TRAVEL SELLING
Inspiring those who sell travel
WELCOME
Charlotte Flach, Editor
As I write this, sunshine is streaming through my windows and it feels like spring has finally arrived – and long may it last!
In that same spirit of new beginnings, you might notice Selling Travel has been given a design spruce up.
Alongside a fresh, new look for our destinations and trends features, we’ve been working on a project we believe will have a hugely positive impact on the future of our industry – our new Travel for Every Body Awards, which you can read about on page five.
Speaking of feeling good and a renewed sense of wellbeing, a recent article in a national newspaper named “Holisti-Days” as a one to watch in 2025. This is a trend that is all about holistic trips designed to boost physical and mental health. Our health and wellbeing feature (page six) offers recommendations for treatments and therapies that soothe both body and mind. With “wedding season” approaching, our feature on page 12 offers suggestions that will guarantee fabulous memories. Enjoy this issue!
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THE FAMILY BUSINESS
This is a question that we at Southern Cross Travel, and other independent agents I know, often come back to.
I have always felt that, as experts in our field, we should charge a consultation deposit for new, tailor-made customers, which is then taken off the booking when the clients confirm (or kept as a fee if they decide not to book).
It is common practise for solicitors, for example, to charge for their time, and given we also spend years training to do this job, I’ve never understood why we don’t all stand up as an industry and say that we will charge for our initial work.
THE CRUISE SPECIALIST
The upmarket concierge services already charge a fee to their well-heeled and time-poor clients.
Before travel agents can look at charging search fees as a matter of course, we need to follow the USA trade sector in abolishing the use of the word “agent” and begin adopting, across the sector, the word “advisor”.
Indeed, I believe that ABTA should become the Association of British Travel Advisors. As in other industries, advisors could charge for their expertise and time within clearly defined terms.
Anneka Desrosiers
Co-Director at Southern Cross Travel Wadhurst
Personally, I feel it would validate our knowledge and skill at planning tailormade holidays, and also take the sting out of the tail a little if they book elsewhere, as at least we’d be paid for our time! However, the only way we could make this work is if everyone in the industry did it, otherwise competitors could easily undercut you.
Too many people (even ill-informed travel bloggers and vloggers) see agents as being paid for and acting in the best interests of the supplier not the traveller. With the rise of the self-booker on the internet, not to mention the proliferation of online direct-booking websites, being able to charge for our knowledge, skill and especially our time is vital.
Should agents be charging a search fee? Does a distinction need to be made between new and repeat clients?
THE HIGH STREET AGENCY
As much as we would like to charge customers a fee, I just don’t think we can. What would travel agents think if tour operators charged for quotes?
Unfortunately, the travel industry doesn’t have official customer recognised qualifications like an accountant or solicitor. If we start charging for research it would cut down on enquiries but perhaps stop people giving us their enquiry too. We prefer to have an initial phone call and trust our experience as to how much work we put in.
We track enquiry conversion rates and keep a record of customers that do not book and find out why not. This is to help us allocate the best team member to an enquiry and also reduces wasted time.
Liz Beaty Director at The Travel Team Brampton, Cumbria
I always say if they keep enquiring, they must want to book with us. If people aren’t booking, it might be because you are not asking the right questions to find the right travel solution for the client.
THE LUXURY SPECIALIST
I don’t think travel agents should charge a search fee, as every enquiry is an opportunity to gain a potential client.
Even if they don’t ultimately book, we should always offer to add them to our marketing database.
By focusing on building relationships and treating every inquiry as valuable, we can increase the chances of securing future bookings, regardless of whether the client books the first time around.
That said, I think it would be appropriate to ask for a service charge if a customer repeatedly asks for quotes but never continues to a booking.
If, over time, you notice on their social media that they have gone on holiday elsewhere, it becomes clear they are shopping around without commitment.
In such cases, advising them that a service charge applies before we can do the quotes would ensure we spend time with clients who wish to use our services.
Amanda McKinlay Branch Manager at Thorne Travel Ayrshire
James Hill Director of GoRiverCruise Worcestershire
AWARDS EVERY TRAVEL FOR BODY
2025
Recognising initiatives and innovations making travel and tourism more accessible and inclusive
New for 2025, the Travel For Every Body Awards will raise awareness of the work being done to support travellers with visible or hidden needs. By showcasing the progress that’s being made, these awards will drive further change to make travel and tourism more inclusive. Together we can make a difference.
ENTRIES OPEN APRIL 1, 2025
For entry and sponsorship enquiries, contact travelforeverybody@sellingtavel.co.uk
AWARD CATEGORIES
Accessible Travel Initiative – Destination
Accessible Travel Initiative - Transport
Accessible Travel Initiative - Cruise
Accessible Travel Initiative - Accommodation
Accessible Travel Marketing Campaign - Destination
Accessible Travel Marketing Campaign - Transport
Accessible Travel Marketing Campaign - Cruise
Accessible Travel Marketing CampaignAccommodation
Best Website for Accessible Travel
Best Tech Innovation for Accessible Travel
Outstanding Achievement in Accessible Travel
- Travel Agency/Agent
Outstanding Achievement in Accessible Travel
- Tour Operator
Travel Accessibility Champion
Outstanding Contribution to Accessible Travel
“Since 2023, we have been campaigning for more accessible travel in our magazine and through our online hub. These awards take our campaign to the next level. We can’t wait to see your entries.”
CHARLOTTE FLACH, EDITOR, SELLING TRAVEL
FINDING
harmony
Whether
for yoga, pain management or massage, Asia has long been a market leader but other regions are catching up fast,
says Tamara Hinson
The latest series of White Lotus, which focuses on a luxurious Koh Samui, Thailand, resort popular with travellers craving massages, meditation and mindfulness, is a reminder that Asia has always been out in front when it comes to wellness. Data website Statista has found that the global wellness tourism industry will be worth around $1.35 trillion by 2028, showing that this trend is set to be relevant for travellers for years to come.
results matter
Listening to clients’ requirements has never been more important as they’re more ”clued up” than ever before. At Layan Life by Anantara, a wellbeing
retreat in Phuket, the most popular treatments now include ones relating to pain management and physiotherapy.
There’s a growing desire for knowledge – it’s no longer about quick fixes, but approaches which allow clients to understand why they might be experiencing pain and how to reduce discomfort by improving their posture or reducing stress levels.
More resorts are offering wellbeing therapies focusing on nutrition (a key focus at Phuket’s Amanpuri resort) alongside retreats which teach the basics of biohacking (such as the one offered by Kamalaya Wellness Sanctuary & Holistic Spa). There’s also a bigger focus on value for money.
“There’s recently been an increase in the number of people booking Vietnam and Bali holidays at hotels which include spa treatments and activities in their rates as standard,” says Erica Moore, Inspiring Travel’s Asia Product Manager. “Examples include Vietnam’s Fusion Resort Cam Ranh and Bali’s COMO Shambhala Estate.”
