Criteria: Do you have what it takes to win an award?

40 / ONBOARD HOSPITALITY AWARDS 2023

WE'RE FOCUSED ON FAIRNESS...

Industry awards can be complex and even controversial. Yet from their start, in 2014, the focus of the Onboard Hospitality Awards has always been on making sure the awards are authentic, accountable and scrupulously fair.

These are YOUR industry awards, administered by us at Onboard Hospitality. We want you to understand what is being assessed and how decisions are made. We are committed to sharing the processes and the thinking behind every step. We adhere to total transparency. If you have any queries about any stage, please ask and we will provide you with an answer. Please enter your products. Doing so helps ensure that innovative and hard-working team members get the recognition they deserve.

CATEGORIES...

We have 10 categories to ensure entrants are fairly assessed against others in a similar field. Our categories aim to cover the entire onboard experience:

• Best Onboard Amenities Kit • Best Onboard Beverage • Catering Innovation of the Year • Best Onboard Service Equipment • Best Onboard Kids Kit/Service/Catering • Best Onboard Snack • Best for Sustainability Onboard • Best Use of Onboard Technology • Best for Onboard Textiles • Best for Wellbeing Onboard

" These are the Oscars of onboard awards"

FURTHER RECOGNITION...

In addition to these categories, our Ones to Watch showcase focuses on products and services targeting the sector but not yet onboard. For these the judges identify strong onboard potential.

Cabin Concept of the Year Award

In recognition of the fact that multiple suppliers often work together on significant projects, this award goes to the airline with the best new cabinwide innovation of the year, featuring multiple products/service touchpoints.

Industry Champion

Ours is a people-centred industry and this award recognises an individual whose work and leadership has helped drive the industry forward.

ONBOARD HOSPITALITY AWARDS 20232020 CABIN CONCEPT AWARD ENTRY 2023 AWARDS THE CRITERIA / 41

What we're looking for...

Our online voters will have their own key criteria in mind but, when it comes to the final judging day, we ask the panel to assess the products against the following criteria...

INNOVATION:

How does this product support the industry's constant drive for change and improvement.

FIRST IMPRESSIONS:

The all-important ‘wow’ factor adds to every passenger experience. Is the design special or unique, does it make an impact?

QUALITY:

Quality design, materials and finishes can add to the ‘feel good’ factor in all classes.

DURABILITY:

Onboard products need to be robust. Judges assess if the product is fit for purpose and will stand the test of time.

LIFE SPAN:

Products need to balance value for longevity, with attention to sustainability.

WEIGHT:

With fuel-efficiency a priority, product weight is increasingly important.

DESIGN FUNCTIONALITY:

Items must be easy to use by crew or passengers. Simpler is often better.

TASTE:

Our judges know all about catering onboard and how taste changes in the air. Food and beverage entries are judged for their service suitability, taste and presentation or packaging.

CONTENT:

The contents of an amenity kit can be innovative, whatever the budget. Our Judges look for new and on-trend products, interesting brand collaborations and effective functionality.

CUSTOMER EXPERIENCE:

Ultimately, it is how the product adds to the customer experience that really matters. Products need to make customers feel good. Our judges look for elements that add to the passenger’s journey and make it special.