adidas Outdoor magazine fall/winter 2014

Page 14

ADJUSTABLE HOOD

3 POINT ADJUSTABLE HOOD

CLIMAHEATTM PrimaLoft® Gold Insulation Down Blend

CLIMAHEATTM PrimaLoft® Silver Insulation Down Blend

FORMOTION ® 3-D construction with articulated joints and carefully placed seams for freedom of movement and a comfortable fit

BREATHABLE AND WATERREPELLENT RIPSTOP OUTER FABRIC ELASTIC STRETCH PANELS filled with PrimaLoft® on sides and upper back

CLIMAHEAT TECHNOLOGY

BAFFLE CONSTRUCTION

14

different-sized insulation chambers cover seams and trap heat through overlap

TERREX SWIFT CLIMAHEAT FROST JACKET

TERREX CLIMAHEAT ICE JACKET

OUTPERFORM COLD

IT’S ALL ABOUT THE MIX

When the cold bares its frosty teeth, outdoor enthusiasts have always had to choose between down or synthetic insulation to stay warm. But now, with climaheatTM, we can have the best of both worlds. Featuring the best characteristics of various PrimaLoft® insulation materials, implemented using innovative finishing processes, climaheatTM is an ingenious blend that produces top performance and finally keeps the sharp teeth of cold away.

So, how does it work? Premium quality down from socially-responsible sources is finished using a patented fluorocarbon-free process and then bonded homogeneously with ultra-fine PrimaLoft® fibres. Thanks to this process the down remains permanently water-repellent so that it does not lose its natural loft, even when wet. Loft is insulation, and insulation is warmth. Tests using PrimaLoft® demonstrate that this blend dries four times faster than untreated feathers. Further, this intelligent hybrid stands up to both a washing machine and dryer, unlike normal down products, with no successive adhesion of the individual feathers. Loft is maintained through multiple washing and drying cycles. Consequently, both down and PrimaLoft® perform their best in this mix of materials to produce a combination of durability, water resistance, excellent loft, low weight, maximum thermal performance, easy compressibility and high breathability. The finished product is called PrimaLoft® Performance Down Blend technology and from 2015 will carry the bluesign® certificate, one of the most stringent environmental seals of quality in the whole outdoor industry.

Outdoor enthusiasts have always had to make a tough decision when it comes to jackets: down or synthetic? Down is warm, and slightly lighter and more compressible than most synthetic materials, which is why it was the feather of choice for mountain activities in dry, cold climates. Down, however, has one major disadvantage: when wet, it forms clumps and loses its thermal properties. Synthetic PrimaLoft® insulation is also warm, and it has a major advantage over down because when it gets wet it retains its insulating properties. So there are the down hardliners on one side, and the synthetic crowd on the other, always discussing the same “what ifs”: What happens if it rains? What happens if it’s freezing cold? What happens if you’re sweating buckets? What happens if you’re on the move for several days? What if you only want to take one jacket with you? As is so often the case, the best solutions are the most obvious. Why bother tossing around a million “what ifs” and “either/ors” when you could simply have both? When you combine down with synthetic insulation you get an intelligent, complementary mix that boasts the best of both worlds. Welcome to a refreshing concept in the world of thermal insulation. Welcome to the world of climaheatTM.


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