Travellers are getting more bang for their buck by opting for educational wellness breaks which provide them with the tools required to continue their health journey at home.
“Stays at Koh Samui’s Kamalaya resort include a wellness consultation and a body Bio-Impedance analysis, and wellness programmes include full board, treatments, classes and activities which can be prebooked,” says Moore. “The resort also offers sleep enhancement, detox, immunity and emotional harmony programmes.”
back to basics
At the same time, more travellers are opting to work on their wellness by going back to basics, with trips which improve health in more traditional ways.
“Wellness through active travel is on the rise,” says Joanna Reeve, Head of Partnerships at Intrepid Travel.
“At Intrepid we’ve seen a 70% increase in those booking experiences which combine physical activity with exploration. One example is Intrepid’s India: Trekking in Ladakh trip, during which travellers trek approximately 52 hours across several days.”
Reeve is a firm believer that this type of adventure has huge benefits for both mental and physical wellness. “It gives travellers a sense of achievement, lifting their spirits by getting them out in nature, experiencing new cultures and doing something good for both mind and body.”
G Adventures is seeing an increased interest in fitness-focused holidays, too.
“Demand for our active breaks category grew by over 16% in 2024, showing that travellers are increasingly seeking these,” says Brian Young, EMEA Managing Director at G Adventures.
“Travellers want to switch off and connect with the world on a more physical level, which is why we’ve added 25 new active trips for 2025.”
“Listening to clients’ requirements has never been more important as they are more clued up than ever before”
Pictured: (below)
The Fire Temple at Broughton Sanctuary
Pictured: (left to right from top) Beach with infinity pool at the Zulal Wellness Resort; At the Layan Life by Anantara the most popular therapies relate to pain management and physiotherapy; A hiker pauses to admire the view in Ladakh (istockphoto.com/ilbusca); A relaxing beachside massage in Bali to the sound of the waves (istockphoto.com/ joakimbkk); Drone shot of the Avalon Wellbeing Centre at Yorkshire’s Broughton Sanctuary; Equine reiki, meditation and herd connection therapy are being offered at NIHI Sumba (Nihi Sumba)
His top tip for clients keen to combine wellness with wanderlust?
“Urge them to consider hiking in Morocco’s lesser-known Rif Mountains, sandboarding down dunes just outside of Cape Town or snorkelling in Okinawa in the southern islands of Japan.”
middle east emergence
While Asia will continue to lead the charge, other regions are coming to the fore. One of these is the Middle East.
Qatar’s Zulal Wellness Resort by ChivaSom, is one of the first wellness retreats to focus on traditional Arabic and Islamic medicine, while Dubai’s Jumeirah Marsa Al Arab resort, opened in March 2025, will have a three-storey 3,500 square-metre spa where guests can opt for everything from mindfulness rituals to therapies designed for women experiencing perimenopause and menopause symptoms, and men navigating the male equivalent, known as andropause.
Clients wishing to stay closer to home are in luck, too. A growing number of country estates are being transformed into wellbeing sanctuaries.
Take Yorkshire’s Broughton Sanctuary, where therapies on offer range from cold water immersion to forest bathing.
Highlights include the Avalon Wellbeing Centre, with its low-chemical pool, Somadome and Crystal Light Bed, and the footpaths which weave across the estate, past stone circles, hermit huts and woodland saunas. The swirling shapes you’ll see throughout the estate are inspired by Fibonacci spirals, derived from mathematical sequences replicated throughout nature, including
in the number of swirls on a head of Romanesco broccoli. We’re feeling calmer already.
five fantastic therapies
1 The Tschuggen Grand Hotel, in Arosa, Switzerland, offers Kneipp therapy, which promotes the prevention of illness and involves barefoot walking on pebbles in cold water streams. tschuggencollection.ch/en
2 Opt for sand tray therapy at Thailand’s RAKxa Integrative Wellness retreat, where guests will create visual representations of emotions and subconscious thoughts by arranging objects in a sand-filled tray. rakxawellness.com
3 At Japan’s Patina Osaka, opening April 2025, guests can book a cryotherapy chamber session, which exposes the body to extremely cold temperatures for therapeutic benefits, including boosted immunity. patinahotels.com/osaka
4 Connect with the universe through a visit to a dark sky preserve. Every October, the Jasper Dark Sky Festival invites visitors to take part in meditative stargazing. jasper.travel
5 For fitness-first breaks, Explore! has a range of cycling holidays across numerous global destinations. Leisurely, moderate and challenging levels are available. explore.co.uk
book it
Inspiring Travel’s seven-night holiday at Anantara Layan Phuket Resort, including return flights from the UK, plus private transfers, on a B&B basis, is priced from £1,487pp. inspiringtravel.co.uk
The rise of animalassisted healing
Sam Clarke, Experience Travel Group
One of the most interesting and perhaps surprising developments in the world of wellbeing is the incorporation of animals into wellness product.
Most people will have heard of puppy yoga, but this concept is expanding into new therapies.
Sam Clark, Co-founder of Experience Travel Group, believes animals will play a larger role in wellbeing over the next few years.
“The rise of animal-assisted healing reflects an increasing preference for interactive and emotionally grounding experiences,” says Clark.
“Luxury hotels and retreats are expanding their wellness offerings to include experiential and therapeutic activities.
One example is Indonesia’s luxurious NIHI Sumba. It is the first hotel in the world to have several horses permanently on-site for guests embracing equine reiki, meditation and herd connection therapy.”
Pictured: (top left) Equine therapy (Nihi Sumba); (top right) Group taking an ice bath (Simon Jauncey)
JERSEY
A short flight away and with unique history, fine dining, French influences and stunning beaches, the Channel Island is a perfect getaway, says Matt Bonner
DAY ONE History and coffee
Morning: After breakfast at the family-run Pomme d’Or Hotel, located in central St. Helier, head to Mont Orgueil Castle. The views from the castle out to sea and along the coast are spectacular. Tours last around an hour and take you through 800 years of history. A guide points out the different castle defences including the portcullis and “murder holes”. The castle has a dressing up area where children can put on medieval costumes and play knights and princesses. Head down to the fishing port of Gorey for a coffee at the Seahorse Coffee Company, a funky coffee shop, or a bistro lunch at the Moorings Hotel.
Afternoon: Drive or take a bus from Gorey Pier to the La Houge Bie museum, the site of one of the ten oldest buildings in the world: it’s central chamber was built circa 4,000BC. Exhibits include a Celtic coin hoard. The site offers an insight into the layers of Jersey’s history up to the five-year German occupation during the Second World War. Entry is free for holders of an Island Pass.
Evening: Start at the Channel Islands Liquor Co and hear charismatic host and distillery manager Ollie Watts explain
the process of gin and rum making and the variety of local botanicals and spices that the company use to produce their award-winning spirits.
