Oakley Sport Performance Eyewear Catalog by SEAN HARGRAVES

2013

SPORT PERFORMANCE

EYEWEAR PRODUCT UPDATE

DESIGN. DISRUPT. INSPIRE. Oakley goes beyond in precision, dedication and creativity to serve world-class athletes and progressive lifestyle consumers. Oakley products and technologies don’t just provide unmatched performance and quality, they completely redefine the category. Within this brand spirit of performance and innovation, we continue to deliver the best performance products on the planet.

TECHNOLOGY HIGH DEFINITION OPTICS®

OAKLEY HDPOLARIZED™

UV PROTECTION

IMPACT PROTECTION

PHOTOCHROMIC

FRAME MATERIALS

Oakley’s HDO® is a combination of technologies and patented innovations that give you clearer, sharper and more accurate vision. HDO® virtually eliminates distortion common in highwrapped sunglasses.

Oakley’s HDPolarized™ lenses block 99% of reflected glare and are a single lens that eliminates glue and films for unmatched clarity of vision.

Oakley Plutonite filters out 100% of all UVA, UVB, UVC and harmful blue light up to 400nm.

Oakley lenses are tested under extreme circumstances to guarantee superior protection against objects at varying speeds that no other lens offers.

Oakley’s photochromic lenses help you adapt to changing light conditions so you can always perform at your best.

Oakley has sought out the best materials to design and engineer all frames to provide the ultimate in performance, comfort, and design.

ADAPT YOUR VISION. ELEVATE YOUR PERFORMANCE.

STYLE:

FAST JACKET™

ADAPT TO CHANGING LIGHT CONDITIONS WITH THE FLIP OF A SWITCH

oakley switchlock™ technology + Provides optimal convienence with innovations that make lens changing quick and hassle-free. + Offers the ability to adapt to any environment and keep up with changing light and weather conditions.

STYLE:

RADARLOCK™ STYLE:

RACING JACKET®

NAVY / INFRARED COLLECTION The Navy / Infrared Collection brings a fresh injection of bold primary colors into Oakleyâ&#x20AC;&#x2122;s Sport Performance category. Consisting of 17 all-new SKUs, this collection is a strong mix of new frame colors coupled with neutral and contrast performance lens tints.

NAVY

INFRARED

RADARLOCK™ PATH™

FLAK JACKET™ XLJ

03-903

OO9181-17

2nd Included Lens: VR28 Vented

FLAK JACKET™

03-904

Polished Navy | VR28 Black Iridiuim

09-758

OO9171-17

OO9154-24

OO9154-23

OO9171-16

Polished Navy | Black Iridium

Polished White | Black Iridium

Polished White | Black Iridium 2nd Included Lens: VR28

FAST JACKET™ XL

HALF JACKET® 2.0

OO9156-16

OO9156-17

Polished Fog | VR28 Black Iridium

Infrared | + Red Iridium

2nd Included Lens: Grey

2nd Included Lens: VR28

OO9144-17

Polished White | Black Iridium

FAST JACKET™

OO9097-13

HALF JACKET® 2.0 XL

RACING JACKET®

2nd Included Lens: Grey

FAST JACKET™ XL

03-905

Infrared | Black Iridium

09-757

Polished Fog | + Red Iridium

HALF JACKET® 2.0 XL

Polished Navy | VR28 Blue Iridiuim

FLAK JACKET™

RADAR® PATH™

Polished White | Black Iridium

RACING JACKET®

Infrared | Black Iridium

Infrared | + Red Iridium Vented

2nd Included Lens: VR28 Vented

RADAR® PATH™

03-902

OO9181-16

Polished Navy | VR28 Black Iridiuim

Polished Navy | Black Iridium Vented

FLAK JACKET™ XLJ

RADARLOCK™ PATH™

OO9097-12

Polished White | VR28 Blue Iridiuim

Polished Fog | Black Iridium

2nd Included Lens: Grey

2nd Included Lens: VR28

2nd LENS UPDATE

The entire Oakley Switchlock ™ collection has been updated to include a more suitable complementary second lens designed for the everyday user. All frames now come with both a neutral and contrast lens tint that works well in most environments and light conditions.

