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News
BOING SPA
RE-LAUNCH PLANS FOR BOING’S PORTFOLIO Boing SpA, Italian publisher of kids free to air channels Boing, Boing Plus and Cartoonito, is developing plans for its rich portfolio. The focus will be on the recent acquisitions of great high performing shows, such as: Simon and Kid-E-Cats for pre-schoolers, classic franchises from Cartoon Network – The Powerpuff Girls, Ben 10, We Bare Bears, The Amazing World Of Gumball, the animated series followed by entire generations, Holly and Benji and finally, the channel brands themselves, Boing and Cartoonito. For the preschool brands, Simone and Kid-e-Cats, Boing SpA has signed key new licensing agreements. Thanks to strong TV ratings and the launch of the third season of Simon, which launched in September exclusively on Cartoonito in Italy, new agreements are being finalised in publishing, entertainment and live events. New Season 3 episodes of Kid-eCats are planned to launch in October on Cartoonito along with the Master Toy range, distributed in Italy by Lena, which joins an extensive licensing programme from partners such as Magazzini Salani, Lisciani Giochi, Clementoni, Koch Media and Preziosi Food.
Talking about TV audience, Ilaria Rossi, Director Licensing and Merchandising, says: “Kid-e-Cats is performing well on Cartoonito on its dedicated morning slot. In particular, on the week-end of September 18th and 19th, Kid-eCats marked its best performance with 83KAMR and 13,5% share kids”.
discussions for potential licensing partners in hardlines and events categories. In 2021, Holly and Benji features in an exciting collaboration ahead of next year’s European Football Championships. There is a collection with Zara for the Zara Man collection which features a t-shirt
Kid-e-Cats toys On August 30th, Boing kicked off a rebranding campaign with a brand new look and feel which has incorporated not only the channel, but also the Boing App, the boingtv.it website and all social media accounts.The rebrand has instigated new
displaying the main characters of the show. The classic Cartoon Network brands are also part of the company’s plans, and this September, Molly, Lolly and Dolly, the
WHO’S WHO Boing SpA is a leading publisher in children’s and families’ entertainment, with free to air channels Boing, Boing Plus and Cartoonito - and manages the licensing and merchandising programmes in Italy of properties such as Simon, Kid-e-Cats, Holly and Benji and the Boing and Cartoonito brands. In addition, Boing is the agent of the Cartoon Network portfolio with well-known and acclaimed worldwide brands including Ben 10, Powerpuff Girls, We Bare Bears, The Amazing World of Gumball, Adventure Timeand Steven Universe. To contact Boing, you can reach Ilaria Rossi, Director Licensing and Merchandising. Email: Ilaria.Rossi@boingtv.it