Have dinner at The Loft: Pizzeria and Coffeehouse, co-founded by locals Dave Double and Rob Morton.
DAY TWO tunnels and markets
Morning: Visit the Jersey War Tunnels, a 1,000-metre subterranean complex that offers a fascinating insight into the German occupation. Pick up a set of headphones for the audio tour and read personal stories of the war as told by islanders who lived through it. Built to withstand air raids, the tunnels later housed a hospital. Tip: wear a jacket - it’s cold down there!
Have lunch at Beach Club, St. Brelade: the food is great – try the Tempura Calamari. The views are equally delicious.
Afternoon: Visit the scenic 150-year-old Corbiere Lighthouse and La Corbiere Causeway, which is only accessible at low tide. It’s the perfect spot for a sundowner.
Head back to St. Helier and browse the one-of-a-kind shops. Make time for The Central Market and Beresford Street
Fish Market, which have both served the island community for over 200 years. Or visit the Jersey Museum, Art Gallery and Victorian House for more island history. Grab a drink at the Yard coffee shop. Evening: Have dinner at La Bouche (Friday and Saturday evenings only). The menu is focused on organic local produce. An alternative for mid-week dining is Upstairs at Anley Street, with its small and intimate dining rooms. Family sharing is encouraged. Try some Jersey Pacific Oysters and the popular Upstair’s Pie. jersey.com
Book iT
Premier Holidays has a three-night break, staying at Pomme d’Or Hotel in St. Helier, starting from £355pp. Add £48pp per day for half-board. premierholidays.co.uk
Pictured: (clockwise from above) Mont Orgueil Castle; The Channel islands Liquor Company; El Tico; La Corbiere Lighthouse and Causeway (Images courtesy of Visit Jersey)
SPRING CITY BREAKS
1 VILNIUS: The city’s warm spring weather and lush greenery beckon outdoor lovers. The historic skyline of the European Green Capital of 2025 can be enjoyed while kayaking the Neris and Vilnelė rivers, or hikng biking or walking parts of the 100-kilometre Vilnius trail with both city and nature views. Japanese cherry blossoms bloom at the Chiune Sugihara Sakura Park during the springtime.
2 KRAC ó W: The city comes into its own in spring, when the frosts disappear and the days are longer. Smell the flowers in Kraków’s Botanical Gardens, walk the streets of its old town and vist Wawel Castle. These activities can be enjoyed on a nine-day Shearings coach break, which will also visit Zakopane and Morskie Oko Lake, priced from £919pp.
3 GHENT: In contrast to its capital, Brussels, the Belgian city of Ghent still retains its waterways, which glimmer in the spring sunshine. Grab a beverage at one of the covered canalside outdoor cafes such as De Geus van Gent, or take a scenic boat trip. The city is graffiti-friendly, with maps at the tourist office pointing out the locations of the most notable art.
4 VALETTA: Combine glorious temperatures of up to 22C with the marvels of a UNESCO World Heritage City. Historic buildings, harbours and museums can be visited at a leisurely pace in this very walkable city. Explore landmarks from the ornate interiors of St John’s Co-Cathedral and the only signed Caravaggio in the world, to the imposing Fort St. Elmo.
5 LECCE: Often called “The Florence of the South”’ this city in southern Italy is a Baroque masterpiece. Visit its Roman ampitheatre, explore the cultural and artistic events that take place in Il Castello di Carlo V, or relax in one of the bars or cafes in the Piazza del Duomo. Kirker offers a three-night B&B stay at the Palazzo Bozzi Corso from £976pp.
WEDDINGS AND HONEYMOON
ALTERNATIVES
Wedding and honeymoon requests are evolving, as the experience economy continues to dominate trends, says Charlotte Flach
The melodic peel of church bells echoes off the well-trodden limestone slabs, heralding the newly-cemented nuptials of the couple emerging, beaming, into the square. Smiling conspiratorially at the assembled throng, the bride raises her arm, hand clutching her colourful bouquet, in a gesture of triumph.
The usually silent square around the Church of St Mark, is filled with raucous applause and whooping cheers as the crowd erupts in celebration.
As the revellers throw confetti and snap photos for their social media accounts, the couple wave and skip towards the waiting horse and carriage.
As though impatient to get to the reception, the white-plumed horses toss their heads and nicker. The couple hops in, and the horses set off at a canter, as the bride and groom blow kisses back towards their friends and family.
I’m on Hvar, one of the upscale islands off the coast of mainland Croatia, watching a friend become a wife in one of the most popular – and beautiful –wedding destinations in Europe. Croatia and its islands have been a favourite for several years as a choice for nuptials, as the Balkans have become more attractive for all types of tourism.
new kids on the block
and selection of affordable hotels are a big draw, says Deborah Wadhams, Head of Long-Haul Product at Gold Medal.
“Thailand not only has really amazing beaches, but it also has a rich cultural heritage and is perfect for culture lovers, as well as those who just want to relax in the sunshine.”
Twin-centre trips are growing in popularity, as opting for two destinations allows clients to pack more activities in, but also incorporate a balance between adventure and relaxation. “Destinations such as Sri Lanka are a good choice as they offer a mix of beaches, culture and safari options,” says Wadhams.
“Many will twin-centre Sri Lanka with four or five nights in the Maldives or an African safari holiday with their final days in Zanzibar, to create the perfect balance of adventure and relaxation.”
experience economy
Couples are looking to include more memorable and unique experiences, with a private or personalised element.
“Couples are looking to include more memorable and unique experiences, with a private or personalised element”
Alongside more traditional options like The Mediterranean, Indian Ocean and the Caribbean, other destinations including in the UAE – particularly Ras Al Khaimah and Dubai – “alternative Europe” including Poland, plus Latin America, are becoming popular.
“We are finding South Africa and Southeast Asia are attracting honeymooners looking to include a range of activities and experiences,” says Keir Ashley, Product Manager at First Class Holidays.
“Think ‘bucket-list’ trips with more going on in an itinerary rather than the traditional beach stay for a honeymoon.”
The growing popularity of off-season honeymoons in affordable locations mean that destinations in southeast Asia, such as Thailand, are having a moment. The year-round good weather
“For South Africa, we work with lodges that will offer private dinners overlooking game reserves, and who can arrange private game drives,” says Ashley.
“With Southeast Asia, private independent touring is popular because there is the flexibility to tailor the tour for couples, and be guided by locals, while still involving some days of leisure and down time. Accommodation, transportation and sightseeing are bespoke and unique to the clients, with the extra hand hold for reassurance,” he adds.
Wellness, especially in the form of outdoor and nature activities, is high on the agenda too, says Denise Hunn, Canada and USA Programme Manager at Prestige Travel. “Our clients are looking to include sightseeing, wildlife viewing, hiking and rafting. They don’t want to sit on a beach or beside a pool but neither do they want the hustle and bustle of being in the city too long.”