RADARLOCK™ PATH™

OO9181-19

OO9181-22

OO9182-10

OO9196-05

Polished Black | Black Iridium

Polished White | Jade Iridium Vented

Polished Black | Black Iridium

Polished Black | Black Iridium Vented

2nd Included Lens: VR28

2nd Included Lens: VR28 Vented

2nd Included Lens: VR28

2nd Included Lens: VR28 Vented

OO9181-20

OO9181-23

OO9182-11

OO9196-06

Matte White | Grey Polar

Matte Black Ink | OO Red Polar Vented

Polished White | Jade Iridium Vented

Matte Black Ink | OO Red Irid. Polar Vented

2nd Included Lens: VR28 Black Iridium

2nd Included Lens: Black Iridium Vented

2nd Included Lens: VR28 Vented

2nd Included Lens: Black Iridium Vented

OO9181-21

RADARLOCK™ XL STRAIGHT

RADARLOCK™ PITCH®

OO9181-24

OO9182-12

Silver | Ice Iridium Vented

Blood Orange | Fire Irid. Polar Vented

Silver | Fire Iridium Polar

2nd Included Lens: VR28 Vented

2nd Included Lens: VR28 Black Iridium Vented

2nd Included Lens: Black Iridium

2nd LENS UPDATE FAST JACKET™ XL

RADARLOCK™ XL

OO9170-03

OO9156-21

Polished White | Jade Iridium Vented

RADARLOCK™ EDGE™ (WOMEN’S)

RACING JACKET®

OO9171-18

OO9183-06

Matte White | Jade Iridium

Polished White | Violet Iridium Vented

2nd Included Lens: P42

2nd Included Lens: VR28 Vented

Black Plaid | G30 Polar 2nd Included Lens: VR28 Vented

2nd Included Lens: Slate Iridium

OO9170-04

OO9156-22

Blood Orange | Fire Iridium Polar Vented 2nd Included Lens: Black Iridium Vented

FAST JACKET™ XL

OO9171-19

OO9183-07

Polished Black | Black Iridium

Polished Black | Black Iridium Vented

Polished White | OO Red Iridium Polar 2nd Included Lens: Black Iridium

2nd Included Lens: P42

2nd Included Lens: VR28 Vented

FAST JACKET™

OO9156-18

OO9097-16

Polished Black | Black Iridium

2nd Included Lens: P42

OO9156-19

OO9171-20

OO9183-08

Matte Black Ink | OO Red Iridium Polar

Groupie | OO Grey Polar

2nd Included Lens: Black Iridium

2nd Included Lens: VR28 Black Iridium

OO9171-21

Silver | Fire Iridium Polar

Polished Black | G30 2nd Included Lens: Grey

OO9156-20

Polished Black | Black Iridium Polar 2nd Included Lens: P42

2nd Included Lens: Black Iridium

P42: Oakley’s all-new lens tint combines the contrast of persimmon with the light blocking of blue Iridium™ providing the ultimate solution for varied light conditions. RATE OF TRANSMISSION 42%

CONTRAST INCREASED

PROTECTION INDEX 2

road

oO® RED Iridium® Polarized g30™ Iridium®

grASS trail watEr PERFORMANCE LENS TINTS BY ENVIRONMENT Oakley’s lens tints are specifically engineered for different environmental conditions to help top athletes excel at their sport in every situation. Oakley has developed lens education and recommendations for 5 specific environments as our consumers deserve the same dedicated focus as our most elite athletes around the world.

EVeRYday

VR28® black Iridium®

bronze Polarized

black Iridium® Polarized

oaKLEY PerFORManCE lens TINtS

TO CONQUER THE ROAD YOU HAVE TO MASTER THE ASPHALT. Harsh rays of light won’t distract you with the OO® Red Iridium® Polarized lens; engineered to protect your eyes from the blinding glare of paths and pavement.

KEY BENEFITS OF OO® RED IRIDIUM® POLARIZED

OO RED

+ Cuts 99% of glare from pavement: reduces eye strain and fatigue + Improves depth perception: enhances visual contrast to help identify road hazards

RECOMMENDED FOR:

RADARLOCK™ XL STRAIGHT

RADAR® PATH™

OO9196-06

26-212

Matte Black Ink | OO Red Irid. Polar Vented

RADARLOCK™ PATH™

Polished White | OO Red Irid. Polar

2nd Included Lens: Black Iridium Vented

FAST JACKET™ XL

FLAK JACKET® XLJ

26-220

Polished Black | OO Red Irid. Polar

OO9156-22

Polished White | OO Red Irid. Polar 2nd Included Lens: Black Iridium

OO9181-23

Matte Black Ink | OO Red Irid. Polar Vented 2nd Included Lens: Black Iridium

RACING JACKET®

OO9171-20

Matte Black Ink | OO Red Iridium Polar 2nd Included Lens: Black Iridium

TO KNOW GOLF, YOU HAVE TO KNOW YOUR GREENS. Essential equipment for world-class golfers, G30™ Iridium® optimizes visual detail and depth perception to help you spot subtle variations in grass textures and slope contours.

