BSW 2013 Sales Brochure

W W W. ST UDI O MIL A N O.C O M

MIAMI, F L

WELCOME Welcome to the 2013 BACARDI Sailing Week International regattas.

Competitors from as far as Australia and as close as our own backyard will be among the numerous sailors that will compete in our annual events: BACARDI Miami Sailing Week and BACARDI Newport Sailing Week presented by EFG Bank.

BMSW regatta is scheduled for March 3-9, 2013, with six participating one design classes: the Star Class, competing for the 85th annual BACARDI Cup, will be joined by the Melges 20, Melges 24, Viper 640 and J/80 classes. We are also thrilled to announce that this year the hottest one design boat on the market, the J/70 will be joining the BACARDI Sailing Weeks. They will all be racing in three different courses on the beautiful waters of Biscayne Bay in Coconut Grove, Miami. The event will feature a week long of activities from award ceremonies, cocktail parties and cultural exhibits which will gather together both the sailors and the local community. A number of local sailing organizations will put forth a collaborative effort to support the regatta. For 2013 the organizing committee is forecasting an increase in participation from local

and international sailing enthusiasts bringing the boat count over 200 and participants over 750.

Riding on the success of the Miami regatta, organizers could not have asked for a better place to host the 2nd BACARDI Sailing Week event: Newport, R.I. is in fact considered by many as “the sailing capital of the world�. This world-renowned venue provides for an incredible backdrop to the close on the water competition that BACARDI Sailing Week is proud to support. The event will take place in June 2013. Featuring the same world-class performance boats seen in Miami competitors will find a balance between on-the-water racing and social activities. This is definitely a regatta sailors do not want to miss!

Both events are open to corporate sponsorship opportunities. The events are an excellent opportunity for a select group of sponsors to reach the highly attractive sailors market.

STUDIOMILANO is pleased to offer corporate sponsorship options; official supplier and media partner opportunities.

REGATTAS MIAMI In its fourth year, BACARDI Miami Sailing Week presented by EFG Bank is building on the success of previous year’s events, again offering six days of remarkable sailing competition.

Celebrating its 86th anniversary, the Bacardi Cup has become a world known event valued by many. The Trofeo Bacardi traces its roots to 1920’s Havana’s, Cuba. The regatta was conceived as a three-day event with sailors competing for the Trofeo BACARDI as part of the Cup of Cuba’s Mid-Winter Championship. In 1962 political unrest forced the Bacardi Cup to move from Havana to Coconut Grove, Florida, where it has since been hosted by the Coral Reef Yacht Club, the organizing authority for the BACARDI Cup. Heading into 2013, the Bacardi Cup continues to be the only Cuban-born sporting event to survive in the United States. This event now attracts more than 200 sailors each year from some 23 countries and the attention of national & international media. The 86th running of the BACARDI Cup for the Star class will be the marquee event of BACARDI Miami Sailing Week, with racing from Sunday, March 3rd through Saturday, March 9th, 2013. Competition for the Melges 20, Melges 24, J/80, J/70 and Viper 640 classes takes place Thursday, March 7th, through Saturday, March 9th, with the Melges 20s also competing for their Winter Series and the Viper 640s

also competing for their Pan American Championship. The prestigious Coral Reef Yacht Club in Coconut Grove, Miami will continue to support the BACARDI Cup and BACARDI Miami Sailing Week with Mark Pincus as the Regatta Chairman. The event will also be sustained by Biscayne Bay Yacht Club, US Sailing Center, Shake a Leg, Coconut Grove Sailing Club, City of Miami, Coconut Grove business Development and Miami-Dade County.

NEWPORT The same successful format started in Miami was used to create this exciting new event. With the continued support from BACARDI and EFG Bank along the precious and professional experience of Sail Newport the Bacardi Newport Sailing Week, now in its third year attracts sailors from all over the country. Staged from Newport’s public sailing center, six one design fleets Star, Melges 20, Melges 24, Viper 640, J/80 and J/70 will gather and compete in three days of fun and exciting racing on the waters of Narragansett Bay. Located at picturesque Fort Adams State Park, Sail Newport offers easy access to the bay, a great facility with a spectacular view of downtown Newport & of the New York Yacht Club.

NE WPORT, RI

HOSPITALITY The hospitality areas are designed with only one thing in mind: providing our sailors and guests a fun and entertaining ambience where to relax after an exhilarating day on the water.