Clients are willing to shell out big bucks, whether it’s in popular
Say “I Do” in Paradise: Unforgettable
Weddings & Honeymoons in Mauritius with Radisson Resorts Mauritius
From pristine white sands to crystal-clear lagoons, Mauritius is a dream destination for couples seeking a romantic wedding or an intimate honeymoon escape. Radisson Resorts Mauritius; Radisson Blu Azuri Resort & Spa, Radisson Blu Poste Lafayette Resort & Spa and Crystals Beach Resort Belle Mare, a member of Radisson Individuals, offer idyllic settings, bespoke services and unforgettable moments, ensuring your special day is nothing short of magical.
Intimate Seclusion, Perfect Vows at Radisson Blu Poste Lafayette
Beautifully set on a pristine beach protected by a natural unspoilt turquoise lagoon, this stunning Mauritian paradise is the perfect honeymoon escape. As an AllInclusive Adults-Only resort, it offers the ultimate luxury and tranquility, creating an ideal atmosphere for both your wedding preparations and honeymoon. Enjoy seclusion on a private beach, explore vibrant marine life with a snorkeling trail, and indulge in couples’ spa treatments. With intimate starlit dinners by the sea, a blend of Mauritian and international cuisine, this boutique hotel ensures a peaceful and romantic retreat. Explore exciting activities or relax by the infinity pool.
A Tropical Dream Wedding at Radisson Blu Azuri Resort & Spa
Set on the north-eastern wild coast within the preserved beach, lagoon and mangroves that frames Azuri marine village, Radisson Blu Azuri Resort & Spa offers a secluded, romantic setting for your special day. Exchange vows on the pristine beachfront with the ocean as your backdrop, in a lush tropical garden or on a private island, followed by an intimate reception at The Nine Bistropub with panoramic views over the greens or a grand celebration at the Sunset Beach. Relax in a Beachfront Junior Suite with Private Pool, the perfect romantic retreat. With a dedicated wedding planner, gourmet dining and luxury spa treatments, this elegant resort ensures a perfect wedding experience, leaving you to focus on creating memories that last a lifetime.
“Blu Passport” - Your exclusive gateway to a world of unparalleled leisure, adventure, and culinary artistry with access to 10 restaurants & bars and an array of resort activities, in the two Radisson Blu resorts with complimentary inter-hotel transfers ensuring a hassle-free journey.
Seaside Vows, Forever Memories at Crystals Beach Resort Belle Mare, a member of Radisson Individuals
Set on Mauritius’ east coast, Crystals Beach Resort Belle Mare, a member of Radisson Individuals offers an idyllic backdrop of turquoise waters and powdery sands. Imagine walking down the aisle with the sparkling lagoon as your backdrop. The perfect start to your married life, this tropical paradise promises personalised experiences. Enjoy a sunset reception with gourmet dishes, as the ambiance reflects the effortless luxury and natural beauty of the island. A dedicated wedding coordinator will work with you to ensure every detail is just as you envisioned, creating an unforgettable celebration filled with love and joy.
“With increasingly busy work and life schedules, not all couples will be able to take extended time off, leading to the rise of the minimoon”
destinations such as Greece or emerging ones like Chile, says Charlotte Wells, Director, Global Tailormade Product at Abercrombie & Kent.
“Couples are increasingly looking for activities, experiences and destinations that make their honeymoon feel completely different to a normal holiday. From luxury camping under the stars in the Atacama Desert to an afterhours private dinner at the Acropolis Museum in Athens, honeymooners are more likely to splurge on these unique experiences,” she explains.
Indulging in gastronomy-related honeymoons is popular too, adds Wells.
“Food and wine is a huge draw with authentic local cuisine and Michelin star dining becoming a big focus along with vineyards and wine tours.”
the full package
When it comes to selling, agents should consider what works best for that particular couple’s tastes and preferences, says Wells.
“Tailormade and personalised elements can really elevate a honeymoon, and so understanding the specific customer and what they want is vital.”
Some clients will be happy to go with well-known destinations, with a healthy dash of luxury, says Wadhams.
“The Maldives has for many years now been an exceptionally popular destination for honeymooners. Guests enjoy upgrades to water Villas for something a little different, and usually request all-inclusive options.”
However, as trends show a greater variety of destinations popping up on the weddings and honeymoons radar, don’t always immediately suggest the “obvious choice”, advises Dunn.
“So much emphasis is put on Indian Ocean destinations but Canada, for example, offers a completely different experience,” she says.
“It’s not perceived as a honeymoon hot-spot but not all couples want to sit on a beach for a week or more.”
“It also allows more time to plan that once-in-a-lifetime honeymoon where we often see couples embrace the outdoors, embark on longer journeys and explore further, from the lush wilderness of Southeast Asia to the mountains and beaches of Colombia.”
Immersion into the culture of a destination and the chance to experience something unique are key, says Ashley, with clients hungry to connect with locals and local experiences. And more are looking for independent, boutique accommodation options and unusual experiences.
And the final word? Wadhams offers up advice that rings true for any booking. “Take the time to get to know your clients’ likes, dislikes and dream ideas. Make sure you have plenty of chats to understand what they want before offering generic ideas.There
▶
With increasingly busy work and life schedules, not all couples will be able to take extended time off. Due to this, another rising trend is the minimoon followed by a big trip at a later date, says Wells. “Shorter and closer to home, the minimoon is a chance to relax following the busy wedding planning process,” she says.
Pictured: (clockwise from top) Bayon Temple, Vietnam; Veligandu Island Resort in the Maldives; Local experiences in Colombia; Gorilla Forest Lodge in Uganda
will be something out there that is perfectly suited for every unique couple.”
