE content
United has introduced an inflight entertainment (IFE) feature through a collaboration with Therabody. Developed by Therabody’s wellness experts, these complimentary videos include a variety of practices such as movement exercises, breathwork and guided meditations.
Each piece of content is crafted to assist passengers in achieving a state of relaxation and promoting better sleep, making the journey as rejuvenating as the destination.
As a proud partner of United Airlines, WESSCO International has had the privilege of collaborating with United and Therabody over the past 18 months to bring this innovative programme to life.
The WESSCO team says: “United’s unwavering commitment to enhancing the passenger experience and addressing travellers’ needs is truly inspiring. Their team has invested significant time and effort into creating a programme that not only transforms the inflight journey but also leaves a lasting positive impact on passengers’ wellbeing long after their flight.” united.com •
Château Bor eau
GOJET
GoJet gets creative with CRJ-550 rollout
Launch date: Rollout began October 2019, projected completion date in early 2026
Elements: Catering / Comfort / Interior Design
GoJet Airlines and partner United Airlines were seeking a key differentiator in the regional aviation space. Their goal was to provide a one-of-a-kind experience for Business class and regional travellers while offering additional assistance and perks for regional flight crews, as well as meeting aviation demands and guidelines.
The cabin concept for the CRJ-550 came from a desire to offer the same options and luxuries for non-economy travellers through larger regional aircraft. GoJet Airlines wanted to differentiate the 50-seat aircraft market by offering First class and Economy Plus seating, something no other comparable aircraft has. The issue was that converting a current 50-seat aircraft would have made GoJet Airlines’ vision impossible. However, GoJet, partnered with United Airlines, had 70-seat CRJ-700s to spare, which created a unique opportunity. GoJet Airlines now had the space necessary for this type of conversion and seat offering while saving both time and money compared to commissioning new aircraft.
The GoJet Airlines team was tasked with designing an aircraft cabin within the CRJ-700 body that could accommodate all three levels of cabin pricing and use the additional space of the bigger aircraft to create a unique passenger experience and ease the burden on small flight crews.
Comfort
GoJet Airlines introduced three distinct seating options on the CRJ-550: First class, Economy Plus, and Economy, marking a significant improvement over its predecessor, the CRJ-700. These
enhancements were made possible through GoJet Airlines’ efficiency improvements to the original configuration. The redesigned layout not only provides additional legroom but also allows for the addition of eight premium seats, achieving a seating breakdown of 10 First class, 20 Economy Plus, and 20 Economy seats in the standard 1-2, 2-2 configuration.
Each seating class is distinguished by its colour palette, with rich tones and premium materials that reflect an updated and luxurious take on United Airlines’ branding. By blending spacious design,
premium amenities and streamlined service, the CRJ-550 redefines comfort in regional flying, delivering a truly customer-centric experience.
Interior design
A standout feature of the CRJ-550 is the addition of four dedicated luggage storage cabinets. Recognising the growing preference for carry-on luggage, GoJet Airlines installed these cabinets to minimise the need for valeted bags, addressing the limited storage space that is a common challenge on regional aircraft. One cabinet is located at the
The innovative refreshment bar provides First class passengers with self-service access to non-alcoholic beverages and snacks
front of the aircraft, while the other three are positioned between First class and Economy. This design not only enhances storage capacity but also creates a larger separation between the two cabin areas, ensuring a more private and premium experience for First class passengers.
By positioning the cabinets at the front of each cabin area, passengers can stow carry-on items before reaching their seats, reducing congestion and expediting boarding and deplaning.
Catering
The First class cabin on the CRJ-550 is designed with service excellence in mind, offering six seats in three rows on the starboard side and four single seats on the port side for an exclusive and spacious experience. One of its standout features is the innovative refreshment bar, located just in front of the first row on the starboard side. This unique addition provides First class passengers with convenient, self-serve access to an assortment of non-alcoholic beverages and premium snacks.