Plenty of Bacardi rum, food and music will create the perfect scenario to what will be an exhilarating event. Participants are also invited to join the event’s social activities and take full advantage of the local flair.

EXHIBITOR & VENDOR AREAS The Village will also have a dedicated area for sponsor and vendor activities in a classy and convenient environment. Let us develop the right package for your needs.

MAIN PHOTO: The BACARDI Awards Dinner and VIP lounge at BMSW. OPPOSITE PAGE: The village entrance, the BACARDI bar and an aerial view of BMSW hospitality village.

SOCIAL EVENTS Sailing is of course the main component of our events and remains our main priority, but BACARDI Sailing Week presented by EFG Bank is also about hospitality and camaraderie among sailors.

What could be better than joining our social events to get a taste of what the Miami and Newport lifestyle are all about? As many participants travel considerable distances our events aims to offer lasting memories. With its combination of high-class sailing talent, spectacular scenarios and renowned friendly hospitality the Miami Sailing Week and the Newport Sailing Week are certainly par with the International Sailing events.

MAIN PHOTO: The BACARDI bar at BNSW OPPOSITE PAGE: A cocktail reception Newport style BOTTOM: 2011 BMSW mid-week BBQ reception and Cohiba cigar station.

CULTURAL EVENTS One of the aspects that differentiates BACARDI Sailing Week from other National and International regattas is the cultural tie-in. Our aim is to reach out to sailors and the local community alike and offer different prospective on sailing and what sailing represents through the eyes of world’s best photographers.

For 2012 Onne van der Wal accepted our invitation to display the best of the best of his collection. Onne van der Wal’s award winning nautical photography is world renowned for its unique composition, brilliant colors, tack sharp details and his attention to the technicalities of digital photography.

From his Newport, RI based studio and retail gallery, Onne and his staff manage his extensive collection of stock and fine art photography of more than one million photographs. Onne’s library holds images from around the globe and features the most beautiful classic yachts, the sleekest racing machines, quiet harbors and secluded beaches, icebergs, and wildlife. The exhibit will open on March 4th with a welcome cocktail and culminate on March 10th in conjunction with the regatta awards ceremony. The display will be situated at the North Hall of the Coconut Convention Center, it will be open to the public from noon to 7:00PM daily and it will be free of charge.

MAIN PHOTO: An impressive display of Franco Pace’s “The Sails of Franco Pace” exhibit presented

by BACARDI

EVENT PROGRAM Our 36 pages, four colors program capture detailed information for both the race participants and the spectators featuring all the excitement of the two events. This tool is a prestigious and a cost-effective way to place your message in front of your target audience at the event and at home.

WEBSITES AND NEWSLETTER Our websites are designed to be an ongoing source for both participants and media outlets. Rich on information, news, galleries and videos, the websites are a perfect tool for our sponsors and their messages. Our Newsletters to the participants and Industry leaders have been well received because they always have an informative content that meets the needs and expectations of the readers. In brief our new-media tools have an appealing appearance with a welldefined purpose making them user focus & useful; a perfect platform for our sponsors. In 2012 we will add a You-Tube channel in order to offer additional exposure.

LEFT TO RIGHT: BMSW website homepage, BMSW Newsletter, BNSW website homepage, and Bacardi Cup homepage

SPONSORSHIP OPPORTUNITIES At STUDIOMILANO our sponsors are our partners. They are very important to us and are integrated into our regatta far beyond applying logos onto sailboats. We help our partners to cross-sell, up-sell and just mostly‌ sell! We will work with you to develop programs and campaigns. We will execute your business and marketing objectives through our events.

This is achieved by working directly with all stakeholders representing our partners in a collaborative format to co-develop highly targeted Activation Programs with predetermined benchmarks and matrix for measuring results.

Partnering with us at any sponsorship level will provide you with a powerful business tool that can be optimized to improve the functionality, communications and recognition of your company’s brand and objectives. Listed below are some benefits and connections to achieve your goals: • You can build a long-term relationship with a proven world-class sport for a reasonable budget • Visible branding presence on all the marketing materials ashore and yachts afloat and other visual media including the web and television • Fantastic networking opportunities with advertising and promotional access to sailors and other sponsoring partners • Special Product placement with opportunities to show your product next to your target & a classic on or off water backdrop • Extensive event news coverage with our media partners:

- Media Pro International, a global press and public relations agency with a 20 year track record in promoting brands in sailing

- Yachting Times Magazine, the first bilingual sailing magazine distributed in the Americas

- T2P.tv, covers with over one hundred fifty new shows every year all over the US and Caribbean the major sailing events including ours.