top experiences
For safari-themed honeymoons, Kitirua Plains Lodge, an A&K Sanctuary property, will be opening in Kenya’s Amboseli National Park in early 2026. Gorilla Forest Lodge in Uganda and Baines’ Lodge in Botswana will both be reopening in the coming months. abercrombiekent.com/sanctuary Radisson’s Mauritius properties (Radisson Blu Azuri Resort & Spa Mauritius, Radisson Blu Poste Lafayette Resort & Spa and Crystals Beach Resort
EXPERT INSIGHT
Keir Ashley, First Class Holidays
“Consider destinations that are not at the forefront of everyone’s minds for honeymoons. A multi-centre tailormade itinerary will provide a more memorable experience and a ‘once-ina-lifetime’ trip”
Belle Mare) offer a Wedding Bliss package featuring a dedicated wedding planner; candlelit dinner; signature wedding cake; couples massages; and a gift from the resort. radissonhotels.com/ mauritius
More adventurous couples can tie the knot in the heart of the Dubai desert, at Bab Al Shams. Just a 45-minute drive from downtown Dubai, or 60 minutes from Dubai International Airport, ceremonies can take place among the dunes at Sunset Point or in a number of courtyards and terraces. The Garden Café can hold up 500 for a cocktail reception and 400 for a sit down dinner. babalshams.com
Couples wishing to tie the knot or honeymoon in Jamaica will be able to take advantage of direct flights from this summer. Virgin Atlantic’s new nonstop service from London Heathrow to Montego Bay will open up direct access to wedding resorts including the adultsonly Riu Montego Bay, Beaches Negril and Moon Palace. visitjamaica.com
Alphonse Island, part of Blue Safari Seychelles, is renovating its romantic Beach Bungalows for 2025. Couples can book a Wedding Package Add-On or extend their trip for a honeymoon with a difference: perhaps snorkelling or scuba diving with manta and eagle rays, Green and Hawksbill turtles, or exploring the Reef Flats. bluesafari.com
Referred to as “the Venice of Poland”, Wrocław is made up of 12 islands connected by hundreds of bridges. Honeymooners can take a romantic boat ride on the Odre River or declare their love on Tumski Bridge, a famed landmark which connects the mainland to Cathedral island. visitwroclaw.eu/en
BOOK IT
A seven-night stay at Boutique Hotel Alhambra on Lošinj starts from £3,895pp (based on two) on a B&B basis. Includes return flights from London, private transfers and two privately guided excursions. audleytravel.com/croatia
Pictured: (top) Safari is becoming a muchloved honeymoon activity (below) Couples can marry on the beach at one of three Radisson properties in Mauritius
Romantic experiences in Jamaica
From reciting vows in an oceanfront castle to taking a spin high above the island in a helicopter, Jamaica has a host of experiences made for two.
1 Helicopter highs
1 2
Glimpse the golden coastlines, dense vegetation and colourful buildings of Jamaica from the skies. A private helicopter tour takes flyers over Kingston, Montego Bay, or the Ocho Rios tour, which highlights the scenery that inspired James Bond. A special marriage proposal flight can even be booked for a memorable engagement.
2 Champagne sunset
Live the happy ending by sailing off into the sunset on a luxurious catamaran. As the sun dips below the horizon, clients can sip on unlimited cocktails and sample delectable hors d’oeuvres to the accompaniment of music. For the early birds, a champagne breakfast onboard while floating along the turquoise waters, is every bit as romantic.
3 Royal rites
Cement your vows like royalty at an oceanfront castle. Trident Castle in Port Antonio is the definition of a fairytale wedding, blending European elegance with Caribbean charm. Its grand architecture, verdant gardens, and endless sea views are framed by towering mountains in the distance. Ceremonies can take place on an ocean-facing terrace or inside the ornate ballroom, followed by an al fresco reception beneath the stars.
4 Sip and spa
Pave the way for romance with a pampering session designed to recharge and rejuvenate. Spa days are available at one of multiple allinclusive hotels or luxury spas, with many leading resorts offering worldclass retreats. Indulge in treatments including massages or facials, or take some time to relax poolside with a crisp glass of Champagne.
5 Romantic rafting
Spend some quality time together, meandering slowly along the bends of the Martha Brae river. Couples will drift on a 30-foot bamboo raft, captained by an experienced guide, who can point out the marvels of the inland scenery. A chilled bottle of champagne can be popped at an opportune moment.
6 Dreamy I do’s
Walk on water while you glide down the aisle to say “I do” at the Over-the-
Water Chapel at Sandals South Coast. The glass floor is suspended over the ocean, creating a shimmering walkway for nuptials with a difference. Or utter your vows in the resort chapel, at Sandals Montego Bay, surrounded by lush tropical gardens which create a peaceful sanctuary as a backdrop for the big day.
7 Candlelight in the Caves
Wine and dine your sweetheart by the light of dozens of candles at The Caves in Negril. With a private table for two tucked into the curves of the limestone caves, and strewn with pink bougainvillea, couples can connect over the span of five courses, with front row seats listening to the lull of the ocean.
8 Up in the clouds
Sitting high in the Blue Mountains, the magical Strawberry Hill is a hotel with its head in the clouds. An intimate dining experience can be followed by a journey through the Blue Mountains, exploring coffee plantations and sampling freshly brewed Jamaican Blue Mountain coffee together.
9 Island intimacy
Off the coast of Negril, Booby Cay has plenty of activities perfect for pairs. Take a daytrip for snorkeling, exploring the coral which is alive with tropical fish, conch, and sea urchins. Find the eponymous booby and other exotic species during a spot of birdwatching, or savor seafood such as fresh lobster and crayfish. Alternatively, arrive near the day’s end to witness a stirring sunset over the ocean.
10 Beachside dining
Go barefoot for an intimate dinner on the beach with your partner. After watching the sky blaze with the reds, pinks and oranges of a Caribbean sunset, a tailored menu will be served by the glow of candlelight. Private waiting staff will cater to your every need. Most resorts offer a variation on this type of package, with the option to personalise food, drinks and entertainment. visitjamaica.com/uk
Picture Credits: 4. Half Moon 6. Sandals 7. The Caves 8. Josh Lay
NORWAY
Stuart Forster experiences the rugged beauty of Norway’s landscapes
and
gives
an
overview of reasons to visit the Scandinavian country
Scanning the mountainous landscape, I inhale the cool, fresh air and note how the snow caps the weather-worn peaks above us.
People on MS Ambition’s deck reach for cameras or phones to record the view. Docked by the tiny settlement of Flåm, we sailed along Sognefjord into Aurlandsfjord overnight. Looking back along our route, the fjord’s still water reflects steep, tree-clad slopes popping with colour.
A photogenic land
Disembarking on a sunny morning, I’m conscious there’s loads to photograph here. Like an excited child overwhelmed by a choice of new toys, I don’t know whether to head to the shoreline to frame our cruise ship in the autumn landscape, go straight to Flåm’s wooden church or dash to the floating sauna.
I’ve already booked to ride the Flåmsbana, or Flåm Railway, on its 12.5-mile route to Myrdal. One of the steepest standard gauge railway lines in the world, the hour-long rail journey also has a reputation as one of the most beautiful.
The free-to-visit museum by the platform displays artefacts including
“In Norway, 2025 has been named Friluftslivets år, meaning “the year of outdoor activities”
an electric locomotive and tells the story of the physical, technical and legal challenges of constructing the railway. Built from 1924 to 1940, it has 20 tunnels. One of the highlights along the winding route is viewing the Rallarvegen, or Navvies’ Road, snake into the valley.
Once used by workers to transport materials, it’s now popular with hikers and cyclists. As we rise towards Myrdal, people on mountain bikes navigate the Rallervegen’s hairpins – observing their exertions almost makes me feel guilty about my return ticket.
