The Chase - Keynote Speech

Soon after his Illinois State University SoC education was completed, Aaron Schoenherr seemed destined for a comfortable career as a strategic leader with a top-tier public relations agency. But Schoenherr wanted his own destination. He hungered for the biggest PR challenge he could find.

As co-founder of Greentarget Public Relations, he created that challenge for himself by building Greentarget into a world-class agency serving the needs of attorneys, their clients and their firms. In a crisis, attorneys protect their clients by advising them to stop communicating … while public relations advisers encourage clients in trouble to tell their story authentically. Schoenherr and his Greentarget team know how to bridge that “advice gap” with creative strategy and good common sense. Now with a larger and more diverse staff, Greentarget has branched into other client areas by providing the same intelligent approach to thought leadership and crisis management.

As one of the founding members of the School of Communication Alumni Advisory Board, Aaron is invested in the future of the public relations profession by connecting with its upcoming generations.

This event was coordinated by the School of Communication Promotion and Development Team. The team is led by Molly L awless and contains seven interns: Jessica Konstantelos, Danny Gee, Manny Carrera, Molly Waasdorp, Maddie Rose, A rielle Steward, and Sabrina Khachi. Denise Thomas, Business Manager, serves as the team’s supervisor and Tom Lamonica, Director of Field Experiences, serves as faculty advisor.