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Interview
EL OCHO LICENCIAS Y PROMOCIONES
EL OCHO VIEW ON THE FUTURE El Ocho Licencias y Promociones is the leading agency for the Spanish licensing market with over 15 years of experience in the licensing market. They select the brands with best values and work along with the owners, to maximize their potential through strategic partnerships with toy masters, local licensees, broadcasters, and international agencies. To find out more about their new and current brands, LM interviewed Pilar FernรกndezVega, Licensing, Marketing and Promotions director. What new properties do you have this year? We are constantly looking for unique properties in all categories from animation, celebrities, influencers, fashion, design, and sports. This year, we are happy to announce that we have three new very promising brands: Alexity, Momonsters and Booba. We are also looking to adding new properties to our portfolio by the end of 2020. Momonsters the new series in Clan TVE
Pilar Fernรกndez-Vega Marketing, licensing and Promotions Director What do you look for in a brand? We look for brands that add values and with the most potential for the Spanish and Portuguese market. We represent international and local brands in all categories from animation, celebrities, design, influencers, sport, and classic brands. Our mission is to fulfill the market needs. We dedicate time and effort to give in depth counselling of the local market to each client, we create specific licensing programs for each brand based on its target and we seek to offer unique experiences to consumers. We select, build, and develop brands to be the best in the market.
What is different about these properties? The way in which children consume content is changing and we must adapt to their demands. YouTube, Instagram and TikTok is becoming more relevant each day, that is why we are looking for properties from these platforms. Alexity is a new kind of property for El Ocho. This is a brand created by Alexia a 10-year-old girl, best known for her YouTube choreography videos and dance