We pause at Kjosfossen Station, briefly disembarking to see its waterfall. According to Norse legend, Huldra, a forest spirit, seduces men in the woods. While dallying for one last photo, I hear my name. Not from Huldra; it’s my partner calling me to the train.
the year of outdoors
In Norway, 2025 has been named Friluftslivets år, meaning “the year of outdoor activities”. It aims to inspire people to experience nature, try new outdoor activities and find “outdoor joy”. Clubs across the country are inviting people to participate in outdoor activities. Nature and wellness activities outdoors are among the reasons why people visit Norway. It’s also a destination that appeals to couples seeking romantic breaks and families on road trips.
Nina Kjønigsen, PR Lead at Visit Norway, says: “In a time where the temperatures in some areas on the
continent are simply too hot in summer, many are starting to travel north to enjoy comfortable temperatures.”
Urban areas also draw travellers. “Our cities are very walkable and filled with art and architecture, great food and restaurants, and there is a short distance from the shopping and bustle to nature –so you can get both.
“Our hotels offer great breakfasts included in the price and here you will find homemade breads, local cheeses and other products,” she adds.
From tip to toe, Norway measures 1,100 miles and most don’t realise how far it is to travel from south to north, warns Kjønigsen.
Snaking along fjords and through UNESCO Global Geoparks, driving tours make for an enjoyable way of exploring.
Norway aims for all new cars to be battery-powered by the end of 2025, which makes it easy to find electric charging points.
WHAT’S NEW Flights
From April 11, Norwegian Airlines will operate two flights a week between London Gatwick and Ålesund, a city famed for Art Nouveau architecture at
Pictured: (clockwise from top) Colourful houses in Stavanger’s Vågen district; Houses in Sogndalstand, a pretty village in Rogaland; An open sandwich made with locally caught seafood; Norwegian flag fluttering on the back of a boat in Lysefjord, the location of Preikstolen (Pulpit Rock). (Pictures by Stuart forster)
Stuart Forster Stuart is an awardwinning travel writer and photographer who first visited Norway in 2023 and, impressed, has since returned for a cruise.
Geirangerfjord’s mouth. norwegian.com Finnair’s new thrice-weekly route between Helsinki and Kirkenes, 350 miles north of the Arctic circle, will ease access to northern Norway when the route starts on April 1. finnair.com
Hotels
The boutique Lundins Hotel in Skudeneshavn, a fishing village at the entrance to Boknafjorden, northwest of Stavanger, is located in a wooden building dating from 1853. lundinshotell.no
In June, the 300-room Dock 69°39 by Scandic, will open in Tromsø. Its tenthfloor restaurant will have panoramic views. scandichotels.com
Top experiences
Bergen breaks: Jet2CityBreaks has expanded its range of short stays in Bergen. Aurlandsfjord and Nærøyfjord can be accessed during full-day boat tours. jet2holidays.com
Forest living: Book a stay in cosy A-shaped cottages near Alta. Holmen Husky’s recently opened forest suites have five-metre-high windows giving views of local woodland and northern Norway’s night sky. holmenhusky.no
Luxury adventure: 62°NORD’s new nine-day Svalbard Signature Adventure offers an opportunity to experience the Arctic wilderness in style. Two days in the Sunnmøre Alps and a private jet transfer from Ålesund to Longyearbyen, are followed by dog sledding and snowmobiling on tundra. 62.no
Be well: Visitors to Oslo can unwind at the newly reconstructed Tøyenbadet, with waterslides, saunas, a hot tub and seven pools. The opening of the Bristol Spa will add to the Norwegian capital’s wellness offerings. hotelbristol.no
Sky’s the limit: Low light pollution, climatic conditions and high latitude combine for outstanding aurora borealis viewing in northern Norway. Hurtigruten has two departures in 2026 for its 15-
“Our cities are also very walkable and filled with art and architecture, great food and restaurants”
day Astronomy Voyage, with astronomer and astrophotographer Tom Kerss. hurtigruten.com
booK it
Intrepid’s nine-day Northern Norway Explorer tour starts in Oslo and ends in Tromsø, priced from £2,921pp.
The deal includes five nights in hotels and three in seasonal rorbu houses; walks at Trondheim, Bodø and Svolvær; a Trollfjord Cruise and Sea Eagle Safari; and a Tromsø e-bike tour. intrepidtravel.com
Pictured: (Clockwise from top) View from the Valberg tower in Stavanger; Autumn colours at Nærøyfjord, a UNESCO World Heritage Site that flows into Sognefjord; Erling Haaland mural, by the artist Pøbel, in Bryne; Sverd i fjell (Swords in Rock), a monument commemorating Norwegian unification under Harald Fairhair in 872 at Hafrsfjord
Iyad Rasbye, VP of Destination Tourism Development, Ras Al Khaimah Tourism Development Authority, explains why active travellers and nature lovers should opt for the emirate
“ultra-luxurious beach resorts to family-friendly, more affordable hotels”
What types of travellers should be putting Ras Al Khaimah on their wish lists?
With everything from ultra-luxurious beach resorts to family-friendly, more affordable hotels, the emirate offers something for most clients.
It’s becoming popular as a wedding destination too, with a 103% increase in revenue from weddings in 2023. It has an exceptionally diverse natural terrain and climate – from the Hajar mountains to 64km of coastline with white sandy beaches to lush green coastal plains and dense mangroves, teeming with nature and wildlife that includes resident pink flamingos.
What does the emirate’s diversity of natural landscapes offer active and adventure enthusiasts?
Ras Al Khaimah’s terracotta desert is home to the Al Wadi Nature Reserve, where you can trek on camels, go dune bashing, join a safari, hop on a quad bike or take private archery lessons. There’s a luxurious dining and entertainment experience available at the Sonara Camp. Or see the desert from the air in either a hot-air balloon, or during a flying lesson with Jazirah Aviation Club.
There’s plenty of active pursuits in the mountains too: Jebel Jais, the UAE’s highest peak, is known as a hiker’s
paradise, with more than 80km of trails. It’s home to The Jais Viewing Deck Park, where the world’s longest zipline (Jais Flight) is located, along with the highest restaurant in the UAE, with panoramic views of the Hajar Mountains.
Those who want to sleep under the stars can visit Camp 1770, the UAE’s highest campsite, and enjoy local emirati culinary experiences.
What initiatives are there for growing sustainable tourism, particularly to benefit local communities?
With plans to attract 3.5 million annual visitors, preventing overtourism has been a key consideration.
The emirate has committed £100 million to develop over 20 purposedriven tourism projects, which includes protecting and developing the four archaeological sites on the UNESCO World Heritage Tentative List. This includes Suwaidi Pearls, the only pearl farm in the UAE which still cultivates local pearls. Many historical attractions are operated by local suppliers, local guides and community members.
The Ras Al Khaimah Tourism Development Authority (RAKTA) is partnering with Sage inclusion, the global leader in accessible travel, to promote accessibility for all visitors with disabilities and special needs.
What’s new and upcoming for agents to sell?
The RAKTDA team has secured a $5.2 billion deal with Wynn Resorts to develop a 1,500-plus-key resort. The W Al Al Marjan Island and Nobu Hotel Al Marjan are both slated to open in 2027.