While alcoholic beverages continue to be served exclusively by the flight attendant, the bar enhances the overall delivery of service by allowing cabin crews to focus their attention more efficiently across the aircraft. First class passengers enjoy premium amenities on demand, while the streamlined setup enables attendants to provide attentive service to Economy passengers.
By empowering passengers, the refreshment bar redefines inflight hospitality on regional aircraft. It reflects GoJet Airlines’ commitment to providing exceptional service, blending luxury with efficiency to meet the needs of modern travellers. gojetairlines.com
•
CABIN CONCEPT / 61
ROYAL AIR MAROC
differentiates itself with new serviceware and comfort items
Concept launched: September 2024
Elements: Catering / Comfort / CSR Elements
FINALIST
ROYAL AIR MAROC
As part of a global strategy to strengthen Royal Air Maroc’s brand image, enhance customer satisfaction and differentiate itself in a competitive market, the airline has launched a number of new inflight products promising to delight passengers.
With a new Business class tableware range and an eco-friendly blanket, the objective was to reflect Morocco’s rich heritage while meeting the functional requirements of inflight service.
Catering
The brief given to Royal Air Maroc’s supplier Global Inflight Products (GIP) was to create elegant and distinctive tableware to enhance passenger comfort and enjoyment, leaving a lasting positive impression of their onboard dining experience.
The tableware was also required to embody Moroccan culture through its shapes, a design that is both modern and authentic, and the core values of Royal Air Maroc.
Dining with refined tableware enhances the overall enjoyment of the meal. Furthermore, appropriate presentation, such as using a bowl for soup or a tagine, is designed to make the meal more appealing and emphasise the colors and textures of the food.
The new tableware serves as a tangible representation of Royal Air Maroc’s dedication to excellence, innovation and quality. It is an innovation that seamlessly blends cultural representation with functional design.
By incorporating patterns and designs inspired by traditional Moroccan tableware into a contemporary format, this collection marks a
regional first, establishing itself as a unique offering in the competitive premium air travel market.
This tableware is more than just equipment; it tells a story. It honours Moroccan culture while adhering to global standards of luxury.
Through this selection, Royal Air Maroc delivers a memorable passenger experience and reaffirms its dedication to both excellence and authenticity.
Comfort
Royal Air Maroc’s new eco-friendly Polar Blanket enhances passenger comfort while promoting
sustainability. It is made from 55 recycled plastic bottles and packaged with an elastic band bearing the message “I used to be a plastic bottle.”
For long-haul flights, blankets are pre-placed on Economy seats, creating a welcoming atmosphere.
On medium-haul flights, blankets are provided upon request, allowing cabin crew to engage with passengers by highlighting the eco-friendly innovation.
The primary goal was to merge comfort with environmental responsibility. This initiative demonstrates the airline’s commitment to reducing
The new eco-friendly Polar Blanket provides warmth and comfort while instilling a sense of contribution to a sustainable future
plastic waste and fostering a circular economy, aligning with global sustainability goals.
The eco-friendly blanket elevates the customer experience by providing warmth and comfort while at the same time instilling a sense of contribution to a sustainable future.
It also serves as a talking point for passengers, enhancing their perception of the airline’s CSR efforts.
CSR
For the Polar Blanket, the design team focused on utilising post-consumer waste to create a highquality, aesthetic blanket.
By replacing traditional plastic packaging with an elastic band and promoting the recycled message, the product symbolises innovation and environmental awareness.
From material sourcing to onboard distribution, the process reflects a seamless integration of sustainability with passenger comfort
Cabin crew training ensures effective communication of the blanket’s eco-friendly story, further enriching the passenger journey.
The concept showcases excellence through the use of innovative materials, thoughtful design and the reduction of environmental impact. It establishes the airline as a leader in sustainable aviation practices.
The eco-friendly Polar Blanket represents a paradigm shift in onboard amenities by combining functionality with sustainability. It offers a memorable touchpoint for passengers and sets a new benchmark for eco-conscious practices in the aviation industry.
