6 minute read
EL OCHO LICENCIAS Y PROMOCIONES El Ocho view on the future
EL OCHO LICENCIAS Y PROMOCIONES
EL OCHO VIEW ON THE FUTURE
El Ocho Licencias y Promociones is the leading agency for the Spanish licensing market with over 15 years of experience in the licensing market. They select the brands with best values and work along with the owners, to maximize their potential through strategic partnerships with toy masters, local licensees, broadcasters, and international agencies. To find out more about their new and current brands, LM interviewed Pilar Fernández
Pilar Fernández-Vega Marketing, licensing and Promotions Director
What do you look for in a brand?
We look for brands that add values and with the most potential for the Spanish and Portuguese market. We represent international and local brands in all categories from animation, celebrities, design, influencers, sport, and classic brands. Our mission is to fulfill the market needs. We dedicate time and effort to give in depth counselling of the local market to each client, we create specific licensing programs for each brand based on its target and we seek to offer unique experiences to consumers. We select, build, and develop brands to be the best in the market.
What new properties do you have this year?
We are constantly looking for unique properties in all categories from animation, celebrities, influencers, fashion, design, and sports. This year, we are happy to announce that we have three new very promising brands: Alexity, Momonsters and Booba. We are also looking to adding new properties to our portfolio by the end of 2020.
Momonsters the new series in Clan TVE
What is different about these properties?
The way in which children consume content is changing and we must adapt to their demands. YouTube, Instagram and TikTok is becoming more relevant each day, that is why we are looking for properties from these platforms. Alexity is a new kind of property for El Ocho. This is a brand created by Alexia a 10-year-old girl, best known for her
YouTube choreography videos and dance
YouTube Spanish superstar Alexity tutorial with her aunt Brenda. She has a large community of followers, with over 3.6 million followers on YouTube and 895 million views. She also has important partnerships with brands like Nike and Barbie. Momonsters is a transmedia brand composed of three products: tv show + app + smart toys. Each can be enjoyed as a stand-alone product but using them together makes the user experience exponentially more enjoyable. The educational TV seriescreated by Bing Bang Box, aired on Clan (RTVE) in March of 2020. Momonsters positioned itself as the #1 preschool series on the channel and a second season is confirmed for 2021. Momonsters will be broadcast internationally in Brazil, Mexico, China, Middle East, and Latvia, with more territories currently being negotiated. Bandai will be the master toy, launching the first collection during the 2020 Christmas campaign. Unlike other toys, Momonsters plush toy comes to life: when children watch Momonsters animated series on a connected device, the plush toy can watch with them. Both will react in surprise to unexpected plot twists or laugh together at funny moments. Booba is a YouTube star, with 8 million subscribers and 6.8 million views
worldwide. It is a non-dialogue animated series that follows the adventures of a joyful, funny, and curious little creature named Booba and his friends. They always find themselves in hilarious situations trying to explore the world around them. The characters interact like small children with a zest for discovery and an inventive mindset. The action takes place in a world like the real one, but with room for wonders. Booba is also available on Amazon prime, Netflix, iTunes, and other digital platforms in many territories.
What news do you have from current brands?
We continue to work with some of the best global brands such as Dragon Ball, Simon, Bing, Molang, MasterChef and Asterix, among many others in our brand portfolio. This year we have exiting new deals and we look forward to further growth from these brands in 2020. Dragon Ball is one of the most successful brands for children and adults. This license
Dragon Ball Super collection by Zara Kids
agreements have been signed. Famosa by Giochi Preziosi is the Master Toy in Spain and Portugal, Penguin Random House is the editorial licensee and will launch new books in 2021, Cefa Toys is the educational toys licensee, Jugavi is the personal hygiene licensee with an exclusive hygiene bag in October of 2020. More categories such as back to school, houseware melamine and educational puzzles will launch in early 2021. Bing celebrates the joyful, messy reality of pre-school life. Bing is a typically curious the world and over 850 product SKUs. In Spain and Portugal, CYP will launch hygienic mask and gel and a back to school collection. Other deals are currently being negotiated for the territory. MasterChef is the most successful televised talent show with 8 seasons, 5 seasons of MasterChef celebrity and 8 seasons of MasterChef Junior in Spain. Kitchen lovers will try to showcase their talent to a ruthless jury made up by Pepe Rodríguez, Jordi Cruz and Samantha Vallejo-Nágera. The contenders for the
Bershka x Dragon Ball
continues to grow non-stop and El Ocho has signed deals with the best retail brands such as Zara, Bershka and Desigual. In 2020, new products will be developed by Zara Kids, Pull and Bear, Sprinter, and a new back to school collection from Karactermania with Dragon Ball, Dragon Ball Z and Dragon Ball Super collections. Simon is the adorable little rabbit created by Stephanie Blake, who exudes all the vitality of childhood. The animated TV series aired on Clan on February of 2019. It has received amazing rating and the second season will air in September of 2020. Thanks to the strength of the brand and the work of El Ocho, many licensing
Zara kids x Dragon Ball Super
Simon Plushes now available from Famosa by Giochi Preziosi
preschooler and Flop is the grown-up who looks after him. Together, they navigate the ups and downs of everyday life. Famosa by Giochi Preziosi is the master toy. They launched 5 toys in April of 2020 at El Corte Inglés and have been a great success. This Christmas they will expand the range of toys and distribution channels. Molang is a TV show is produced and distributed by the French independent animation studio Millimages. Molang is an affectionate and humorous look at the relationship between an eccentric, joyful, and enthusiastic rabbit, and a shy, discreet, and emotional little chick, PiuPiu. The TV series is on air in 190+ territories and the property has more than 65 licensees in title of Master Chef will prepare their best creations for the most demanding guests, cooking in adverse conditions, for a whole army or the most illustrious of dignitaries, in unique settings and with time always racing against them. Asterix is a French bande dessinée series about Gaulish warriors, who have adventures and fight the Roman Empire during the era of Julius Caesar. It was created by writer René Goscinny and illustrator Albert Uderzo and debuted in 1959 in the French comic magazine Pilote. Asterix is one of the most beloved characters in French popular culture. The license program in Spain is being developed with Plushes and men’s apparel.