Pictured: (clockwise from above) Iyad Rasbye; family on the beach; ziplining on Jais Flight
ATTRACTIONS IN OKLAHOMA CITY
With a heady mix of culture, sport, nature and Indigenous experiences, Oklahoma is a must for any well-rounded holiday
STAR QUALITY
Train like an Olympian at Riversport, a one-stopshop for many popular outdoor sports. Used by the U.S. Olympic and Paralympic teams as a training site, members of the public can practice rowing, kayaking, canoeing and dragon boating. Braver souls can ride the waves on a whitewater rafting session on the attraction’s very own rapids. Sunrise and sunset paddling are available too.
FIRST AMERICANS
THEIR STORIES
Out of the destruction and despair of the 1995 bombing, the Oklahoma City National Memorial Museum was forged to tell the stories of those impacted. Its moving exhibits include the Museum’s Gallery of Honour and The Memorial’s Field of Empty Chairs which honour the fallen; and the only surviving wall of the blast, etched with the names of the 600 survivors. Make sure to also visit the nearby Survivor Tree.
RELAXING REFUGE
Unwind in one of Oklahoma City’s 170-plus parks, public gardens and green spaces. Wander through the Myriad Botanical Gardens to spot various species of plant, or spend the day fishing, picnicking or playing sport at South Lakes Park. A particularly serene spot is the Stinchcomb Wildlife Refuge, with its 1,000 acres of marshes, trees, brush and trail, which can be explored by canoe or kayak.
Experience the collective history of 39 of Oklahoma’s Indigenous groups in one place. The 175,000 square-foot First American nations Oklahoma museum, located in Oklahoma City’s new Horizons District, showcases state-of-theart exhibitions in First American history. There are a host of community events and educational programmes, plus a café offering Indigenousinspired cuisine.
SPURS ON
Saddle up for the National Cowboy and Western Heritage Museum, which showcases all things from the American West. Exhibits include a look at cowboy culture, with examples of how saddles, spurs and bits changed over time; an immersive celebration of Rodeo; and Native American painting, pottery and textiles. There’s even an impressive replica of a turn-of-thetwentieth-century cattle town.
THUNDER CLAP
As the home to Thunder Basketball, a visit to Oklahoma City is the perfect opportunity to catch a game and blend in with the locals. Since the team’s arrival in 2008, the fandom has exploded and become an integral part of the state’s culture. Vist the arena to experience the electric atmosphere of an NBA game, ideal for families, groups, and couples and not just basketball enthusiasts!
Pictured: Oklahoma City, downtown skyline at twilight
Jimmy Do
ASIA
Destinations, airlines and tour operators enjoyed meeting agents at our sell-out Selling Travel Connect: Asia evenings
Air Promotion Group (APG): Its GP275 ticketing solution protects agents against airline bankruptcy, denied boarding, lost luggage and includes one free date change before departure. apgiet.com
Aqua Expeditions: Michelin-awarded chef Benjamin Cross will be aboard Aqua Blu August 23-30, 2025. In October, Aqua Blu will introduce a new set of expeditions in Papua New Guinea. aquaexpeditions.com
Bangkok Airways: The airline’s new morning flight from Phuket to Bangkok connects with codeshare partners’ lunchtime services to London. bangkokair.com
Emirates: Daily flights to Phnom Penh via Singapore have resumed.The new Emirates A350 recently joined the fleet from Edinburgh to Dubai and eight more destinations will follow. emirates.com
Explore: The new Explore Upgraded range is for travellers who prefer premium accommodation. There’s a collection of itineraries in Sri Lanka, India, Thailand, Japan, Vietnam and Cambodia. explore.co.uk
Exsus Travel: The team’s knowledge means it can offer experiential addons and exploratory travel. Vietnam, Cambodia, Thailand, Indonesia, Malaysia and also Japan are in vogue at present. exsus.com
Global Hospitality Services (GHS): GHS empowers travel agents with
special rates, bespoke packages and seamless global booking solutions. g-h-s.com
Major Travel: Travel agents can leverage competitive rates while earning Major Miles loyalty points to use towards personal travel. View the latest offers by following Major Travel on Facebook. major.travel
One World Travel Sales and Marketing: The company represents the Villa Deva Resort and Hotel in Bangkok, and The St Regis Langkawi, in Malaysia, renowned for its sunset over the Andaman Sea. oneworldtsm.com
Royal Brunei Airlines: Awarded for having the World’s Leading Cabin Crew at the 2024 World Travel Awards, for the fifth consecutive year. Flying
from Heathrow three times a week. flyroyalbrunei.com
Shizuoka: Atami’s new Geisha experience includes a dance show, games and photo opportunities. New hiking experiences by Fuji Sunrise include the Fuji Sunrise Hike, East Fuji Nature Hike and Mount Fuji Two-Day Climb. exploreshizuoka.jp
Singapore Airlines: The airline has partnered with chef Monica Galetti to bring her gourmet menu to Suites, First Class and Business Class customers. Available on Singapore Airlines flights departing from the UK. singaporeair.com
The MC Collection: The MC Collection aims to ensure that agents are looked after with discounted staff stays. themccollection.co.uk
VISIT OKINAWA: Due to open in July 2025, JUNGLIA is a natureimmersive theme park in the heart of Yambaru forest. Rosewood Miyakojima will open on March 1, 2025. visitokinawajapan.com
Wendy Wu Tours: A new Japan and South Korea by Land tour extends time in Japan with immersive experiences in Kanazawa and Takayama, before cruising from Seoul to Tokyo. wendywutours.co.uk
Pictured:
Boring life admin hindering holidays
Stressed Brits are being prevented from getting into holiday mode due to relentless life admin tasks.
Or so says an easyJet Holidays survey, which has revealed that a third (33%) of holidaymakers fret about banal chores such as gutter cleaning, vehicle MOTS, cancelling unwanted subscriptions and scheduling dental appointments.
2,000 British travellers were surveyed, with a whopping 42% saying they feel life admin stress has risen over the past three years, and 40% saying they disliked using their time off to take care of annoying admin.
Nearly one in five (17%) of holidaymakers are using their annual leave to pay bills, 16% are using holiday time for household repairs, 13% are spending precious vacation days managing emails, and another 13% are using the time to schedule appointments. easyjet.com
‘UNLUCKY’ TRAVEL DATES ARE CHEAPER
Superstitious travellers may balk at getting on a plane on certain dates or sitting in row 13. However, there are often perks and discounts on offer for those brave enough, with research showing that flights are 39% cheaper on dates such as Friday 13, for example. eshores.co.uk
Pets all aboard on LeShuttle
Anecdotally we are a nation of pet lovers- but now the data proves it. LeShuttle has crunched its 2024 numbers to reveal that one in eight journeys had a pet on board. What’s more, a grand total of 360,000 pets travelled onboard last year, equating to 40 pets per hour and more than 1,000 pets per day.
