Licensing Magazine March 2021 ENG

Page 70

70

Trends

HOMEWARE

A NEW WAY TO STAY AT HOME By Rossella Arena For some time now people have lived indoors more than they have outdoors. As a result, many have felt the need to make their home more comfortable and cheerful. Businesses have responded by increasing their focus on the homewares sector, and more generally on any products that enhance at-home living. Here are a few companies that are meeting this moment in time. With the pandemic still underway, the home environment is being re-evaluated as a key place for well-being, and for self-expression. Prior to this moment there was a greater tendency to take care of one’s appearance, but now more attention is being focused on everything within the home. For many people now working remotely, the home has also become a workplace, increasing the desire to care for it and make it beautiful. Here is the latest news from companies that are putting a smile on faces while making daily life easier and happier. Sass & belle has successfully collaborated with the Frida Kahlo Foundation to bring

the energy of the great Mexican artist directly into the homes of those who love her. They created vases such as the Frida Body Shaped Vase in bright red and green, perfect for welcoming flowers and enhancing their beauty. A more delicate version of this vase, in terracotta with white flowers designs, will be launched in April. For teacups full of inspiration, there is the Frida Cup and Flower Saucer Set in a beautiful flamingo pink color. The body of the cup is the face of Frida, with her characteristic red lips and a pretty wreath of flowers in her hair. For a cup of tea shared with your favorite characters, turn to The Republic of

The Republic of Tea

Tea, which produces teas and infusions inspired by successful TV series. For example, it created the Star Wars: The Mandalorian series with Disney featuring three flavors: Warrior Herb Tea Cara Dune, rooibos with fruity notes; The Child Green Tea; and Mysterious Black Tea with Mando. Their most recent product is The Crown: The Princess’ Peach Bellini Tea, based on the Netflix series about the life of Queen Elizabeth II. It is an inviting black tea with peach, apricot, vanilla cream, and champagne flavors, peach chunks and organic monk fruit, inspired by Princess Diana’s favorite cocktail, the peach Bellini. Over the past year, pajamas have become the most popular garment ever. To brighten up the endless time spent at home, many people choose witty and funny Tezenis

Sass & belle


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Articles inside

Trends

4min
pages 98-99

KAZACHOK Kazachok’s 20th anniversary special

2min
pages 100-101

WHAT’S NEXT

1min
pages 102-104

Events

4min
pages 96-97

SOUTH KOREAN ANIMATION The success of South Korean animated series

4min
pages 92-95

RUSSIAN ANIMATION The latest hits of Russian animation at ATF online

8min
pages 88-91

Focus on

3min
pages 84-85

RUSSIA Russian licensing market is steadily growing despite pandemic

2min
pages 86-87

AUTOMOTIVE Children love utomotive brands

6min
pages 72-75

BRAND EXPERIENCE Innovation in brand experience: digital vs physical spaces

4min
pages 78-79

NEW TECH Retail, new technologies improve sales experience

4min
pages 76-77

SHOPPING MALLS Retail, the new challenges of Shopping Malls

4min
pages 80-81

MARKETING Inclusive marketing: diversity as an added value

3min
pages 82-83

HOMEWARE A new way to stay at home

4min
pages 70-71

FASHION After 2020, Fashion industry moves towards a new future

4min
pages 66-67

Retail

4min
pages 68-69

STORYTELLING Gaming and tv series: how fashion storytelling is changing

4min
pages 64-65

Publishing

4min
pages 60-61

COUNTERFEITING Toy Association continues fight against unsafe, counterfeit toys

2min
page 59

Interview

4min
pages 62-63

TRENDS 2021 Top Toy Trends according to US Toy Association

4min
pages 57-58

RETAIL TRENDS Toys, what’s new in retail

4min
pages 55-56

NEW TOYS Toys of the future

22min
pages 44-54

PLAY AROUND Play Around launches the MeteoHeroes toy line

4min
pages 42-43

THANKYOU Thankyou’s mission

4min
pages 38-41

PHILIP OSBOURNE A talk with Philip Osbourne, kids pop author

10min
pages 12-15

MAURIZIO DISTEFANO LICENSING Maurizio Distefano Licensing never stopped to amaze with cooler proposals

7min
pages 28-31

MATTEL / VICTORIA LICENSING & MARKETING The number one card game UNO® celebrates 50 years

6min
pages 22-25

THE POKÉMON COMPANY INTERNATIONAL An intense programme for the 25th Pokémon anniversary

2min
pages 26-27

SANRIO Important achievements and new goals for Sanrio

6min
pages 18-21

ETS LICENSING 2021 opens with exciting news

11min
pages 32-37

STUDIO 100 MEDIA Future plans of Studio 100

4min
pages 16-17

Cover story

11min
pages 6-11
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