HOMEWARE A new way to stay at home

HOMEWARE

A NEW WAY TO STAY AT HOME

By Rossella Arena

For some time now people have lived indoors more than they have outdoors. As a result, many have felt the need to make their home more comfortable and cheerful. Businesses have responded by increasing their focus on the homewares sector, and more generally on any products that enhance at-home living. Here are a few companies that are meeting this moment in time.

The Republic of Tea

With the pandemic still underway, the home environment is being re-evaluated as a key place for well-being, and for self-expression. Prior to this moment there was a greater tendency to take care of one’s appearance, but now more attention is being focused on everything within the home. For many people now working remotely, the home has also become a workplace, increasing the desire to care for it and make it beautiful. Here is the latest news from companies that are putting a smile on faces while making daily life easier and happier.

Sass & belle has successfully collaborated with the Frida Kahlo Foundation to bring Tea, which produces teas and infusions inspired by successful TV series. For example, it created the Star Wars: The Mandalorian series with Disney featuring three flavors: Warrior Herb Tea Cara Dune, rooibos with fruity notes; The Child Green Tea; and Mysterious Black Tea with Mando. Their most recent product is The Crown: The Princess’ Peach Bellini Tea, based on the Netflix series about the life of Queen Elizabeth II. It is an inviting black tea with peach, apricot, vanilla cream, and champagne flavors, peach chunks and organic monk fruit, inspired by Princess Diana’s favorite cocktail, the peach Bellini.

Over the past year, pajamas have become the most popular garment ever.To brighten up the endless time spent at home, many people choose witty and funny

the energy of the great Mexican artist directly into the homes of those who love her. They created vases such as the Frida Body Shaped Vase in bright red and green, perfect for welcoming flowers and enhancing their beauty. A more delicate version of this vase, in terracotta with white flowers designs, will be launched in April. For teacups full of inspiration, there is the Frida Cup and Flower Saucer Set in a beautiful flamingo pink color. The body of the cup is the face of Frida, with her characteristic red lips and a pretty wreath of flowers in her hair.

For a cup of tea shared with your favorite characters, turn to The Republic of

Tezenis

Disney

prints. Tezenis’ latest products include Pink Panther and Tom & Jerry pajama lines for women, men, and children, in neutral colors such as pink and gray.

Still in homewares, Disney’s beloved characters are a surefire source of joy and fun. Some of their recent products include cozy bathrobes by Winnie the Pooh, The Mandalorian and Stitch. The VHS line has cute nightgowns with playbills of Disney animation classics, such as Beauty and the Beast and Aladdin, and for the younger set, pajamas with Donald Duck, the Little Mermaid, and Soul and Up.

As a result of Covid19, many employees have found themselves in a new home office. The Maikii company offers many useful products for this contingency, like the Smart Set, a mix of tech objects that combines wireless technology and Bluetooth for a cable-free desk. It includes Gemini Bluetooth earphones; Pad, the mouse pad that also works as a 5W wireless charger for smartphones; and Click, the Bluetooth mouse. Other useful products from the 2021 catalog are: Bucket, a wireless charger and pen holder covered in cork; Chatty and Talky, microphone headphones for computers or laptops, with jack cable and external microphone, flexible shaft and adjustable position; and Wally, a plug & play webcam with integrated microphone. All products are customizable, so companies can brand them with their own logos and graphics.

Zara Home recently launched a luxurious pet collection for dogs, which includes products that provide at-home comfort such as: kennels with contrasting striped or floral print cushions; beds and baskets in natural fibers; an assortment of enameled, metal, and ceramic bowls;

Zara Home

Maikii and cozy blankets. They also offer toys designed for playing with at home, such as a multi-colored ball and bone-shaped toys. The collection is sold exclusively online.

Colville recently launched its first line of multi-colored household items which includes soft rugs made with organic vegetable dyes by weavers in Turkey, and jute rugs traditionally created by women in Bangladesh. It also features blankets that come from the Italian Paoletti mill,

Colville

which uses traditional materials and techniques introduced in Northern Italy by the Cistercian monks of the Middle Ages.

Mango will launch its first homewares collection in April starting with soft and hard furnishing (pillows, towels, candles, etc.) for the bedroom, living room and bathroom. Kitchen and dining room products will be added in autumn / winter 2021. The aesthetics of this first collection reflects a sunny, refined Mediterranean style, with a contemporary design that combines neutral colors.