More than 4.5 million pets have travelled since the launch of the Pet Travel Scheme. leshuttle.com
SPAIN
With its diverse range of unique regions, there’s plenty to recommend this popular destination, as agents discovered at two Selling Travel Connect: Spain events, says Stuart Forster
Representatives of four of Spain’s inland regions met agents in both Bristol and Birmingham, outlining the unique selling points of Aragon, Castilla-La Mancha, Castilla y Leon and Extremadura.
Selling Spain
Agents discovered key facts about Spain, such as it has 17 autonomous regions and two autonomous cities – which for visitors means a delightful line-up of regional cuisines, festivals, events and architectural designs.
“These regions offer an authentic and enriching alternative to traditional beach holidays,” said Esther Rojo Barroso, Head of MICE, Luxury, Culture, City Breaks, Gastronomy and Wine and Wellness at the Spanish Tourist Office in London.
“From the historic charm of Toledo and Salamanca to the breathtaking landscapes of Aragón, and the incredibly well-preserved medieval quarters of Extremadura, there’s a wealth of culture, gastronomy and adventure to explore.”
She continued: “Most importantly, these places boast fewer crowds, better value for money and a deeper connection to the country’s heritage.
“For holidaymakers seeking unique experiences beyond the coast, the four regions meeting with agents at Connect provide their clients with unforgettable scenery, history and warm hospitality.”
The August 12, 2026 solar eclipse, which will be total in some parts of the country, represents a key opportunity
to sell holidays in Spain. New for the summer of 2025, Vueling has introduced flights from London Heathrow to Santiago de Compostela and Bilbao. Meanwhile, easyJet is introducing flights to Reus from Belfast and Glasgow.
Jet2 has started flying from Bournemouth with routes to Alicante and the Canary Islands among the Spanish destinations served by the airline.
And in April, Jet2 will begin operating a route from Manchester to Jerez, which will also be connected from Birmingham in August.
Malaga will receive flights from Liverpool from August. From March, they will arrive twice a week from Newcastle. From Leeds-Bradford, flights become available this year to Jerez, Malaga and Palma de Mallorca.
easyJet is introducing flights From Manchester to Madrid in June.
Representatives of the four regions present shared the following key points with agents:
Aragon
In the northwest of the Iberian peninsula, Aragon has 160 mountains – whose peaks exceed 3,000 metres – and offers holidaymakers a variety of winter sports.
The landscape also means a diverse active tourism portfolio, including rafting, kayaking and cycle touring.
With 18 protected natural areas, including Ordesa and Monte Perdido National Park, ecotourism plays a significant role in Aragon’s offering to
Selling Travel Connect To read more about our informative and fun Connect events, plus sign up to attend, visit: sellingtravel.co.uk/events
international visitors. Aragon has three provinces – Zaragoza, Huesca and Teruel – and is well-connected by highspeed trains. Zaragoza has direct flights from London Stansted.
With settlements such as Mirambel, Sos del Rey Católico and Aínsa, Aragon is dotted with 15 characterful villages designated among some of the most beautiful in Spain.
Aragon has four wine routes and Cariñena has been named European Wine City 2025. turismodearagon.com
Castilla-La Mancha
Southeast of Madrid, and easily accessible from the Spanish capital, Castilla-La Mancha is the home of the renowned film director Pedro Almodóvar.
Pictured: (Clockwise from top) Flamenco dancers are a unique Spanish attraction; Many regions lay claim to fantastic wine routes; Prizes can be claimed at every Connect event; Supplier updates keep agents informed
The cities of Toledo and Cuenca are UNESCO World Heritage Sites while the region’s dark skies mean that Cabañeros National Park, the Sierra de Segura mountain range, and Cielos de Guadalajara are among the region’s 290 starlight destinations.
Castilla-La Mancha has several highquality golf courses that can be played before heading out to appreciate the region’s culinary offerings.
Known as ‘the largest vineyard in the world’, the region has six notable routes along which travellers can experience its winemaking heritage. turismocastillalamancha.es
Castilla y León
In the northwest of the Iberian peninsula, Castilla y León is more than double the size of the Netherlands and has nine provinces. High-speed trains connect Madrid with seven of its cities, including Salamanca, Zamora and Valladolid.
For travellers who enjoy a challenge, it’s possible to cycle to Castilla y León by following the EuroVelo1 long-distance cycling route that passes through the UK.
Dotted with more than 300 castles, 400 museums and UNESCO World Heritage Sites, visiting brings opportunities to explore glass blowing in Segovia; the archaeological site of Atapuerca near Burgos that has evidence of the earliest human existence in Europe; and the gold mining history of Las Médulas. Las Loras UNESCO Global Geopark has dramatic cliffs and rocky outcrops.
The Way of El Cid, Route of the Spanish Language and Charles V Route are among the themed cultural routes offering travellers insights into
the region and nation. The ‘French Way’ pilgrimage route to Santiago de Compostela traverses Castilla y León.
With more than 30 protected natural areas, including 10 UNESCO biosphere reserves, there’s lots to do for hikers and people who enjoy outdoor activities.
Nine wine routes explore the winemaking and culinary heritage of a region with more than 5,000 restaurants and 20 Michelin stars. turismocastillayleon.com
Extremadura
In the Iberian peninsula’s west, Extremadura borders Portugal and can be easily explored by driving from Lisbon or Madrid.
Urban highlights include the UNESCOdesignated cities of Cáceres, Guadalupe and Mérida. Badajoz, Plasencia, Trujillo and Zafra are among others that warrant exploration.
Extremadura may appeal to fans of popular television shows. Cáceres, Trujillo and Los Barruecos were filming locations in the seventh series of Game of Thrones and House of the Dragon
The region’s Roman heritage can be explored along the Silver Route and includes a theatre in Mérida that’s still
“For holidaymakers seeking unique experiences beyond the coast, these regions provide unforgettable scenery, history and warm hospitality”
used for performances. From June to August it hosts a long-established international theatre festival that is the oldest classical theatre festival staged in Spain.
Home to the world’s largest colony of black vultures, Extremadura is a popular bird-watching destination.
Monfragüe National Park, La Siberia UNESCO Biosphere Reserve and Villuercas-Ibores-Jara UNESCO Global Geopark provide beautiful backdrops for birding and also offer a range of outdoor activities.
The region is known for its world-class freshwater activities, including river cruising and fishing.
The sustainability of Extremadura’s gastronomy, as well as its diverse flavours and heritage, plays a role in its appeal. With three Michelin stars, Atrio in Cáceres is one of the leading gastronomic destinations in Spain. turismoextremadura.com
Pictured: (Clockwise from top) Cycle to Castilla y León by following the EuroVelo1 long-distance cycling route; the Roman theatre in Mérida; UNESCO cities are found in abundance
