lakes and rivers Canada’s

Why sell it

With over two million lakes and rivers and around 20% of the world’s freshwater, there is no limit to the ways visitors can enjoy Canada’s waterways.

And with more clients looking to immerse themselves in wondrous places and dioscover private spaces to renourish and ease both their energy levels and mental overload, now is the time to suggest activities by the water.

Who to sell to

Recommend Canada’s lakes and rivers to clients looking for outdoor adventure – of both the gentle and adrenalin-rush type –and ‘adventurous and spirited travellers’.

What to sell

Activities include getting out on the water on a stand-up paddleboard (SUP), in a kayak or even a traditional Voyageur-style canoe which is offered at places including Sun Peaks, British Columbia.

Or book a day boat tour of the Gananoque Thousand Islands in Ontario or Lake Minnewanka, a glacial lake that is a popular spot in Banff, Alberta.

High-octane activities include rafting on the Clearwater River in British Columbia, tackling whitewater on the Ottawa River – top outfitters include Owl Rafting – jet-boating on Montréal’s Lachine Rapids or on the Niagara River, and tidal bore rafting in Nova Scotia. SUPing the Yukon River is an unforgettable experience and one of the most unique ways to experience the vastness of Canada’s north. Kayakers can go off-grid in bear country on a challenging multi-day trip out of Dawson City.

World-class fishing is available across Canada. Home to more than 60% of North

America’s top Atlantic salmon rivers, Newfoundland and Labrador serves up some of the best fly fishing in Canada. Among the province’s top rivers, the 37-mile-long Gander flows with some 25,000 returning salmon each spring. Miramichi, New Brunswick, is also known for its salmon fishing, whilst lovers of sturgeon and halibut head to British Columbia and Manitoba attracts those angling for pike.

How to sell it

Include lakes and rivers on an east-to-west road trip or cross-country itinerary. A cruise package, from New England to Montréal or out of Vancouver for a west coast and Alaska cruise, offers clients the chance to see wildlife and scenery from the water.

What’s new

Viking Cruises has new Great Lakes options taking in Niagara Falls, kayaking through the UNESCO Biosphere of Georgian Bay, visiting Toronto and learning about Anishinaabe indigenous heritage in Thunder Bay.