WOMEN understand what they want but also have an open mind to new ideas and directions that will improve, ELEVATE and EXPAND their horizons. It is a constant act to BALANCE emotion with reason, performance with style, to find the best solution that will EMBRACE and SATISFY both wants and needs. This is the idea behind the WOMEN to WOMEN project and the WORKSHOPS we held. To bring women together who share the same passion but come from different lifestyles, to compare ideas about mountain life, colors, trends, product needs and then specifically design products that will take them to the next level of excitement, confidence and FREEDOM.
hat
hy &
hat
Woman to Woman is a global Blizzard Tecnica initiative whose mission is to offer authentic women’s products and engage with the women’s skiing community by sharing experiences and celebrating our passion for the sport. Through intensive workshops, athlete summits, product testing and scientific on-snow research, we continuously challenge our product development teams to design and build relevant women’s products that deliver new levels of excitement, confidence and freedom.
e made
Woman to Woman is the first collection specifically designed for women, addressing those wants and needs. Through innovative technology and engineering, issues such as warmth, comfort, customization and performance are solved for in the boot collection while the need for lightness, performance and playfulness are addressed in the ski collection.
volution
mpo er Women are more empowered and want to have a say in their equipment – performance is as important as aesthetics. Features and benefits are as important as colors and graphics. The Blizzard Black Pearl, the best selling women’s ski in the USA is a testament to what we can do in women’s products and how we can find solutions for the most demanding and aggressive skiers as well as those looking to improve. Our goal is to empower women and take them to the next level of excitement, confidence and freedom.
#freetofly
Using the results from the focus groups, we challenged our product designers to develop solutions to the problems identified and create new products that would make women’s on-snow experience more comfortable, more fun and less stressful. Additionally, we partnered with the University of Verona, and conducted biomechanical research that was focused on the basic anatomical position of women, which further helped our product designers to develop products that are more specifically balanced and designed for women. The 2017-18 Blizzard and Tecnica women’s product collection were design and built in this way… Women to Women.
levate To elevate the experience of skiing through both the senses and emotions by delivering advanced, innovative technology, superior feel, better overall performance, and a sense of freedom that gives each skier the confidence to reach her goals, her objectives, to have fun and be proud of herself.
alance Balance is key in life, in sports and in your equipment. It is what inspired us throughout the development process to provide the right mix of technology and design for each model of the new collection. Balancing a feminine style with the need for performance, balancing technology with passion and emotion – this is the new direction.
ill The desire to create a new approach and the willpower to get it done. The most revolutionary evolution goes through shared choices: it does not impose but proposes, it does not divide but unifies. Wanting is willing, willing is power, power is women.
omen orld community There is nothing more contagious than a group of women together who share the same passion. The Focus Groups brought women together to collaborate on a common cause – to specifically design products that will take female skiers to the next level of excitement, confidence and freedom. To establish a connection, a bond and create a community of like-minded passionate sports enthusiasts. This community, this family, aims to continue having an open and on-going dialogue to connect products with passion, performance with style. This is the beginning of a great story.
high performance
freeride
touring
MACH1 95 W MV HEAT
MACH1 PRO W LV
MACH1 105 W LV
MACH1 105 W MV
COCHISE 105 W DYN
COCHISE 95 W
COCHISE 85 W
ZERO G GUIDE PRO W
ZERO G GUIDE W
cod. 20148600 100 colore black taglie 220 _ 275
cod. 20148000 101 color white size 3 _ 81/2
cod. 20148100 398 color ice size 3 _ 81/2
cod. 20148700 398 color ice size 220 _ 275
cod. 20145000 182 color cobalt blue size 220 _ 275
cod. 20145100 317 color blue lagoon size 220 _ 275
cod. 20145200 100 color black size 220 _ 275
cod. 20145400 101 color white size 220 _ 275
cod. 20145500 055 color blue bird size 220 _ 275
sport performance MACH1 95 W LV cod. 20148200 100 color black size 3 _ 81/2
rental
MACH1 95 W MV cod. 20148200 869 color night blue size 3 _ 81/2
MACH1 85 W LV eu
MACH1 85 W MV eu
cod. 20148330 100 color black size 3 _ 81/2
cod. 20148930 100 color black size 220 _ 275
cod. 20148800 100 color black size 220 _ 275
cod. 20148800 869 color night blue size 220 _ 275
TEN.2 85 W C.A. HEAT
TEN.2 95 W C.A.
