BOING SPA Re-launch plans for Boing’s portfolio

BOING SPA

RE-LAUNCH PLANS FOR BOING’S PORTFOLIO

Boing SpA, Italian publisher of kids free to air channels Boing, Boing Plus and Cartoonito, is developing plans for its rich portfolio.

The focus will be on the recent acquisitions of great high performing shows, such as: Simon and Kid-E-Cats for pre-schoolers, classic franchises from Cartoon Network

– The Powerpuff Girls, Ben 10, We Bare

Bears, The Amazing World Of Gumball, the animated series followed by entire generations, Holly and Benji and finally, the channel brands themselves, Boing and Cartoonito.

For the preschool brands, Simone and Kid-e-Cats, Boing SpA has signed key new licensing agreements. Thanks to strong TV ratings and the launch of the third season of Simon, which launched in September exclusively on Cartoonito in Italy, new agreements are being finalised in publishing, entertainment and live events.

New Season 3 episodes of Kid-eCats are planned to launch in October on Cartoonito along with the Master Toy range, distributed in Italy by Lena, which joins an extensive licensing programme from partners such as Magazzini Salani, Lisciani Giochi, Clementoni, Koch Media and Preziosi Food. Talking about TV audience, Ilaria Rossi, Director Licensing and Merchandising, says: “Kid-e-Cats is performing well on Cartoonito on its dedicated morning slot. In particular, on the week-end of September 18th and 19th, Kid-eCats marked its best performance with 83KAMR and 13,5% share kids”.

Kid-e-Cats toys

On August 30th, Boing kicked off a rebranding campaign with a brand new look and feel which has incorporated not only the channel, but also the Boing App, the boingtv.it website and all social media accounts.The rebrand has instigated new

discussions for potential licensing partners in hardlines and events categories.

In 2021, Holly and Benji features in an exciting collaboration ahead of next year’s European Football Championships. There is a collection with Zara for the Zara Man collection which features a t-shirt

displaying the main characters show. of the

The classic Cartoon Network brands are also part of the company’s plans, and this September, Molly, Lolly and Dolly, the

WHO’S WHO

Boing SpA is a leading publisher in children’s and families’ entertainment, with free to air channels Boing, Boing Plus and Cartoonito - and manages the licensing and merchandising programmes in Italy of properties such as Simon, Kid-e-Cats, Holly and Benji and the Boing and Cartoonito brands. In addition, Boing is the agent of the Cartoon Network portfolio with well-known and acclaimed worldwide brands including Ben 10, Powerpuff Girls, We Bare Bears, The Amazing World of Gumball, Adventure Timeand Steven Universe. To contact Boing, you can reach Ilaria Rossi, Director Licensing and

Merchandising. Email: Ilaria.Rossi@boingtv.it

CARTOON NETWORK is a division of WarnerMedia and the #1 global animated series network, offering the best in original content for kids and families with such hits as Ben 10, Craig of the Creek, Steven Universe, The Amazing World of Gumball, The Powerpuff Girls, and We Bare Bears. Seen in 187 countries, over 450 million homes and in 33 languages, Cartoon Network inspires the next generation of creators and innovators by engaging its audience at the intersection of creativity and technology. Its award-winning pro-social initiatives, Stop Bullying: Speak Up and CN Buddy Network are acknowledged and often used resources for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.

legendary PowerPuff Girls, are featured in all the Dixie clothing stores and shop windows. Dixie is a relevant fast fashion brand made in Italy, which offers an exclusive collection of women’s clothing.

Capsule collection We Bare Bears by GianMario Stuppello, WHITE*

Holly and Benji T-Shirt by Zara

After the great success last July of the popular capsule collection The Amazing World of Gumball x Octopus for teens, the beloved blue cat and his eccentric family will again be involved in a new kids fashion collection, this time exclusivelyforOVS next autumn. The Extraordinary World of Gumball TV series airs regularly from Monday to Friday on Cartoon Network.

Ben 10, one of the most successful properties in the world of Cartoon Network, is currently on air with new episodes premiering daily. While on October 10th, the much anticipated animated feature film Ben 10 vs The Universe will be released.

Finally We Bare Bears, the series starring three cute bear brothers, will see the world premiere of We Bare Bears - The Movie on Cartoon Network in November. Over the summer the three popular bears were the stars of a Happy Meal McDonald’s campaign in all restaurants throughout Italy.

Finally, the brand will also appear in a brand new capsule clothing collection designed by GianMario Stuppello, the creative genius of WHITE*. The collection will be available this autumn in selected boutiques.