KEY BENEFITS OF G30™ IRIDIUM®

G30

+ Optimizes visual detail: helps you read the greens. + Boosts depth perception: helps you read the break. + Reduces glare: helps you track the ball in flight.

™

RECOMMENDED FOR:

RADARLOCK™ PITCH®

HALF JACKET® 2.0 XL

RADAR® PATH™

FLAK JACKET® XLJ

03-909

OO9182-13

Carbon Fiber | G30 Iridium Polar Vented

Polished Black | G30 Polar

OO9154-06

09-760

Polished Black | G30 Polar Vented

Silver | G30 Polar

OO9156-21

OO9154-26

2nd Included Lens: Slate Iridium Vented

RADARLOCK™ PATH™

FAST JACKET™ XL

03-908

OO9181-04

Matte Hthr Grey | G30 Iridium Polar Vented

Black Plaid | G30 Polar

2nd Included Lens: Grey Vented

2nd Included Lens: Slate Iridium

RADAR® PITCH®

09-763

Silver | G30 Iridium Polar Vented

Polished Black | G30 Iridium

FLAK JACKET® XLJ

FAST JACKET™

OO9097-17

Polished White | G30

FLAK JACKET®

03-921

Jet Black | G30

03-910

Dark Grey | G30 Iridium

2nd Included Lens: Slate Iridium

TO MASTER THE TRAIL YOU HAVE TO STUDY THE TERRAIN. In medium to low light, our specially engineered VR28® Black Iridium® lens maximizes clarity and depth perception by increasing contrast between the subtle shades of brown, green and red in trail environments.

KEY BENEFITS OF VR28® BLACK IRIDIUM® + Maximizes clarity and depth perception: increases definition in medium to low light conditions. + Increases contrast: improves definition between the subtle shade variations of trail environments.

VR28

® RECOMMENDED FOR:

FLAK JACKET® XLJ

RADAR® PATH®

FAST JACKET™ XL 03-903

Polished Navy | VR28 Black Iridium

09-761

Polished Black | VR28 Black Iridium

FLAK JACKET®

OO9156-17

Polished Fog | VR28 Black Iridium 2nd Included Lens: Grey

03-904

09-762

Polished Navy | VR28 Black Iridium

Polished White | VR28 Black Iridium

TO UNDERSTAND THE WATER, YOU HAVE TO LOOK BENEATH THE SURFACE 70% of the world’s surface is covered by water, and 100% of it is ready to blind you with glare that can be up to ten times brighter than surrounding light. All of our water lenses block 99% of reflected glare to eliminate all that irritation, discomfort and distraction.

RECOMMENDED FOR:

BRONZE

RADARLOCK™ PATH™

RADAR® PITCH®

FLAK JACKET® XLJ

KEY BENEFITS OF BRONZE POLARIZED + ALL-PURPOSE lens for water + Enhances contrast and depth perception: helps you spot things at and below the water surface.

DEEP BLUE

OO9181-25

26-231

09-764

Polished Black | Bronze Polar Vented

Polished Rootbeer | Bronze Polar

Polished Black | Bronze Polar Vented

2nd Included Lens: Deep Blue Polar Vented

BOTTLE ROCKET™

FLAK JACKET® XLJ

STRAIGHT JACKET®

KEY BENEFITS OF DEEP BLUE POLARIZED + Lens for DEEP WATER and OCEAN environments + Maintains color perception: helps you spot the action down below.

SHALLOW BLUE

OO9164-07

BOTTLE ROCKET™

26-232

24-019

Polished Black | Deep Blue Polar

STRAIGHT JACKET®

FLAK JACKET® XLJ

KEY BENEFITS OF SHALLOW BLUE POLARIZED + Lens for SHALLOW and FRESH WATER environments + Boosts contrast and depth perception: provides a clearer, more accurate view beneath the surface.

OO9164-06

Polished Rootbeer | Shallow Blue Polar

24-018

Polished Black | Shallow Blue Polar

24-016

Jet Black | Shallow Blue Polar

MARK CAVENDISH SIGNATURE The Mark Cavendish Signature Series RadarLock™ was created in celebration of Cav’s achievements and his relentless dedication to push the boundaries of cycling. The Cavendish Green of this special edition salutes the color that drives him to win the coveted green “points” jersey of the Tour de France. Engineered for bright sun, the Jade Iridium lens improves visual contrast and depth perception.