TEN.2 85 W HV C.A.
cod. 20149400 100 color black size 220 _ 275
cod. 20149500 201 color anthracite size 220 _ 275
cod. 20149600 100 color black size 220 _ 275
TEN.2 75 W C.A.
TEN.2 70 W HVL
ESPRIT RT
cod. 20149700 398 color ice size 220 _ 275
cod. 20149900 101 color white size 220 _ 275
cod. 20151000 7ES color purple _ black _ silver size 230 _ 275
cod. 20149600 869 color night blue size 220 _ 275
MACH1 95 W MV RT
MACH1 85 W MV RT
TEN.2 75 RT W C.A.
COCHISE 85 W HW RT
cod. 20149100 5C2 color black tr _ anthracite size 220 _ 275
cod. 20149200 100 color black size 220 _ 275
cod. 2015000 398 color ice size 220 _ 275
cod. 20147200 317 color blue lagoon size 220 _ 275
piste . all mountain
freeride
rental
ALIGHT 6.9 Ti
ALIGHT 7.4 Ti
SHEEVA 11 (flat)
SHEEVA 10 (flat)
ELEVATE 7.7
ELEVATE 7.2
cod. 8A7070 CB 001 binding TCX 12 DEMO W lenghts 153 _ 160 _ 167 cm
cod. 8A7072 CB 001 binding TCX 12 DEMO W lenghts 144 _ 150 _ 156 _ 162 cm
cod. 8A7130 00 001 lenghts 164 _ 172 _ 180 cm
cod. 8A7132 00 001 lenghts 156 _ 164 _ 172 cm
cod. 8A7318 DB 001 binding TLT 10 DEMO W lenghts 139 _ 146 _ 153 _ 160 _ 167 cm
cod. 8A7320 DB 001 binding TLT 10 DEMO W lenghts 139 _ 146 _ 153 _ 160 _ 167 cm
ALIGHT 8.0 Ti
ALIGHT 7.4 Ca
BLACK PEARL 98 (flat)
BLACK PEARL 88 (flat)
RTX ELEVATE
cod. 8A7074 CB 001 binding TCX 12 DEMO W lenghts 144 _ 150 _ 156 _ 162 _ 168 cm
cod. 8A7078 LB 001 binding TCX 11 DEMO W lenghts 144 _ 150 _ 156 _ 162 cm
cod. 8A7134 00 001 lenghts 152 _ 159 _ 166 _ 173 cm
cod. 8A7136 00 001 lenghts 152 _ 159 _ 166 _ 173 cm
cod. 8A7328 DC 001 binding TLT 10 DEMO W lenghts 139 _ 146 _ 153 _ 160 _ 167 cm
ALIGHT 8.0 Ca
ALIGHT 7.2
BLACK PEARL 78 (flat)
cod. 8A7080 LB 001 binding TCX 11 DEMO W lenghts 144 _ 150 _ 156 _ 162 _ 168 cm
cod. 8A7400 BC 001 binding TP 10 DEMO W lenghts 146 _ 153 _ 160 _ 167 cm
cod. 8A7138 00 001 lenghts 151 _ 156 _ 163 _ 170 cm
ALIGHT 7.7 cod. 8A7402 BD 001 binding TP 10 DEMO W lenghts 146 _ 153 _ 160 _ 167 cm
Printed January 2017
en
TECNICA GROUP S.p.A. Via Fante d’Italia 56 31040 Giavera del Montello (TV) Tel. +39 0422 8841 Fax +39 0422 775178 info@tecnicagroup.com