Step-By-Step – Producing Promotional Booklets
School and university prospectuses are being generated and dispatched to budding students for a September/October 2019 start, booklets and magazines with information on new product ranges are being produced regularly and, pamphlets and leaflets are printed all the time, advertising products and services. Paper advertising is still one of the most popular ways to promote your businesses and the technologies are so advanced now, they can be produced in a mere hour and be dispatched on a next day delivery. Booklets, in particular, are produced in a specific and remarkable way so we thought we’d let you in on a step-by-step guide on how promotional booklets are made. •
Step 1 – Ordering and Approving
You can decide what your booklets are going to look like by designing your own artwork with your business branding on. Alternatively, we can design a concept for you. As soon as a design is created and your artwork is uploaded, our automated proofing tool gets to work to assess if everything is set up correctly. If there are any issues, the computer will flag them up and create a proof for you to approve. •
Step 2 – Checking your proof
It’s time for you, to go through your promotional booklet proof with a fine toothcomb before sending back to us. Check the branding in the artwork is where you want it to be to make the most of the advertising space provided. Once it comes back to us, our bmt specialists will go through a 30point check to make sure everything as it should be. If not, we will contact you again and seek approval before we send to print! •
Step 3 – The printing process