Elite Status the goal for specialist agents

Destination Canada’s revamped Canada Specialist Program (CSP) training platform is proving a hit amongst agents who are taking their knowledge and selling confidence to new levels, says Steve Hartridge

Destination Canada’s revamped Canada Specialist Program (CSP) training platform, which was relaunched in late 2021 with brand-new content, is proving a hit with travel agents keen to widen their depth and breadth of knowledge of one of the world’s most indemand destinations.

The training platform features new modules built completely from scratch with content designed to enlighten, educate and inspire agents.

“We are delighted with the pick-up on the new CSP program, with over 600 agents now registered,” says Nathan McLoughlin, Travel Trade Manager, Destination Canada.

“The final content that has now gone live is our City and Resort modules. The addition of these complete an agent’s fully rounded education of Canada.

“The app has gone down a storm as it allows agents to take the training on the go.”

Added McLoughlin: “We know Canada is in demand in 2023 and we want to make sure the industry is equipped and has the right tools to convert the enquiries into meaningful bookings.“

“This year we plan to keep the content fresh with a webinar series.”

Canada is proving popular among Australian travellers seeking the country’s boundless scenic wonders and outdoor spaces and agents can capitalise by showcasing their expertise to clinch sales. Adds McLoughlin. “We have a loyal group of Canada Specialists who deliver high-value bookings to Canada.

“Agents who get to grips with selling Canada coast to coast to coast and across four seasons can look forward to healthy commissions and happy clients.”

What is it?

Now complete, the CSP consists of 40 modules. There is a is a module on Provinces and Territories and the final content that went live in early 2023 focuses on Cities and Resorts.

All modules provide agents with an interactive learning experience to gain indepth knowledge about Canada.

Key elements include audio visual components, interactive questions, shareable content and the chance to move up special tiers as they progress. Importantly, in light of working from home arrangements, agents can work through the program at their own pace, with 24/7 access to the platform on tablets, phones or via a browser. The ‘Retain’ section condenses product knowledge from training into a resource which can be accessed whenever needed – for example, for an impromptu sales presentation with clients.

Once the modules have been completed, a downloadble certificate illustrates the agent’s qualification.

Specialist agents

Among those agents who say they are benefitting from the CSP modules is Tanya Patterson of Travel Managers.

“The training has definitely helped me be very knowledgeable and well informed when speaking to clients,” she says.

“I also enjoy watching all the weekly webinars, which help to keep me updated on all things Canada.

“Canada is a stunning destination which offers a diverse and culturally memorable