KEEPSAKE THE LABEL HEAD DESIGNER CARMEN D U G A N L E T S B N K R I N O N H E R D A I LY R I T U A L S , FAVO U R I T E H AU N T S A N D I N S P I R AT I O N B E H I N D T H E O C TO B E R C O L L E C T I O N L AT I T U D E .
The first thing you do when you wake up in the morning? I try to make it to early morning kickboxing classes. It gives me the energy I need to make it through the rest of my busy day. What’s a normal day at work for you? Every day is different! I could be doing anything from fabrication to fittings, to sitting in on meetings. The only consistent thing in my day is coffee - very necessary. Go-to soundtrack for photo shoot day? My best shared secret is the Pandora Radio Station: ‘Dilemma’ - Nelly feat. Kelly Rowland. It’s actually the best. Tell us about Latitude… With Latitude I really wanted to focus on the balance between strength and fragility. The collection is dominated by an emphasis on separates and matching sets, still incorporating the beautiful standalone styles and dresses which Keepsake is known for. Time to unwind after a long week at work. Where do you head for a cheeky knock off? Lately I’ve been heading to Maybe Mae on Peel Street. It’s got a really cool, cosy vibe and is perfect walking distance from work. Where could you be found lazing about on a Sunday afternoon? Probably at Bar 9 - my local coffee place or if it’s a summer’s day then I’ll be at the beach!
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