SAILORS DEMOGRAPHIC

MAIN PHOTO: BNSW SLAM store set-up OPPOSITE PAGE: BNSW Verizon Wireless mobile trailer, a TV appearance of Bacardi’s Brand Master Apprentice Juan Coronado and BSW race program

Years of Age (median) Age 25-54 College Degree Post Grad Degree $100,000+ Income

46 78% 83% 40% 77%

Sources: KWRW Research and

CS OVERVIEW

Net Worth $1+ Million Net Worth $2+ Million Owns Home Owns 2+ Cars

52% 31% 93% 86%

Photo by A. Gort

What started out as a three-day event with less than 10 boats in 1927, the Bacardi Cup has become an iconic event now part of Bacardi Miami Sailing Week. This new Miami tradition will offer Star, Viper 640, Melges 20, Melges 24 and J/24 sailors the chance to compete in a six-day experience that gathers the sailing community together in a fun-filled week of regattas, awards ceremonies and parties.

DRINK RESPONSIBLY BACARDI.COM Š2010 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. zzzzBACARDI U.S.A., INC., CORAL GABLES, FL. RUM - 40% ALC. BY VOL.

STUDIOMILANO.COM

US SAILING Survey

AVAILABLE SPONSORSHIP DELIVERABLES PROMOTIONAL RIGHTS

-

Exclusivity Title Sponsor rights for a sail boat class MSW and NSW Official Sponsor License to use marks & logo in advert/ promo/ packaging - Promotional time frame: Year-round

PROPRIETARY COMPONENTS - Right to create/host pre-approved event/activities

ADVERTISING & PROMOTION - Race program benefits - Recognition in collateral materials & web site

DISPLAY & SAMPLING - Display area within the hospitality village - Promotional items to be inserted in the Skipper Bag

SIGNAGE/SPONSOR RECOGNITION/BRANDING

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Branded dedicated trophy class Hull stickers (both sides) on each sailboat On-the-water branding on race mark Signage at hospitality village Sponsor logo ID at institutional events (i.e. skipper meetings, etc.)

- Sponsor logo ID at Media Center

VIP PROGRAM - Honorary starter - Trophy presentation - VIP yacht

HOSPITALITY - Admission and hospitality passes - Area wide security - Tickets & access passes to social events

OTHER RIGHTS

- Access to volunteers - Access to film footage, photo library for creating themed ads or promotions - Press release announcing sponsorship - Report on sponsorship activities (proof of performance)

SPONSORSHIP RETURNS “With the addition of Bacadi Miami Sailing Week to the historic Bacardi Cup, we tripled sailor participation and reached out to 500 competitors. For 2012 we expect even more boats for the Miami event, and the Newport Sailing Week we will reach the 1,000 mark; an 85% increase from 2010.

The Media coverage also grew considerably and it’s expected to increase even further this year giving the Bacardi brand an excellent exposure on both traditional and new media.

The combination of sponsorship activations with both participants and extended target along with the media return, makes this program highly profitable for our Company”.

Eddie Cutillas Bacardi USA, Inc. Eddie Cutillas Bacardi USA, Inc.

LEFT PAGE: A Bacardi promotion at the VIP lounge, on water branding & event advertising in Miami RIGHT TOP TO BOTTOM: Local 10 News coverage, Plum TV’s The Juice and The Miami Herald front page

OUR 2012 PARTNERS

YACHTING TIMES AMERICA’S BILINGUAL BOATING MAGAZINE

WEATHER ROUTING INC.

STUDIOMILANO STUDIOMILANO is a boutique business, project, event management & marketing company that offer a wide spectrum of services with meticulous focus, creativity and passion in every task. With strongholds in the sports and luxury industries, STUDIOMILANO believes in the power of tailored and unique solutions that will result in a competitive advantage for our clients. STUDIOMILANO currently manages the North American Panerai Classic Yacht Challenge for Officine Panerai, a company part of the Richemont Group, the BACARDI Cup regatta and is the promoter of BACARDI Miami and Newport Sailing Week.

CONTACT STUDIOMILANO www.studiomilano.com 800 Brickell Ave. | Ste 710 Miami, FL 33131 Tel (305) 373-6671 Fax (305) 373-6673 info@studiomilano.com