OO9181-15

Metallic Cavendish Green | Jade Iridium Vented 2nd Included Lens: G40 Vented

Included Accessories

TOUR DE FRANCE™ COLLECTION They endure thousands of miles of grueling pain and exhaustion that would crush lesser souls. They are the elite who compete in the ultimate test of human endurance, the Tour de France. This special edition eyewear honors the 100th anniversary of cycling’s greatest competition.

TDF COLLECTION FUEL CELL™

TDF COLLECTION RADARLOCK™ PATH™

OO9181-18

OO9096-70

Polished Black | + Red Iridium Vented

Polished Black | Black Iridium LIMITED EDITION

TDF COLLECTION HALF JACKET® 2.0 XL

2nd Included Lens: G40 Vented

TDF COLLECTION RADARLOCK™ XL STRAIGHT

OO9154-25

OO9196-04

Polished White | + Red Iridium Vented

Polished Black | Black Iridium 2nd Included Lens: G40 Vented LIMITED EDITION

PRESCRIPTION SUN LENS TECHNOLOGY

® ®

OAKLEY STEALTH 5.00

4.00

Introducing Oakley Stealth,™ the first AR coating engineered exclusively for the critical needs of athletes and sports enthusiasts.

3.00

1.00

OAKLEY TRUE DIGITAL™ (OTD)

2.00

REAL LIFE SIMULATION

Oakley True Digital™ lenses maximize performance by utilizing Oakley Dual-Peripheral Technology™ to deliver the best possible optics.

OAKLEY STEALTH™

4.84

+ Repel dust, dirt and oils with an invisible shield of oleophobic and anti-static protection.

Leading AR

4.75

+ Depend on industry-leading durability, which is athlete-ranked and backed by a two-year warranty.

Standard AR

In the far periphery Blurring and distortion are minimized, providing better motion detection.

+ Reduce back-surface reflection and optimize the wide, crisp visual field of Oakley True Digital lenses.

2.30

AUTHENTIC PRESCRIPTION LENSES

In the mid periphery Binocular vision is balanced, providing better recognition of larger images.

Oakley can custom-build eyewear with prescription lenses exactly to the doctor’s orders. Take advantage of the quality and innovation of a specialty lab created for Oakley dealers. It’s the only way to maintain the integrity and warranty of the Oakley sunglass and frame.

DUAL-PERIPHERAL TECHNOLOGY ™ Every authentic Oakley lens is marked with an Oakley “o”

OAKLEY TRUE DIGITAL EDGE™ * Oakley True Digital Edge increases the power range in most high-wrap sun frames, from +4.00 to -6.00, in a unique way that provides the best possible cosmetics and optics.

+ Oakley Iridium® lens coatings allow the wearer to tune transmission for any light condition.

+ Equipped with Oakley True Digital Technology

+ Reduces lens thickness by up to 40%

+ Eliminates any visual distortion in the area of lens thinning

+ Provides an uninterrupted binocular view of a minimum of 120 degrees UNINTERRUPTED FIELD OF VIEW

REDUCED LENS THICKNESS Oakley ThinZone Technology uses proprietary software to substantially reduce the lens thickness by up to 40%.

Oakley True Digital Edge delivers a minimum of 120˚ of uninterrupted binocular field of view, regardless of Frost Zone range.

laTemporal eT View View weiV w lareoiV pm ero T pmTemporal

IRIDIUM® LENS COATING

ELIMINATE DISTRACTIONS Dynamic Frost Zone Oakley True Digital Edge applies a satin frost finish over the ThinZone, eliminating any visual distortion. The Frost Zone ranges from 4mm to 11mm, depending on the patient’s prescription and frame selection.

FUSED AT THE MOLECULAR LEVEL

UV PROTECTION + Oakley Plutonite filters out 100% of all UVA, UVB, UVC and harmful blue light up to 400nm. + The lens material itself blocks UV, so you don’t have to rely on a thin surface coating that can wear away or become scratched. + Our optical technologies allow for lens curvature that improves protection at the top and sides of your eyes.

Reduced thickness by up to 40%

11mm

100% UV PROTECTION

4mm

*Currently only available in select regions.

2013 MARKETING SUPPORT In 2013 Oakley is focused on Lens Superiority and the long-standing premise we have always held ourselves to: “If it’s not good enough for the world’s best, it’s not good enough.”